Eddie Lin Graphic Design Portfolio 2018

B RA N D ING & VISUAL IDENTITY

Eddie Lin Graphic Design Portfolio

EDITORIAL DESIGN

PRINT DESIGN

M OT I O N G R A P H I CS

UI / UX

2018 Selected Works

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Truth

28

Anydoor

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Refugees From The Crowd

76

Next Rebranding

100

Print Your Future Home

126

Takasan Brand Identity

148

Fluidity of Language

158

Motion Graphics

E D D IIE E L IN GR A PHIC G RA P HIC D ESIGN PO RTFO LIO DE S IG N PO RTFO LIO

Copyright © 2018 All rights reserved.

No part of this publication may be reproduced, or stroed in a retrieval system or transmitted in any form digitally or physically without getting prior permission from Eddie Lin. Final Notes Photography used in any of the project that was not taken by Eddie Lin are credit accordingly in the projects.

SELECTED WO R KS 2018 WORKS 2018

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PROJ E CT 00 ECT

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PROJ ECT 00

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Truth

28

Anydoor

46

Refugees From The Crowd

76

Next Rebranding

100

Print Your Future Home

126

Takasan Brand Identity

148

Fluidity of Language

158

Motion Graphics

E D D IE I E L IN GR A PHIC D E S IG I G N P O RTFO LIO

01 Truth

A Chinese Type Experiment Project

SELECTED WORKS 2018

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PROJ E CT 01 ECT TRU TH

Objective

This project is an experiment combining Chinese characters with elements of other typography systems found in Thai, Tibetan, Hindi, Burmese, Arabic, Russian, and Hebrew.

Approach

I selected seven proverbs about the true value of existence by remarkable people around the world. Then, I covered the Chinese characters with temperature-sensing ink. When a hand is placed on the postcards the proverbs appear. These phrases might guide to enlightenment for those who dare to apply them on a daily basis through self-exploration and personal commitment. This brings an experiential quality to the texts just as in a search for truth and meaning.

Experiential discovery transforms design into a life lesson.

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Truth

Spring, 2013

Print Design

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Project PROJ ECT0101 Tr ut TH h TRU

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E D D IE L IN GR A PHIC D E S IG N P O RTFO LIO

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PROJ ECT 01 TRU TH

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I E L IN GR A PHIC E D D IE I G N P O RTFO LIO D E S IG

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PROJ ECT 01 TRU TH

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PROJ ECT 01 TRU TH

◀ “You won’t lose, if you never give up.“ — Aitthipat Kulapongvanich Founder of Tao Kae Noi Seaweed, Thailand

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PROJ ECT 01 TRU TH

◀ “Anger doesn’t hurt people, but hurt yourself.“ — Dalai Lama Religious Leader, Tibet

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PROJ ECT 01 TRU TH

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“Parents are bow, children are arrows, fired ◀ toward the future by parents.“ — Khalil Gibran Poet, Lebanon

PROJ E CT 01 ECT TRU TH

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“Miracles sometimes occur, but one has to ◀ work terribly hard for them.“ — Chaim Weizmann Statesman, Israel

PROJ E CT 01 ECT TRU TH

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PROJ ECT 01 TRU TH

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PROJ ECT 01 TRU TH

◀ “The truth of pretense is more frighteul than demon.“ — Rabindranath Tagore Poet, India

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PROJ ECT 01 TRU TH

◀ “The truth of freedom is fearless.“ — Aung San Suu Kyi Democracy Politician, Burmese

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PROJ ECT 01 TRU TH

◀ “The path to happiness is looking for the truth, not discovering it.“ — Leo Tolstoy Novelist, Russia

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E D D IIE E L IN GR A PHIC D E S IIG G N P O RTFO LIO

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E CT 01 PROJ ECT TRU TH

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Anydoor

UI/UX Design for an App that Reduces Unconscious Bias

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PROJ ECT E CT 02 A NYD OOR

Objective

Networking creates more possibilities for life or career.

