16 17 ouil503 end of module evaluation (1)

End of Module Student Evaluation BA (Hons) Illustration Module Code: OUIL503 Responsive Name: Emily Chaffer Student ID: ec256366 Learning Outcome

Evidenced where?

Blog, Visual Journal, Roughs, Final Illustrations, Storyboards, Development Sheets etc. (No more than 75 words)

Your grade Using words: > poor, satisfactory, good, very good, excellent

5A4: Make appropriate use Evidenced on blog. This is done through issuu of a range of research documents of collected research, market research methods to investigate a and consequent evaluations/reflections. topic and produce work relating to the critical, cultural or social context of art and design. (Knowledge & Understanding - Research and Critical Awareness)

Very Good.

5B3: Generate ideas, concepts, proposals, solutions and/or arguments using the language, materials, processes and techniques of a designated discipline. (Cognitive Skills - Problem Analysis, Problem Solving)

Evidenced on blog - roughing and development, final illustrations, presentation boards and project report. Extensive evidence of decision making and problem solving evidence on blog in evaluations and reflections of work.

Excellent.

5C3: Respond to set briefs or proposals in a professional context.

(Practical Skills - Visual Quality and Conceptual Development)

Evidenced on blog, development, final illustrations, presentations boards and project report.

Excellent

5D3: Exercise selfmanagement skills in managing their workloads and meeting deadlines/apply interpersonal and social skills to interact with others. (Key Transferable Skills, Organisation, Communication and Evaluation)

Evidenced on blog – development and submission of final outcomes. Particularly evident in conducting effective communication during collaborative project.

Excellent

Summative Evaluation

In selecting the briefs for this module I had minimal understanding of who I was as a creative practitioner and how I would like to apply my illustrations in the future. After responding to briefs pitched at industry standard, I think I have gained more knowledge of illustration within a professional context as well as identified future avenues for my own professional practice.

Collectively the briefs I have responded to within this module taught me the importance of identifying and capitalizing on my strengths as a creative individual. Doing so, I think will help me to understand the briefs that would best suit my practice in the future, as well as the skills I can offer others working in collaboration.

In experimentation with different media across a number of briefs, I have also found that a sense of the handmade in my work is very important to me.

My main individual brief – YCN, UK Greetings – I think produced one of my most successful outcomes. This was due to the extent of media experimentation and refinement of my designs during my development stage.

I think producing something that primarily focused on the aesthetic, rather than the conceptual, side of illustration was rewarding in developing my practical skills. However, I did find it less fulfilling producing illustrations that lacked substance.

In contrast, I enjoyed responding to Illustration 12” due to the depth of research I was able to do into the content and context of the song and its artist. I also liked how this brief offered the creative freedom to be ambiguous and abstract in my final design. Responding to briefs linked to music, such as secret 7, is definitely something I would like to continue to do in the future.

I struggled the most with responding to The Penguin Random House briefs - completing both the non-fiction and children’s award. I think this was primarily due to my lack of understanding of type and layout. I would, however, like to continue tackling similar briefs that deal with this skill set in the future in order to become a more diverse practitioner. I also enjoyed responding to a brief that had a greater depth of subject. My downfall was trying to create narrative illustrations in response to the plot, rather than capitalizing on my strengths as a conceptual illustrator to produce something with more ambiguity.

One of the most rewarding briefs that developed in response to this module was starting to sell my work through a local shop back home. I think completing this small independent brief taught me a lot about selling your own products as a professional illustrator – especially in terms of pricing, negotiating and producing work to a professional standard.

In my collaborative project, overall I feel that we worked well as group, maintaining communication and conducting meetings regularly throughout the project. Personally, I think my main success in contribution of the group were my concepts for the final packaging and repeat pattern designs. I think the exercise of collaborating with other people helped me to see the benefits in working together to balance a workload, using other people’s skills and bouncing ideas off each other. It also helped me gain confidence in communicating and pitching my ideas to a group.

I did, however, struggle with not having complete autonomy over a project. It was difficult to not be able to always work at my own pace as well as have to produce work in consideration of other people’s creative interests. Another struggle in responding to this brief was the limitation of the existing branding and the deliverables. Working within such strict creative guidelines was not something I was used to, but I managed to push past it in finding my own interpretation of the branding through research and thumb nailing.

I think there are a number of key pieces of learning I will take forward from this module. Effective time management is something I definitely need to continue to improve throughout all my modules. In relation to responsive looking back now I would have prioritized certain briefs, in relation to the depth of research and amount of deliverables. In the future I would like to continue to explore hand-rendered imagery that focuses

on conceptual ideas, as well as improving my skills within other disciplines such as graphic design. I would also like to continue to investigate publishing, music and illustrative products as potential avenues for my professional practice.