Business News - Issue 7

East Hampshire

Business News

EHDC scheme benefits young people See page 15 Inside Sisters are doing it for themselves at G&B – page 7 What’s next for business broadband – page 20

Don’t forget to visit www.businesseasthants.org

Issue 7 Jul-Oct 2015

Business East Hants is supported by East Hampshire District Council

Contacts

Going for growth The start of 2015 has proved to be a time of great success and achievement for our local businesses and the economy. Building on the success of the previous year, businesses have continued to celebrate great achievements and demonstrate the benefits of succession planning.

Publisher Business East Hants Editors Olia Mitskevich, EHDC Angela Kiwanuka, EHDC Design Richard Wells, EHDC Business East Hants members are welcome to submit articles or adverts to: Email: info@businesseasthants.org Address Business East Hants Economic Development Office, East Hampshire District Council, Penns Place, Petersfield, GU31 4EX Tel: 01730 234165 Email: info@businesseasthants.org Website: www.businesseasthants.org

Business East Hants makes no warranties in relation to the content of any advertisements placed in the East Hampshire Business News and shall have no liability for any losses resulting from the adverts.

Business East Hants makes no endorsements whatsoever with regard to any advertisements in the Business News

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David Joel Chairman, Business East Hants

This edition of the business magazine covers the Get East Hants Working apprenticeship scheme and how it has helped young people get into employment. In addition, the magazine includes news of the sisters who have taken over management of Bordon’s G&B Designs Ltd.

With the elections out of the way, Business East Hants is now focusing on driving forward enterprise growth in partnership with East Hampshire District Council. Throughout the year, we will be seeking new ideas and suggestions from local businesses on what actions or programmes are required to foster business growth and prosperity.

In addition, East Hampshire District Council has recently launched the Strategy for Business 2015-2021 which outlines what ought to be done to make the district an attractive location for investment and employment.

Read about the strategy on page five.

And finally, enjoy the best seasonal produce the area has to offer by visiting the Hampshire Farmers’ Markets.

Congratulations to all the local MPs on their election to Westminster.

Contents page 5

5

Being business friendly

East Hampshire District Council launch new business strategy

8

A refreshing change to business thinking

Passion for innovation and people at the heart of Morgan Innovation and Technology

page 11

page

16

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Flying the British flag in Milan

Elstead Lighting exhibit their new 2015 collection at Euroluce

16

Flat Spaces Hampshire

A new holiday concept for the disabled traveller

21

Drive in-store traffic using online marketing

Increase footfall into your store with these five tips

26

Alton Community Centre gets a make-over!

A team of volunteers from Laleham Health & Beauty decorate well-used community room

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Re-Format Architects relocate to Petersfield

Design studio Re-Format will be relocating to new offices in Buckmore Barn

page 21

Cover Photo: Cover Photo: Jack Armitstead, Legal Apprentice at Bookers & Bolton Solicitors, Alton. page

31

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Getting personal – the benefits of targeted printed marketing Of the many ways to reach your customers and directly market your business, print based mailing should not be underestimated.

With the advance of the digital print process it is now easy to produce full colour direct mail fully personalised – direct to your customer. You can go far beyond a simple overprinted name and address: the personalisation can be integrated directly into the design. The variable data can be used to uniquely change the text and the graphical elements of each piece of mail. Personalisation benefits your marketing campaign because it allows you to engage your customers directly in a way that a ‘cold’ unaddressed door drop would not.

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The physical nature of mail allows greater production options, the choice of paper stock and finishing can all be tailored. The tactile way people interact with the marketing gives it a higher status and research has found that 57% of consumers said mail makes them feel more valued, compared to 17% who said the same about email* Print it can help you to devise your campaign, help you to target the right customers, design the artwork, and using our digital presses produce the final mailing. We can even fulfil the deployment of the campaign with our mailing service.

Business

Being business friendly In the spring East Hampshire District Council launched a new business strategy to help achieve their ambition of becoming the most business-friendly council in the UK. The strategy states that EHDC will make the district an attractive location for investment and employment by improving infrastructure, developing skills and supporting local businesses.

Working with private and public sector partners to make East Hampshire a vibrant business and visitor destination with an unparalleled quality of life.

Through the strategy EHDC have committed to making more land available for commercial use and investing in the roll-out of high speed broadband.

Skills will be developed through a construction training centre planned for Whitehill and Bordon and through schemes funded partly by contributions from property developers.

The council plans to develop a dedicated planning service for businesses, offer local businesses support and funding and ensure town centres and business parks are clean, safe and accessible.

Strategy for business 2015-2021

See our Business Strategy at www.easthants.gov.uk/business

L-R: Don Johnson, Laleham Health & Beauty; Sandy Hopkins, EHDC; Sam Farrow, Farrow Creative; Cllr Ferris Cowper, EHDC; James Quest, Morgan Innovation & Technology (MIAT); Cllr Julie Butler, EHDC; Kati Whitehead, apprentice at MIAT.

Developer agreement secures jobs for local people Jobs and training opportunities will be available to local people at a Clanfield housing development thanks to an innovative agreement we have struck with the developer.

House builder Barratt and David Wilson Homes has agreed to guarantee employment, apprenticeships and training to local people when work starts

on a 207-house development on Chalton Lane.

There will also be educational opportunities such as workshops, work experience and traineeships.

The approach forms part of the EHDC Get East Hants Working initiative and aims to maximise benefits of new development for local people.

The agreement will see five jobs set aside for East Hampshire people as well as 15 apprenticeships. These can be construction roles or office admin.

For more information contact business@easthants.gov.uk

East Hampshire Business News – July-October 2015

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Business

Respected business owner retires After almost 20 years David Preston (54), who set up ADP Security Systems Ltd with fellow Petersfield resident Alan Day in 1996, has announced his retirement.