However, after interviewing some volunteers about networking, I found that some people feel discriminated against because of their gender, race, or age. Therefore, this project aims to create a networking app that helps people build their networks without unconscious bias and make friends with people from different backgrounds.

Approach

Since people tend to network at professional events such as conferences, panel discussions, and workshops. I designed a VR event app that allows remote attendee through a VR headset. This app, can also interact with other people who are attending this event. Each profile shows a blurry profile picture and the user’s job position. Real profiles are revealed after a certain amount of conversation. This design helps users to reduce unconscious bias when they are networking.

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Anydoor

Nature of Identity

Walmiki Setlur

Spring, 2017

UI/UX

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PROJ ECT 02 A NYD OOR

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PROJ E CT 02 ECT A NYD OOR

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PROJ ECT 02 A NYD OOR

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PROJ ECT E CT 02 A NYD OOR

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PROJ ECT 02 A NYD OOR

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PROJ E CT 02 ECT A NYD OOR

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PROJ ECT 02 A NYD OOR

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03 Refugees From The Crowd

A Visual System for Gus Van Sant Film Festival

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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D

Objective

Create a virtual film festival for a chosen film director.

Analyze the director’s style and extract a theme that ties all the selected films together. Developing a cohesive visual system for various deliverables such as—posters, catalog, DVD package, flyer, tickets, stationary, and website.

Approach

Gus Van Sant’s films are based on oppressed and marginalized outsiders who struggle against conformity to retain their true identity and integrity. Therefore, I developed a visual system and chose materials to represent their oppression.

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Refugees From The Crowd

Intergrated Christopher Communication Morlan

I N ST RU CTO R

YEAR

CAT EG O RY

Spring, 2017

Brandinf & Visual Identity

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PROJ ECT E CT 03 RE FU G EES FROM TH E CROW D EFU

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PROJ ECT 03 R E FU G EES FROM TH E CROW D

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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D

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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D

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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D

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PROJ ECT 03 R E FU G EES FROM TH E CROW D

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Project PROJ ECT0303 Ref uge es Fro m ThTH e Crowd R E FU G EES FROM E CROW D

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ECT PROJ E CT 03 E FU G EES FROM TH E CROW D R EFU

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PROJ E CT 03 ECT R EFU E FU G EES FROM TH E CROW D

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PROJ ECT 03 R E FU G EES FROM TH E CROW D

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04 Next Rebranding

A Rebranding Project for NEXT founded

by Steve Jobs in 1985

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E CT 04 PROJ ECT NEX NE X T REBRAN DIN G

Objective

Rebrand a dead, dying or defunct brand, to give it new life.

Create a new marketing strategy and visual system while retaining the companies original essence.

Approach

I chose to rebrand NEXT Inc., the tech company founded

by Steve Jobs after he left Apple in 1985. NEXT wanted to design a workstation is powerful enough to run wet lab simulations and cheap enough for college students to use in their dormitory rooms. Steve Jobs, aimed to combine art and science in product design.

The new NEXT is going to create a wide range of products and services to encourage people to think outside of the box, and have fun learning new things. The company will collaborate with educational organizations to develop educational opportunities while providing a space for people to showcase their talents and creativity.

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Next Rebranding

Nature of Identity

Hunter Wimmer

Fall, 2017

Branding & Visual Identity

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PROJ ECT 04 NE X T REBRAN DIN G

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PROJ ECT 04 NE X T REBRAN DIN G

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N Letter N

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Collaboration

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Outside of Box

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PROJ ECT 04 NE X T REBRAN DIN G

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PROJ ECT 04 NE X T REBRAN DIN G

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PROJ ECT 04 NE X T REBRAN DIN G

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ECT PROJ E CT 04 NE X T REBRAN DIN G NEX

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Project PROJ ECT0404 Nex ra n d in g G NE XtT Reb REBRAN DIN

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PROJ ECT 04 NE X T REBRAN DIN G

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PROJ ECT 04 NE X T REBRAN DIN G

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E CT 04 PROJ ECT NEX NE X T REBRAN DIN G

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05 Print Your Future Home

A Conceptual Book Talks About the Future of 3D Printing

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P ROJ ECT ECT 05 05 PROJ P RIINT NT YOUR YOU R FUTURE FU TU RE HHOM PR OM EE

Objective

Generate a conceptual book that focuses on topic near future—The future of 3D printing.

