Goff Strategic Leadership Center Impact Report

GOFF STRATEGIC LEADERSHIP CENTER

impact REPORT

THEORY OF VALUE: WE ARE CHANGING THE WAY PEOPLE WORK BY DEVELOPING INDIVIDUALS INTO VALUE CREATORS

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table of

CONTENTS DIRECTOR’S NOTE

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GOFF AT A GLANCE

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6 PRINCIPLES OF STRATEGIC LEADERSHIP

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OUR HISTORY

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IMPACT AREAS

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UNDERGRADUATE PRGRAMS

15 - 28

PROFESSIONAL EDUCATION PROGRAMS

29 - 34

STUDENT-LED INITIATIVES

35 - 40

GOFF GRADS

41 - 48

COMMUNITY PARTNERS

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OUR TEAM

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THANK YOU

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director’s note Dear stakeholders, friends, and community members, As we embark on this journey through Goff's impact report, I am filled with a sense of pride and purpose. At Goff, we have been steadfast in our commitment to transform the landscape of education and workforce readiness in an ever-evolving business industry.

In a world where 51% of Gen-Z employees feel unprepared for the professional realm, our mission stands as a beacon of hope and progress. We are here to redefine the very essence of how individuals contribute value. From high school students taking their first steps into the world, to seasoned C-Level executives navigating complex challenges, we empower them all to not only adapt to real-world challenges, but to thrive in them.

This past year alone, our efforts have resonated deeply. We engaged with a staggering 727 students, a testament to the impact we are making. To put this in perspective, in 2019-20, we engaged with just 40. This exponential growth underscores the resonance of our approach and the need for change in education.

Our reach now spans across 56 different majors on campuses, a testament to our broad and inclusive approach to learning. This diversity of disciplines mirrors the dynamic nature of the professional world, and we are proud to be at the forefront of this shift.

The true measure of our success, however, lies in the stories of our graduates. Over 230 individuals, armed with the skills and confidence cultivated at Goff, are now making waves in various industries. Whether at tech giants like Microsoft, financial powerhouses like Goldman Sachs, or continuing their education at esteemed institutions like Yale University, our alumni are a living testament to the transformative power of our programs.

As we reflect on these achievements, let us not lose sight of the horizon ahead. Our intent for the future is clear—to continue pushing boundaries, challenging norms, and equipping individuals with the tools they need to not only succeed, but to lead with confidence and purpose.

Thank you for being part of this extraordinary journey. Together, we are redefining the future of education and workforce readiness.

Warm regards,

Dr. Ruchi Watson, Managing Director

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Goff at a Glance Undergraduates Academic Year 2022-2023

1384

$

144k+ 727

Experiential Engagements

Estimated Client Savings

Students Engaged

64

35

35

Bachelor's Graduates

Companies Impacted

Different Majors

433 graduate students and Executive Education participants engaged

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5

AY

AY

AY

AY

AY

3

-2

22

2

21 -2

1

-2

20

20

-1 9

18

18

17 -

16 -1 7

19 -

AY

AY

GROWTH UNDERGRADUATE ENGAGEMENT 800

600

400

200

0

Six Principles OF STRATEGIC LEADERSHIP Research conducted by faculty at the University of Utah provides insights into each of these principles and describes specific strategies for how leaders can apply these principles. Competence in these six areas contributes to high levels of individual and organizational success.

Deliver Results with Strong Personal Ownership

Cultivate Self Awareness, Personal Agility, and Continual Growth

Identify and Align Resources to Generate Value

Actively Find and Formulate the Right Problems

Maintain Relentless Focus on Creating Value

Craft and Share Compelling Strategic Vision

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2017-20 Goff Strategic Leadership Center officially launched

First 2 cohorts of Goff Scholars

Launched first graduate class: PMBA Elective

Hired first student staff

2020-21 Launched first 2 cohorts of Goff Trailblazers

our history

Launched registered student organization: Goff Strategic Leadership Club Hosted first Goff alumni panel for 100+ student participants

2021-22

Hosted first Inclusion & Business Strategy Case Competition with community partner as client

Began alumni and student ambassador programs Received Business Career Center Partner of the Year Award

Collaborated with Summer Bridge to introduce incoming 1stgeneration business students to strategic leadership

Launched first cohort of Explorers Internship Program Facilitated first Business Scholars Leadership Retreat to 500+ firstyear undergraduates

2022-23

Hired 2 student employees to launch new Goff brand, social media strategy, and creative outreach initiatives

Hosted first Strategic Leadership Conference in partnership with Strategic Management Review Launched inaugural Pathfinders Leadership Cohort

Facilitated leadership workshops for multiple campus groups

Hired 6 student employees to sustain and develop Goff outreach, marketing, and events

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Hosted Welcoming Spaces Design Thinking Challenge

Goff

IMPACT AREAS Research STUDENTS Community

Research

Goff-affiliated faculty are changing the way in which leadership is researched...