David has decided to take an early retirement to allow more time for his hobby of exploring the world on his Harley Davidson motorbike.

He said: “ADP has been an immensely rewarding experience for me and I’m proud to have helped it grow and become recognised as one of the best security providers in the country. It’s time to let the younger generation take ADP to the next level.

“I’m looking forward to a complete break from business for a while and plan to visit Australia, New Zealand and America. There is nothing like

seeing the views of a new country open up before you, from the seat of a Harley.”

Alan Day will continue as director of ADP Security, with the existing core management team. He said: “Dave will be deeply missed as a

friend and colleague but we wish him all the best. His work has firmly established ADP Security as a solid business with a good, strong foundation for further growth.” www.adpsecurity.co.uk 01730 261510

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East Hampshire Business News – July-October 2015

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Business

Sisters are doing it for themselves at G&B! G&B Electronic Designs Ltd in Bordon announced earlier this year that Laura McBrown has been appointed Managing Director, taking over from George McBrown, who will continue as Chairman. Kate Sharp, sister to Laura, has been appointed as Company Secretary taking over from Catharine McBrown.

Laura McBrown, MD, says on her appointment: “G&B is a fantastic opportunity for me; products made in the UK are becoming more and more sought after, particularly abroad. G&B has what it takes to produce products to a quality level that our customers can be proud of and build their reputation upon.

In our next chapter we need to deliver growth through efficiency and customer service. It is with the utmost pride that I’m standing on

the shoulders of a giant to make G&B the most sought after contract manufacturer in the UK.” George McBrown said: “I am fortunate that I have two daughters working for me who are passionate about continuing the business. Laura has been working alongside me for the past 17 years, she has extensive experience of electronic product design, manufacture and regulatory requirements particularly in the medical device sector. Kate has been at G&B for five years and recently passed her CIPD HR qualification. I would like to take this opportunity to thank all G&B’s customers, suppliers and employees over the years for their support.”

L-R: Laura McBrown, George McBrown and Kate Sharp

www.gandbelectronics.co.uk 01420 474188

East Hampshire Business News – July-October 2015

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Business

A refreshing change to business thinking Morgan Innovation and Technology (MIAT) not only work with pioneering ideas and projects, but are themselves an innovative business.

It is refreshing to meet a company which each year puts 20% of its turnover towards helping individuals, businesses and organisations bring their ideas or products to market.

MIAT take a risk in carrying out the work free of charge in exchange for a future share of a products potential, a strategy they deem worthwhile to encourage innovation.

It is easy to see that this is a direct reflection of their passion for innovation and desire to enable the development of ideas which ultimately improve lives.

Sue (left) and Howard (right) being presented with the Queen’s award for Enterprise.

organisation, which is well equipped to handle the many challenges of business today. The family-run company is based at a modern factory facility in Petersfield and is still led by the original founders Sue and Howard Clarke.

MIAT provides their clients with a professional, inventive service from project initiation to market.

Their unique 5-stage plan covers important factors such as market research, design, specification, costs and client involvement, followed by product development and manufacture.

MIAT’s people are at the heart of their business and they endeavour to preserve a happy working environment, which promotes

25 years on, MIAT has grown to be a cohesive and productive

A business-led pa rtnership serving businesses in East Hampshire.

East Hampshire

Busines News s

Inside Parking permits New planning

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for your staff -

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Don’t forget to visit www.businesseasth ants.or

EHDC Chief Exec business Port folioutive and Holder visit local busi nesses

See page 16-17

2014

g

Issue 5 Summer/Autumn

teamwork and inclusion. The strong staff retention they enjoy is a result of their commitment to fostering the right company culture.

Ultimately, MIAT is a company of people and ideas, and the balance of nurturing both has been paramount to its success. www.morgan-iat.co.uk 01730 895900

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East Hampshire Business News – July-October 2015

Business

Live-in care services go from strength to strength at Bluebird Care achievements and has experienced first-hand the positive impact this service has made on people’s lives.

Business Manager Robert Fielder joined Bluebird Care in January 2014 and has been working alongside Leigh McDonald to develop this specialised type of care and support.

“Live-in home care is now a viable alternative service provision to residential and nursing homes. The costs are very similar but live-in home care delivers person-centred support in the safety of their own home – something residential living will never achieve,” Robert comments.

On average, Bluebird Care Petersfield provides live-in care support for 30 customers each month. The range of supports can be from basic companionship all the way through to end of life care.

Robert Fielder (left) with Leigh McDonald

Leigh McDonald, National Live-in Bluebird Care Petersfield has been offering live-in care services to our local communities for over 10 years, providing personalised care and support to people in their own homes.

Care Lead, set up the national live-in care service in 2012 and oversees all the recruitment, training, compliance and coordination of the service. Leigh has been extremely proud of Bluebird Care’s

For further information on a livein care service, please contact Leigh McDonald: 01730 262578 leighmcdonald@bluebirdcare.co.uk www.bluebirdcare.co.uk/petersfield

East Hampshire Business News – July-October 2015

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Business

Liss Biz – East Hampshire’s newest business forum Everyone from web to dress designers turned up to smell the fresh coffee at East Hampshire’s newest business forum.

A dozen local entrepreneurs came to the inaugural gathering of Liss Biz, a new group for businesses based in the village.

Liss Biz is a local initiative started by Keren Burney of Compege PR and financial advisor Campbell Wilson of Core Financial Services, both of whom live and work in the village, which boasts six business parks.

Mrs Burney said: “We thought it would be great for people to find out who else is operating in Liss to share ideas and for mutual support.

Longer term we can also bring more money into the village by recommending Liss businesses.”

The event was held at 41 Wine Bar & Coffee House on Station Road, Liss, in April. The offer of fresh coffee and the chance to share experiences attracted a variety of businesspeople, both experienced and new, to make local contacts.