Approach

To make the book look like a 3D printed piece, three different sized books were bound together. The additive binding process also represents how 3D printing works, which is additive manufacturing.

Since this book focuses on the usage of 3D printing in the architectural field, I used narrowed columns and repeating type elements in the book to show the technical and mechanical process in both 3D printing and architecture. Hand-written type and illustrations aim to mimic architects’ sketches.

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Print Your Future Home

Type Systems

David Hake

Spring, 2016

Editorial Design

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PROJ E CT 05 ECT PR INT YOUR FUTURE H OM E

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PROJ ECT 05 PR INT YOUR FUTURE H OM E

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PROJ ECT 05 PR INT YOUR FUTURE H OM E

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PROJ ECT 05 PR INT YOUR FUTURE H OM E

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PROJ ECT 05 PR INT YOUR FUTURE H OM E

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E CT 05 PROJ ECT PR INT YOUR FUTURE H OM E

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06 Takasan Brand Identity

A Brand Identity For A Japanese Restaurant

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PROJ E CT 06 ECT TA KA SAN BRAN D IDEN TITY

Objective

Create a new identity system based on the company’s original essence. Design a series of products with the new identity system. TAKASAN is a Japanese rice bowl restaurant where locals feel comfortable, and travelers can get a taste of authentic Japan.

Approach

I created an “Industrial Zen” brand identity, which is modern yet also slightly shows a traditional feeling. The clean look of the brand and the ambiance creates a relaxed environment to enjoy dining.

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Takasan Brand Identity

Takasan Japanese Bowl

Tucker Iida

Spring, 2018

Branding & Visual Identity

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PROJ ECT 06 TA KA SAN BRAN D IDEN TITY

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PROJ ECT 06 TA KA SAN BRAN D IDEN TITY

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ECT PROJ E CT 06 TA KA SAN BRAN D IDEN TITY

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PROJ E CT 06 ECT TA KA SAN BRAN D IDEN TITY

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ECT PROJ E CT 06 TA KA SAN BRAN D IDEN TITY

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ECT PROJ E CT 06 TA KA SAN BRAN D IDEN TITY

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PROJ ECT 06 TA KA SAN BRAN D IDEN TITY

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07 Fluidity of Language

Two Posters Convey Phenomena About Speech

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PROJ E CT 07 ECT FLU ID ITY I TY OF LAN GUAGE

Objective

Consider the meaning of FLUIDITY in the literal sense as well as the abstract or slang context. Design black & white posters portraying the meaning.

Approach

I represented the concept of fluidity through interpersonal communication by designing which convey phenomena about speech.

The first poster is about when people talk. I transformed a paragraph of words into lines, showing the rhythms, speed, and fluidity of language.

The second poster is about when people don’t talk— The Spiral of Silence Theory, a mass communication theory which stipulates that individuals have a fear of isolation, and it consequently leads to remaining silent instead of voicing opinions. Dot traced spiral image with not connected dots represents the silence between each individual while large areas of negative space represents the fear of isolation.

PROJ ECT N AM E

Fluidity of Language

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Type Experiments

Stanley Zienka

Fall, 2016

Print Design

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ECT PROJ E CT 07 I TY OF LAN GUAGE FLU ID ITY

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ECT PROJ E CT 07 FLU ID ITY I TY OF LAN GUAGE

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ECT PROJ E CT 07 I TY OF LAN GUAGE FLU ID ITY

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ECT PROJ E CT 07 I TY OF LAN GUAGE FLU ID ITY

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08 Motion Graphics

Four Selected Motion Graphics Projects

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E CT 08 PROJ ECT G RAP H ICS MOTION GRAP

Objective

Design promotional pieces by using motion design skills.

