B R A N D ING & VISUAL IDENTITY
Eddie Lin Graphic Design Portfolio
EDITORIAL DESIGN
PRINT DESIGN
M OT I O N G R A P H I CS
UI / UX
2018 Selected Works
00
Truth
28
Anydoor
46
Refugees From The Crowd
76
Next Rebranding
100
Print Your Future Home
126
Takasan Brand Identity
148
Fluidity of Language
158
Motion Graphics
PROJ ECT 00 B R A N D ING & VISUAL IDENTITY
Eddie Lin Graphic Design Portfolio
EDITORIAL DESIGN
PRINT DESIGN
M OT I O N G R A P H I CS
UI / UX
2018 Selected Works
00
Truth
28
Anydoor
46
Refugees from the Crowd
76
Next Rebranding
100
Print Your Future Home
126
Takasan Brand Identity
148
Fluidity of Language
160
Motion Graphics
E D D I E L I N GRAPHIC G RA P HIC D ESIGN PO RTFO LIO DE S IG N PO RTFO LIO
Copyright © 2018 All rights reserved. No part of this publication may be reproduced, or stored in a retrieval system or transmitted in any form digitally or physically without getting prior permission from Eddie Lin. Final Notes Photography used in any of the projects that were not taken by Eddie Lin are credit accordingly in the projects.
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PROJ ECT 00
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00 Table of Contents
PROJ ECT 00
00
Truth
28
Anydoor
46
Refugees From The Crowd
76
Next Rebranding
100
Print Your Future Home
126
Takasan Brand Identity
148
Fluidity of Language
160
Motion Graphics
E D D I E L I N GRAPHIC D E S IG N P O RTFO LIO
01 Truth
A Chinese Type Experiment Project
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PROJ ECT 01 TRU TH
Objective
This project is an experiment combining Chinese characters with elements of other typography systems found in Thai, Tibetan, Hindi, Burmese, Arabic, Russian, and Hebrew.
Approach
I selected seven proverbs about the true value of existence by remarkable people around the world. Then, I covered the Chinese characters with temperature-sensing ink. When a hand is placed on the postcards, the proverbs appear. These phrases might guide to enlightenment for those who dare to apply them on a daily basis through self-exploration and personal commitment. This brings an experiential quality to the texts just as in a search for truth and meaning. Experiential discovery transforms the design into a life lesson.
PROJ ECT N AM E
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Truth
Spring, 2013
Print Design
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“You won’t lose if you never give up.“ — Aitthipat Kulapongvanich Founder of Tao Kae Noi Seaweed, Thailand
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“Anger doesn’t hurt people, but hurt yourself.“ — Dalai Lama Religious Leader, Tibet
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“Parents are bow; children are arrows, fired toward the future by parents.“ — Khalil Gibran Poet, Lebanon
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PROJ ECT 01 TRU TH
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“Miracles sometimes occur, but one has to work terribly hard for them.“ — Chaim Weizmann Statesman, Israel
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“The truth of pretense is more frightful than the demon.“ — Rabindranath Tagore Poet, India
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“The truth of freedom is fearless.“ — Aung San Suu Kyi Democracy Politician, Burmese
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“The path to happiness is looking for the truth, not discovering it.“ — Leo Tolstoy Novelist, Russia
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Anydoor
UI/UX Design for an App that Reduces Unconscious Bias
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PROJ ECT 02 A NYD OOR
Objective
Networking creates more possibilities for life or career. However, after interviewing some volunteers about networking, I found that some people feel discriminated against because of their gender, race, or age. Therefore, this project aims to create a networking app that helps people build their networks without unconscious bias and make friends with people from different backgrounds.
Approach
Since people tend to network at professional events such as conferences, panel discussions, and workshops. I designed a VR event app that allows remote attendee through a VR headset. This app can also interact with other people who are attending this event. Each profile shows a blurry profile picture and the user’s job position. Real profiles are revealed after a certain amount of conversation. This design helps users to reduce unconscious bias when they are networking.
PROJ ECT N AM E
CLASS
I N ST RU CTO R
Y EA R
CAT EG O RY
Anydoor
Nature of Interaction
Walmiki Setlur
Spring, 2017
UI/UX
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03 Refugees from the Crowd
A Visual System for Gus Van Sant Film Festival
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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D
Objective
Create a virtual film festival for a chosen film director. Analyze the director’s style and extract a theme that ties all the selected films together. Developing a cohesive visual system for various deliverables such as—posters, catalog, DVD package, flyer, tickets, stationary, and website.
Approach
Gus Van Sant’s films are based on oppressed and marginalized outsiders who struggle against conformity to retain their true identity and integrity. Therefore, I developed a visual system and chose materials to represent their oppression.