Similar events are planned to be held every two months at business locations around Liss.

Following a career in engineering, Kerstin Ochel has recently set up her bespoke dressmaking business

L-R: Allison Longhurst, Nicola Trett and Kerstin Ochel at the first Liss Biz meeting.

in Liss. She said: “There’s a lot of exchange of community information in Liss but it’s also very useful for business to do the same. You’ve got to get the word out about your business or no-one will contact you.

That’s why Liss Biz is such a good idea.” kburney@compege.co.uk @MainlinePR 01730 894123

Absolute Aromas Recently featured in The Sunday Telegraph, Absolute Aromas is a local, family-run business in Alton.

Founded by David Tomlinson in 1994, it is now one of the leading providers of Aromatherapy products within the UK. The current UK aromatherapy market is known as a centre of excellence, and is both well developed and recognised internationally. Because of this, we export all over the world, to the USA, Canada, Europe, China and South Korea amongst many others.

Unearthing the very best ingredients available from sustainable,

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controlled sources all over the planet is a pleasure and we work closely with small producers. Fair trading practices are essential, as long term supply and consistency in quality is only possible if reciprocal relationships are maintained.

One of the true pleasures of aromatherapy is that we can introduce products seeped in thousands of years of history, sourced from small farms and businesses worldwide, for the enjoyment of 21st Century consumers.

East Hampshire Business News – July-October 2015

We work with many small to medium businesses and therapists, and offer Trade discounts to those looking to distribute our range of essential oils, carrier oils, aromatherapy accessories, and our new Spa Collection. www.absolute-aromas.com 01420 540409

Business

Flying the British flag in Milan In April Elstead Lighting were proud to fly the British flag at the biggest decorative lighting exhibition in Europe. Euroluce is held in Milan every other year and attracts over 300,000 international buyers.

A team of 18 staff installed over 600 products in 4 days to produce a fabulous showroom for the 2015 collection.

Almost 1,200 buyers from 87 countries visited the stand in 6 days.

The 2015 collection received very positive feedback.

The new collection has been installed into the Alton showroom and includes many great new products from USA partners Feiss, Hinkley, Quoizel, Flambeau, Stiffel and Kichler (one of the largest lighting manufacturers in the USA).

Elstead has had another solid year of growth and was pleased to take on the neighbouring Maltby Engineering site in Alton as additional warehouse and office space for the expanding business.

They have recently recruited a

“The best thing,

further 10 staff to help manage the growth to the next stage, which will all contribute to the local economy. www.elsteadlighting.com 01420 82377

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East Hampshire Business News – July-October 2015

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Business

Top award goes to Beau-Port Kitchens and Interiors for second year running

Mark and Jacob Johnson in the company’s 2,000 sq. ft. showroom in Bentworth, near Alton.

East Hampshire-based Beau-Port Kitchens and Interiors has won a top online award from Houzz for the second year running. Houzz is a leading platform for home renovations and interior design, which connects to millions of homeowners, design enthusiasts and property professionals world wide and is the largest residential design database in the world.

“It is great to be a Best of Houzz Award winner for the second year running. We are delighted to be included on such a useful platform for those who are looking for ideas, inspiration and to make connections

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with companies like ours that can transform their homes,” commented Mark Johnson, MD and head of design at Beau-Port.

Beau-Port’s images were selected by the Houzz community from more than 15,000 active home building, renovation and design industry professionals.

Gemma Smith, Industry Marketing Manager at Houzz UK and Ireland, said: “Houzz provides homeowners with a 360 degree view of home building, renovation and design industry professionals, empowering them to engage the right people and products for their project.”

East Hampshire Business News – July-October 2015

“We’re delighted to recognise Beau-Port Kitchens and Interiors among our “Best Of” professionals as judged by our community of homeowners and design enthusiasts who are actively renovating and decorating their homes.”

Beau-Port Kitchens and Interiors will be celebrating their 16th anniversary in 2015. This family-run business of Mark, his wife Clare and their son Jacob have had an exceptionally busy year, both in business terms, and the expansion of their products and services. houzz.com/pro/beauportkitchens www.beau-port-kitchens.com 0845 230 1545

Business

Whitehill & Bordon retail businesses benefit from expert advice The Whitehill & Bordon Regeneration Team at East Hampshire District Council has enlisted retail specialists Vision On to deliver a business support programme in the town which has already been a tremendous success.

Nineteen businesses have taken part and are already benefitting from the project, with 14 receiving grants of ÂŁ1,000 each to make improvements.

There were two levels of support on offer: The intensive programme which included developing a bespoke action plan to improve their business as well as 10 weekly oneto-one in-store coaching visits from Vision On; and The less intense package where businesses were helped to develop bespoke action plans to help them make the most of their business.

Businesses taking part in the intensive programme also benefitted from masterclasses in stock and space management, sales performance and planning promotions. They also learnt more about digital retail and received training to get them up to speed with social media.

The businesses which received grants have been able to start implementing key changes which were identified in the action plans.

They are already finding these really useful and have had positive feedback, for example, they have repainted their shop fronts, put up

Sue Williams, of Vision On, with Anita Warren, of Colours Hair and Beauty

new signs and changed the internal layout.

There will be a celebration event in July for the participants, with an opportunity to share their successes and showcase their achievements. So far, 78% of those shops involved in the programme have experienced an uplift in sales.

This retail support programme is being overseen by the Whitehill &

Bordon Regeneration Project at East Hampshire District Council.

The programme helps existing businesses prosper as Whitehill & Bordon is transformed from garrison town to green town with 3,350 new homes, 5,500 new jobs, a new town centre and new facilities. www.whitehillbordon.com whitehillbordon@easthants.gov.uk 01730 234329

East Hampshire Business News – July-October 2015

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Business Southern Inflatables (UK) Ltd Temporary buildings and shelters from Southern Inflatables    

Established in 1994, Southern Inflatables UK Ltd is recognised as one of the leading manufacturers of inflatable buildings and structures.

