Fruit Section (19) Apple bits Banana Chips Blueberries Cranberries Currants Cherries Candied peel Mango Cubes Goji Berries Orange bits Lemon bits Papaya Cubes Passion Fruit Pineapple bits Raisins Raspberry bits Strawberry bits Sultanas Chopped figs Spice Section (10) Vanilla Bourbon Vanilla seeds Cayenne pepper Nutmeg Szechuan pepper Cinnamon Ginger Ginger Stem Ginger crystallised Ground Chilli Nuts Section (16) Coconut Flakes Macadamia Nuts Hazelnuts Beazils Roasted hazelnuts Pecans Pine Nuts Pistachios Almonds Roasted Almonds
Cashews Roasted Cashews Mixed chopped nuts Peanuts Roasted Peanuts Walnuts Chocolate (10) Swirl in white chocolate Swirl in plain chocolate Swirl in milk chocolate Sugar free chocolate Milk Chocolate Plain Chocolate White Chocolate Miscellaneous (11) Biscuit pearls Rice poppers Hazelnut praline Peanut praline Port Sesame Seeds Pumpkin seeds Caramelised wafer Cocoa Nibs Caramel and sea salt Caramel
Our Tasty,
Indulgent & Decadent Company overview
By the grown up chocolate company
“At The Grown Up Chocolate Company we have made it our rather delicious mission to create the most indulgent and decadent handmade chocolates. The idea behind our Grown Up Chocolate bars is that they’re reminiscent of the chocolate bars we ate as children, but reimagined with an adult twist. We focus on great quality ingredients and love the fact that our bars are unashamedly indulgent, we wouldn’t have it any other way!” www.thegrownupchocolatecompany.co.uk
Introduction
Introduction The Grown Up Chocolate Company was established in September 2011. The concept from an initial idea in January 2011 was to produce great chocolate bars for adults that remind them of the classic chocolate bars they ate as children. This range of adult targeted snack bars fills a gap in the market where only a limited number of generic bars operate. Using this idea The Grown Up Chocolate Company has studied the long term market leading bars and used them as a springboard to inspire our new creations. Our bars have been made by hand using excellent ingredients to create a uniquely indulgent but still familiar experience. Since our launch, we have developed our range further and now have seasonal lines, products appropriate for gifting and a total of nine flavours of our original bars. Our products fill a market niche and we feel that there are no direct competitors. As the desire for locally grown, handmade and responsibly sourced products continues to grow, The Grown Up Chocolate Company is ideally suited to respond to this change in shopper behaviour.
Telephone: +44 (0)1279 430 293
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Case Study
Case Study - Company ‘B’ • Steadily sells 5,000 pieces per month across 30 stores. • Was the most successful product launch in 10 years when introduced in 2012. • The buyer described it as the most innovative development in confectionery. • Arrested a decline in count line sales. • Four Grown Up bars appear in the top 14 product sales by volume, selling above wellknown household brands. • Within the first year of launching the Superb Salted Peanut Caramel was listed number 6 by volume and number 1 by value. • We now make a range of own label products, including a range of 100g bars.
Case Study - Company ‘O’ • Have stocked four of the bars since September 2014 and have listed additional bars since plus have taken seasonal Easter and Christmas. • Sold 4,000 bars when doing a special offer in February 2015.
Case Study - Company ‘P’ • Exceeded their initial sales forecast by 200% to over 110,000 units per year.
Case Study - Company ‘P’ • Initially started out with one new product launch for them, sales forecast based on previous product usage was 1.5 million pieces per year, sales have increased by 30% to 2.8 million pieces, due to introduction of new lines and customer feedback. • To date have now launched three bespoke products for events and seasonal variations.
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Launch & Sales
Launch: September 2011 Since the launch of the first four bars at the Speciality Fine Food Fair in September 2011, The Grown Up Chocolate Company brand has been well received. The packaging design has won a number of accolades and sales have been won on the basis of the packaging.
> OUR UNIQUE STYLE OF COMMUNICATION
Trading began late in 2011 with sales to independent delicatessens, farm shops and sandwich bars.
Originally four large bars were launched; Salted Peanut Caramel Cracker, Glorious Coconut Hocus Pocus, Crunchy Praline Wonder Bar and Fruit and Nut Hunky Dory. Feedback from the first production run led us to change the one bar format into two smaller bars.
Telephone: +44 (0)1279 430 293
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Sales
October 2012 We introduced a mini bar range to compliment our existing bar offerings, providing a more accessable initial entry point for new customers.
December 2012 Four new bars were launched: Crunchy Crispy Toffee Trilogy, Dark Chocolate Smoothy, Lovely Fruity Nutty Crunchy and Very Naughty Nutty Nougat.
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Sales
December 2013 Three new products launch, our two sizes of tasting trays and our new Yummy Scrummy Chocolate Bites. This time using our experience with fresh cream we launched a box of chocolates filled with ganaches, pralines and piped truffles. As these chocolates are made by hand using fresh cream, the shelf life is only six weeks. Even with the short life challenge, a number of our established larger customers bought the Christmassy version for Winter 2013 and we introduced a new concept of short life fresh cream chocolates to UK retail.
April 2014 We launched a range of Grown Up Eggs for Easter. Using the same premise for the idea, we have Grown Up the yolk with flavoured caramel and made the egg itself in a number of different flavours. Our Passion Fruit Caramel was our best seller – sweet and creamy white custard ganache surrounding a burst of passion fruit caramel.
Telephone: +44 (0)1279 430 293
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Sales
December 2014 We created a Grown Up hamper and Super Big box of fresh cream chocolates to encourage Grown Up Chocolates as a gifting option for our existing customers – due to the chocolates being made with fresh cream, the chocolates do not lend themselves to a retail environment, but sell very well through our own website.
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Sales
January 2015 In response to customer feedback we created a range of flat traditional chocolate bars- with each bar created for sharing. A range of Christmas flavours include Festive Fig and Port and Magnificent Mince Pie.
October 2015 In Autumn 2015 we began producing a box of 10 mini runny sea salt caramel truffles dusted in cocoa powder.
Telephone: +44 (0)1279 430 293
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Sales
December 2015 Our Christmas chocolate range of baubles, seasonal flavoured 100g and pack of three 50g bars launched.
January 2016 ÂŁ165,000 is invested in the production unit to convert more areas to food use and increases capacity by 60%.
March 2016 We have recently launched a range of smaller 25g flow wrapped Grown Up bars, these ideally suited for foodservice and on the go.
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Sales
March 2016 Building on the tremendous success of our salted caramel products such as the Sea Salt Caramel Box and Superb Salted Peanut Caramel Bar, we have launched a beautifully packaged box of nine milk chocolate truffles with a creamy caramel centre.
June 2016 We have broadened our range of 100g bars to include some bold and exciting new flavours.
We have also launched two new products; Praline Cups and Peanut Butter Cups.
Telephone: +44 (0)1279 430 293
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SALES
September 2016 Extending the factory has allowed us to take on a number of co branding projects.
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SALES
display options Shelf display boxes and free-standing counter and floor units.
distribution We have distribution partners in Ireland, Australia, US, Canada, Germany, France, Sweden and Netherlands.
Telephone: +44 (0)1279 430 293
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Go on, you know you want some! order today online or over the phone. T. +44 (0)1279 430 293 E. hello@thegrownupchocolatecompany.co.uk f grownupchocolatecompany t grownupchocs grownupchocs thegrownupchocolatecompany.co.uk/shop