GOODS & SERVICES OLLIE’S SERVICE

QWhat are the biggest challenges/ rewards of owning a generational business?

AMaking sure you don’t make too many mistakes and damage the reputation and hard work your family has put into making it a great business. The greatest reward is seeing all the returning customers year after year! We have such a dedicated and passionate staff.

My great-great-grandfather started our family business in 1917. Daily, I am reminded of the responsibility, and the blessing, I have in being the 5th generation to lead Forum Communications Company and making sure it is passed on to the 6th. In today’s world of huge internet companies eating up small family businesses, I encourage everyone in the communities that are part of our company, including Alexandria, to do business with a family business. These are the people that are paying taxes, voting and making our communities vibrant and whole.

– Bill Marcil, Jr. President, Chief Executive Officer, Forum Communications Company

OUR MISSION

To connect and inform communities through quality journalism, entertainment and business solutions.

Paffrath from Page 15

QWhat impact, do you feel, a generational business has on our community?

AA generational business has many benefits for the community. Leaving a legacy of trust, experience and responsibility, previous generations set down the foundation we can build upon. The knowledge and expertise that each generation has gained is passed down to the next generations. That makes us better able to serve our customers and give them what they are looking for when they come to us to purchase or repair their jewelry right in our store. We can best help them maintain the jewelry that has been handed down to them and to design and create new jewelry that will be passed down to their children as well.

QWhat are the biggest challenges/rewards of owning a generational business?

AOne of the biggest challenges of owning a generational business is keeping the next generation interested, curious, passionate and challenged. Growing up in the business could make the next generation too comfortable but it does create a knowledgeable and relaxed atmosphere for our customers. The next family member has learned from the previous one how to overcome obstacles and manage the business for the benefit of the community they serve.

GOODS & SERVICES

Founded in 1872 by Oscar George Robards and John Cowing, Cowing Robards was a general store serving Alexandria with horseshoeing and pioneer and settlement merchandise. Cowing Robards was a hardware store for about 100 years. Now, it has 70 years in various sporting goods and 30 years in custom trophies and garment decorating. It has had as few as four employees and as many as 54. It is currently holding stable at 36, and it is looking to hire.