WHAT WE HOPE FOR FUTURE
Edgar Sarmiento Car History 2015-16 Prof. Giorgio Stirano
“FASHION DATES, BUT LOGIC IS TIMELESS” ALEC ISSIGONIS
RACIONALITY
EFFICIENT SPACE USE
FUNCTIONALITY
1959
PAST GENERATION
RACIONALITY
EFFICIENT SPACE USE
FUNCTIONALITY
FASHION STYLING
AESTHETICS
ECONOMICS
1959 2000
PAST GENERATION
NEW ERA OF CAR DESIGN
SALES
MARKET REGULATIONS
RACIONALITY
EFFICIENT SPACE USE
FUNCTIONALITY
FASHION STYLING
AESTHETICS
Continuous changing Real impact? ECONOMICS
1959 2000
PAST GENERATION
NEW ERA OF CAR DESIGN
SALES
MARKET REGULATIONS
RACIONALITY
EFFICIENT SPACE USE
FUNCTIONALITY
FASHION STYLING
AESTHETICS
innovation? ECONOMICS
1959 2000
PAST GENERATION
NEW ERA OF CAR DESIGN
SALES
MARKET REGULATIONS
we can create trends.
RACIONALITY
EFFICIENT SPACE USE
FUNCTIONALITY
FASHION STYLING
AESTHETICS
innovation? ECONOMICS
1959 2000
PAST GENERATION
NEW ERA OF CAR DESIGN
SALES
MARKET REGULATIONS
UBICATION A LOT OF BIG COMPANIES (CAR INDUSTRY)
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
2.5%
13.5%
34%
34%
16% CAR PRODUCTION SERIES
TIME
ROGERS’S MARKET SEGMENTS
- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT
UBICATION OF BIG COMPANIES (CAR INDUSTRY)
STARTING COMPANIES
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
2.5%
13.5%
34%
34%
16%
TIME
CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS
INNOVATORS
A
A
A2
- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT
MAJORITY
UBICATION OF BIG COMPANIES (CAR INDUSTRY)
ARE TAKING IMPORTANCE STARTING COMPANIES
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
2.5%
13.5%
34%
34%
16%
TIME
CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS
INNOVATORS
A
A
A2
- SHORT AND MIDDLE TERM - LOW RISK (MARKET) - “EASY WAY” - GOOD STRATEGY - MAKE MONEY AT THE MOMENT
MAJORITY
UBICATION OF BIG COMPANIES (CAR INDUSTRY)
“FASHION DATES, BUT LOGIC IS TIMELESS” ALEC ISSIGONIS
ARE TAKING IMPORTANCE STARTING COMPANIES
INNOVATORS
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
LAGGARDS
2.5%
13.5%
34%
34%
16%
TIME
CAR PRODUCTION ROGERS’S MARKET SERIES SEGMENTS
Is the correct way to create?
s.XIX: TIME TO CHANGE 1
Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing
Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.
Micro-production Crownsourcing and Crownfunding
Giant and massive market. Super diversification
s.XIX: TIME TO CHANGE 1
Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing
Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.
Micro-production Crownsourcing and Crownfunding
Giant and massive market. Super diversification
INDEED
Less quantity
Less time
Lower cost
s.XIX: TIME TO CHANGE 1
Technology and communications revolution - China industry raising, massive production - Internet and advanced communications. Social networks - Co-creation, networking. Knowledge sharing
Technology more and more accesible. 3D, CAD, laser, CNC, 3d print, ecc.
Micro-production Crownsourcing and Crownfunding
INDEED
Less quantity
Less time
Lower cost
Specialized projects
Small place Indefined
Changing shape
Giant and massive market. Super diversification New markets
Car transformation
Thanks!