ISSUE 06 JANUARY 2019
Danielle Boodoo-Fortune
WHY DO MURALS?
Murals are a bright and fun way to add a bit personality to a room, and for a business, possibili painting murals are endless.
For example, a mother might want some animals pa on the wall of her new baby’s nursery, while a loca owner needs a unique interior to entice customers. course, upscale office buildings often like their lob have that “wow!” factor that only a mural can pro
Outdoors, murals are used to get the public to en with art, to brighten up dull streets and alleys, an discourage taggers. So it can certainly be a lucr market for artists with the skills to create large, cu pieces of art. Kevin Vincent
CONTACT US Kevon Foderingham 1-868-491-3684 caribbeanfaff@gmail.com caribbeanfaff.com
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MURAL SUCCESS STORIES
Street art is the biggest visual art movement the world has ever known and the uplifting effect that the murals have on us has been noted. As such, CFAFF has embarked on a mission to transform urban spaces through beautiful murals. Having already adorned the walls of the Arima Velodrome and soon the walls around the Maloney Football Field, we are now eager to bring the same beauty wit a message to your space.
of ities for
ainted al cafĂŠ And of bbies to ovide.
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Ken Reyes
Sarah Burrows
MURAL COST A minimum mural size starts at 50 square feet, for $3,200 TT. Each additional square foot is $50 TT. $500 TT upfront fee for a sketch sample, inclusive of one revision. Where scaffolding and ladders are required, as well as ceiling work, an additional $10 TT/sq ft will be added. Outdoor prices may vary. Kevin Vincent
ABOUT CFAFF Caribbean Fashion & Arts Feature Festival (CFAFF), is a non-profit arts education and promotion organization. CFAFF also manages the EAST YARD creative space in Arima. The organization is mandated to organize and facilitate educational initiatives related to visual arts, filmmaking, and fashion, for residents of East Trinidad that also directly address social issues. Revenue generated by CFAFF through your support goes directly into funding our various arts impact, community based programs for youth and now retirees interested in careers in the creative sector to assist with skill building, support internship opportunities and build job experience. ii
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EDITOR’S NOTE - 1 A little look into what we’ve been up to since the last issue.
A BALD BEAUTY WITH A MISSION - 3 -
An inspiring interview conducted with Ain Earle, founder of The Fashion Arch and Bald Beauty.
INTRO TO ART AND CRAFT - 8 -
A brief summary of our new art and craft course - perfect for aspiring artists and those who want to flex their creativity!
EDITOR/PUBLISHER : Kevon Foderingham. ARTISTIC DIRECTOR : Leah Laing. Photos taken by Leah Laing. Caribbean Fashion and Arts Feature Festival EAST YARD, 27 Prince Street, Arima, Trinidad and Tobago. 868-748-8674 | caribbeanfaff@gmail.com @caribbeanfaff EAST YARD www.caribbeanfaff.com/east-yard FB: @eastyardbycfaff IG: @_eastyard EAST YARD is published monthly by Caribbean Fashion and Arts Feature Festival. All rights reserved (c) Caribbean Fashion and Arts Feature Festival 2019. No part of this magazine shall be reproduced without written permission from the publisher.
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EDITOR’S NOTE
Borough Council and Classic Laundry to beautify a portion of the Arima Velodrome wall with nine large murals. This initiative led us to be invited to partner with community members of Maloney Gardens on Project Unity, which saw us paint eleven murals on the wall that overlooks the Clayton Ince Football Field.
Welcome welcome 2019, we’re happy to see you! This year will mark the third anniversary of our non-profit, Caribbean Fashion and Arts Feature Festival, and the second year that we are This year will see us continuing to calling EAST YARD our home. nurture the talented creatives who are making EAST YARD their home, as well as deepening our roots into communities with As we strive to become a major our arts impact and enrichment initiatives. contributor to arts education and promotion in East Trinidad and beyond, I have to reflect on some of the highlights This month we feature on our of 2018. cover Arima-born Ain Earle, Founder
We successfully partnered with the Ministry of Community Development, Culture and The Arts on a six week visual arts technical camp and completed the pilot of CFAFF ILLUSTRATE Arts Impact Initiative to End Violence, which culminated with our third annual CFAFF Fashion Film and Street Arts Festival, which included a partnership with The Arima 1
of The Fashion Arch and Bald Beauty. I truly believe that one person loving themselves causes a ripple effect, and Ain is making waves.