PROJ ECT N AM E
CLASS
Refugees from the Crowd
Integrated Christopher Communication Morlan
I N ST RU CTO R
YEAR
CAT EG O RY
Spring, 2017
Branding & Visual Identity
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PROJ ECT 03 R E FU G EES FROM TH E CROW D
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PROJ ECT 03 R E FU G EES FROM TH E CROW D
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PROJ ECT 03 R E FU GEES G EES FROM TH E CROW D
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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D
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PROJ ECT 03 R E FU G EES FROM TH E CROW D
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Projec t 0303 PROJ ECT Ref u gGeEES es Fro m ThTH e Crowd R E FU FROM E CROW D
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PROJ ECT 03 G EES FROM TH E CROW D R E FU GEES
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04 Next Rebranding
A Rebranding Project for NEXT Founded by Steve Jobs in 1985
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Objective
Rebrand a dead, dying or defunct brand, to give it new life. Create a new marketing strategy and visual system while retaining the companies original essence.
Approach
I chose to rebrand NEXT Inc., the tech company founded by Steve Jobs after he left Apple in 1985. NEXT wanted to design a workstation is powerful enough to run wet lab simulations and cheap enough for college students to use in their dormitory rooms. Steve Jobs, aimed to combine art and science in product design. The new NEXT is going to create a wide range of products and services to encourage people to think outside of the box and have fun to learn new things. The company will collaborate with educational organizations to develop educational opportunities while providing a space for people to showcase their talents and creativity.
PROJ ECT N AM E
CLASS
I N ST RU CTO R
Y EA R
CAT EG O RY
Next Rebranding
Nature of Identity
Hunter Wimmer
Fall, 2017
Branding & Visual Identity
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N Letter N
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Collaboration
+
Outside of Box
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ECT PROJ E CT 04 NE X T REBRAN DIN G NEX
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Projec t 0404 PROJ ECT Nex ra n d in g G NE XtT Reb REBRAN DIN
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05 Print Your Future Home
A Conceptual Book Talks About the Future of 3D Printing
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P ROJ ECT E CT 05 05 PROJ P RIINT N T YOUR YOU R FUTURE FU TU RE HHOME PR OM E
Objective
Generate a conceptual book that focuses on a topic near future—The future of 3D printing.
Approach
To make the book look like a 3D printed piece, three different sized books were bound together. The additive binding process also represents how 3D printing works, which is additive manufacturing. Since this book focuses on the usage of 3D printing in the architectural field, I used narrowed columns and repeating type elements in the book to show the technical and mechanical process in both 3D printing and architecture. Hand-written type and illustrations aim to mimic architects’ sketches.
PROJ ECT N AM E
CLASS
I N ST RU CTO R
Y EA R
CAT EG O RY
Print Your Future Home
Type Systems
David Hake
Spring, 2016
Editorial Design
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E CT 05 PROJ ECT PR INT YOUR FUTURE H OM E
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06 Takasan Brand Identity
A Brand Identity For A Japanese Restaurant
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PROJ E CT 06 ECT TA KA SAN BRAND IDENTITY
Objective
Create a new identity system based on the company’s original essence. Design a series of products with the new identity system. TAKASAN is a Japanese rice bowl restaurant where locals feel comfortable, and travelers can get a taste of authentic Japan.
Approach
I created an “Industrial Zen” brand identity, which is modern yet also slightly shows a traditional feeling. The clean look of the brand and the ambiance creates a relaxed environment to enjoy dining.
PROJ ECT N AM E
CLIEN T
F O U N D ER
Y EA R
CAT EG O RY
Takasan Brand Identity
Takasan Japanese Bowl
Tucker Iida
Spring, 2018
Branding & Visual Identity
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ECT PROJ E CT 06 TA KA SAN BRAND IDENTITY
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07 Fluidity of Language
Two Posters Convey Phenomena About Speech
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PROJ E CT 07 ECT FLU ID ITY I TY OF LAN GUAG E
Objective
Consider the meaning of FLUIDITY in the literal sense as well as the abstract or slang context. Design black & white posters portraying the meaning.
Approach
I represented the concept of fluidity through interpersonal communication by designing which convey phenomena about speech. The first poster is about when people talk. I transformed a paragraph of words into lines, showing the rhythms, speed, and fluidity of language. The second poster is about when people don’t talk— The Spiral of Silence Theory, a mass communication theory which stipulates that individuals have a fear of isolation, and it consequently leads to remaining silent instead of voicing opinions. Dot traced the spiral image with not connected dots represents the silence between each individual while large areas of negative space represent the fear of isolation.
