Accommodations STATEWIDE INDICATORS
T
axable accommodation sales indicate trends in traveler and tourist spending across the state. In 2015, $1.57 billion was spent on accommodations in the state of Utah, a 40 percent increase from 2007. Accommodations include hotels, motels, bed and breakfasts, campgrounds and similar businesses. Based on hotel and lodging data provided by Smith Travel Research, Utah’s average occupancy rates experienced year-over-year increases in all 12 months of 2015, with the greatest increases reported in March, June and July. Utah hotels’ average daily rates and revenue per available room surpassed 2014 figures as well.
2015
Utah Population
2014
% Change
2015
Change 2014-2015
2,997,404
3,054,806
1.9%
$7,982
$8,169
2.3%
1,097,465
1,144,235
4.3%
Total Wages, All Industries (Private Sector, $ millions)
$46,645
$50,177
7.6%
Total Tourism-Related Employment
137,200
142,500
3.9%
Estimated Traveler Spending Total Employment, All Industries (Private Sector) 1
2
Total Tourism-Related Wages ($ millions) Total Leisure & Hospitality Employment (Private Sector)
$3,936
$4,280
8.7%
128,067
133,660
4.4%
$2,195
$2,407
9.7%
Leisure & Hospitality Share of Total Employment (Private Sector)
11.7%
11.7%
0.0%
Total Leisure & Hospitality Taxable Sales ($ millions)
$6,035
$6,833
13.2%
61.8%
64.4%
4.2%
$102.05
$107.80
5.6%
Utah Accommodations Industry
Garfield-San Juan-Wayne
$100.04
$96.73
3.4%
Grand
$132.99
$121.25
9.7%
Hotel/Motel Occupancy Rates3
Salt Lake
$104.52
$98.06
6.6%
Hotel/Motel Average Daily Rate
Summit-Wasatch
$230.72
$217.71
6.0%
Hotel/Motel Revenue Per Available Room
Washington
$100.93
$97.65
3.4%
Accommodations Industry Employment (Private)
4 5
Accommodations Industry Wages (Private, $ millions)
$62.26
$68.44
9.9%
19,270
19,802
2.8%
$446
$487
9.2%
$1,406
$1,571
11.7%
Total TRCC Tax Revenue
$58.3
$61.9
6.1%
90%
Total TRT Tax Revenue (County & Municipality)
$51.0
$56.3
10.4%
80%
Total Motor Vehichle Rental Tax Revenue
70%
Total Resort Communities Sales Tax Revenue
Source: STR, Inc. Republication or other pre-use of this data without the express written permission of STR is strictly prohibited.
Accommodations - Taxable Sales ($ millions)
Average Statewide Occupancy Rates by Month
Tourism-Related Tax Revenues ($ millions)
100%
50% 40% 30%
2014 2015
20% 10% Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Total Taxable Accommodations Sales Source: STR, Inc. Republication or other pre-use of this data without the express written permission of STR is strictly prohibited. $ millions of 2015 dollars
Dec
$5.4
9.2%
$20.4
8.1%
Utah Skier Days
3,946,762
4,457,575
12.9%
Total National Park Recreation Visits
7,239,149
8,369,533
15.6%
$1,135 $989
$1,285
$1,346
1,284,767
1,399,247
8.9%
1,435,741
1,745,804
21.6%
Canyonlands National Park
542,431
634,607
17.0%
Capitol Reef National Park
786,514
941,029
19.6%
3,189,696
3,648,846
14.4%
Zion National Park Total National Place Recreation Visits6 Utah Amtrak Passenger Rail - Total Ridership (Federal FY)
$1,571
$1,215
Arches National Park Bryce Canyon National Park
Salt Lake International Airport - Total Passengers
Total Taxable Accommodations Sales ($ millions of 2015 dollars)
$1,125
$5.3 $18.9
Statewide Visitation Counts
60%
0%
$1,411
4,615,945
4,862,902
5.4%
21,141,610
22,141,026
4.7%
51,470
46,081
-10.5%
Sources: Kem C. Gardner Policy Institute, U.S. Travel Association, Utah Department of Workforce Services, STR, Inc., U.S. Bureau of Land Management, Utah State Tax Commission, Ski Utah, National Park Service, Utah Office of Tourism, S.L.C. International Airport, Amtrak. 1 Employment includes annual average employee full- and part-time private jobs (does not include proprietors). 2 Wages includes annual average full- and part-time employee wages (does not include proprietors). 3, 4, 5 Kem C. Gardner Policy Institute analysis of STR, Inc., data. Republication or other pre-use of this data without the express written permission of STR is strictly prohibited. 6 Visitation data for Flaming Gorge NRA is not included.
