çöp(m)adam
Çöp(m)adam
A service to provide job opportunity for uneducated women
Chapter I: Description of the Service
What is the Service? çÜp(m)adam is a non-profit organization, started in August 2008 as an experimental project in Western Turkey, addressing the issues of women’s employment and the importance of recycling/reusing. The name, which translates as "garbage ladies", stands as a symbol of taking garbage and turning it into something useful, fashionable and fun. It aims to give a chance to unemployed, uneducated, dependent women to produce something in return for income, something of which they were previously deprived and change their second-class status while simultaneously contributing to the betterment of the environment. With assistance from Sabanci University and Unilever Turkey, since its foundation 250 women (in Ayvalik, Diyarbakir and Istanbul), a less fortunate group of Turkish women who have never earned a living in their lifetimes, contributed to the project. These 250 women have produced 3000 wrapper bags in the last 3 years, in which 2000 were sold in more than 25 shops that customers purchase a fun and useful product while putting their money to a good cause.
Service Image çÜp(m)adam Job opportunity for uneducated woman
What are the values?
The founders of the organization started to their journey with the idea of making a change for the women and the environment. Firstly, 3 out of 4 women in Turkey are currently unemployed, lack sufficient social security and are dependent, financially and physically, on their husbands, fathers and sons. Secondly, 70 tons of trash is produced in İstanbul every ten minutes and a very small rate is being recycled/reused due to insufficient infrastructure and low levels of awareness. The organization has three aims for the future; increasing the number of selling channels, enriching the variety of the products and opening new workshop around the country due to employ more women and contribute to the recycling. Gaining support from larger organizations is the main concern of çÜp(m)adam, for once this is achieved the project will become a fast growing industry with plenty of room for more women to join and utilize their talents.
Map of Offerings SHOP BA
GS
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RECYCLING OF GARBAGE
EMPLOYMENT OF WOMEN
PLACE TO WORK
ETHICAL PRODUCTS
EDUCATION OF WOMEN
ENVIRONMENTAL AWARENESS
SOCIALIZATION MOMENTS
SHOPPING ONLINE
Panaroma of Touchpoints LOGO
NEWSPAPER
WEBSITE AND SOCIAL NETWORK
WORKSHOP
SHOP
PRODUCT
WORD OF MOUTH
Moodboard
How does the service works?
The service takes start with opening a workshop which offers the workshop also as a studio/office to work and socialize for the ladies while continuing to give educational support. The organizators establishes connections via web, phone or meetings to find material sources. The raw materials are provided by donations of some factories' ‘clean garbage’ or some individuals' recyclable trash. If needed they are processed/cleaned before using. Generally unemployed, uneducated, dependent women of the town where workshop is located – participates classes to learn about items’ production. According to their preferences the ‘garbage ladies’ can continue to produce the items either at home or in the atelier by using the material collected. The items produced are sent to the foundation and sold on the website or in contracted shops which provides a space for the products to present them to the customers. While the organization gets profit just for some expenses to stay alive and pays rest of the money to the ‘garbage ladies’ who takes a share for each piece that is sold.
Interaction Storyboard MATERIAL SUPPLY
EDUCATION
PRODUCTION
SELLING
PROFIT
SHOP BA
GS
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WORKSHOP
User: “Garbage Ladies” Service provider: çöp (m)adam
(1) Establishes connections via web, phone or meetings to find material sources. (3) If needed raw material is processed/cleaned before using.
Material supplier
(2) Some factories donate their ‘clean garbage’ or some individuals send their recyclable trash to the organization.
Shop
Customer
(5) Generally unemployed, uneducated, dependent women of the town – participates classes to learn about items’ production.
(7) According to their preferences the ‘garbage ladies’ can continue to produce the items either at home or in the atelier by using the material collected. (8) Produced items are sent to the foundation
(10) May produce new items according to the orders.
(14) Earns money for each piece that is sold.
