INTERN
EDUCATION
2013 2016
INTERNSHIPS
1ST
(Current Grade)
Design For Industry | Year 3/4 Northumbria University.
6
forpeople London | 2015
4
Therefore Product Design Consultants London | 2014
CLI E NT S I NCLUD E :
MONTHS
INCLU DING P R OJECTS W ITH :
CLI E NT S I NCLUD E :
MONTHS
2006 2012
A, A, A*, A
(A Level)
Maths, Physics, Art, Product Design Cranleigh School, Surrey.
2
WEEKS
Seymourpowell London | 2009
OTHER EMPLOYMENT
6 6 2 1
MONTHS
MONTHS
WEEKS
MONTH
SKILLS
House Master’s Assistant | NLCS School Jeju, South Korea | 2013
Barman + Pub Quiz Master The Star, Godaling | 2013
Builder + Teacher (Voluneer) Beyond Ourselves, Zambia | 2012
Crew + Front of House Canterbury Festival | 2012
PHOTOSHOP
MODEL MAKING
ILLUSTRATOR
PHOTOGRAPHY
INDESIGN
SOLIDWORKS
SKETCHING
KEYSHOT.
INTERESTS Enjoy overseas life: 6 month job in South Korea, Charity work in Zambia and travel to India, Sri Lanka, Kenya, China & Japan. Passion for visual arts: specifically sketching, photography and sculpture. Accomplished performer: played in several Jazz bands (Trumpet and Bass). Achieved main roles in plays at school.
MAJOR PROJECT BRIEF : Due to the linear system of industry and the short life expectancy of personal computers (around 2-3 years), laptops have one of the greatest resource impacts on the UK.
By using a product-service business model, the components of the machine are shared between customer and business. This enables total control and retention of components, sustainable revenue streams and This project aims to create a midsimple upgrade / repair for the high level portable personal customer. Hopefully the result of computer, for the future PC market this is a product which can last a in 5 years time, to illustrate an minimum of 10 years. alternative to current laptop designs for manufacturers.
Year 4 | 2016
PRO BL EM/ OPPO RTUN I T Y
People have forgotten how to look after their stuff. Whether it’s the fear of repair, planned obsolescence or the perpetual flow of new products, we don’t seem to hang on to stuff for very long.
This has meant that ‘E-Waste’ (electronic waste) is the fastest growing waste stream in the world, rising 5% annually. In 2014 the world produced 42 million tons of e-waste - and with the rise of the Global middle class, this figure is only going to increase.
Fixing this problem means distrupting the traditional system of ‘take, make, waste’ . But there is opportunity for change - did you know there is more gold in 1 ton of E-Waste, than in 17 tons of gold ore?
STR AT E GY. Research into this topic lead me to conlcude that there are three main stakeholders, with the potential to drive possitive change.
Focus of Major Project.
GOVERNMENT
BUSINESS
DESIGN
What if legislation encouraged a more circular industry...
What if business challenged the idea of ownership...
What if durable products meant growth for business...
IDEA & P R O CESS.
Business.
Customer. Retail
Chassis Components
Components are leased to the customer. Obsolete components are returned, refurbished and sold to new customers. New revenue streams from this service justify selling less products.
Manufacture
The user owns the chassis and borrows the components. These components are returned for upgrade when a fault arises, or upgrade is required.
DESIG N PR I N CI PA L S FO R LO N G E V I T Y.
DESIGN FOR DISASSEMBLY.
1.
Make it simple for components to be removed, and make repair a simple satisfying experience.
REFINE.
Create simple features that are less likely to fail. Remove common failing parts like buttons, connectors and hinges.
2.
DESIGN FOR INCREASING VALUE.
3.
Create features that gain value over time. For example the veg-tan leather will condition and change colour during its use - becoming personal to the user.
CHOOSE APPROPRIATE MATERIALS. Materials should be chosen with life cycle in mind, minimum carbon footprint where possible.
4.
S ERV ICE M A P & STO RY BOA R D.
1 | The computer will self diagnose a hardware fault and then identify which part requires service.
4 | The customer opens the computer.
2 | The customer orders a new part via an app on their phone.
5 | Obsolete parts are replaced with refurbished ones.
