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BANKING ON THE BEST – A CLOSER LOOK AT XACE WITH NEIL FERRIS

BANKING ON THE BEST

A Closer Look at Xace with Neil Ferris

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Words by Nicolà Abela Garrett Photography by Julia Boikova

Neil Ferris is no stranger to the iGaming world. A familiar face among the good and the great of gaming, he made a name for himself in gambling and casino marketing, spearheading a decade-long portfolio of global campaigns for some of the industry’s titans as a Head of Brand. But the winds of change have beckoned Neil at this point in his career. We caught up with him to find out more about his next adventure with trailblazing Xace, an all-encompassing payment provider that covers fiscal services for gaming.

In true marketing fashion, the first tagline Neil throws at us is, “Our product is as simple as we can make it.” Our interest is certainly piqued, but could Neil describe to us better what it is that Xace has to offer the industry? Of course, he can; marketing is his magic wand. “Fundamentally, Xace is not a bank, but it provides advanced yet simplified banking services and solutions for the gaming industry when traditional high street banking does not.” This makes things considerably clearer, and we can tell that Neil is pumped for the journey ahead. He’ll be assisting a senior management team that boasts twenty years of experience across gaming, one which guide, supports and leads customers through the most challenging fiscal requirements of business.

Xace like to describe themselves as a warrior brand. They champion iGaming institutions, and their mission is to break down barriers so often faced by the industry when banking on the so-called High Street. Their objective is to be the go-to account and payment provider for the gaming industry in Europe and North America, through their experience and deep understanding of delivering compliant solutions that regulators approve of. Neil is particularly positive about Xace’s newly-gained territory in Canada, on account of their now being registered as a Money Services Business by Fintrac, the Canadian regulator. Fintrac now allows Xace, as a gaming-focused banking services provider, to directly target its territorial gaming sector, alongside the fresh and much hyped Ontario Gaming Licence.

With this development in the gaming ecosystem as his backdrop, Neil now represents a company that offers one of the broadest account options in iGaming, thanks to this expansion in North America. As is now part of his role as Head of Marketing, he tells us more about Xace’s background, and how it came to its current focus. “Xace are a brand that are rooted to their previous experience. As gaming veterans, they’ve had their fair share of encountering payment issues within the industry. Despite their clients’ compliant and licensed entities, they were still hitting brick walls when it came to bank accounts and transactions. This would cost them time and money, and they’d lose out on new accounts.” This motivated Xace to win the battle on behalf of these industries. They decided to pour all their knowledge and expertise into creating solutions that eliminated unnecessary bureaucracy, and complied with regulator standards. So, what are these solutions, and what is it that Neil will be essentially marketing? “Xace offers a suite of account and payment products for GBP, EUR, USD, CAD and 7 other currencies, which are backed by the leading account providers in the UK and Europe. All payments run thorough extensive compliance checks; however, they are able to simplify matters for their clients, and they ultimately offer a final onboarding process that is much smoother than might be expected. This is thanks to their in-depth knowledge of gaming business operations.” Neil also speaks highly of Xace’s bespoke customer support service, one that exclusively caters for gaming clients. The brand has ultimately been designed to be an integral part of the gaming entity’s day-to-day business operations.

At a glance, Xace has a glowing portfolio, and offers a myriad of services and solutions, each one more lucrative than the other. Naturally, Neil’s got all of this organised in his head, and he knows what our readers want to know more about. “Xace holds multicurrency IBAN accounts, which facilitate 11 currencies and are integrated with the SWIFT network for international payments. They also offer instant FX settlements across all these currencies within the same IBAN account, with TOM and SPOT FX trading options. They can provide multi-user access for corporate accounts with role management, and 4-eye payment approvals for any multi-users by role type. This is but a fraction of the services they cover, and all this comes with a dedicated account manager.”

Notwithstanding their meteoric rise in the gaming sector, the company still believes there’s more in store for them and the industry, and Neil will be at the forefront of driving the brand forward. There will be some big platform updates on the way over the coming weeks, which will not only be benefitting existing customers, but also providing more flexibility for them when onboarding new clients. For the moment, however, Neil tells us that their true north lies with offering the right accounts to the right businesses, helping them operate more seamlessly with less payment barriers.

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