Creative brief

Elizabeth Crisman | Type II | Bonds

Portland Art Museum | Creative Brief

Executive Summary

Te Portland Art Museum is continuing its education/outreach programming in conjunction with its summer exhibition and events calender for the remainder of July and September. Tese outreach programs are inspired by the summer's special exhibitions and geared to spark creativity and build up skills and knowledge in the Arts. Tese programs include: Artists in the Galleries, drawing workshops, Speakers Bureau and public tours. Te main purpose of this campaign would be to highlight the continuing summer series of events by adding on additional event programs under the guidance of artists and educators. Te design problems to tackle would be creating events that bring in artists and nonartists of all ages and promote patronage within the PAM and their afliates.

Background

From the PAM website (http://www.portlandartmuseum.org): “Founded in late 1892, the Portland Art Museum is the seventh oldest museum in the United States and the oldest in the Pacifc Northwest.

Te Museum is internationally recognized for its permanent collection and ambitious special exhibitions, drawn from the Museum’s holdings and the world’s fnest public and private collections.

Te Museum’s collection of more than 42,000 objects, displayed in 112,000 square feet of galleries, refects the history of art from ancient times to today. Te collection is distinguished for its holdings of art of the native peoples of North America, English silver, and the graphic arts. An active collecting institution dedicated to preserving great art for the enrichment of future generations, the Museum devotes 90 percent of its gallery space to its permanent collection. Te Museum’s campus of landmark buildings, a cornerstone of Portland’s cultural district, includes the Jubitz Center for Modern and Contemporary Art, the Gilkey Center for Graphic Arts, and the Northwest Film Center. With a membership of over 23,000 households and serving more than 350,000 visitors annually, the Museum is a premier venue for education in the visual arts.”

Te mission of the Portland Art Museum is to serve the public by providing access to art of enduring quality, by educating a diverse audience about art, and by collecting and preserving a wide range of art for the enrichment of present and future generations. In the past, PAM has collaborated with organizations such as: PNCA (celebrating their centennial), Portland area tattoo artists, Musee des Beaux-Arts and other clients that have gained praise and recognition from partnering up and bringing art to the Portland community.

Audience

Te PAM reaches out to college/high school students, children, families, teens and adults. Anyone who has an interest in interacting, exploring and experimenting with works of art in a museum environment.

Program Temes (Summer Season) H I J A C K (I'm PAM)

With the amount of space the PAM has to ofer the Portland community, this campaign is geared to the artist(s) who have always wanted to show their work in a museum setting. Letting various artists have access to the PAM's educated staf of curators, sales gallery/promotions and patrons.

Modern & Muse (ic)

Te PAM ofers a Podcast for the community to listen in on various lectures and artists showcasing their art along with background information about the artists in general. Tis campaign is bringing in musicians who have been inspired by art along with the artists themselves in a lively discussion about how artists and musicians are inspired by one another. (example series: Te Decemberists w/ Portland-based artist Nicole Georges: the musicians and artists ideally should be Portland-based.)

“But I'm not an (a) ___________.”

Tis potential campaign is tackling the problem of the average person thinking they cannot be an artist. PAM will have on hand various artists, curators, and local organizations that can facilitate the average wanna-be into a full blown artist. Giving them a venue space to try out diferent mediums that usually aren't available to the everyday amateur.

Research: http://www.portlandartmuseum.org/calendar/ http://www.portlandartmuseum.org/education/ http://www.portlandartmuseum.org/education/family/ http://www.portlandartmuseum.org/education/resources/ http://www.portlandartmuseum.org/education/community/

Big Ideas & Campaign Approaches H I J A C K (I'm PAM) Curator | (P)lan(e)d x Collective Working within the event calender a theme may be set to coincide with the programs showing at the PAM. Te (I'm PAM) will be used to promote the amateur artist showcasing. Tis will involve using their face and putting the title, “I'm PAM.” underneath the artists face as a promo to advertise the program around town as adverts. Te afliates of the PAM will be notifed to also be involved in asking the community to showcase their work. Tis can either be a First / Last Tursday event. Posters, newsprint adverts, banners, etc. will be the medium used to visually promote the event and may be designed by local graphic design students at local universities.

UR(ban) x H I J A C K (I'm PAM) With the rise of grafti and guerrilla art intercepting the art world as an accepted form of medium within the art world, urban artists will be able to showcase their talents as well. (Tink Banksy.) In this series, the urban artists will turn the sculpture court outside the museum into an urban landscape with their art being showcased in a medium of their choice. Te artist will work alongside the galleries handling staf to construct the needed canvas structure and visual look to transform the court into a urban landscape. Tis series will also be promoted with the “I'm PAM” graphic posters and adverts look.

Modern & Muse (ic) Podcast + Concert With this series, PAM in conjunction with KPSU (PSU's local radio station) will conduct Podcast interviews with Portland-based musicians and artists who have been infuenced by each other's work. Tese interviews can take place within the museum's hours or can be an after-hours function with a concert afterwards by the musicians playing the songs that were infuenced by the artist's work or vise-versa. Having the artist construct a piece on site while the musicians play their songs.

Twelve Bar Poster Series In conjunction with the Podcast series, fans of either the band or artist can purchase a limited edition poster designed to commemorate the interview/concert. Tis poster can be designed by local talents, college design students or the artist themselves. Also the poster will be signed by the talent represented in the podcast. “But I'm not an (a) ___________.�

Werk/shop PAM would ofer workshops inspired by the exhibitions under the guidance of artists and experienced educators. Students would explore the processes of artists past and present, and learn how to assimilate these ideas into their own original artwork.

Also, if the level is at sellable quality, artists can sell their artwork to patrons for a limited time.

A(ban)doned A lecture series about controversial and banned art and the methods used to ignite response. Tis lecture series would enhance the visitor experience and provide insight into the artists’ concerns, visions, and creative practices. Tis would be an +18 and over series.