$1,094
Kem C. Gardner Policy Institute 411 East South Temple Salt Lake City, UT 84111 www.gardner.utah.edu
I
I
AN INITIATIVE OF THE DAVID ECCLES SCHOOL OF BUSINESS 2007
2017
Employment, Spending & Wages
Total Leisure & Hospitality Wages (Private Sector, $ millions)
Average Daily Room Rates by Top Travel and Tourism Counties County
2014
2008
2009
2010
2011
Source: Kem C. Gardner Policy Institute analysis of Utah State Tax Commission data
2012
2013
2014
2015
The State of Utah’s
Travel and Tourism Industry
Visitors and Spending
Travel and Tourism-Related Employment
Tax Revenue
I
T
D
Total Direct Visitor Spending*, 2011-2015 $ millions of 2015 dollars
Total Direct Visitor Spending ($ millions)
n 2015, tourists and travelers spent a record $8.17 billion in Utah. Of that total spending, $6.98 billion was attributed to nonresident visitors who spent the majority of their dollars on traveling within the state (including gasoline purchases, car rentals, transportation fares and parking), lodging in paid accommodations and dining. Additional nonresident visitor purchases included retail items and groceries, as well as arts, entertainment and recreation-related activities. The majority of Utah’s domestic nonresident visitation came from western states like California, Idaho and Nevada. In 2015, Utah’s largest international markets were Canada, China and France.
$6,955
2011
$7,982
$7,507
$7,318
2012
2013
$8,169
2014
2015
Source: Travel Source: Kem C.U.S. Gardner PolicyAssociation Institute analysis of U.S. Travel Association data *includes resident, domestic nonresident international visitors * Includes resident, domesticand nonresident and
international visitors
Share TotalDomestic Visitors by State, Shareof of Total Visitors by State,2015 2015
Although data are unavailable to estimate travel and tourism-related jobs on a county-bycounty basis, it is possible to analyze total leisure and hospitality jobs as a share of total jobs in each county. Around 65 percent of all travel and tourism jobs are part of the leisure and hospitality sector while the rest are categorized under a variety of other sectors, including retail trade, transportation and information. In 2015, counties with the largest share of private leisure and hospitality jobs to total private jobs were Garfield, Daggett, Grand, Kane, Summit, Wayne and Rich. Private Leisure and Hospitality Sector Jobs as a Percent of Total Private Employment, 2015
Other 24%
Utah’s ski resorts reported a record number of skier days during the 2015-2016 ski season (4.5 million) and Utah’s five national parks experienced a record 8.4 million visits in 2015. Preliminary National Park Service data indicates there were more than 10 million recreation visits to Utah national parks in 2016.
ravel and tourism-related employment includes jobs in transportation, accommodations, restaurants, the arts, entertainment and recreation industries and retail. In 2015, Utah reported approximately 76,500 direct travel and tourism jobs — a 4 percent increase over 2014 — and ranked ninth as a major industry in Utah. One out of every 10 Utah jobs was supported by tourism and travel.
Arizona 3%
Utah 42%
Box Elder 9.8%
Washington 4% Nevada 5% Idaho 8%
Utah 9.3%
Source: TNS TNS Global Source: Global
19.3% 7.9% 6.0%
France
5.3%
Germany
5.2% 5.6% 4.7% 5.0% 3.3% 3.9%
U.K. Mexico Australia
24.4%
n2015 n2014
Beaver 19.1%
Uintah 11.3%
Rich. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30.4% Morgan. . . . . . . . . . . . . . . . . . . . . . . . . . . . 29.4% Utah. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27.0% Daggett . . . . . . . . . . . . . . . . . . . . . . . . . . . 26.9% Kane. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24.6% Grand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21.5% Cache . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20.2% Davis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.4% Washington. . . . . . . . . . . . . . . . . . . . . . . . 18.2% Salt Lake. . . . . . . . . . . . . . . . . . . . . . . . . . . 17.5%
Emery 12.0%
Piute 25.0%
Iron 18.3%
Grand 45.7%
Wayne 36.2% Garfield 55.7%
San Juan 21.6%
138,800
nNational Park Visits nSkier Days
8.4
125,400
129,600
132,700
137,200
142,500
5.3
3.3
5.0
3.0
5.2
3.1
5.0
3.4
5.3 3.9
5.3 4.1
5.2 4.1
5.5 4.3
5.7
4.0
6.0
4.1
6.1
4.2
3.8
6.6
4.0
4.0
Beaver 11.2%
4.5
Piute 3.9%
Iron 8.1%
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
Source: Ski Utah and the U.S. National Park Service
Sanpete 25.1%
Emery 9.9%
Sevier 16.4%
Washington 11.3%
Sources: U.S. National Park Service and Ski Utah
Duchesne -19.6%
2006
2007
2008
2009
2010
2011
Source: Kem C. Gardner Policy Institute analysis of U.S. Bureau of Labor Statistics data Note: Includes private and public jobs and economic multiplier effects.
