What we hope for future. Transportation design

Page 1

WHAT WE HOPE FOR FUTURE

Edgar Sarmiento Car History 2015-16 Prof. Giorgio Stirano



“FASHION DATES, BUT LOGIC IS TIMELESS” ALEC ISSIGONIS


RACIONALITY

EFFICIENT SPACE USE

FUNCTIONALITY

1959

PAST GENERATION


RACIONALITY

EFFICIENT SPACE USE

FUNCTIONALITY

FASHION STYLING

AESTHETICS

ECONOMICS

1959 2000

PAST GENERATION

NEW ERA OF CAR DESIGN

SALES

MARKET REGULATIONS


RACIONALITY

EFFICIENT SPACE USE

FUNCTIONALITY

FASHION STYLING

AESTHETICS

Continuous changing Real impact? ECONOMICS

1959 2000

PAST GENERATION

NEW ERA OF CAR DESIGN

SALES

MARKET REGULATIONS


RACIONALITY

EFFICIENT SPACE USE

FUNCTIONALITY

FASHION STYLING

AESTHETICS

innovation? ECONOMICS

1959 2000

PAST GENERATION

NEW ERA OF CAR DESIGN

SALES

MARKET REGULATIONS


we can create trends.

RACIONALITY

EFFICIENT SPACE USE

FUNCTIONALITY

FASHION STYLING

AESTHETICS

innovation? ECONOMICS

1959 2000

PAST GENERATION

NEW ERA OF CAR DESIGN

SALES

MARKET REGULATIONS


UBICATION A LOT OF BIG COMPANIES (CAR INDUSTRY)

INNOVATORS

EARLY ADOPTERS

EARLY MAJORITY

LATE MAJORITY

LAGGARDS

2.5%

13.5%

34%

34%

16% CAR PRODUCTION SERIES

TIME

ROGERS’S MARKET SEGMENTS


- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT

UBICATION OF BIG COMPANIES (CAR INDUSTRY)

STARTING COMPANIES

INNOVATORS

EARLY ADOPTERS

EARLY MAJORITY

LATE MAJORITY

LAGGARDS

2.5%

13.5%

34%

34%

16%

TIME

CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS


INNOVATORS

A

A

A2

- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT

MAJORITY

UBICATION OF BIG COMPANIES (CAR INDUSTRY)

ARE TAKING IMPORTANCE STARTING COMPANIES

INNOVATORS

EARLY ADOPTERS

EARLY MAJORITY

LATE MAJORITY

LAGGARDS

2.5%

13.5%

34%

34%

16%

TIME

CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS


INNOVATORS

A

A

A2

- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT

MAJORITY

UBICATION OF BIG COMPANIES (CAR INDUSTRY)

“FASHION DATES, BUT LOGIC IS TIMELESS” ALEC ISSIGONIS

ARE TAKING IMPORTANCE STARTING COMPANIES

INNOVATORS

EARLY ADOPTERS

EARLY MAJORITY

LATE MAJORITY

LAGGARDS

2.5%

13.5%

34%

34%

16%

TIME

CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS



Is the correct way to create?


s.XIX: TIME TO CHANGE 1

Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing

Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.

Micro-production Crownsourcing and Crownfunding

Giant and massive market. Super diversification


s.XIX: TIME TO CHANGE 1

Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing

Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.

Micro-production Crownsourcing and Crownfunding

Giant and massive market. Super diversification

INDEED

Less quantity

Less time

Lower cost


s.XIX: TIME TO CHANGE 1

Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing

Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.

Micro-production Crownsourcing and Crownfunding

INDEED

Less quantity

Less time

Lower cost

Specialized projects

Small place Indefined

Changing shape

Giant and massive market. Super diversification New markets

Car transformation












Thanks!


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