Bachelor of
Business Administration in
MARKETING
LEAD THE WAY
in the Marketplace
of the
FUTURE
Taylor Maupin is pursuing a BBA in Marketing with a concentration in Fashion Marketing and Merchandising. After graduation, she plans to continue at ETSU to earn her master’s degree in Digital Marketing.
“
ETSU’s innovative BBA in Marketing equips you with the leadership skills and specialized knowledge vital for today’s most in-demand marketing careers. Students in the program are prepared for a wide range of career possibilities such as: + Advertising + Brand management + Consumer products + Digital and social marketing + Fashion merchandising and retail
I’ve known my whole life that I was going to do something fashion or beauty related. I knew it would be a business major, because pretty much anyone will tell you that when it comes to working be the backbone.” TAYLOR MAUPIN / MARKETING MAJOR
+ Marketing research and analytics + Public relations + Sales management + Supply chain management + Entrepreneurial ventures
The ETSU Advantage For students interested in Marketing Analytics, ETSU offers affordable tuition through the Academic Common Market. Residents in designated states may be eligible for in-state tuition rates or scholarships.
To find out if you are in a qualifying state, visit: www.etsu.edu/articulation/academic-common-market.php
Why ETSU?
<40 Average class size Through personal relationships and a culture of support and engagement, students achieve academic excellence and enjoy opportunities for positive community impact. All Bachelor of Business Administration programs at ETSU are accredited by the Association to Advance Collegiate Schools of Business (AACSB International) with Accountancy having a supplemental accreditation. Fewer than five percent of such programs worldwide have received this prestigious dual accreditation. ETSU is an Equal Opportunity/Affirmative Action University: etsu.edu/universitycounsel/ compliance. ETSU-230133-A-22 Produced by BMC Creative
Pathways to
YOUR CAREER
The ETSU BBA in Marketing prepares you with the know-how and essential skills for contemporary marketing careers. Our rigorous curriculum is designed by experienced faculty and an advisory board of industry experts. You’ll study:
+
+ Marketing research
+ Product development
+ Market analysis
+ Service delivery
+ Values assessment
+ Communication
ADD A MINOR TO YOUR MAJOR Explore something new while using elective hours to gain a specialization and broaden your career possibilities. The College of Business and Technology offers minors in: Accountancy
General Business
Computing
Management
Digital Marketing
Marketing
Digital Media
Merchandising
Economics
Military Science
Entrepreneurship
Technology
Finance
Distinguish Yourself with a GRADUATE DEGREE After completing their BBA at ETSU, many of our graduates continue their education in one of our graduate programs. The innovative Master of Digital Marketing is a 100% online program equipping you with knowledge in research, strategy, and analytics for the future landscape of marketing. The Master of Business Administration (MBA) program is a broad-based degree that focuses on organizational, financial, and operational management from a local, regional, and global perspective. The program offers concentrations in Business Analytics, Cybersecurity Management, and Health Care Marketing.
Choose YOUR CONCENTRATION Entrepreneurship Explore entrepreneurial opportunities and activities through a cutting-edge and practical curriculum. The Entrepreneurship concentration includes real-world coursework in design thinking and startup operations. Students will focus on emerging business models, financing and funding for startups, and rapid prototyping of ideas. Fashion Marketing and Merchandising Explore all aspects of the fashion business to pursue diverse careers in the apparel, textiles, and retailing industries. The Fashion Marketing and Merchandising curriculum, student organizations, study tours, and internships foster creativity and business acumen. Integrated Marketing Communications Cultivate your skills to integrate brand communications across all channels in concert with shifting customer behavior. Integrated Marketing Communications coursework equips you to create, implement, and evaluate strategic communications customized by audience. Marketing Management Transform creativity into problem-solving as you acquire core skills to build and implement marketing strategy. The Marketing Management concentration focuses on creating customer relationships through products and services, marketing channels and brand communication. Marketing Analytics Prepare for this exceptionally high-demand field as you explore emerging techniques and tools to maximize business performance. The cutting-edge Marketing Analytics curriculum takes an interdisciplinary approach to solve real organizational problems.
Hands-On Learning Turn knowledge into action as you create connections between classroom instruction and real-world experiences. + Internships Each year, the college hosts the iBucs entrepreneurial start-up competition where students can win seed money for their innovative and entrepreneurial ideas.
+ Study tours + Consulting projects + Student organizations and competitions +Champion® Analytics Case Competition +Future Business Leaders Of AmericaPhi Beta Lambda +American Marketing Association +Collegiate Merchandising Association
CAREER SERVICES The College of Business and Technology provides a Career Services Office specifically for business and technology majors. Career coaching, resources, and networking opportunities with employers are available, so students can graduate career-ready for a competitive marketplace.
Where Will ETSU Take You? Explore your pathway today! Let’s connect:
Business Advising Office
etsu.edu/marketing
423-439-5275 busadvising@etsu.edu
@ETSUCBAT @etsu_cbat