Name-Sam Edwards Code-ougd301 Brief-Latvian Tourist Board 01/04
Brief-The brief is to redesign the identity for the Latvian tourist board, as well as promoting Latvia as an up and coming tourist destination, focusing on what makes Latvia unique. The target audience is simply British Tourists. This I am re- defining this as people who are interested in adventure sports and wilderness holidays due to the diverse geographical environment Latvia has. Concept-The concept is derived from the organic nature of Latvia with the lines with in the shape representative of tree rings, which in itself is a form of identity. The basic shape of the logo, is derived from Latvian coinage.