Goff faculty affiliate, Jay Barney, builds on our principle of Crafting and Sharing a Compelling Strategic Vision by utilizing storytelling to drive meaningful culture change.

There have been 21 articles published from Goff affiliated faculty in the Harvard Business Review

Goff Academic Director, Todd Zenger, draws on extensive analysis and years of research, to give leaders a framework to help them create value and sustainable growth.

FEATURED RESEARCH

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strategic leadership conference JANUARY, 2023

Attendees from 15 universities and countries including the Netherlands and Italy engaged with new research around the nuanced dimensions of strategic leadership, and refined their own research through discussion and feedback.

“There are some very serious scholars in the field, and it has been very interesting to have the opportunity to share my work - especially work in a relatively new domain, and get their feedback to understand how to shape it in a way to make it way more powerful.”

-Conference participant

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STUDENTS

We equip individuals to tackle real-world challenges, embrace ambiguity, and challenge the status quo.

From high school students to C-Level executives, we foster confident, strategic leaders at every level.

Goff does this by facilitating 9 Undergrad, Grad, and Exec Ed courses; 3 annual leadership programs; plus customized workshops, engaging events, community gatherings, and more.

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ETHAN BLACK CLASS OF 2022

Ethan began his Goff journey in the first cohort of Trailblazers where he worked with Esusu Financial, a FinTech company using data to bridge the racial wealth gap and recently named one of Forbes 30 under 30 for Social Entrepreneurs. Drawn to their mission and commitment to their vision, he remained in contact with Esusu which eventually led to an internship with them in New York City.

Ethan has now begun his full-time career in Chicago, working for Stripe. He writes that his experience with Goff “was the embodiment of my collegiate experience, and continuing that into my career brings immense excitement and motivation to excel the mission of Goff in all phases. As we would say, the Goff Community is a family, and our efforts to cultivate relationships don’t stop at graduation, but continues to be a pillar that all of us can rely on throughout our careers.”

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Community We go beyond individual engagements with each organization to find connections that create value for our entire community.

Identify what strategic project is on hold

We help you choose the right Goff program for your strategic challenge

Schedule a discovery meeting with Goff

Goff students work to create value for your organization

Be a part of changing the future of work. Interested in hosting a project with Goff? Email Goffslc@Eccles.utah.edu.

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goff convenings

THE SHOP COWORKING SPACE, 2023

In summer 2023, we gathered a group of Goff community partners at local coworking space, The Shop. Representatives from local nonprofits, governmental entities, small businesses, and large healthcare organizations discussed growing their businesses, effectively allocating resources and assessing risk, and finding thought partners to navigate the challenges strategic leaders face.

"Truly, such a lovely way to end the week in the company of amazing people doing high impact work." - Alexis Lee, University of Utah Health

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Goff

UNDERGRADUATE PROGRAMS SUMMER BRIDGE BUSINESS SCHOLARS EXPLORERS PATHFINDERS TRAILBLAZERS SCHOLARS

Student leaders meeting founder, Greg Goff

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UNDERGRADUATE PROGRESSION

SCHOLARS

TRAILBLAZERS PATHFINDERS

EXPLORERS BUSINESS SCHOLARS

SUMMER BRIDGE

UNDERGRAD PROGRAM

SUMMER BRIDGE

Each July in partnership with the Office for Student Inclusion, Goff welcomes incoming college students, who are first-generation or come in from underrepresented backgrounds, to campus as part of the Summer Bridge program.

PROGRAM INCLUDES TEAM BUILDING ACTIVITIES PUBLIC SPEAKING PREPARATION INTRODUCTION TO SOLVING AMBIGUOUS PROBLEMS

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UNDERGRAD PROGRAM

BUSINESS SCHOLARS

Each year, Goff facilitates a strategic leadership journey for high-achieving first-year students at the David Eccles School of Business

STEP 1

STEP 2

STEP 3

STARTING YOUR LEADERSHIP JOURNEY

STRATEGIC LEADERSHIP RETREAT

TEAM BUILDING DAY

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Leadership Retreat NEW YORK CITY, 2023

During a weekend trip to places like Zion National Park and New York City, Goff provides leadership reflection and hands-on learning with a real business case.