3 | New parts are then posted through the letterbox.
6 | The old parts are then returned to the manufacturer via the reusable packaging.
Take a look, and see into your imagination. Willy Wonka
HIGHLY COMMENDED
FAIR PLAY: THE TOY FACTORY BRIEF : Design a toy and it’s product
packaging to minimise waste and environmental impact. Year 3 | 2014
Problem.
The brief asked to look at holistically redesigning a toy and it’s packaging for lower environmental impact and minimum waste. I was curious about the issues regarding an average toy’s life cycle.
Inspiration. “WATCHING A DIGITAL OBJECT TURN FROM PIXELS TO PLASTIC IS STRAIGHT OUT OF SCIENCE FICTION.“
Are there any environmental benefits from additive manufacture? Maybe it has the potential to promote the S.T.E.M agenda: SCIENCE TECHNOLOGY ENGINEERING MATHEMATICS
Idea. ‘The Toy Factory’ provides an opportunity for parent and child to be involved in the design and production of their toy, from recycled PET bottles. The aim was to create an experience that would fuel a child’s imagination in science & technology (promoting the STEM agenda).
Storyboard Development.
Designing the Experience. Inspiration for the machines came from the set design of various children’s films. The key was to exadurate every process.
System Map.
DESIGN PROCESS AN DY #4 2
Design + Assemble
Stick on Job number
A113
Disassembly
Ready for printing
Scan part numbers
EMPLOYEE
Assorted parts
Deposited for scanning
CUSTOMER
I spoke to various experts in closed loop recycling and additive manufacture to design a system which might facilitate the experience.
NON-LITTERAL FORM BRIEF : Design a ʻnon-literal productʼ, i.e.
a product that has no prescribed function, but which consciously manipulates how an electronic product can be perceived. Year 2 | 2013
form exploration.
interaction + detail developement.
model development.
keyshot render.
RETHINKING TIME BRIEF : Create a timepiece
using a clock mechanism. This clock represents time as described by science: { ENTROPY }.
It encourages a unique method to interact with the linear nature of time. Year 1 | 2013
theory Using laws from physics to inspire a timepiece. Entropy states the forward linear passage of time, from order to disorder. Traditional clocks display time within a cycle. We divide this into specific quantities; 5, 15, 20 minutes. This restricts how we interact with time.
application Creating a tangible link to the theory. The linear passage of time from order to disorder is represented by a roll of string unravelling. This creates a tactile means to interact with time.
147 mm
56 mm 48 mm
8 mm
28mm
91 mm
147 mm
affordance Does a clock’s affordance encourage a certain use of time? Traditional clock’s persuade us to interact with time in simple quantities (e.g.15, 30, 45 mins). By creating a new way to interact with time, this clock affords a bespoke measurement.
What if the length of an object, dictated the time spend using it?
application What if the length of an object represented the time spent using it?
Step 1. Cut string, mark where it finishes
Step 2. Mark length of object used in task
Traditional clock’s persuade us to interact with time in simple quantities (e.g.15, 30, 45 mins).
Step 3. Begin task
Remove conventional measurement.
Step 4. Once string has travelled past bottom mark, finish task
Create bespoke measurement of time
RED BOTTOM LEATHERS A business venture set up with some friends at university. Year 2 | 2013
team. {RED BOTTOM LEATHERS} is a business I have started with 5 friends. We upcycle unwanted leather goods into wallets, phone cases and pencil roll-ups.
source.
cut.
sew.
It’s not stolen. We found through a contact at a local furniture recycling company, that there are plenty of people around Newcastle who are willing to part company with old sofas.
We use a set of bespoke jigs, as well as a die cutter to cut and stamp out the leather. Originally we used the laser cutter, but we wanted independence from the university workshops.
Every product is hand sewn. This gives the final products a ‘craft’ feel. We also offer the products pre-sown as kits to sew yourself.
LACOSTE BRIEF : Design shoes
for the Lacoste outlet in House of Fraser. Year 2 | 2014
INSIGHT S
POINT OF DIFFERENCE
MATERIAL SELECTION
UNISEX
ATTRACTING CUSTOMERS
All styles were quite similar, nothing stands out and draws attention to the brand. Offering a smarter, lifestyle shoe. The leather styles seem to be more popular, as Something is needed to attract the House of Fraser consumer. there were a lot of suede and canvas shoes in the sale, across all brands.
