Next_2_Visual Development Guide by Eddie SC Lin

Eddie Lin

Visual Development Guides

02 Visual Development Guide Eddie Lin

Visual Development Guides

Eddie Lin

Visual Development Guides

Eddie Lin

Visual Development Guides

CONTENTS

01 02 03

Visual Concept Research

p. 01

Visual Concept Development

p. 02

Logo Design

p. 08

Logo Sketches

p. 10

Concept Refinements

p. 26

Final Decision

p. 34

Logo Refinements

p. 36

Look A Like Logos

p. 38

Logotype Exploration

p. 40

Final Logo Design

p. 44

NEXT Color Palette

p. 48

Resources

p. 52

Visual Development Guides

THERE IS NOTHING PERMANENT EXCEPT CHANGE. â&#x20AC;&#x201D; Heraclitus, Philosopher

Eddie Lin

Visual Development Guides

01 VISUAL CONCEPT RESEARCH After looking through the brand history, brand soul, and our future mission statement, we came up with three concepts to design our new logo which is Educational, Collaborative, and Innovative. We believe these three directions can help us to make a better decision to create a perfect logo to represent our brand.

NeXT, Inc.

Eddie Lin

Visual Development Guides

Eddie Lin

Visual Development Guides

CONCEPT 01:

EDUCATIONAL

We came up with this concept because our founder Steve Jobs aims to build computers for college students and the new NEXT is going to involve education. This direction will emphasize we are not only a tech company but also an education organization.

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Eddie Lin

Visual Development Guides

CONCEPT 02:

COLLABORATIVE

In the future, NEXT will be collaborating with different types of organization to create more possibilities for learning. Therefore, we think Collaborative can be a good direction for logo design.

Visual Development Guides

Eddie Lin

Visual Development Guides

CONCEPT 03:

INNOVATIVE

One of our rebranding objectives is encouraging people to think out of the box and have fun with learning new things. We believe the Innovative is an essential direction for our new logo since it may bring our brand from a nerdy, techie company to a fun, energetic organization.

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02 LOGO DESIGNS

To start developing our new logo, we generated a bunch of sketches with pencil, distill the sketches, and finalize the logo into a computer design. This process helps us to explore the possibilities of our logo in three different concepts and narrow down the tone of our brand identity.

Eddie Lin

Visual Development Guides

LOGO SKETCHES Camp 01: Educational

For the direction of Educational, we started with some symbols of educational items such as pencil, book, bookmark, etc., then transform them into abstract shapes.

Eddie Lin

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LOGO SKETCHES Camp 01: Educational (Cont.)

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LOGO SKETCHES Camp 01: Educational (Cont.)

Eddie Lin

Visual Development Guides

Playing with letter N, which is the initial of the name of our brand, and the negative space can do some designs with it.

Visual Development Guides

LOGO SKETCHES Camp 02: Collaborative

For Collaborative, we started with the ideas of rope knots, shaking hands and puzzles, then transform them into some repetitive and connected shapes.

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LOGO SKETCHES Camp 02: Collaborative (Cont.)

Eddie Lin

Visual Development Guides

Letter X and arrows can be a good combination to represents the intersection of art and science.

Visual Development Guides

LOGO SKETCHES Camp 02: Collaborative (Cont.)

Eddie Lin

Visual Development Guides

LOGO SKETCHES Camp 03: Innovative

For Innovative, we used light bulb and airplane to represent innovation since these two items were remarkable innovations that changed our lives.

Eddie Lin

The star is pointing out of a box that indecates thinking out of the box and represents the keyword Innovative.

Visual Development Guides

The combination of pencil and rocket can perfectly represent the keywords Innovative and Educational. However, itâ&#x20AC;&#x2122;s too specific.

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LOGO SKETCHES Camp 03: Innovative (Cont.)

Eddie Lin

Visual Development Guides

This could be a good idea to shows the idea of Innovative, but maybe just using the rays instead of showing the entire name.