“Conversations like these, early in a student’s collegiate experience, allow for perspectives to change and stereotypes to be erased. They truly have the potential to be formative moments in these students’ lives” -TX Harris, Class of 2022

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UNDERGRAD PROGRAM

WE HAVE CREATED

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EXPLORERS

Goff partners with organizations to create internships for younger interns and coaches students throughout their internship.

INTERNSHIPS FOR STUDENTS SINCE 2021

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Ella Bailey was tasked with evaluating the Policy Project’s Student Ambassador Program, which rallies students together to engage with local policy work.

Through data collection (surveys, focus groups) and analysis, Ella recommended a redesign of the program to more effectively engage the student ambassadors.

"Ella's analysis of our Student Ambassador Program and her research-driven recommendations will benefit our organization for years to come!" - Brooke Gledhill Wood, Director of Legal & Operations at The Policy Project.

The Policy Project

EXPLORERS PROJECT 2023

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UNDERGRAD PROGRAM

PATHFINDERS

Pathfinders launched in fall of 2022, providing community and support to a cohort of sophomore students (26 total) for the academic year. Student heard from local leaders, received peer mentorship, and set (reached!) leadership goals.

22-23 STUDENT GOALS MADE PLANS TO TRAVEL ABROAD ACCEPTED SUMMER INTERNSHIP ACHIEVED STUDENT GOVERNMENT ROLES STARTED NEW STUDENT ORG: BLACK IN BUSINESS RECEIVED PRESIDENTIAL INTERNSHIP AWARDED STUDENT LEADERSHIP SCHOLARSHIP

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Pathfinders welcomed Alyssha Dairsow, founder of Curly Me!, to share her leadership story. Alyssha expressed the importance of welcoming pivots in life and listening to the needs of your community to make the biggest impact. This approach led her from a career in sports medicine to empowering and creating community for Black girls in Utah.

“I love having opportunities to speak within academic spaces. Speaking about Founding and continuously learning always gives me a rush of energy and joy.” Alyssha Dairsow, founder of Curly Me!

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UNDERGRAD PROGRAM

TRAILBLAZERS Students learn the Six Principles of Strategic Leadership, reflect on their leadership skills, and hear from experienced guest speakers.

They work in teams to find creative recommendations to complex challenges faced by local nonprofits and organizations.

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100% OF CLIENT RESPONDENTS AGREE STUDENTS' WORK WAS VALUABLE TO THEIR ORGANIZATION

Trailblazers worked with The Other Side Academy to assess options for their next social enterprise; these businesses allow TOSA to continue supporting and providing dignified wages for unhoused community members.

The students ultimately recommended a new business idea: creating and selling succulent arrangements and less than 1 year later, those arrangements are ready for purchase.

The Other Side ACADEMY TRAILBLAZERS PROJECT 2023

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UNDERGRAD PROGRAM

STUDENTS LEAVE SCHOLARS WITH EXPERIENCE IN

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DIFFERENT INDUSTRIES TO TALK ABOUT IN INTERVIEWS

SCHOLARS

Students work with and lead teams of peers to tackle problems faced by early-stage companies to multimillion dollar organizations.

Scholars gives students real world experience in project management, teamwork, persuasive presentation skills, and strategic thinking.

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Scholars worked with Off Highway Van to recommend new revenue streams and creative marketing strategies to improve OHV's sales funnel. They recommended digital marketing strategies and B2B parts/service sales-based solutions.

We are so impressed with the students! The amount of work and analysis they produced in a short period of time was not only helpful to our business, but also a reflection of the quality of education offered at the U." Robbin Sowinski, CFO at Off Highway Van

Off Highway Van SCHOLARS PROJECT 2023

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Goff

ADVANCED LEARNING PROGRAMS graduate courses CUSTOM WORKSHOPS RECURRING TRAINING

ADVANCED LEARNING

PROFESSIONAL EDUCATION

GRADUATE COURSES

PROFESSIONAL PROGRAM

GRADUATE COURSES

Goff brings strategic leadership education to all graduate students, including our Full-Time, Online, Professional, and Executive MBA programs.

PROFILES OF LEADERSHIP Familiarize students with contemporary trends and challenges of leading a growing business in today's economy.

STRATEGIC LEADERSHIP OMBA and PMBA students will learn how to lead and change an organization.

81 GRADUATE STUDENTS ENGAGED

ADVANCED LEADERSHIP: STRATEGIC LEADERSHIP IN ORGANIZATIONS Executives in this course examine the role of the leader in determining organizational purpose and strategy.

2022-23 Academic Year

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PROFESSIONAL PROGRAM

GOFF LAB

Goff works with organizations to engage in strategic leadership learning, all customized to the specific needs of the organization.

