ECHELON Portfolio Summary Spring 2024

Page 4

1 PORTFOLIO SUMMARY SPRING 2024
2

2 | BARDAS Investment Group

4 | ECHELON Management Group

PORTFOLIO SUMMARY

Table of Contents

6 | ECHELON

8 | ECHELON Projects

10 | ECHELON STUDIOS at 5601 Santa Monica

14 | ECHELON STUDIOS at Television Center

18 | ECHELON at 1151 Las Palmas

20 | ECHELON at 1200 Cahuenga

22 | ECHELON at 6344 Fountain

24 | ECHELON Seward Collective

| ECHELON at 712 Seward

| ECHELON at 717 Seward 30 | ECHELON at 729 & 733 Seward

1
26
28

BARDAS Investment Group, (“BARDAS”) formed in 2018 with headquarters in West Hollywood, California is a boutique commercial real estate development and investment firm that focuses on creating value by developing unique and inspirational workplace environments for the media and entertainment industry. BARDAS is led by and is the vision of David Simon, a renowned leader in the industry. The company produces world-class projects that anticipate and exceed the needs of today’s creative users. Utilizing thoughtful and innovative redevelopment strategies, BARDAS consistently creates value in the commercial real estate space, focusing on top tier markets ripe for growth in gateway West Coast cities.

“As a company, we are building a collection of assets in the heart of the media entertainment district that focus on the needs of that community.”
— David Simon, Founder & Managing Principal

The BARDAS and ECHELON Team is a dynamic group of diverse individuals who are recognized leaders in their respective disciplines. Each individual has proven to be a key contributor to establishing and evolving our distinct brand culture and design perspective. As a fully integrated, cross-functional team, we execute all services ranging from opportunity identification to investor relations, design concept to construction, and broker partnerships to property management. All are led in-house with key external strategic partners intentionally selected for their integrity, ethos, and imaginative thinking.

2

David Simon

David Simon is the Founder and Managing Principal of BARDAS Investment Group, a real estate development and investment firm founded in 2018 that focuses on developing environments for the media and entertainment industry. Expressed through the ECHELON brand, the company’s focus includes the development of studio lots, sound stages, production space, and creative environments. David spent over 25 years specializing in creative office development and redevelopment that prioritizes user experience by incorporating a strong sense of hospitality, design, and attention to detail. His unique understanding of the media and entertainment space has led him to lead the development of some of the most high-profile projects in the Hollywood market such as Columbia Square, a historic media village. Several of his projects have been recognized by the Urban Land Institute, the Los Angeles Conservatory, and the Southern California Development Forum.

David received a Master’s Degree in Real Estate Development from Columbia University and a Bachelor’s Degree from the University of Florida. He is a full member of the Urban Land Institute, Vice Chair of the Board for Oakwood School, Board Member of the Hollywood Chamber of Commerce, and a former Board Member of Alternative Living for the Aging. He also founded the Simon Family Drug Research Fund at the University of Alabama.

PARTNERS

3

ECHELON is the Branded Design expression of BARDAS Investment Group. Through its exclusive ECHELON Management Group, BARDAS delivers a fully realized development beyond the scope of many of its peers.

ECHELON properties are uniquely designed, programmed, and managed from concept through delivery. ECHELON Management Group strives to deliver the highest tenant satisfaction and most engaging programming in the industry.

4
5

The definition of ECHELON is ‘to scale and climb higher’. This vision for next-level creative hubs fuse art and commerce into each project. While many developers only pay attention to the mechanics, BARDAS vis-a-vis ECHELON pays keen attention to the humanics to ensure the healthiest and most inspiring of environments for their denizens.

Each property is designed and executed to be site-specific and unique, yet share core design and operational values and practices between each project for brand identity and consistency. We deliver an elevated office experience with a highly flexible, service-oriented business model catering to both established and emerging entrepreneurs.