We are an ISO 9001-2008 approved manufacturer of inflatable temporary tents, buildings, marquees and hangers, designed to suit the specific requirements of our customers worldwide.

decontamination changing rooms, sports halls, warehousing, field headquarters, and so on.

All are available with the following features: • Aerodynamic shape, provides stability in windy conditions • Light and durable material conform to BS5438 part 2

When you need a temporary shelter quickly, you’ll find our inflatable temporary building is the ideal solution. Our inflatable buildings look good, need no foundations, and can be erected in any weather on any terrain.

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East Hampshire Business News – July-October 2015

Business

EHDC scheme benefits young people More young people will have the chance to get a job, get a wage and get training thanks to East Hampshire District Council’s flourishing apprenticeship scheme.

In 2014, 24 young people were set on a path to employment this way and EHDC hope to help another 20 over the next 12 months.

EHDC has dedicated another £150,000 for 2015 to give young job hunters the best possible start in their career.

EHDC contribute towards travel expenses and supplementing apprentices’ training and wages, ensuring that they will earn the national minimum wage or above – that’s not something every apprentice around the country can say. They also get interview training and help with their CVs.

Apprenticeships give young people the skills they will need for the future and employers the chance to train new talent in the roles they need.

The scheme in action

Jack Armitstead (22), Medstead, an apprentice at Bookers & Bolton Solicitors, Alton.

Jack was recommended for the apprenticeship scheme by the Job Centre as he was looking for jobs but was low on confidence.

“I had studied law at A-Level but now I am actually doing the job and picking up so much practical experience they never taught me at college!

“Without this scheme I wouldn’t have had the chance to gain the skills I have and get a foot in the door of the legal profession.

“It’s given me a lot more confidence to go out and say ‘this is what I can do’.”

Kati Whitehead (22), Alton, an apprentice at Morgan Innovation and Technology Ltd, Petersfield.

Kati withdrew from her university degree for health reasons and the Job Centre recommended she speak to EHDC about an apprenticeship.

Now she is working four days a week and studying for an Electronic and Electrical Engineering degree one day a week.

“I did want to be a maths teacher but now my maths goes into making a machine. What I am learning is actually being used to make something real, that’s really cool!

“I wouldn’t have known about this job without the apprenticeship scheme. This is somewhere I want to stay and work, the scheme has inspired a lot of loyalty in me for the company.”

Want to be an apprentice?

Looking to offer apprenticeships at your business?

Contact: business@easthants.gov.uk

East Hampshire Business News – July-October 2015

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Business

Flat Spaces Hampshire – A new holiday concept for the disabled traveller A Hampshire-based mouth and foot painting artist has formed a collaboration with Polish house builder Dan-Wood, with the aim of building fully accessible state-ofthe-art holiday homes for people with severe disabilities.

A board member of the International Mouth and Foot Painters Association, Tom Yendell came up with the idea of ‘Flat Spaces’ following a conference several years ago in the USA, where it was reported that up to 2 billion dollars was lost annually to tourism as disabled people did not travel.

reinvested in the charity. The aim of the Flat Spaces Foundation is to have a bungalow in every county, as well as overseas.

For further information and ideas for support, please contact Glynis Watts. www.flatspaces.co.uk glynis@flatspaces.co.uk 079300 42764

Flat Spaces is now a registered charity, with the first completed bungalow – which has commenced taking bookings – located at the Watercress Lodges and Campsite off Bighton Hill, Ropley, near Alresford.

“Research shows that many severely disabled people rarely go on holiday because they think they won’t be able to cope,” says Tom, who was named Man of the Year in 1988 for his work with the lessabled.

“For the first time in the UK, Flat Spaces will offer purpose-built holiday homes to people with mild to severe disabilities, knowing they can have complete confidence that the accommodation will be totally accessible in whichever Flat Space they visit.”

Flat Spaces Foundation will manage charitable donations and organise construction of the bungalows.

Flat Spaces Limited will manage the build projects, servicing and maintenance, reservations and publicity, with all profits being

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East Hampshire Business News – July-October 2015

Business

Food Festivals and fun from the Hampshire Farmers’ Markets There is nothing more vibrant than the sights, sounds, smells and especially the tastes that you can experience at a farmers’ market.

The Hampshire Farmers’ Markets (HFMs) are held throughout East Hampshire, including monthly markets at Petersfield, Alton and just a little further south, Winchester – the largest farmers’ market in the country.

Summer celebrations Regular HFM markets will form part of the Southsea Food Festival on Sunday 19 July and the Winchester Hampshire Food Festival on 26 July. Plus the Hampshire Hog Day celebrations that take place at the Winchester Market on the 27 September, which will include the popular and exciting Piglet Racing event.

“The summer months are our best time for seasonal produce,” commented Alex Handford, Business Manager for the Hampshire Farmers’ Markets. “The market looks so colourful and the

warmer, better weather brings more people out in search of a wider range of food, with many of our producers selling things shoppers can’t get anywhere else.”

“Supporting the environment, the rural economy and rural employment are key functions of the HFM, with savings on middle man costs and food miles passed onto the consumers. Every producer has to also meet a very high criteria and to be based within Hampshire or within ten miles of the county border. We are always interested in speaking to new producers about our markets and to further extend the wide range of produce we have on offer.”

Hampshire Farmers’ Markets are held at Petersfield, Romsey, Alton, Emsworth, Southsea and Ringwood each month, with the Winchester market held twice a month. hampshirefarmersmarkets.co.uk Images: © Hampshire Farmers’ Markets

East Hampshire Business News – July-October 2015

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Business

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East Hampshire Business News – July-October 2015

Business

Jane Devlin, EHDC Energy Strategy Manager describes her first few months in post I started my job in March, and my role is to implement the Energy Strategy adopted last November

by East Hampshire District Council.