UNDERGRADUATE

PROFESSIONAL

MUSS: MIGHTY UTAH STUDENT SECTION (2022)

BUSINESS CAREER SUCCESS LEADERSHIP DEVELOPMENT PROGRAM (2023)

ALUMNI STUDENT CALL CENTER (2023) ECCLES AMBASSADORS (2022, 2023) SUMMER BRIDGE AMBASSADORS (2022)

U.S. DEPARTMENT OF COMMERCE, INTERNATIONAL TRADE ADMINISTRATION (2023) UTAH BUSINESS FORWARD, STRATEGY TRACK (2023)

COME WORK WITH US IN THE GOFF LAB. EMAIL GOFFSLC@ECCLES.UTAH.EDU

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454 PARTICIPANTS IMPACTED 2022-2023

PROFESSIONAL PROGRAM

RECURRING PROGRAMMING

Goff works with organizations and executives to engage in strategic leadership learning via established programs through David Eccles School of Business Executive Education.

MASTERING STRATEGIC LEADERSHIP Provide concrete, actionable input that helps build stronger strategic leaders of teams, projects, divisions, and organizations.

WOMEN IN LEADERSHIP Explores strategies to become a more effective leader and become more successful in leadership roles.

87 EXECUTIVES IMPACTED 2022-23 Academic Year

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Dr. Watson presented in the strategy track, sharing a novel approach for what it means to be a strategist and providing attendees tools and resources to make their strategy actionable.

UTAH BUSINESS MAGAZINE 2023 UTAH BUSINESS FORWARD CONFERENCE

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Photo credit: Spenser Heaps, Utah Business

student DRIVEN INITIATIVES AMBASSADORS + Student staff Casebusters case competitions goff workshops

After his experience in Explorers and Trailblazers, Yash Vyas was hired to plan events for perspective Goff students. Yash embraced the challenge and developed Casebusters, a creative workshop where prospective Goff students take a real classroom project from a community partner and break it down over an hour with help from Goff students.

Yash demonstrated value creation by bringing Goff elements of hands-on learning, realworld problem solving, and teamwork to interested students to truly demonstrate what Goff is all about.

yash vyas

CLASS OF 2023, FORMER STUDENT CHAIR OF GOFF EVENTS

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student involvement

After engaging in a Goff program, students crave an opportunity to continue to challenge themselves. We have multiple ways for students to do so.

STUDENT STAFF UNDERGRAD PROGRAM EXPLORERS TRAILBLAZERS SCHOLARS

GOFF AMBASSADORS OUTREACH EVENTS THINK TANKS

25 GOFF STUDENTS VOLUNTEER AS GOFF AMBASSADORS EACH YEAR

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DIGITAL MEDIA, SPECIAL PROJECTS, TRADITIONS, + MORE

case busters

Casebusters is an opportunity for prospective students to get a taste of Goff projects.

Student leaders take the complicated, template-andrubric-free process of working with a real company or nonprofit in our classes and fit it into a quick 75 minute event.

44% of Casebusters participants applied to a Goff program

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Casebusters

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Participants 2022-23 Academic Year

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case competitions Case competitions are real-world challenges that provide students an opportunity to work in teams, ask questions of experts, and create solutions to the actual problems companies and organizations face.

COMEPTITION EXAMPLES WELCOMING SPACES Proposed recommendations to David Eccles School of Business leadership on how to enhance welcoming spaces across the business school.

INCLUSION AND BUSINESS STRATEGY Annual competition for students to help an organization engaged in exceptional inclusion work.

55% of case competition participants applied to a Goff program

55 Participants 2022-23 Academic Year

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Waste Less Solutions INCLUSION CASE COMPETITION 2023

Students from the U of U and Westminster College crafted recommendations to create a social movement around food waste. In just 1 week, recommendations for social media were implemented by Waste Less Solutions to increase their following and engagement.

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goff GRADS CITY HUBS ASK GOFF EMERGING LEADERS CIRCLE GRAD HIGHLIGHTS

1 year after graduating from the University of Utah with a degree in psychology, Trevor O'Brien returned to his former Scholars' classroom as a project client. Trevor, now working for his family business Cleaning Services Group, tasked Goff students to explore diversification strategies and franchising opportunities.

Trevor has since hosted an Explorers intern and received the Alumni Strategic Leadership Award at the 2023 Goff Endof-Year Celebration.