Only mens footwear is on offer from Lacoste, branching into womenswear alongside menswear would widen the potential buying pool and create new interest in the brand.
The collection is nice and safe, including smart trainers and nautical styles, but excitement needs injecting into the collection to bring in a wider market.
IN-STORE ADVERTISING
Other competitive brands surrounding the Lacoste section do have minimal advertising promotion, however, they do have something to promote their brand. Lacoste, on the other hand, do not have any promotional materials, which could be harming their attraction to potential customers, who only have the shoes to look at.
S O LE DESIGN To create a comfortable sole we decided to use the bone structure of the foot as a starting point. We then developed this with planar foot pressure data to create our final sole design.
I LLUSTR ATIONS
Using adobe illustrator we designed a range of iterations of both the loafer and brogue, enabling certain features such as laces and stitching, we also designed side profiles of the specific shoe which coincided with the bottom profile. Using illustrator allowed us to create fast and precise iterations of the silhouette as for comparison in later development.
FI N AL S H O E CO N C E PT
LOO K BOO K S H OT S
INTERNSHIP LONDON
| 3 MONTHS.
Due to project confidentiality I cannot show all of my work.
Pictures for Gravity Light Project | Sri Lanka
INTERNSHIP LONDON
| 6 MONTHS.
Due to project confidentiality I cannot show all of my work.
Thank you. 07704412669 | www.eddiehamilton.com | eddie.hamilton@northumbria.ac.uk
Photography.
Thank you. 07704412669 | www.eddiehamilton.com | eddie.hamilton@northumbria.ac.uk
FRIENDLY ELECTRICITY MONITOR. : Design a product containing a ‘friendly’ semantic. BRIEF
Year 1 | 2013
How Much Power Are You Consuming Right Now?
Which of your appliances uses the most energy? Would you change your everyday habits if you knew more about your own power consumption?
Concept Ele ctricity M oni tor. This energy monitor uses a playful analogy to communicate power use.
ENERGY PROVIDER
Like a heart, the monitor changes rate depending on how much power is being used.
155 mm
57 mm
Circuit board Cavity for battery Weighted Base (provides balance) Motor and counter weight (creates rocking motion)
Form Development.
Final Concept.
Immediate communication of current power consumption.
Shows cumulative data of power consumption habits.
S ketch bo o k + Ph o to graph y
Sketchbook.
INTERNSHIP LONDON
| 3 MONTHS.
Due to project confidentiality I cannot show my work.
Problem. I started by visiting Toys ’R’ Us and looking through the toys on offer. I found that the vast majority of products being sold, had been manufactured abroad and made from virgin plastic. This means that by the time a typical plastic toy reaches our shelves, it has already travelled half way around the world and is made from materials which require huge amounts of energy to extract and refine.
Research. Could 3D printing provide a method to reduce the environmental impact of toy production?
ENABLING LOCAL MANUFACTURE.
Potential 3D printer benefits.
PRINTING WITH RECYCLED MATERIALS.
42-64% Lower Cumulative Energy Demand. Current research suggests the total cumulative energy demand for a 3D printed object is less than traditional production techniques.
Mr Fern Science Teacher
Andy 6 Years Old
NEEDS To teach the uses and implications of science, today and for the future.
NEEDS Engaging activities to help develop a longer attention span.
DESIRES “Every teacher wants enthusiastic and inquisitive students. I’d love them to be inspired by Science and Technology outside of the classroom”
DESIRES A new character to join Woody and Buzz at home.
HABITS Often provokes students to ask questions for themselves.
HABITS Always asking Why? How? What would happen if?
Sally 11 Years Old
Peter Father
NEEDS To do well in her Key Stage 3 Science Test.
NEEDS To buy his children a new Toy.
DESIRES Would like to choose her own adventures.
DESIRES A new Toy that will engage his children.
HABITS Enjoys animated films (Wall-E, The Lego Movie) Taking photos with her iPad.
HABITS Often struggles to decide what to buy in the Toy shop. Can result in arguments / tantrums.