Grab yourself a cup of tea, put on your soft socks and enjoy our first edition for 2019.
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A BALD BEAUTY WITH A MISSION Arima-born, Ain Earle is an avid supporter and advocate of Trinidad and Caribbean fashion. Coupled with her educational background in Tourism and Hospitality Management, Ain thrives on attaining quality service, awareness and acceptance of local talents and products. Because of this passion and being introduced to the local fashion scene some years ago, she always thought that more could be done to raise awareness of and respect for the designers around her through her company, The Fashion Arch.
As someone living beautifully with the autoimmune condition Alopecia, Ain is Founder of Bald Beauty, a foundation with a mission to empower others with the condition to live their best lives without hair.
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EAST YARD caught up with Ain in January.
EY : How did you get into fashion? Ain : Fashion sort of fell into my lap. At the undergraduate level I studied Tourism Management and for my masters I did Marketing but I always had a passion for fashion and embraced our local
designers. People would always be interested to know where I got my clothes and I found it strange because I really didn’t find it difficult to access local fashion but there obviously was a need. To address this need two colleagues and I started Racked – The Fashion Market, an inclusive shopping experience, exposing fashion and accessories designers and their unique, quality products, all 100% designed and made right here in Trinidad & Tobago, or by a Trinbagonian living abroad.
brand profitability and so three years ago, The Fashion Arch was born, to do just that but now in a wider capacity, collaborating in events held in Barbados, Suriname, Jamaica, Guyana and Washington. EY : Tell us about your foundation, Bald Beauty.
Ain : I started losing my hair around fifteen years ago. I am completely hairless. When I first started to lose my hair, I had fashionable ways to hide it, like wearing headscarves. It took me a while to be OK This event solidified my interest in with myself and for people to be OK with assisting with producing new experiences me. The common thing would be people for networking with clients and buyers, believing that it was cancer or some and guaranteeing that there is continued other illness. When I decided to no longer
Photo taken from the Bald Beauty Facebook page. 4
cover my head and be OK with no hair, other people with Alopecia started reaching out. This led me to create Bald Beauty, to not only provide a support system for others with the condition, but to also raise overall awareness.
continuously grow. I didn’t always see how strong I was as I am very hard on myself. I am however seeing it more and more now and realizing that it helps me to be able to give that strength to others who need it.
EY : Kudos to you, Ain, on both your achievement in business and also your drive to give back. Why do you think you were placed on planet Earth? What is your purpose?
EY : What advice do you have for aspiring entrepreneurs?
Ain : Big question! (LOL) For starters my name is small but powerful, and means, ‘ as precious as the eye.’ I think for me to have this name, has from the start instilled in me a sense of seriousness in the way I live. My father lost an eye the year I was born and so that was the genesis of the name. So I believe I am here use my seriousness in business, and all other aspects of my life to build something strong enough to allow me to give back in meaningful ways. EY : What do you want to be remembered for? Ain : My strength and the ability to 5
Ain : Get a mentor. Take it seriously and trust the process and yourself. Step out of that comfortable space where you don’t allow yourself to be yourself and just do it! EY : Finally Ain, what do you believe? Ain : We are here for a purpose. Find it and seize the day. Carpe Diem! To learn more about The Fashion Arch, visit https://www.thefashionarch.com
TEAM BUILDING ACTIVITIES
PACKAGES OFFERED
Art therapy Art sessions (drawing & painting) Jewelry making Movement & dance Fabric Design Chocolate making demonstration Soap making Candle making Craft sessions (papier-mache, wire bending, soft furnishing)
1 - 4 hours - $2,000 4 - 8 hours - $4,000 Each package caters for up to 20 participants. Materials are included. Sessions can be conducted on site at the workplace, or at EASTYARD.
CONTACT US
ABOUT CFAFF
Kevon Foderingham 1-868-491-3684 caribbeanfaff@gmail.com caribbeanfaff.com
Caribbean Fashion & Arts Feature Festival (CFAFF), is a non-profit arts education and promotion organization. CFAFF also manages the EAST YARD creative space in Arima. The organization is mandated to organize and facilitate educational initiatives related to visual arts, filmmaking, and fashion, for residents of East Trinidad that also directly address social issues. Revenue generated by CFAFF through your support goes directly into funding our various arts impact, community based programs for youth and now retirees interested in careers in the creative sector to assist with skill building, support internship opportunities and build job experience.