(4) Opens permanent workshops in suitable areas. The managers contacts with a few possible participant in the town and rest of the info flow develops by ‘word of mouth’ among the local community.
(6) Offers the workshop also as a studio/office to work and socialize for the ladies while continuing to give educational support.
(9) Contacts some shops who are interested in selling the items or takes orders (single or collectively) through the order form on their website.
(13) Gets profit just for some expenses to stay alive and pays rest of the money to the ‘garbage ladies’.
(11)Provides a space for the products to present to the customers.
(15) Either plays a role as a supporter and gets no money or takes a little amount of profit (generally just the expenses) and gives the rest to the foundation.
(12) Buys the products from the contractual shops or through the web.
Who are the main stakeholders?
The heads of the organization Tara and Melih are mainly organizing everything: advertising, information supply, contacting to the companies and individuals to find raw material, opening workshops, employing educators for them, getting into contact with the shops to sell the products, or taking orders by the website, sharing the profit out among the ‘garbage ladies’ for every piece sold. Volunteer raw material providers are either some companies (like Unilever) who donates their ‘clean garbage’ (surplus, flawed packages) or the individuals who send their recyclable trash to the organization. Commercial material providers are the firms that organization buys some additional materials (like chains, zippers). The main users are the garbage ladies who participate in workshops, producing the pieces and getting an income in return for it.
System Map Volunteer supplier: individual
Volunteer supplier: companies
Service provider: çöp (m)adam
Shop
Customer SHOP
çöp (m)adam
Commercial supplier
Workshop
MONEY INFORMATION PRODUCT
User: “Garbage Ladies”
RAW MATERIAL
Chapter II: Analysis of the Design Process
Map of Design for Services
ENABLING COLLABORA TIVE SERVICES
A HUMAN-CENTRED APPROACH
Ap an plyin me d ex g tr tho per ans ds ime form nta a tio l n
al
G IN NS GN IO SI CT DE ERA T IN
SHAPING SERVICE SYSTEMS
DESIGNING INTERACTIONS TO SHAPE SYSTEMS AND ORGANISATIONS
EXPLORING NEW COLLABORA TIVE SERVICE MODELS
Building and sharing visions
M fu anife tu re stin sc g en ari os
Engaging an d connecting people
OR
p
Su
DESIGN FOR SERVICES
GA FOS N TE CH ISA RIN AN TIO G GE NA L
ic ath s mp ction e g ra rtin inte po
ew gn pin dels y t to o Pro ice m v ser
Promoting new value configurations
Understanding people’s behaviours, experiences and practices
im Eva pr lu o a an vin ting di gs a nt er nd er vic fac e es
DESIGNING FOR CO-EXPERIENC E
ili t ati co ng c llab rea ora tive tio ns
ga d in te ot cen ure om n- lt Pr ma e cu hu rvic se
DESIGNING INTERACTIONS, RELA TIONS AND EXPERIENCES
Fac
W NE G S IN R OS IOU OP AV PR BEH
DE CO SIG -C NIN RE G A T FO IO R N
GENERATING FUTURE SCENARIOS
a ing ply red Ap ent ac h C o ity pr un n ap mm sig Co De
Sustainable: - environmental and social sustainable behaviors. Original and innovative: - income for the women - free raw material - first time in Turkey. Diffused and successful: - fast growing in time. Scalable and reproducible: - continuing to spread - possible to replicate.
IMAGINING FUTURE DIRECTIONS FOR SERVICE SYSTEMS
Design Process Diagram Service moodboard Glimpses
Generating Story collection
Analysing
Developing
System map
Storyboard
Prototyping
Analysing Input data & decisions - The founders are lecturers at the Sabanci University. - They already work in the field of “Social sensibility.” - One of the founders lives in Ayvalik. - They want to do something to help women.
Generating
Story collection Ayse (38): “ I can reach money only when my husband gives me, I feel dependent on him.”
Serpil (25), Gul (28), Elif (26): “we want to work but we couldn’t get any education and it’s so hard to find a job for us.”
