Children's cover award

18/02/2017

Children's Cover Award

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Student Design Award 2017

Children's Cover Award

Children's Cover Award STUDENT DESIGN AWARD 2017 ADULT FICTION COVER AWARD ADULT NON-FICTION COVER AWARD CHILDREN'S COVER AWARD 2016 WINNERS FORMER WINNERS SUBMISSION DETAILS TERMS & CONDITIONS BLOG

The Secret Diary of Adrian Mole Aged 13¾ by Sue Townsend 'Saturday January 25th 10 a.m. I am ill with all the worry, too weak to write much. Nobody has noticed I haven’t eaten any breakfast.

2 p.m. . . . Perhaps when I’m famous and my diary is discovered people will understand the torment of being a 13¾-year-old undiscovered intellectual.'

Adrian Mole’s painfully honest diary is a hilarious spots-and-all glimpse into the troubled life of a teenager. First published in 1982, it quickly became a best-seller and has since been adapted for radio, television and theatre.

The Brief The Prizes

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/#brief

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The Judges Classic Covers Previous Winners

‘Winning has led to a lot of people learning about my work. It’s a great thing to discuss with potential employers and gives instant credibility. To this day people contact me for freelance illustration based on my win’

Tim Parker – Winner of the Children’s Cover Award 2012

The Brief You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much-loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/#brief

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Children's Cover are looking for a striking cover design that isAward well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage

children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eyecatching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to: have an imaginative concept be an original interpretation of the brief be competently executed with strong use of typography appeal to the broadest possible audience for the book

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show a good understanding of the marketplace

The Prizes 1st Prize The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000. *Subject to agreeing terms in advance. Entrants must be eligible to work in the UK. 2nd Prize The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/#brief

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The Judges Penguin Random House Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors and illustrators such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, Quentin Blake, John Green, Terry Pratchett, Malorie Blackman, Tom Fletcher, Sophy Henn, Ed Vere and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman and Dr Who. ‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Student Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working in the

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/#brief

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newsroom at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career.

Anna joined Puffin as Deputy Art Director in 2002 from Orchard Books. Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction of everything published on the combined children’s lists.

Anna leads a fabulously talented group of designers who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes a designer who was recruited following his success in the Children’s Cover Award.

Guest Judges To be announced

Classic Covers

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/#brief

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