Brand Identity Guideliness This is a brief brand identity guidelines document that guides us on how to use brand identity assets.
Logo Use logos only in the following variations. Never change the colors nor typography. Center the logo on the page.
Logo on dark bg
Logo on white bg
Colors C M Y K
2% 30% 45% 0%
C M Y K
30% 50% 65% 8%
C M Y K
2% 30% 45% 0%
C M Y K
2% 30% 45% 0%
Typography Body text uses google typeface - Open Sans, 14pt, Light. Open Sans is easy to read and can be used in print and well as in digital format on website.
Open Sans 14pt, Light dark color
Subheadline
Playfaire Display Italic, 24pt, white on gradient
Icon name
Open Sans Bold, 16pt
Icon desc. Icon desc. Icon desc.
Open Sans Light, 15pt
FOOTER BODY FOOTER BODY FOOTER BODY
Brandon Grotesque Bold, 10pt, capitals
Headline
Playfaire Display Bold, 40pt, gradient
Remember to always break content nicely and make it easy to read - devide long paragraphs to shorter parts and devide it to columns if page is in horizontal format.
Highlighted text
New York
Playfaire Display Italic, 24pt, white on gradient
Playfaire Display Bold Italic, 50pt, gradient on dark
Illustrations +
+
+
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There are 3 illustraions (letterhead format) that can be used alternately to create the New York City skyline.
Icons
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