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CONCEPT REFINEMENTS Camp 02: Collaborative + Camp 03: Innovative

After the first round of sketching, we are more lean to the combination of Collaborative and Innovative. Therefore, in round two, we dug deeper into these two directions.

Eddie Lin

I played with letter N, tried to combine with arrows, and two clipped pieces represents our brand is going to collaborating with other organizations.

Visual Development Guides

CONCEPT REFINEMENTS Camp 02: Collaborative + Camp 03: Innovative

Eddie Lin

Visual Development Guides

CONCEPT REFINEMENTS Camp 02: Collaborative + Camp 03: Innovative

Eddie Lin

Visual Development Guides

CONCEPT REFINEMENTS Camp 02: Collaborative + Camp 03: Innovative

Eddie Lin

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FINAL DECISION

After two rounds of brainstorming and sketching, we picked ten sketches to make computer comps. In this phase, we focused on the idea of thinking out of the box.

Eddie Lin

Visual Development Guides

LOGO REFINEMENTS

Eventually, we chose an N shape logo that combines the concept of Innovative (Thinking out of the box) and the concept of Collaborative. In this phase, we also tried to explore the best way to refine our logo.

Eddie Lin

Visual Development Guides

LOOK A LIKE LOGOS

While we are refining the final logo, we looked into existed logos that could potentially be judged as similar to the one that we are developing. Most logos have negative space, bold outlines, arrows.

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LOGOTYPE EXPLORATIONS

After we decided our iconographic logo, itâ&#x20AC;&#x2122;s time to find the best font to be our logotype. In the phase, we chose Rams as the logotype font. However, it needs some adjustments to work with the logo.

Eddie Lin

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TYPE ADJUSTMENTS

To make the logotype works perfectly with our iconographic logo, there are some details need to be adjusted such as the angle of the N and the width of X. After the adjustment, the stroke of the N will be the same angle as our logo, and the waist of the X wonâ&#x20AC;&#x2122;t have the weird angle.

The NEXT N

The NEXT X The original N

The original X

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FINAL LOGOTYPE

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03 NEW LOGO

The final logo is an N shape that created by two assembled pieces, and these two pieces show the idea of Collaborative. Also, the upper and lower apexes of the N are breaking the ascender line and baseline which represent thining out of the box. In this logo, four hidden arrows pointing toward four different directions. This treatment indicates that your next step can be anywhere, and your future has no limits.

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140Â°

X X

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Eddie Lin

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NEXT COLOR PALETTE

For the color selection, we chose orange and yellow as our primary colors which represent creative and energetic. The secondary color is dark blue; it creates a nice contrast with the primary colors.

Primary Colors

R 44 G 47 B 102

C 97 M 93 Y 30 K 79

Secondary Color

R 234 G 138 B 28

C6 M 54 Y 100 K0

Eddie Lin

Visual Development Guides

Eddie Lin

Visual Development Guides

CHANGE IS THE END RESULT OF ALL TRUE LEARNING. â&#x20AC;&#x201D;Leo Buscaglia, American author

Visual Development Guides

RESOURCES

VISUAL CONCEPT RESEARCH

https://pixabay.com/en/laptop-mac-computer-browser-2559707/

Photography

https://pixabay.com/en/books-learn-study-education-know-2412490/ https://pixabay.com/en/pieces-of-the-puzzle-puzzle-patience-1925425/ https://pixabay.com/en/light-painting-steel-wool-night-1632115/

LOOK A LIKE LOGO imagery

FINAL LOGO DESIGN

http://www.logobook.com http://instantlogosearch.com

https://www.wikipedia.org

Photography

QUOTES Photography

http://www.socalpaving.com/asphalt-construction-california/ http://eskipaper.com/timelapse-wallpaper-1.html#gal_post_65871_timelapse-wallpaper-1.jpg

Eddie Lin

Visual Development Guides

Eddie Lin

Visual Development Guides

Eddie Lin