Familiarising myself with the area, I am delighted to find so many businesses and organisations with great ideas for a low-carbon, energy-efficient and vibrant business community.

I have joined at an interesting time, to see the approval of planning permission in April which will transform Whitehill & Bordon from garrison town to green town. The town is aiming to attract green technologies and an advanced automotive hub to encourage companies working on smart technology and transformative energy projects to locate in the heart of East Hampshire.

We already have some great projects in the pipeline. There are plans to implement new renewableenergy capacity: solar PVs (solar panels) on roofs and ‘districtheating’ schemes which run on locally-sourced wood-fuel. Funding to map out opportunities is lined up,

and the next step is for feasibility assessments later this year for three such schemes.

But it is not all about energy use in buildings: transport-related carbonemissions are set to be reduced too. We aim to install an electricvehicle charge-point network with rapid chargers to make electric vehicles a viable alternative to standard vehicles for businesses and residents.

It is my firm belief that ‘going green’ goes hand-in-hand with being competitive, innovative and seeking new ways of working. And this is true whether you are a sole trader or small firm, a large organisation or consider the local economy in East Hampshire as a whole.

I hope you and your colleagues and partners will be able to meet me at one of the events we are planning over the next few months. www.easthants.gov.uk/ energystrategy jane.devlin@easthants.gov.uk 01730 234014

Jane Devlin, Energy Strategy Manager, EHDC

PLU

Pic © Killgerm Chemicals Ltd

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£

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East Hampshire Business News – July-October 2015

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Business advice and support

What’s next for business broadband?

There are a number of developments on the horizon that offer intriguing new avenues for businesses looking to improve their internet connectivity, including those in the countryside where affordable alternatives are rare.

FTTP Most fibre optic broadband in the UK is what’s known as Fibre To The Cabinet (FTTC). That means those snazzy fibre links run to the green boxes in streets, then the connection into the home uses the old telephone lines. This is cheaper and quicker to install, but limits the speed.

Fibre To The Premises (FTTP) is a ‘full fibre’ solution that runs fibre all the way, and it’s vastly superior in performance. FTTP is offered in the UK by BT and a number of smaller firms, but deployment so far has been slow. As demand for such services increases, more businesses will be able to take advantage, and it’s not expensive compared to the price of a high speed leased line. There are also successful projects to roll it out in rural areas, which is a huge boost for companies in remote locations that have so far been neglected.

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4G mobile broadband

Wireless internet

4G provides a much-needed improvement over the old 3G mobile networks in terms of speed, easily capable of outpacing the asymmetric digital subscriber line (ADSL) and potentially challenging FTTC fibre broadband. The great thing about 4G is that it’s wireless: you only need a suitable receiver to get fast broadband anywhere there’s signal. So you can wave goodbye to the hassle of installing and maintaining a wired connection.

We’re used to Wi-Fi offering short range signals that make it easy to get network access in homes and offices, but in some areas providers have established wireless internet over very wide areas using powerful transmitters. In order to get online, all you need is a receiver on the outside of the building, with the other end plugged into a standard Wi-Fi router or network switch to get everyone online. This does away with the need for a phone line and can offer speeds up to 100Mb, or more.

This can be useful if you frequently travel for business as the broadband can go where you are, and it could also be a game-changer for rural locations.

East Hampshire Business News – July-October 2015

Article by Rob Hilborn www.broadbandgenie.co.uk @RobAtGenie 0844 415 5531

Business advice and support

Drive in-store traffic using online marketing: 5 tips for local businesses Did you know that you can drive serious footfall into your store through online marketing – even if you don’t sell online? A website optimised for local search lays the foundations for success – here are five ways to take it further.

1 By claiming your Google My Business profile you can create a stronger brand presence across Search, Maps and Google+, and promote offers and events to encourage customers into stores.

2 Claim your business’s profiles on local listings sites, making sure that name, address and phone number appear accurately across the board. The more consistently your data appears, the more likely it is that your business will appear in local search results.

3 Social media, often described as ‘free marketing’, can be a time sink – and your time doesn’t

come for free. Use it effectively by developing a social media plan. If your goal is to reach local customers through Facebook or Twitter, you could offer in-store vouchers on your social pages.

4 Paid search helps maintain your brand presence in the search engine results. You can target a relevant audience, meaning you’ll only have people in the preselected area(s) seeing your advert. You can also encourage customers to click through

to a landing page to book an appointment, for example.

5 Email can improve your communication with customers and help you drive in-store traffic.

But you’ll need to think creatively to stand out. Use a compelling subject line as well as relevant, accessible content to tell your story effectively. www.growonlinemarketing.co.uk 0845 652 0356

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East Hampshire Business News – July-October 2015

21

Business advice and support

How could your business benefit from being in a Primary Authority Partnership?

A business operating across different council boundaries can form a primary authority partnership with a single local authority in relation to complying with legislation. These partnerships can cover for example environmental health, trading standards or fire legislation. Once legally nominated, the partnerships are automatically recognised by all regulators.

respected by all local regulators, enabling the business to operate with assurance and confidence.

A national inspection plan can be produced by the primary authority to improve the effectiveness of inspection, avoid repeated checks and enable better sharing of information.

to the councils and businesses concerned. Where necessary a primary authority can recover its costs.

Further information about the scheme is available from www. gov.uk/government/organisations/ better-regulation-delivery-office

If a problem arises, the primary If you would like to discuss the authority can coordinate action to possibility of a primary authority ensure that the business is treated partnership with the Food and What does it do? consistently and that responses Safety Team at East Hampshire are proportionate to the issue.