Leyla (31): “ After I started to work my self-esteem increased. I don’t feel second class citizen anymore. ”
Time: 2 weeks Who: local community
Expected results - Most of the women are uneducated and unemployed (3/4). - They are generally dependent on men (husband and son). - They have low self esteem and seen as second-class citizens.
Analysing Input data & decisions - Most of the women are uneducated and unemployed (3/4).
Generating
Service moodboard
Developing
Expected results - The founders want create women a job opportunity.
- They are generally dependent on men (husband and son).
- They want give women education for a job.
- They have low self esteem and seen as second-class citizens.
- Women can produce and sell handcraft.
Time: 1 week Who: service provider (Tara and Melih)
Analysing
Generating
Input data & decisions
Generating
Glimpses
Expected results
- The founders want create women a job opportunity.
- It is possible to create handcraft products by using paper waste.
- They want give women education for a job.
- Some organizations related to women employement exist and works.
Producing bags from garbage.
- Women can produce and sell handcraft.
Free construction workshops
Time: 2 weeks Who: service provider (Tara and Melih)
Generating
Input data & decisions - It is possible to create handcraft products by using paper waste.
Generating
Service moodboard
Developing
Expected results - Women can produce handcraft made out of garbage. - The women can get education in organized workshops.
- Some organizations related to women employement exist and works.
- The workshops to serve as working area and convivial socialising environment.
Time: 1 week Who: service providers (Tara and Melih)
Generating
Developing
Input data & decisions - Women can produce handcraft made out of garbage. - The women can get education in organized workshops. - The workshops to serve as working area and convivial socialising environment.
Generating
Expected results
Storyboard MATERIAL SUPPLY
EDUCATION
PRODUCTION
- Search for supporters and the suppliers for material.
WORKSHOP
SELLING
SHARING
PROFIT
SHOP BA
- Contacting companies and individuals to donate clean waste.
GS
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Time: 2 weeks Who: service providers (Tara and Melih) supporters and suppliers
- Need to find location and educators for workshop. - Need to advertise for the service and inform people about it.
Analyzing
Input data & decisions - Contacting companies and individuals to donate clean waste. - Search for supporters and the suppliers for material. - Need to find location and educators for workshop.
Generating
Idea sketches LOGO
WEBSITE AND SOCIAL NETWORK
Developing
Expected results - Website to design to reach individual donators and buyers with an online shop. - A little space can provide requirements of the workshop and already existing flat in Ayvalik can be used.
PRODUCT
WORKSHOP
- Need to advertise for the service and inform people about it.
Time: 3 weeks Who: service provider (Tara and Melih) supporters and suppliers shops
- Existing shops to sell the products in addition to online shop.
Generating
Developing
Input data & decisions - Website to design to reach individual donators and buyers with an online shop.
Prototyping
Expected results
System map
- The material will be delivered to the workshop from providers.
Volunteer supplier: individual
Volunteer supplier: companies
Service provider: çöp (m)adam
Shop
Customer SHOP
- A little space can provide requirements of the workshop and already existing flat in Ayvalik can be used.
çöp (m)adam
Commercial supplier
Workshop
MONEY
- Workshop to get education and work. - Making agreements with shops to sell the products.
INFORMATION
- Existing shops to sell the products in addition to online shop.
PRODUCT User: “Garbage Ladies”
RAW MATERIAL
Time: 2 weeks Who: service provider (Tara and Melih) supporters and suppliers shops
- Reaching the local community and start to produce.
Developing
Input data & decisions
Prototyping
Experience prototype
- The material will be delivered to the workshop from providers.
Developing
Expected results - Income for women and higher selfesteem. - Increase in environmental awareness.
- Workshop to get education and work.
- The quality of service can increase according to the feedback.
- Making agreements with shops to sell the products.
- The number of suppliers, shops, users, can increase.
- Reaching the local community and start to produce.
- Possibility to open new workshops. Time: 2 months Who: service providers (Tara and Melih) supporters and suppliers users educators shops