2012
2013
2014
Uintah -24.9%
Carbon -6.0%
Millard 11.6%
6.3
4.1
Wasatch 6.9%
Juab 0.4%
7.2 6.3
Summit 12.9%
Salt Lake 14.7% Utah 17.7%
126,800
$178.1
nState $660.7 Million nLocal $488.9 Million
Note: Includes economic multiplier effects
Rich 20.0% Weber 20.5% Davis 10.9% Morgan 2.2%
Cache 19.5%
Box Elder 18.7%
Tooele 20.2%
125,000
$151.2
$1.15 Billion
Daggett 10.8%
136,900
124,500
$121.3
$139.6
$166.1
Annual Percent Change in Transient Room Tax Revenue*, 2014-2015
Total Tourism-Generated Jobs
Skier Days
$ millions of 2015 dollars
The counties of Sanpete, Weber, Tooele, Rich and Cache had the greatest year-overyear increases in transient room tax from 2014 to 2015. Salt Lake County collected the most transient room tax revenues ($16.5 million), followed by Summit County ($7.7 million) and Washington County ($5.6 million).
Kane 43.4%
Total Tourism-Generated Jobs*
Utah Total Skier Days and National Park Recreation Visits (millions)
Total Tourism-Related Tax ($ millions of 2015 dollars) TotalRevenue Tourism-Related Tax Revenue
A significant portion of Utah’s total travel and tourism-generated tax revenue is composed of a variety of tourism-related state and local tax revenues. These include Utah’s Tourism, Recreation, Cultural, and Convention Tax (comprising restaurant, 2015 2013 2012 2011 2014 motor vehicle leasing and Salt Lake County nStatewide Motor Vehicle Resort Rental Tax Car Rental Communities Sales T room rental tax); Transient Room Tax (both Statewide nResort Communities Sales Tax Room Tax Zoo, Arts, Parks nTransient Room Tax county and municipal); a statewide Motor Transient Tourism, Recreation,Arts, Cultural, and Convention nZoo, Parks Tax Vehicle Rental Tax; the Zoo, Arts and Parks nTourism, Recreation, Cultural, Source: Kem C. Gardner Policy Institute analysis of Utah State Tax Commission d Tax; and Resort Communities Sales Tax and Convention Tax (qualifying municipalities). Total tourismrelated sales tax revenue grew 7 percent Total Tourism-Generated between 2014 and 2015 and has grown 46 Tax Revenue, 2015 percent since 2011.
Source: Kem C. Gardner Policy Institute analysis of Utah Department of Workforce Services data
Utah Total Skier Days and National Park Recreation Visits (millions) National Park Visits
Sanpete 11.4% Sevier 13.5%
Washington 17.5%
Kem C. Gardner Policy Institute’s estimates are based on and extrapolated from aggregate depersonalized card usage data provided by VisaVue® Travel for the calendar years of 2014 and 2015.
Duchesne 6.6%
Carbon 11.5%
Millard 10.9%
Visa spending by Chinese leisure visitors in Utah increased by 39.8% between 2014 and 2015.
7.0%
Wasatch 19.8%
Juab 11.3%
9.4%
7.4%
Summit 40.3%
Salt Lake 9.9%
Tooele 13.8%
California 11%
Canada
Growth in Private Leisure and Hospitality Employment, Top Ten Counties, 2011-2015
Daggett 48.8%
Share of Estimated International Visitor Visa Card Spending by Country
China
Rich 33.5% Weber 11.2% Davis 12.9% Morgan 13.2%
Cache 11.0%
Colorado 3%
irect visitor spending of $8.17 billion in 2015 generated a record $1.15 billion in estimated total tax revenue, of which $660.7 million was state and $488.9 million was local tax revenue.
Wayne 15.2% Garfield 13.8%
Kane 11.7%
Grand 15.2%
San Juan 8.9%
Total County Transient Room Tax, Top Ten Counties, 2015 ($ millions) Salt Lake. . . . . . . . . . . . . . . . . . . $16.5 Summit. . . . . . . . . . . . . . . . . . . . . .$7.7 Washington. . . . . . . . . . . . . . . . . .$5.6 Grand . . . . . . . . . . . . . . . . . . . . . . .$3.9 Utah. . . . . . . . . . . . . . . . . . . . . . . . .$2.9 Kane. . . . . . . . . . . . . . . . . . . . . . . . $1.9 Garfield. . . . . . . . . . . . . . . . . . . . . .$1.6 Wasatch. . . . . . . . . . . . . . . . . . . . .$1.5 Davis. . . . . . . . . . . . . . . . . . . . . . . .$1.5 Weber. . . . . . . . . . . . . . . . . . . . . . .$1.4
2015 *Includes County TRT and Municipal TRT Source (all above figures): Kem C. Gardner Policy Institute analysis of Utah State Tax Commission data