By working closely with the District Council please contact A business can choose what the team on 01730 266551 or business a primary authority can level of support it needs from the email ehealth@easthants.gov.uk apply regulations to their specific primary authority. The question of circumstances providing robust and CREATIVEDESIGNANDPRINT resourcing the partnership is up reliable advice. This advice must be CREATIVEDESIGNANDPRINT

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East Hampshire Business News – July-October 2015

Business advice and support

Deregulation Act to reduce burdens on businesses One of the last Acts to pass before the 2015 Election was the Deregulation Act 2015.

The Act reduces some regulatory burdens on businesses that are granted a licence by East Hampshire District Council (EHDC), such as pubs and taxi drivers.

For premises providing regulated entertainment, such as music and plays, there are a number of measures meaning that from April 2015, some entertainment is no longer licensable. For example, no licence under the Licensing Act 2003 would be required for:

• Recorded music on licensed premises between 08:00-23:00 provided the audience does not exceed 500.

There are also new exemptions from licensing of entertainment on premises owned by schools, hospitals, community groups and local authorities.

For the District’s hundreds of taxi drivers and private hire firms, there are likely to be measures later this year extending the standard duration for drivers’ licences from one to three years. There is also likely to be a measure allowing Private Hire Operators to sub-

There is a proposal later this year to introduce a new type of licence to sell alcohol in smaller premises where alcohol is not the main attraction of the business, such as a B&B.

contract bookings to another

For the thousands of Personal Licence Holders across the country, the requirement to renew their licence after 10 years has been abolished, so the licence will last indefinitely, provided it did not expire before the 6 April 2015.

licence issued by EHDC, should

Discounts or rate relief

Talk to the East Hampshire

• Live unamplified music on any premises between 08:00-23:00 • Live amplified music on any premises between 08:00-23:00 provided the audience does not exceed 500

Payment plans Change of details Difficulty paying?

Direct Debit

Operator licensed by another local authority.

Businesses that have any questions about these measures, or any contact the Licensing Team. www.easthants.gov.uk/licensing licensing@easthants.gov.uk 01730 234379

Revenues team about your business rates bill Call right now.

01730 234159 revenues@easthants.gov.uk www.easthants.gov.uk/ businessrates

East Hampshire Business News – July-October 2015

23

Business advice and support

Time to give your business a lift?

Time is precious, particularly when running a business. We have put together our quick tips on getting your marketing planning underway effectively and efficiently – something worth making time for! So put the kettle on and put aside five of your precious minutes to take stock:

1 Begin with the basics What do you want to achieve?

Set SMART goals.

Are you on target?

Are you making the most of your resources?

2 Plan your route Are you: •

looking for new business in the right place?

•

talking to the right people?

•

using the right channels of communication?

Do you have a plan to boost or build business?

Think strategy, the route map for your business. Start by getting a clear idea of your target audience and how best to reach them. Talk to your stakeholders, build a picture of the situation.

3 Equip yourself with the right tools Have you reviewed your brand within the last 3 years?

Does it still express your ethos and key messages?

Does your printed and digital collateral look professional, up-todate and fresh?

Do you have an effective sales and marketing toolkit?

Are your team on board, engaged and motivated?

Do all of the above support your objectives and strategy?

If your brand and marketing materials aren’t telling your customers what you want to say, then now is the time to fix it.

We hope this quick tour has given you pause for thought. If you are not sure where to go next, we are on hand to guide you through the development and implementation of your marketing strategy. Simply call or email us for your free initial consultation to get the ball rolling. www.mzuridesign.co.uk zoe@mzuridesign.co.uk 01428 722990

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East Hampshire Business News – July-October 2015

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Business advice and support

Your business is a considerable asset Without a Will • Where there are children a spouse does not inherit everything. This can be a real problem in second marriages.

• A long term partner would have to go to court for provision from your estate.

• Minor children become the responsibility of the Local Authority. ✓ Our services are fixed fee and notified to you in writing in advance.

Your business is a considerable asset. Whatever its structure, it is worth considering what would happen in the event of your serious illness or accident. It is a good idea to set up Lasting Powers of Attorney so that your business and personal accounts and assets are not frozen.

Few people realise that even a joint bank account is frozen if one holder is incapacitated.

offset and reduce inheritance tax against the rest of your estate.

Where there is no Will, or an out of date Will, much stress is often caused to the family. *Having the correct documents in place is the best thing you can possibly do.

✓ We listen to your requirements and advise accordingly. ✓ We use plain English. ✓ All your documents are completed in house and are confidential.

Please telephone 01428 712856 and ask for Susan Shaw.

This article is brief. Legal advice should always be sought. www.shawswills.com

In the event of your death it is possible that the value of your business is free of inheritance tax.

Often this value can be used to

HELEN GIBBS – HOLISTIC THERAPIST www.holisticcounsellingservices.co.uk Combine western psychology with meridian therapies counselling, tapping and kinesiology, to deal with the stresses and strains of life.

Qualified counsellor and Meridian Psychotherapist Helen offers short and long term counselling, support work and walk and talk therapy in the Petersfield and Liss areas.

Contact Helen on 07503 461838 for an informal chat about your needs.

East Hampshire Business News – July-October 2015

25

Business in the community

Alton Community Centre gets a make-over!

Laleham Health & Beauty sent a team of volunteers to Alton Community Centre to decorate one of their well used community rooms in May. The Community Centre, which is located in the heart of Alton Town Centre, serves the local community by offering a wide range of services and facilities.

Maria Elliott, Alton Community Centre’s Manager, said: “Room 6 is used for our Leisure Learning Classes and the redecoration will be much appreciated by the large number of students that use this room. Alton Community Association are delighted that Laleham Health & Beauty have chosen to assist us by volunteering to paint this room. The materials have been donated by our local Wickes store

so this is truly a bringing together of local businesses to help out a local charity. We would like to pass on our sincere thanks to all the volunteers from Laleham Health & Beauty who have given up their time to make a difference to their local community centre.”

