Wisconsin’s Green and Gold Story Government and Business together creating a greener and more economically attractive Wisconsin.
The Wisconsin Legacy
Known for being progressive and environmentally proactive, Wisconsin has long challenged its citizens to be sensitive about the environment and the way we live within it.
The Wisconsin Legacy
• Aldo Leopold • John Muir • Gaylord Nelson • Sigurd Olson
The Wisconsin Legacy
An era of “command and control� regulation has produced significant improvements in the quality of air and water, yet it is increasingly out of step with the demands of environmental protection and economic development. Source: Emily C. Rubenstein
The Wisconsin Legacy
Visions of Wisconsin as a high tax state: 1990: 5th 2007: 13th Source: Tax Foundation
Who is In?
• • • •
Urban populations Diverse populations Families Age Group: 30-49
Who is Out?
• Business • Young graduates • Seniors
The Land that could be‌.
Environmentalism and the Economy living together in a new century.
The Wisconsin Legacy
A New Model‌
Tourism in Wisconsin
• • • •
Water and Nature Based 16 Distinct Ecological Zones Large Impact: $12.8 Billion 3rd Largest Industry
Tourism in Wisconsin
The Trend is to be active‌ Travel guests no longer want to simply escape for rest and relaxation. They now want to be engaged in interactive activities, adventures and experiential learning. Source: UW Ext Center for Community Economic Development
Providing for Tourism
• • • • • •
72,000 campsites 6,282 holes of golf 388 outdoor ice skating rinks 167 marinas 26 water parks 83 dog parks
Source: SCORP 2005-2010
State of Wisconsin’s Role in Tourism • Department of Natural Resources -Knowles-Nelson Stewardship Program -1.4 Million Acres • Department of Tourism -www.travelwisconsin.com -Research, Promote, Advertise
A New Green Tourism
The Great Wisconsin Birding and Nature Trail “Nature is our Business� Aldo Leopold Legacy State Trail System Travel Green Wisconsin
A New Green Tourism
A New Green Tourism
“Harmony with land is like harmony with a friend; you cannot cherish his right hand and chop off his left." Aldo Leopold
Thank You‌..
September, 2007