INTRO TO ART & CRAFT AT EAST YARD Armed with the mandate to provide quality and practical arts education for those interested in careers in the creative sector, skill building is at the centre of our programs.
The second edition of the CFAFF Intro to Art and Craft kicks off soon at EAST YARD.
This three month course exposes participants to the foundations of visual art and craft as well as the fundamentals of creative entrepreneurship, preparing them for careers in the creative sector or more advanced study. Perfect for school-leavers, hobbyists, retirees or those looking to hone their creative skills, the course is facilitated by well known creative professionals such
Photo shows some participants with Executive Director, Kevon Foderingham. 8
as AJ Rogers, Sheldon Warner, Candace Francis, Walda Waithe, Arlene Singh and Kevon Foderingham and culminates with a group exhibition at EAST YARD.
Recent participants have participated in large scale mural projects at the Arima Velodrome and Clayton Ince Football Field in Maloney.
Registration has started and holders of TTARP cards receive 25% off on fees. Above: Salima Matthew with two of her pieces.
Classes are held on Saturdays from 9am-2pm. Our office is open Mon-Sat, 11 AM to 6 PM. Feel free to pop in or call.
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Below: Nikkienne Weekes with one of her pieces.
-- AMENITIES OFFERED: -Outdoor courtyard Indoor meeting/events space 10 ft x 15 ft outdoor projection screen 10 ft x 14 ft outdoor stage area Kitchenette Airbnb - furnished one bedroom apartment listed on Airbnb (18USD/night)
Perfect for all kinds of events, such as: - art exhibitions - birthday parties - bridal showers - baby showers - brunches/lunches/dinners - family reunions - forums/events - office parties - movie screenings - intimate weddings and more!
Meetings are $80 per hour, and includes tea station! Rental for the entire day is $800.
-- ABOUT CFAFF --- CONTACT US -Kevon Foderingham 1-868-491-3684 caribbeanfaff@gmail.com caribbeanfaff.com
Caribbean Fashion & Arts Feature Festival (CFAFF), is a non-profit arts education and promotion organization. CFAFF also manages the EAST YARD creative space in Arima. The organization is mandated to organize and facilitate educational initiatives related to visual arts, filmmaking, and fashion, for residents of East Trinidad that also directly address social issues. Revenue generated by CFAFF through your support goes directly into funding our various arts impact, community based programs for youth and now retirees interested in careers in the creative sector to assist with skill building, support internship opportunities and build job experience.
ABOUT CFAFF Caribbean Fashion & Arts Feature Festival (CFAFF), is a non-profit arts education and promotion organization. CFAFF also manages the EAST YARD creative space in Arima. The organization is mandated to organize and facilitate educational initiatives related to visual arts, filmmaking, and fashion, for residents of East Trinidad that also directly address social issues. Revenue generated by CFAFF through your support goes directly into funding our various arts impact, community based programs for youth and now retirees interested in careers in the creative sector to assist with skill building, support internship opportunities and build job experience.
ABOUT EASTYARD MAGAZINE EAST YARD Magazine is published online by Caribbean Fashion and Arts Feature Festival. The publication focuses on highlighting East Trinidad-based creative entrepreneurs, arts initiatives, and stories of social good. With a trial run of four issues from the end of 2017 to present, the magazine has already amassed a following with hundreds of readers and well over 2,000 impressions, and will be published monthly in 2019.
ADVERTISING RATES Back page Inside cover (front or back) Full page Half page
$150 $100 $75 $50
Cost to build artwork (if required)
$350
ADVERTISING SIZES Full page - 8.5 inches x 11 inches Half page - 8.5 inches x 5.5 inches CONTACT US Kevon Foderingham 1-868-491-3684 caribbeanfaff@gmail.com caribbeanfaff.com
COMMIT TO 6 months - 1 year of monthly advertising for a 20% discount Issue 1 - January 2019 Issue 2 - February 2019 Issue 3 - March 2019 Issue 4 - April 2019 Issue 5 - May 2019 Issue 6 - June 2019 Issue 7 - July 2019 Issue 8 - August 2019 Issue 9 - September 2019 Issue 10 - October 2019 Issue 11 - November 2019 Issue 12 - December 2019