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Brief 2 - Typeface Design
Eddie Cooper
OUGD303
A display typeface including glyphs & numbers, Louella Sans is the first sans serif typeface made directly for
The idea for Louella Sans comes from tieing in elements from traditional serif typefaces which usually domi-
use within fashion. With fashion branding and identity being mainly dominated by fancy serif type, Louella sans
nate the fashion industry however incorporating them within a sans serif typeface, adding a potential much
adds a new edge to this market. The classy design ties in high end old fashioned type with a contemporary
needed contemporary twist to the market.
twist.
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Brief 2 - Typeface Design
Eddie Cooper
OUGD303
Letter
Design Rules:
Using a strict set of guidelines throughout each of the characters the individual forms of the letters kind of built themselves, applying the same widths and heights throughout the ascenders, terminals
Rounded
and bowls of each letter. However it was applying the circles to the ears/terminals of the letter which
Symmetrical
became complicated trying to make the letter form flow perfectly.
Constructed from straight lines/rectangles and symmetrical circles Same size throughout all ascenders, terminals & circles Based on contemporary European sans serif typefaces Sizes of all circle tinials/ears all related to the size of the stem.
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Brief 2 - Typeface Design
Eddie Cooper
OUGD303
Promotional range:
Design Specs:
Alongside the typeface design itself a range of limited edition posters and flyers have been produced for sale as well as a 60 page type specimen book to help gain an interest in Louella sans.
Posters: A3 Flyers: A5
Poster & Flyers The patterns created for the posters flyers and used throughout the design work for this project are all
Posters: 210 gsm antique white card
built up from breaking up parts of the letter forms within louella sans. The red/blue colour scheme has
Flyers: 140 gsm antique white
been used throughout the project to help keep consistency.
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Brief 2 - Typeface Design
Eddie Cooper
OUGD303
Type Specimen
Design Specs:
The 60 page type Specimen book talks though the design production of the typeface, explaining initial ideas, design sketches and the design process of creating the letter forms. Also showcasing each letter, number and glyphs of louella
Cover: 240 gsm white card
sans, the font in use and at different weights.
Pages: 120 gsm white paper