Louella Sans finished

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Brief 2 - Typeface Design

Eddie Cooper

OUGD303

A display typeface including glyphs & numbers, Louella Sans is the first sans serif typeface made directly for

The idea for Louella Sans comes from tieing in elements from traditional serif typefaces which usually domi-

use within fashion. With fashion branding and identity being mainly dominated by fancy serif type, Louella sans

nate the fashion industry however incorporating them within a sans serif typeface, adding a potential much

adds a new edge to this market. The classy design ties in high end old fashioned type with a contemporary

needed contemporary twist to the market.

twist.

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Brief 2 - Typeface Design

Eddie Cooper

OUGD303

Letter

Design Rules:

Using a strict set of guidelines throughout each of the characters the individual forms of the letters kind of built themselves, applying the same widths and heights throughout the ascenders, terminals

Rounded

and bowls of each letter. However it was applying the circles to the ears/terminals of the letter which

Symmetrical

became complicated trying to make the letter form flow perfectly.

Constructed from straight lines/rectangles and symmetrical circles Same size throughout all ascenders, terminals & circles Based on contemporary European sans serif typefaces Sizes of all circle tinials/ears all related to the size of the stem.

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Brief 2 - Typeface Design

Eddie Cooper

OUGD303

Promotional range:

Design Specs:

Alongside the typeface design itself a range of limited edition posters and flyers have been produced for sale as well as a 60 page type specimen book to help gain an interest in Louella sans.

Posters: A3 Flyers: A5

Poster & Flyers The patterns created for the posters flyers and used throughout the design work for this project are all

Posters: 210 gsm antique white card

built up from breaking up parts of the letter forms within louella sans. The red/blue colour scheme has

Flyers: 140 gsm antique white

been used throughout the project to help keep consistency.

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Brief 2 - Typeface Design

Eddie Cooper

OUGD303

Type Specimen

Design Specs:

The 60 page type Specimen book talks though the design production of the typeface, explaining initial ideas, design sketches and the design process of creating the letter forms. Also showcasing each letter, number and glyphs of louella

Cover: 240 gsm white card

sans, the font in use and at different weights.

Pages: 120 gsm white paper