Tell the story by using the time-based medium. Transform the shape, color, and type smoothly and cohesively.

Approach

The first one is a title sequence for the movie, The Social Network. Since the story is about Mark Zuckerberg and how he built his tech company, Facebook, I used the elements of coding and pixel to indicate the tech vide, fast pace to demonstrate the intenseness of the story.

The second one is a promotional piece for a book, Lufthansa + Graphic Design. I briefly demonstrated the visual system of Lufthansa through transforming the visual language of the book and the visual identity of the company from book to screen.

The third one is a promotional piece for Gus Van Sant’s Film Festival. This project is related to my project, Refugees From The Crowd.

The fourth one is a practice of the principle of motion graphics. For this project, designers will be focusing on listening to music and visualizing it through animation.

PROJ ECT N AM E

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T EACH ER

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Motion Graphics

Motion Graphics 1

Aries Nunez

Fall, 2017

Motion Graphics

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PROJ ECT 08 MOTION GRAP H ICS

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PROJ ECT 08 MOTION GRAP H ICS

Movie Title Sequence

The Social Network vimeo.com/239370908

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PROJ ECT 08 MOTION GRAP H ICS

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PROJ ECT 08 MOTION GRAP H ICS

Book Trailer

Lufthansa + Graphic Design vimeo.com/247762709

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PROJ ECT 08 MOTION GRAP H ICS

Event Trailer

Refugees From The Crowd vimeo.com/239583812

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PROJ ECT 08 MOTION GRAP H ICS

Shape To Music

American Dad! vimeo.com/239368913

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00 Special Thanks To

A list of amazing people who have supported me either professionally, financially or emotionally. It is these people who have been a great help to me. I would like to say a special THANK YOU to all of you. If not for you guys, I truly wouldn’t be who I am today.

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PROJ ECT 00

P ROJECT 00

Dad & Mom

Meng Hung Lin & Shu Mei Chuang

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Thank you so much for your endless supports, trust, and love to encourage me to chase my dream in the US. You guys are great and successful parents. Love you guys!

Friends

Jason Lu & Kate Liu & Craig Johnson I’ve learned a lot from your guys each time we hangout, we talk, we laugh. Thank you for being my best friends and influencers.

All my friends It was a pleasure to make friends with you guys, thank you for your companies and making my life colorful.

Instructors

Mary Scott, Phil Hamlett, Hunter Wimmer, Christopher Morlan, David Hake, Bob Slote, Stanley Zienka, Sandra Isla, Lien Ng, Scott Rankin, Walmiki Setlur, Aries Nunez, Susan Pasley, Civi Cheng , and Jack Yang. Thank you for instructing me and leading me to be a professional designer.

E D D IE L IN GR A PHIC D E S IG N P O RTFO LIO

SELECTED WORKS 2018

PROJ ECT 00

BOOK TITLE

Eddie Lin Graphic Design Selected Works 2013-2018 DESIGNER

Eddie Lin P H OTO G R A P H ER

Eddie Lin EM A I L

eddielin2331@gmail.com PHONE

1(415) 254-1608 WEB SI T E

eddiesclin.com

Copyright Š 2018 All rights reserved.

No part of this publication may be reproduced, or stroed in a retrieval system or transmitted in any form digitally or physically without getting prior permission from Eddie Lin. Final Notes Photography used in any of the project that was not taken by Eddie Lin are credit accordingly in the projects.

E D D IE L IN GR A PHIC D E S IG N P O RTFO LIO

SELECTED WORKS 2018

L in kedIn: @e ddie sclin

e d d i e l i n 2 3 3 1 @ g m a i l . co m

In st agra m: @e ddie scl i n_d esi g n

+1(415) 254-1608

B eh an ce : @e ddie sclin_d esi g n

e d d i e s cl i n . co m