“ECHELON is the cornerstone concept for the new creative world.”
6
7

610,000 RSF

DELIVERY: Q2 2026

THE LEGACY 200,000 RSF

NOW LEASING

THE FUTURE 700,000 RSF

DELIVERY: Q1 2028

60,000 RSF

NOW LEASING

152,000 RSF

DELIVERY: Q2 2026

16,000 RSF

FULLY LEASED

115,000 RSF

DELIVERY: Q2 2025

80,000 RSF

DELIVERY: Q4 2024

22,000 RSF

FULLY LEASED

8
5 1 6 2 7 3 8 4

AT 1151 LAS PALMAS + Post production space + Edit bays + Writers rooms

AT 729 & 733 SEWARD + Post production space + Private screening room + Edit bays

AT 717 SEWARD + Bungalows + Private screening room + Edit bays

AT 6344 FOUNTAIN + Bungalows + Private screening room + Post production space

AT 5601 SANTA MONICA + Sound stages + Bungalows + Private screening rooms + Writers rooms + Basecamp facilities

AT 1200 CAHUENGA + Post production space + Edit bays + Writers rooms

AT TELEVISION CENTER + Sound stages + Bungalows + Private screening rooms + Writers rooms + Basecamp facilities

AT 712 SEWARD + Podcast room + Private screening room

LARCHMONT VILLAGE

HANCOCK PARK

9 ECHELON
SEWARD STUDIO
NOTABLE
ECHELON
1 0 1
AT 712
FOOD & RESTAURANTS
PLACES
PROPERTIES Map Legend Milk Television Center Grub
MELROSE
M E
DI S TRI C T
HOL LY W OO D
DIA
N La Brea Ave Santa Monica Blvd
Ave 3 rd St Sunset Blvd Hollywood Blvd N Highland Ave Larchmont Blvd V i ne S t N Cahuenga Blvd
Melrose Melrose
Ave
5 4 7 2 6
3 8
Keeping
1
Hollywood in Hollywood
10

Hollywood’s premiere urban studio environment developed in the heart of the entertainment capital of the world. Soundstage production facilities are integrated with creative office space to deliver a full service studio lot. The dynamic studio design showcases a series of elevated bungalows stacked above the base camp and has sweeping views of the Hollywood Hills.

�610,000 RSF URBAN STUDIO LOT

DELIVERY: Q2 2026

+ Stages – Four 18,000 SF stages & one 15,000 SF flex stage

+ Mill – 11,000 SF

+ Creative/Production Office – 505,000 SF

+ Retail – 7,000 SF

11
North facing bungalows and creative office on the West Interior courtyard The premiere of the first purpose built urban studio development.
12

14,000 SF of flex stage

Four 18,000 40' high soundstages

Production support, edit suites, writer’s rooms

Multi-level bungalows

58,000 SF basecamp

13 s
|
14' floor to floor creative environment
14
Cole Avenue street view

The Hollywood legend.

200,000 RSF of creative space, production studio, edit suites, and writer’s rooms

NOW LEASING

THE LEGACY

Television Center currently offers creative workspaces, set in the 1920’s Art Deco splendor of the original Technicolor building, in the heart of Hollywood. It combines modern amenities and service with historic charm.

15
lobby
Main
Creative environment
16
East side of Studio lot Studio backlot

THE FUTURE

A reimagined environment blending sound stage and production facilities create the ultimate contemporary studio lot. On the Northern block, the original art-deco façade will enclose a lively studio environment with a full array of onsite amenities. On the Southern block, a six-story creative office building will sit among several soundstages and a basecamp.

Ushering in a new era of studio lots.

700,000 RSF

URBAN STUDIO LOT

DELIVERY: Q1 2028

+ Stages – Four 18,000 SF stages

+ Mill – 10,000 SF

+ Cyclorama – 10,000 SF

+ Creative/Production Office – 605,000 SF

+ Retail – 5,000 SF

17
Studio basecamp Aerial view
18

A master-planned creative environment fusing the classic bow truss design into a modern space for all creative facility team needs. Oversize folding glass walls and operable windows circulate plentiful natural light and space engineered to support and nurture a healthy and uniquely Californian workspace.

The perfect balance of heritage and forward looking.

152,000 RSF OF CREATIVE ENVIRONMENT

DELIVERY: Q2 2026

+ Creative Office – 151,500 SF

+ Retail – 500 SF

19
Interior courtyard Creative space
20

Fusing the newest state of the art and best in class product.

�115,000 RSF OF CREATIVE SPACE

DELIVERY: Q2 2025

+ Creative Office – 113,000 SF

+ Retail – 2,000 SF

A unique village environment that offers bungalows, production, and post-production space. Paired with an attractive central courtyard, it seamlessly incorporates a slice of tranquility in the workspace. By utilizing existing and new structures, a sense of place is created.

