06 BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code Module Title
OUGD303 FINAL MAJOR PROJECT
Outcomes Doc. Code
MODULE SUBMISSON FORM SUBMISSION DEADLINE: WEDNESDAY 29th May 2013 – 11.00 – 1.00pm
STUDIO 4
RATIONALE In this module I aim to create a substantial body of work tying in my own personal interests with a focus on the subject areas that I would like to specialist in. That Being design for the cultural sector and design for the music sector with a focus on typography, editorial design and concept driven work with experimental outcomes.
BLOG.
All work must be clearly presented and labelled with the brief title, your name and any other appropriate information. Please include a printed version of each brief and separate the work appropriately. Your end of module evaluation should be posted to your Final Major Project blog. by the stated Deadline
Brief 1
Codebreaker - collaboration
Brief 2
Typeface design – Louella sans
Brief 3
Bambooman
Brief 4
Fashion Branding
Brief 5
Cooper's Cafe
Brief 6
Additional small brief – Printed textiles
Design Context Title Statement of intent Project File Evaluation
2013: 20 influential practices from 13 countries
Title and Brief Summary – include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it. Design Context
BRIEF 1
BRIEF 2
BRIEF 3
BRIEF 4
BRIEF 5
2013: 20 influential practices from 13 countries. 4 weeks. Exploring the different practices from around the world that have influenced me over the past 3 years. Relating to my own personal practice, showcasing studios that are able to find the perfect balance between experimental aesthetic based design with functionality. Main focus of the book is finding out how these studios are able to reach the perfect balance between functionality and aesthetics. Also using it as a last port of call to speak to designers whilst still being a student. Codebreaker – 3 months. Producing all the design work behind a new exhibition at the Science Museum all about computers and coding. Chose this brief because, being design for the culture sector it means we would have pretty much creative freedom to produce some experimental, concept driven outcomes. Typeface Design – 2 months. Design a new fashion based sans serif typeface. Exploring an area of design that I have not yet attempted, type design, tried this as an experimental brief to see how well I could design type. Bambooman – 3 months Designing album artwork for an up and coming producer 'Bambooman'. Chose this brief because again it gave me the opportunity to be completely experimental with my outcomes. With design for music sector offering creative freedom to be completely expressive with design work and produce some unique, creative artwork. Also allowed me to explore a range of print processes. Fashion Branding - 3 months. Branding a graduating fashion student. Design for designers, ive never really been a fan of branding however due to this brief being design for designers it allowed me to be completely expressive with my outcomes and try a range of print processes. Cooper's Cafe – 1 month – not finished. Creating the visual identity and promotions for a breakfast cafe. I chose this brief because it was a live brief, so it meant that I would be getting my work out there. However I instantly hated the brief and didnt end up completing it, this was due to designing menus for breakfast shops isn't the kind of designer that I wish to be, finding the project boring and struggling to produce fitting design work.
BRIEF 6
Additional Comments
Signed
Date