Brand Identity Guidelines
Brand Identity Guidelines
Logo Clear Space Safe area The grey area must be kept free of all other graphical and visual elements. X
The minimum required clear space is defined by the measurement ‘X’ which is the height and width of the “o” letter.
Brand Identity Guidelines
Logo Primary logo Primary Logo This is the primary logo to use on white background. This is your main go-to version of the logo without tagline.
Brand Identity Guidelines
Logo With Tagline Secondary Logo This is the secondary logo to use on white background. This is version of the logo includes tagline.
Brand Identity Guidelines
Brandmark On Blue BG Primary Brandmark This is the primary brandmark to use. Main go-to version for social media profile picture and app icon.
Brand Identity Guidelines
Supergraphic On White BG Additional supergraphic This is the additional supergraphic to use on applications in order to tell the brand story. Use half of the smile alighed to the right.
Brand Identity Guidelines
Icons Car Icons Complimentary visuals Use one-weight stroke icons set in red color to e.g. on the website or to support the brand story.
Brand Identity Guidelines
Typography Headlines & Body text The Typeface Family Gilroy Extra Bold is used to draw attention to the headlines. Gilroy Light is the primary font for subheads. Open Sans is the primary font used for standard body text.
Headline
Gilroy Extra Bold
Subhead
Gilroy Light
Explore the history of the classic Lorem Ipsum passage and generate your own text using any number of characters, words, sentences or paragraphs.
Open Sans
Brand Identity Guidelines
Colour Specifications Primary colour palette We have three colours in our main colour palette that should, ideally, take up about 80% of everything. Use the swatches to get your colours correct and consistent.
Blue #105DFB
Black #F05125
Grey #A6B1B7
Use Blue color together with red as the carwao primary color palette.
Use Red color together with blue as the carwao primary color palette.
Use Grey color for the taglines and big headlines
Brand Identity Guidelines
Colour Specifications Secondary colour palette The remaining 20% might be complemented by secondary colour palette. Use the swatches to get your colours correct and consistent.
Yellow #FDB813
Black #000000
White #FFFFFF
Use Yellow color to make words and images stand out. Use it for the smile supergraphic.
Use Black color for body copy and headlines.
Use a lot of white space to keep the layout clean and modern.
Brand Identity Guidelines
Do’s
Use white brandmark on blue background as an icon.
Use primary logo version on white background.
Use yellow supergraphic to tell the brand story.
Use secondary logo version with tagline.
Brand Identity Guidelines
Don’ts
Don’t switch up the colors.
Don’t rotate the logo or it’s parts.
carwao Don’t change the font or the typeface.
Don’t stretch the logo. Always scale proportionally.
Brand Identity Guidelines
Don’ts
Don’t change the background color.
Don’t replace the mark with the supergraphic.
Don’t enlarge parts of the logo. Scale proportionally.
Don’t break and stack the wordmark.
Brand Identity Guidelines
Web Design
Web on desktop
Web on desktop
Icon selected
Button selected
Primary logo
Headline
Sedan car photo
Supergraphic
Brand Identity Guidelines
Body text Icons
Search Bar Subhead
Button hover Button
Brand Identity Guidelines
Web UI Kit Insputs, Buttons, Icons
Search bar
Tesla Model S
Button
used
Rounded Grey
Selected
new
Rounded Red
Hover
Rounded Blue
Active
Rounded Yellow
Gilroy Extra Bold
Rounded Yellow
Brand Identity Guidelines
Social Media
Facebook page
Facebook page on mobile
Brand Identity Guidelines
Stationery Design
Business Cards
Letterhead
Brand Identity Guidelines
Signage
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