Don Johnson, Operations Director from Laleham Health & Beauty, said: “As the largest employer in Alton and being based here, it has been a fantastic opportunity to work within the heart of the community and support local people. Our staff enjoy being able to participate in volunteering and this is their fifth event in an on-going programme of voluntary support.”

If your business would like to do

something similar to Laleham Health & Beauty, contact Janet Duggan on 0300 500 8085 ext. 9722 or email janet.duggan@cfheh.org.uk. www.cfheh.org.uk Source: Community First HEH

From Langrish to Cape Town On 8 March, Langrish House owner Robina Talbot-Ponsonby and her son Zander joined 35,000 other cyclists for the Cape Town Cycle Tour 2015 – the world’s largest timed cycle race. Robina set herself this enormous challenge on behalf of local charity The Rosemary Foundation Hospice at Home, of which she is a trustee.

Robina said: “I flogged away at the exercise bike (in my bedroom), at ‘Spinning’ classes at the Taro and along the lanes above and around Langrish, to Winchester and back for about nine months. I reckoned I was ‘match fit’ and ready... but the Sunday before the race terrible fires started outside Cape Town. It has been an

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absolute tragedy for the area.”

Organisers decided the race would go ahead on a different route. Cape Town Cycle Tour has been held for 38 years and this was the first time the route had been altered.

“Thinking I would be the slowest rider on the road, I took the left hand lane but as we climbed Hospital Hill out of Cape Town I found myself held back by others and was thrilled to discover I was not the slowest by any means!

“As I turned to tell Zander how chuffed I was, I managed to ride into the wing mirror of a parked van and was thrown off my bike!”

East Hampshire Business News – July-October 2015

Despite cuts and bruises, Robina thoroughly enjoyed her experience: “As a result of the fires I never actually managed to do the full 68 miles, but I did complete the course they set us and I managed to get up all the hills without stopping once!

“Thanks to the generosity of my sponsors, I raised more than £5,000.” www.rosemary-foundation.org.uk www.langrishhouse.co.uk

Business in the community

TLC Cares Local Charity TLC (Hospice Services at Home TLC) provides volunteers in Hampshire, Surrey and Sussex to support and befriend people with life limiting conditions that are isolated or being cared for by a family member.

TLC Volunteers help those caring for a loved one by encouraging them to chat about their experiences so they can provide friendly support.

Family carers save the NHS and the Government millions of hours of time and money; but those family carers can suffer from depression and quite often they feel guilty at having to ask for assistance.

Thanks to Big Lottery Funding and other vital fundraising, volunteers are able to take those they support on outings and to visit relatives.

Additionally, TLC is also able to provide free complementary therapies to family carers and whom

Some of the TLC Team with carers and clients on an outing to a garden centre

they support, as well as people in the community who only have a visit twice a day from a paid carer.

Volunteers are asked to give up to three hours of their time each week and are given training and assistance along the way. Often they make lasting friendships with

those they help and volunteering can increase self-esteem and confidence as well. www.hospiceservices.org.uk volunteer@hospiceservices.org.uk 01420 477231

Can you spare up to 3 hours a week to join as a volunteer (full training given) or do you know someone who needs our help?

TLC is a local charity providing befriending and support to adults with life-limiting conditions, their families and carers in their own homes in Surrey, Hampshire and Sussex TLC recruits and trains volunteers who befriend, support and provide respite time for carers. They help those who are looking after their loved ones suffering from cancer, Alzheimer’s, dementia, Parkinson’s, MS, stroke and the frail and elderly

Charity no. 1136093

TLC provides free complementary therapies for clients and their carers

Tel: 01420 477231 Web: www.hospiceservices.org.uk Email: volunteer@hospiceservices.org.uk East Hampshire Business News – July-October 2015

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Business in the community

Assets of Community Value kept on a register by the District Council for five years. Once an ACV has been approved, the owner of that asset must notify the District Council of any intention to dispose of that asset, triggering a six-week interim moratorium in which local community groups are notified.

During that period no sale can take place, and any interested community group can request to be treated as a bidder. Doing so will trigger a second, six-month moratorium, allowing the group time to get itself in order to prepare a bid.

The Maple Inn, Buriton, is listed as an Asset of Community Value

Communities looking to safeguard their local pub may just have found another weapon for their arsenal.

The Community Right To Bid, as one of three “Community Rights” introduced by the Government through the Localism Act of 2011, has afforded communities a better chance to run their much-loved local. The changes which came into

force on 6 April 2015 have given the whole process a lot more weight in the planning system.

What is it?

The Community Right To Bid allows local groups to nominate local “Assets of Community Value” (ACV). Successful nominations are

Launch of the 2015 – 2016 Alton Town Guide Andy Goodall (Chamber President), along with Graham and Britt Hill the Town Mayor and Mayoress, Cllr Sue Hodder and Stan the Town Crier officially launched the latest Alton Town Guide on Friday 13 February 2015.

The 2015 – 2016 Town Guide has been professionally produced, and includes a comprehensive range of local information, history and town map. The result is an important

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publication not only for residents but for visitors to the Town. In particular it provides the casual tourists and business visitors with an overview of the facilities and attraction that Alton has to offer.

Source: Alton Chamber of Commerce & Industry www.altonchamber.co.uk

East Hampshire Business News – July-October 2015

How do we list our pub?

It is always advised that you talk with your local Community Officer before nominating an ACV – they can be reached via 01730 234184.

They will be happy to talk you through the process and send you all the relevant paperwork. www.easthants.gov.uk 01730 234184

Business in the community

Gurkha Durbar celebrate International Women’s Day International Women’s Day originated from the Suffragette movement to symbolise justice, dignity and equality. This year, The Gurkha Durbar Nepalese Restaurant in Grayshott celebrated the day on Sunday 8 March.