21
Central courtyard Cahuenga Boulevard view
22

A nurturing mix of materials to ignite the creative spirit.

�60,000 RSF OF CREATIVE SPACE

NOW LEASING

The first cross-laminated timber and steel product in Hollywood delivers an intimate environment for all creative media team needs. A combination of flexible floor plates along with an inspirational creative environment is well suited for all types of entertainment and media companies.

23
Interior creative environment Third floor outdoor patio
24

The Seward Collective is an elegant complex of individual ECHELON properties that uniquely complement each other in design and functional offering. Distinctly sited in one of Hollywood’s most dynamic and delightful neighborhoods, ECHELON’s Seward Collective exemplifies the creative village environment that is a cornerstone of the Brand and its signature of seamlessly integrating new and legacy buildings into ECHELON Creative Environments.

25
26

A thoughtful and refreshing hybrid plan.

�16,000 RSF OF CREATIVE ENVIRONMENT

FULLY LEASED

Nestled along the Seward media and entertainment corridor, this boutique-style building features an expansive rooftop garden. Multiple skylights and an open stairwell provide ample natural light into the building supporting a healthy collaborative environment.

27
Rooftop garden Lobby reception
28

80,000 RSF OF BUILD-TO-SUIT OPPORTUNITY

DELIVERY: Q4 2024

+ Creative Office – 79,500 SF

+ Retail – 500 SF

The focal point of the Seward Collective features an environment curated for high-class leading media and production companies. Programmable outdoor space provides the ideal sensation of indoor-outdoor living. Several floor-to-ceiling windows allow for maximum sunlight to flow through the open floorplan.

29
interior space
Creative Creative office anchoring the Seward Corridor. Programmable outdoor environment
30

Re-imagined art deco jewel in the Seward Corridor.

22,000 RSF OF CREATIVE SPACE

FULLY LEASED

A classically re-interpreted building developed in the 1920’s and renovated in 2019, transformed into the home of one of the most prolific creators in Hollywood. Effortlessly blended into the quaint residential street, it maintains a low, yet chic, profile.

31
Production space reception Retro interior design

BUILDING CREATIVITY

“BARDAS has a keen ability to identify, secure, develop, and program unique mixed-use spaces unlocking a premium return with long term market flexibility.”
— David Simon, Founder & Managing Principal

Vision: Our goal is to develop inspirational and innovative workspace environments that attract creative users. We understand how these tenants want to work, live, and play.

Purpose: Focused primarily on the Los Angeles markets –where the convergence of technology, entertainment, and media is the norm – we acquire urban infill properties and transform them into leading-edge new media destinations.

Values: We are passionate about creating spaces where users feel inspired, collaborative, and more productive. Health and wellness is of equal importance to integrate into our developments, building operations, and amenities.

The BIG Idea: BARDAS redefines the existing landscape as the single boutique developer that provides comprehensive and seamless services from location identification to post-opening operating and re-leasing.

BARDAS “Brands” their properties for higher market recognition and tenant satisfaction through proprietary programming and services that lifts rents and loyalty for greater returns and longevity.

32

Promise: BARDAS Projects unlock hidden potential for investors and locations that embrace a live, work, play ethos.

Story: BARDAS has unique relationships and programming expertise to match opportunity to resources for relevant composite design, adaptive re-use, and marketplace vitality.

Developer and Investor Partnership: Be present in the marketplace and lead the consideration set for prime locations and key investor groups.

Brand Halo: Develop and promote the “sticky” Brand story narrative and proprietary “signatures” for the projects that return premium recognition and operating metrics.

GOALS: To be the dominant “go to” boutique developer for the greater Los Angeles Metro Market for programs that include flexible retail, studio, creative work suites, and re-imagined corporate office environments.

Strategies:

• Property Identification / Partner Matching

• Return Proposition (highest and best use) / Programming

• Design and Build / Open and Operate (Branded)

RESOLUTION: To utilize the current projects to build a communications and marketing tool kit for: Investor and Strategic Partner Relations; Pipeline Development (in-bound and out-bound); Providing Ownership Platform for “Voice of Authority” (David Simon); Defining success metrics for the Brand.

33
34

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.