PROJ ECT N AM E
Fluidity of Language
CLASS
I N ST RU CTO R
Y EA R
CAT EG O RY
Type Experiments
Stanley Zienka
Fall, 2016
Print Design
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PROJ ECT 07 GUAG FLU ID I TY OF LAN G UAG E
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PROJ ECT 07 FLU ID I TY OF LAN G GUAG UAG E
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PROJ ECT 07 FLU ID I TY OF LAN GUAG E
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ECT PROJ E CT 07 I TY OF LAN G GUAG FLU ID ITY UAG E
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PROJ ECT 07 FLU ID I TY OF LAN GUAG E
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08 Motion Graphics
Four Selected Motion Graphics Projects
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PROJ ECT 08 MOTION G RAP H ICS GRAP
Objective
Create promotional pieces with motion design skills. Tell a story using a time-based medium. Transform shape, color, and type smoothly and cohesively.
Approach
MOVIE TITLE SEQUENCE: Created a title sequence for the movie, The Social Network. Since the story is about Mark Zuckerberg and how he built his tech company, Facebook, I used coding and pixel elements to indicate the tech vibe. The fast pace demonstrated the intensity of the story. BOOK PROMOTION: Designed a promotional video based on the book Lufthansa + Graphic Design. I demonstrated the visual system of Lufthansa through transforming the visual language of the book and the visual identity of the company from book to screen. FILM FESTIVAL PROMOTION: Created a promotional video for a Gus Van Sant Film Festival. Related to my project, Refugees From The Crowd. I used grungy and grainy videography and scribbles to represent movie characters’ oppression. MUSIC ANIMATION: Demonstrated motion graphics principles by visualizing music through animation.
PROJ ECT N AM E
CLASS
I N ST RU CTO R
Y EA R
CAT EG O RY
Motion Graphics
Motion Graphics 1
Aries Nunez
Fall, 2017
Motion Graphics
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PROJ ECT 08 MOTION GRAP H ICS
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PROJ ECT 08 MOTION GRAP H ICS
Movie Title Sequence
The Social Network vimeo.com/239370908
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PROJ ECT 08 MOTION GRAP H ICS
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PROJ ECT 08 MOTION GRAP H ICS
Book Trailer
Lufthansa + Graphic Design vimeo.com/247762709
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PROJ ECT 08 MOTION GRAP H ICS
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PROJ ECT 08 MOTION GRAP H ICS
Event Trailer
Refugees From The Crowd vimeo.com/239583812
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PROJ ECT 08 MOTION GRAP H ICS
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PROJ ECT 08 MOTION GRAP H ICS
Shape To Music
American Dad! vimeo.com/239368913
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PROJ ECT 08 MOTION GRAP H ICS
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00 Special Thanks To
A list of amazing people who have supported me either professionally, financially or emotionally. It is these people who have been a great help to me. I would like to say a special THANK YOU to all of you. If not for you all, I truly wouldn’t be who I am today.
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Dad & Mom
Meng Hung Lin & Shu Mei Chuang Thank you so much for your endless support, trust, and love to encourage me to chase my dream in the US. You are great and successful parents. Love you guys!
Friends
Craig Johnson & Jason Lu & Kate Liu I’ve learned a lot from your guys each time we hang out, we talk, we laugh. Thank you for being my best friends and influencers. All my friends It was a pleasure to make friends with you all, thank you for your companies and making my life colorful.
Instructors
Mary Scott, Phil Hamlett, Hunter Wimmer, Christopher Morlan, David Hake, Bob Slote, Stanley Zienka, Sandra Isla, Lien Ng, Scott Rankin, Walmiki Setlur, Aries Nunez, Susan Pasley, Civi Cheng, and Jack Yang. Thank you for instructing me and leading me to be a professional designer.
E D D I E L I N GRAPHIC D E S IG N P O RTFO LIO
SELECTED WOR KS 2018
PROJ ECT 00
BOOK TITLE
Eddie Lin Graphic Design Portfolio 2018 Selected Works SCH O O L
Academy of Art University School of Graphic Design & Digital Media I N ST RU CTO R
Mary Scott DESIGNER
Eddie Lin P H OTO G R A P H ER
Eddie Lin T Y P EFACE
HK Kontrast Rams P R I N T I N G & B I N D ERY
blurb.com EM A I L
eddielin2331@gmail.com PHONE
1(415) 254-1608 WEB SI T E
eddiesclin.com
Copyright © 2018 All rights reserved. No part of this publication may be reproduced, or stored in a retrieval system or transmitted in any form digitally or physically without getting prior permission from Eddie Lin. Final Notes Photography used in any of the projects that were not taken by Eddie Lin are credit accordingly in the projects.
E D D I E L I N GRAPHIC D E S IG N P O RTFO LIO
eddiesclin.com
SELECTED WOR KS 2018
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E D D I E L I N GRAPHIC D E S IG N P O RTFO LIO
SELECTED WOR KS 2018
PROJ ECT 00
E D D I E L I N GRAPHIC D E S IG N P O RTFO LIO
SELECTED WOR KS 2018
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