The event was organised by Sudha Rai (the proprietor) and a total of 44 ladies of 13 different nationalities attended the lunch.

Mayor Penny Bradley from Haslemere, Guest of Honour, was welcomed with a khada (a silk scarf). In her speech, the Mayor highlighted the significance of the occasion and this year’s theme, “Make It Happen”. The ladies then tucked into the sumptuous threecourse lunch.

After lunch, Mrs Paddy Powell, Sudha’s friend and an experienced international teacher, gave a presentation about the school project in Western Nepal. The project is to build a girls’ hostel for the Panchakanya (Five Virgins) School in Jogimara. The hostel would give girls the opportunity to attend the school and provide them with an opportunity to have a bright, safe and rewarding future.

The intent of the raffle was to raise money to fund the building of the hostel.

The raffle, which included prizes donated by businesses in Grayshott, Haslemere and Petersfield, was topped up with donations from The Gurkha Durbar and the Mayor’s Charity fund. The total amount raised that afternoon was £700.

In closing the proceedings, Sudha thanked all those who had attended for making it truly enjoyable event and especially for their donations which would allow the work on the Panchakanya girls’ hostel to start. www.thegurkhadurbar.com 01428 605855 Guest of Honour Mayor Penny Bradley

Got an interesting business story?

Send your article (with pictures) to info@businesseasthants.org East Hampshire Business News – July-October 2015

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Commercial property

Six months of success at Bordon Trading Estate Bordon Trading Estate, owned

by M&G, has benefited from the recent increase in confidence in the occupier market. Following the sale of 6,000 sq. ft. in Units 19 and 20 last year, the landlord has now let Units 4-6 and 12-14, totalling over 37,000 sq. ft., to a range of tenants.

Terms have also been agreed on an additional 19,000 sq. ft. across Units 8 and 9, which are under offer on a sale basis, as well as Unit 7.

These deals will bring the total floor space transacted to over 60,000 sq. ft. in the last 12 months.

The decision to refurbish the vacant units and the flexible disposal strategy has enabled the owner to capitalise on the improving economy and increased demand for industrial / warehouse accommodation. We now have just

2 units left: Unit 11 at 6,500 sq. ft., and Unit 15 at 15,110 sq. ft.

The recent increase in occupation has transformed the estate into a dynamic hub of activity with a great range of business now thriving.

For more information please contact Matthew Seary at Wadham and Isherwood: 01252 710822 matthew@wandi.co.uk

Newly available Vision House in Petersfield provides opportunities for occupiers CBRE’s south coast agency team has been appointed to market Vision House, on Bedford Road in Petersfield; a substantial Grade A office building available for immediate occupation.

Bedford Road is close to Petersfield town centre, well located just off the A3, for both road and rail connections to the south and London. Constructed in 2002, Vision House offers over 11,000 sq. ft. of quality office space and is available as a whole, floor by floor or suite

30

by suite basis with plenty of on-site parking. Laid out over two floors, there is raised access flooring throughout, air conditioning and a lift. The quoting rent is £17.00 psf.

CBRE Agency Associate Director, Emma Lockey comments: “With the scarcity of quality office space, a recognised issue across many parts of the south, Vision House provides potential occupiers with immediately available space on a well located office

East Hampshire Business News – July-October 2015

park. Confidence in the regional market has improved significantly, particularly in the last six months and as a result those occupiers looking to relocate or upsize their requirements are having to move quickly to secure the space they need.”

Source: www.commercialnewsmedia.com www.cbre.co.uk 023 8020 6312

Commercial property

Re-Format Architects relocate to Petersfield Re-Format LLP, a design studio, currently based in Alton, will be relocating to new offices in Petersfield later this year, following the refurbishment of Buckmore Barn.

Re-Format is a multi-disciplined practice specialising in high quality architecture, graphic design and construction consultancy services.

Their reputation is underpinned by framework commissions, with at least 20 public sector clients including Local Authorities, County Councils and Housing Associations.

The move to Petersfield was prompted by the needs of not only an expanding practice but also the advantages of Petersfield as a location, particularly being adjacent to the A3 and having a mainline rail service to Waterloo and Portsmouth.

Re-Format acquired Buckmore Barn, which comprised a series of Grade II Listed redundant and

dilapidated buildings dating back to the late 18th Century, in 2011.

Having obtained a subsequent planning permission to convert the barns to offices, now underway is a comprehensive development programme, which on completion will provide an exceptional and attractive office environment with on-site parking.

Whilst the total office space will

amount to approximately 4,500 sq. ft., a ground floor self-contained wing of 1,700 sq. ft. will be surplus to requirements and is being marketed by agents Wadham & Isherwood.

For further information please contact Chris Lock: 01252 710822 chris@wandi.co.uk

Ridgeway Office Park – a management case study In 2004 Ridgeway Land acquired 3½ acres on which it constructed 30,000 sq. ft. of offices in three two storey self-contained buildings surrounding a landscaped park setting with sufficient parking for occupiers.

In 2008 Holloway Iliffe & Mitchell was instructed by Ridgeway Land to manage its private access road providing access to Ridgeway Office Park, Rotherbrook Court and the Vision 20/20 development.

Three years later they were further instructed to manage the entire Ridgeway Office Park site for all owner occupiers of the development. Since 2011, a number of cost reviews were undertaken on behalf of Ridgeway Land, resulting in significant savings for landscaping, refuse collection, alarm testing and general maintenance.

More recently there have been a number of health and safety best practices implemented in relation to

parking, security and site signage.

Ian Moulton of Ridgeway Land commented: “Having one agency overseeing the Estate Management makes the process much simpler.

We have worked with Holloway Iliffe & Mitchell on numerous projects over the last ten years and their local knowledge as well as their expertise has worked well for us.”

Source: www.hi-m.co.uk

East Hampshire Business News – July-October 2015

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