PRESENTATION & RATE CARDS 2012
The Air France – KLM Group
The
Group N°3 Worldwide Airline in terms of Turnover
N°2 European Airline and N°3 Worldwide in terms of number of passengers (74 millions)
N°2 European Airline More than 48 million passengers in 2010… and An international traffic of more than 32 millions passengers Source Air France 2010
Air France Digital : A powerful Target-group In addition to our main media, inflight press and TV, Air France offers “AF On Board” opportunities that enable you to reach a very demanding and exclusive target of high flyers at every step of their journey.
in France and Europe…
A majority of men…
France 62%
Man 55%
Europe 22%
W oman 45% Others 16%
and for 62% AB++
of 43 years old… 65 years old and over 6%
Less than 24 years old 8%
Unemployed 19%
35-44 years old 25%
Managers 17% Liberal prof 14%
Others 20%
45-64 years old 39% 25-34 years old 22%
Executives, Engineers 31% Source : Air France 2010
Air France Digital
• E-tickets • Push-Mail H-30 (boarding advice) • ICI (Internet Check-In) • E Boarding Pass
E-tickets Advertising space :
Duration :
Exclusive bottom banner including redirection URL Possibility : 7 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE), Portuguese (PT), Dutch (NL) Obligatory languages : French (FR)/English (EN) 3 months to define in 2011/2012
Quantity :
1,000,000 impressions per month
Coverage :
Air France website Air France travel agencies Air France counters at the airport Air France calling centre + sending e-ticket to the passengers’ e-mail address
Campaign dates :
January - …- December
Size :
510x57 pixels (180 mm W x 20 mm H)
Format :
JPEG
Rate :
50, 000 €
Technical materials : 2 weeks before the campaign
ADVERTISING SPACE
Push Mail (Boarding Advice) Advertising space :
2 buttons with advertising (URL direction) placed at the bottom of the page Possibility : 8 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE), Chinese Mandarin (CH), Japanese (JPN), Chinese (CH) Obligatory languages : French (FR)/English (EN)
Duration :
1 month
Quantity :
900,000 copies
Distribution :
Sent to each passenger’s email address
Campaign dates :
January - …- December
Size :
175x90 pixels
Format :
ANIMATED GIF or JPEG
Rate :
40,000 € (for one button)
Technical materials :
2 weeks before the campaign
ADVERTISING SPACES
Push Mail Figures
LANGUAGES
% PUSH MAIL SENT
BILINGUAL FRENCH/ENGLISH
36,74
FRENCH
55,78
ENGLISH
4,92
GERMAN
1,01
SPANISH
0,66
ITALIAN
0,67
OTHERS
0,22
Internet Check-In (ICI) Advertising space :
2 buttons with interactive advertising (URL direction) placed at the bottom of the page Obligatory languages : French/English
Duration :
1 month
Quantity :
750 000 copies
Distribution :
Air France website
Campain date :
January-…-December
Size :
175x90 pixels
Format :
ANIMATED GIF or JPEG
Rate :
40 000 €
Technical materials :
2 weeks before the campain
ADVERTISING SPACES
E-Boarding passes Advertising space :
Interactive advertising (URL link) positioned at the bottom of the page. Possibility : 5 language versions French (FR), English (EN), Italian (IT), Spanish (ES), German (DE) Obligatory languages : French (FR)/English (EN)
Duration :
1 month
Quantity :
1,300,000 copies
Distribution :
Sent to each passenger’s email address
Campaign dates :
January - …- December
Size :
160x230 pixels
Format :
JPEG
Rate :
50,000 €
Technical materials :
ADVERTISING SPACE
2 weeks before the campaign
AIR FRANCE DIGITAL Contacts Franck STOECKEL
Sales Director +33 1 41 34 85 53 franck.stoeckel@lagardere-pub.com
Marie-Christine LANZA
Sales Manager +33 1 41 34 85 47 mariechristine.lanza@lagardere-pub.com
Séverine FRANIER
Sales Manager +33 1 41 34 86 63 severine.franier@lagardere-pub.com
Jean-Max EDWIGE
Project Manager +33 1 41 34 86 02 jeanmax.edwige@lagardere-pub.com
LAGARDÈRE PUBLICITÉ / AIR FRANCE MEDIA 124, rue Danton, 92300 Levallois–Perret Cedex France www.lagardere-pub.com Fax : +33 1.41.34.84.18