TREVOR O'BRIEN CLASS OF 2021, GOFF PROJECT PARTNER

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goff grads

Any University of Utah graduate who took a Goff class is part of the Goff Grad community. Goff Grads connect with each other and current students in many ways: from serving as thought partners for current students, helping shape the Goff Grad experience, guest speaking, attending events, to hosting projects and internships - Goff Grads love to give back.

231 GOFF GRADS AS OF JULY 2023

29% of Grads have engaged back with Goff since 2021

59% of all involved Grads have engaged more than once

MEET YOUR CHAIR - JEFF LETSINGER, '17 I am grateful for the opportunity to lead the charge in building what I believe will be the foundation of a lifelong partnership with the entire Goff community. Many of us have created lasting professional and personal relationships with our peers at Goff. It is my goal to continue cultivating those relationships and extend the opportunity to network, learn, and serve our community to all past and present Goff members. I know some of you well from our time at school and look forward to connecting with our 200+ Goff Grads over the coming months. Cheers!

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city hubs SLCGoff

DTXGoff

SEAGoff

After graduation, our Goff Grads end up all across the world. To help maintain a connection back to the Goff Family, we have hubs in cities where many Grads live. If you live in or are visiting one of the City Hubs, be sure to reach out and join an evening trivia, round of golf, or dinner gathering.

ARE YOU A GOFF GRAD LOOKING TO GET INVOLVED? VISIT OUR WEBSITE: ECCLES.LINK/GOFF-GRAD

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ask goff An easy way to get advice from your Goff Family. Whether sent on LinkedIn, over Slack, emailed, or submitted through the website - Goff will respond to your questions.

the company I am at isn't the right fit anymore. How should I navigate next steps?

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how should i best prepare for a performance review?

emerging leaders circle

An extended opportunity for a select group of Goff Grads to receive specialized leadership programming, access to senior executives, and networking with other Goff graduates – all customized to the needs of the cohort. We will tackle topics like:

new supervisor conflict resolution work-life-balance goal setting

maneuvering life changes

time management managing up

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public speaking

career outcomes GOFF GRADS' AVERAGE STARTING SALARY IS NEARLY $12K MORE THAN THEIR ECCLES PEERS

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"My finance degree was helpful for navigating the industry, but the practical learning and skills that came from my experience with Goff prepared me to take on challenging research projects and to create/implement useful solutions for the firm."

RYLIE HALLIDAY

"Goff gave me insight into what really matters in the world of work. I was able to leverage the toolkit to accelerate my career growth and provide more value to my company. " BRAD WILCOX

"Goff provided me with many opportunities to build my confidence in working with and leading teams. I also had lots of fun making a big impact on the organizations we worked with all while feeling like a part of the Goff family."

DAREN THAI

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THANK YOU TO OUR PARTNERS! 2022-23

ASCENT Center for Reproductive Health Big Dill Pickleball Co. BONE-DRI Center for Immigration Assistance CHG Healthcare Cleaning Services Group Club Ability Curly Me! CW Urban David Eccles School of Business EngenderHealth Equality Utah includesign Itivate Maverik Momivate Off Highway Van PBS Utah Pingora Gear PIVOT Center Project Read Utah Rape Recovery Center

S.J. Quinney College of Law at the University of Utah Shafer Leadership Academy Stepwise Investments The Policy Project The Shop Workspace University of Utah Center for Career & Professional Development University of Utah Health University of Utah Women's Resource Center Utah Education & Telehealth Network Utah Outdoor Association UV Sense Utah Women in Higher Education Network-University of Utah Chapter Versatile Image Warrior Rising Waste Less Solutions Zephyr Adventures

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TEAM DEB COFFEY

RUCHI WATSON Managing Director

Administrative Coordinator

TODD ZENGER

SYDNEY SMITH

Academic Director

Sr. Marketing Coordinator

MAYA JOLLEY

JAYSEN JENSEN

Associate Director Student Experience

Student Director of Traditions

STEPHANIE BAUGH

CAMERON NELSON

Associate Director Analytics + Engagement

Student Director of Outreach and Events

AFFILIATED FACULTY BONITA AUSTIN

Professor (Lecturer)

BILL HESTERLY

Professor

HEIDI HERRICK

Associate Professor

JAY BARNEY

TOM GEORGIS

ALLISON BOXER

Presidential Professor

Adjunct Instructor

Adjunct Instructor

SEAN MCKELVIE

Adjunct Instructor

WE THANK YOU

FOR YOUR CONTINUED SUPPORT IN OUR PROGRAMS Goff Strategic Leadership Center Garff Building, Suite 3275 1731 E. Campus Center Dr. Salt Lake City, UT 84112 Eccles.utah.edu/Goff/ Goffslc@Eccles.Utah.edu @Goffslc

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