Urgency for Action Newport 12 November 2009
Andy Middleton Managing Director The TYF Group
Intermission Commercial Broken
Wasting away UK consumers throw away 5.3 million tonnes of food every year - that's £12 billion worth. Half of it is edible. Every day we throw away • 1.6m bananas • 4.4m apples • 1.3m unopened yoghurts • 600,000 eggs • 1.2m sausages • 20m slices of bread
aramid fibre, H2S04, 750째c, pressure,
Celebration! ‘Villagers’ energy-cutting victory’ Llangattock’s 60% micro-hydro project
Celebration! ‘Climate Champions Speak to UN’
According to scientists, a 4C rise over pre-industrial levels could threaten the water supply of half the world's population, wipe out up to half of animal and plant dspecies, and swamp low coasts The Guardian, 28 September 2009
It’s about 12 quarters
1000 days: -10% 5000 days: -80%
Challenges
Opportunities
Large
Off scale
Smart
Clever
Motivated
Passionate
Strategic
Innovative
Rational
Visionary
Isolated
Connected
Profitable
Secure
pressure for change
o Welsh Assembly o Every council in the UK o The European Union o United Nations o USA o Developing countries
business The Copenhagen Communiqué on Climate Change “Economic development will not be sustained in the longer term unless the climate is stabilised. It is critical that we exit this recession in a way that lays the foundation for low-carbon growth and avoids locking us into a high-carbon future. “we understand that there is an emerging consensus behind an objective of limiting global average temperature rise to less than 2 degrees Celsius compared to pre-industrial levels and that this will require global emissions to peak and begin to decline rapidly within the next decade. “Developed countries need to take on immediate and deep emission reduction commitments that are much higher than the global average “The problem of climate change is solvable – many of the technologies required are available today while others can be developed if the right incentives are in place. The one thing we do not have is time. Delay is not an option. (c) Enviro Pass Limited 2009
Adidas Air France Akzo Nobel Alcatel Lucent Alstom AMEC Anglian Water Group Artex ARUP Atkins Aviva Plc AXA Insurance B&Q China BAA Banco Santander Barclays Bayer AG BP British Airways British American Tobacco BSkyB BT
Cable & Wireless Carlsberg Group Carrefour Group Centrica CIWEM Compass Group Plc Crown Oil Deutsche Telecom Diageo Easyjet EDF Energy EON Ericsson Ernst & Young Global Eurostar First Group Friends Provident Grundfoss Guardian Media Group H&M Hennes & Mauritz Halcrow Henderson Global Investors HSBC Holdings Plc
Hyder Consulting IKEA Group Indesit Company ING Group Innocent Drinks J Sainsbury's John Lewis Partnership Johnson Matthey Kingfisher Group Kodak Limited Kone Elevators KPMG International Lastminute.com Legal & General Group Lloyds Lloyds Banking Group London Stock Exchange L'oreal Manchester Airports Group M&S Metro de Madrid National Express National Grid
Nestle Network Rail Norsk Hydro Northumbrian Water Novartis Philips Lighting PSA Peugeot Citroen Reed Elsevier Rio Tinto Rolls Royce Ronseal Limited Royal Bank of Scotland RWE Npower Schroders Scottish & Southern Energy Scottish Power Shell Siemens Skanska Solar Century Sony Ericsson Stagecoach
Standard Chartered Standard Life StatOil Hydro ASA Swiss Re Telecom Italia Telefonica O2 UK Tesco Thames Water Utilities The Co-operative Group The National Trust
TYF Group Unilever plc United Utilities Vodafone Group Wilmott Dixon WPP
Oil
•95% of UK food products require the use of oil, and the supply of food accounts for 21% of Britain’s energy use •3.5 litres of oil is needed to produce half a kilogram of steak Guardian 7 April 2007 th
Oil
Water water
Metal guru
Going going • • • • • •
Indium Gold Antimony Tin Silver Platinum
13 years (4 if consumed at US rates) 45 years (36) 30 years (13) 40 years (17) 29 years (9) 360 years (42) – but as low as 15
Triple Top Line Design
time for new behaviour Now
Tomorrow
Profit
Wealth
Exclusive
Inclusive
Waste
Resource
Mistake
Learning
Reaction
Response
Me
Us
Why?
Why not
looking after your nest
focus on what counts information > materials
build a bonfire brand
build the right team
build relationships
five projects for change
The Do Lectures
1% for the Planet
A Million Minds: 2000% ROI
Making Nature Count
Naked Food
A Climate of Excitement
To know what people really think, pay regard to what they do, rather than what they say Renee Descartes