opportunity
Wales Andy Middleton
business as usual
information as usual
farming as usual
eating as usual
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at times of great winds some build bunkers whilst others build windmills
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at times of great storms, some go hide whilst others ride the wave
Phil Gibbs photo
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Mathematics Picture of the Day: EMEA org
Financial Capital Human Capital Natural Capital
externalities 7% of revenue 25% of profit 20% of species
CO2e reduce
40% by 2020
Peak Oil Corus National Trust
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You QuickTime™ and a decompressor are needed to see this picture.
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30 50%
Years to 50 million users Radio: 38 TV: 13 Internet: 4 iPod: 3
200 million one year
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1 billion apps 9 months
World’s largest countries • China • India
• USA • Indonesia • Brazil
80% of US companies use social media for recruitment Of these, 95% use LinkedIn
50% of UK mobile internet is used for
Imagine what this means for bad customer experiences‌..
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World’s 2nd largest search engine
blogroll
200,000,000
25%
of search
20
results for the world’s largest brands are
links to user generated content
trust me user-generated content: 78% adverts: 14%
we will no longer go looking for products they will be looking for us
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do you feel lucky punk?
what if‌
factor four.
change the system See our seeing
Embedding
Sensing from the field
Prototyping
Envisioning
Letting go
Letting come
EcoSapiens 2009
Biomimicry: Interface FLOR • • • • • • •
Inspired by nature 80% less waste Faster fit Lease not sale Zero raw materials Running on sunlight 100% by 2020
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What have you rebelled against in the past, and what are you rebelling against now?
Tim Ferriss
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Strategically Unreasonable
Biomimicry: Method
We believe in making products for every surface, especially earth’s
Local Motors
solve common problems
Collaboration: Caerhys Organic CSA
Andy Middleton, The TYF Group, St Davids www.ecosapiens.co.uk www.dolectures.com www.tyf.com