Sukoon brand identity guides

Brand Identity Guideliness This is a brief brand identity guidelines document that guides us on how to use brand identity assets.

Logo Use logos only in the following variations. Never change the colors nor typography. Center the logo on the page.

Logo on dark bg

Logo on white bg

Colors C M Y K

2% 30% 45% 0%

C M Y K

30% 50% 65% 8%

C M Y K

2% 30% 45% 0%

C M Y K

2% 30% 45% 0%

Typography Body text uses google typeface - Open Sans, 14pt, Light.

Open Sans is easy to read and can be used in print and well as in digital format on website.

Open Sans 14pt, Light dark color

Subheadline

Playfaire Display Italic, 24pt, white on gradient

Icon name

Open Sans Bold, 16pt

Icon desc.

Icon desc.

Icon desc.

Open Sans Light, 15pt

FOOTER BODY FOOTER BODY FOOTER BODY

Brandon Grotesque Bold, 10pt, capitals

Headline

Playfaire Display Bold, 40pt, gradient

Remember to always break content nicely and make it easy to read - devide long paragraphs to shorter parts and devide it to columns if page is in horizontal format.

Highlighted text

New York

Playfaire Display Italic, 24pt, white on gradient

Playfaire Display Bold Italic, 50pt, gradient on dark

Illustrations +

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There are 3 illustraions (letterhead format) that can be used alternately to create the New York City skyline.

Icons

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