Air France Digital 2012 EN

PRESENTATION & RATE CARDS 2012

The Air France – KLM Group

The

Group N°3 Worldwide Airline in terms of Turnover

N°2 European Airline and N°3 Worldwide in terms of number of passengers (74 millions)

N°2 European Airline More than 48 million passengers in 2010… and An international traffic of more than 32 millions passengers Source Air France 2010

Air France Digital : A powerful Target-group In addition to our main media, inflight press and TV, Air France offers “AF On Board” opportunities that enable you to reach a very demanding and exclusive target of high flyers at every step of their journey.

in France and Europe…

A majority of men…

France 62%

Man 55%

Europe 22%

W oman 45% Others 16%

and for 62% AB++

of 43 years old…

65 years old and over 6%

Less than 24 years old 8%

Unemployed 19%

35-44 years old 25%

Managers 17% Liberal prof 14%

Others 20%

45-64 years old 39% 25-34 years old 22%

Executives, Engineers 31% Source : Air France 2010

Air France Digital

• E-tickets • Push-Mail H-30 (boarding advice) • ICI (Internet Check-In) • E Boarding Pass

E-tickets Advertising space :

Duration :

Exclusive bottom banner including redirection URL Possibility : 7 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE), Portuguese (PT), Dutch (NL) Obligatory languages : French (FR)/English (EN) 3 months to define in 2011/2012

Quantity :

1,000,000 impressions per month

Coverage :

Air France website Air France travel agencies Air France counters at the airport Air France calling centre + sending e-ticket to the passengers’ e-mail address

Campaign dates :

January - …- December

Size :

510x57 pixels (180 mm W x 20 mm H)

Format :

JPEG

Rate :

50, 000 €

Technical materials : 2 weeks before the campaign

ADVERTISING SPACE

Push Mail (Boarding Advice) Advertising space :

2 buttons with advertising (URL direction) placed at the bottom of the page Possibility : 8 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE), Chinese Mandarin (CH), Japanese (JPN), Chinese (CH) Obligatory languages : French (FR)/English (EN)

Duration :

1 month

Quantity :

900,000 copies

Distribution :

Sent to each passenger’s email address

Campaign dates :

January - …- December

Size :

175x90 pixels

Format :

ANIMATED GIF or JPEG

Rate :

40,000 € (for one button)

Technical materials :

2 weeks before the campaign

ADVERTISING SPACES

Push Mail Figures

LANGUAGES

% PUSH MAIL SENT

BILINGUAL FRENCH/ENGLISH

36,74

FRENCH

55,78

ENGLISH

4,92

GERMAN

1,01

SPANISH

0,66

ITALIAN

0,67

OTHERS

0,22

Internet Check-In (ICI) Advertising space :

2 buttons with interactive advertising (URL direction) placed at the bottom of the page Obligatory languages : French/English

Duration :

1 month

Quantity :

750 000 copies

Distribution :

Air France website

Campain date :

January-…-December

Size :

175x90 pixels

Format :

ANIMATED GIF or JPEG

Rate :

40 000 €

Technical materials :

2 weeks before the campain

ADVERTISING SPACES

E-Boarding passes Advertising space :

Interactive advertising (URL link) positioned at the bottom of the page.

Possibility : 5 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE) Obligatory languages : French (FR)/English (EN)

Duration :

1 month

Quantity :

1,300,000 copies

Distribution :

Sent to each passenger’s email address

Campaign dates :

January - …- December

Size :

160x230 pixels

Format :

JPEG

Rate :

50,000 €

Technical materials :

ADVERTISING SPACE

2 weeks before the campaign

AIR FRANCE DIGITAL Contacts Franck STOECKEL

Sales Director +33 1 41 34 85 53 franck.stoeckel@lagardere-pub.com

Marie-Christine LANZA

Sales Manager +33 1 41 34 85 47 mariechristine.lanza@lagardere-pub.com

Séverine FRANIER

Sales Manager +33 1 41 34 86 63 severine.franier@lagardere-pub.com

Jean-Max EDWIGE

Project Manager +33 1 41 34 86 02 jeanmax.edwige@lagardere-pub.com

LAGARDÈRE PUBLICITÉ / AIR FRANCE MEDIA 124, rue Danton, 92300 Levallois–Perret Cedex France www.lagardere-pub.com Fax : +33 1.41.34.84.18