Government Reshuffle 2014: Cameron picks his winning team?

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CABINET RESHUFFLE 2014 OVERVIEW For a man who’s said not to like reshuffles, the Prime Minister made

Liam Fox have so far discovered that perpetually briefing his return does

up for lost time today, culling 13 senior Ministers to create his dream

not make it so.

team. For if not now, when? With 295 days to the General Election, the

Elsewhere Matthew Hancock’s rise continues with the patronage of the

PM can do exactly as he pleases. There’s no chance of a leadership

Chancellor while Michael Fallon’s skilful and assertive handling of two

challenge this side of May 7. If he wins the election, he will be praised

ministerial briefs (and Portsmouth) lands him Defence. A notable loser

for introducing new blood to his front bench ready to make their case to the electorate. If he doesn’t, he’ll be gone anyway.

is Michael Gove, the new Chief Whip, whose talent and eloquence has

Cameron pledged that one-third of his Ministers would be women by the

wield vast power, Gove has lost out to Philip Hammond on the Foreign

end of his first term as Prime Minister and - as I write - he’s on track to

Office brief he craved. Hammond’s Eurosceptic credentials and tough

deliver. Yes, it did jar that, after Maria Miller was sacked, no mother was

negotiating style will complement the more charming Lord Hill of Oareford,

serving in the cabinet – and now there are two. But to dismiss the talents

the UK’s nomination to be EU Commissioner. With Lord Hill’s appointment,

of Nicky Morgan, Elizabeth Truss, Esther McVey and Amber Rudd as the

Cameron puts an old friend from CRD at the heart of Europe – and avoids

right chromosomes at the right time would be the real sexism. What unites

a by-election.

not stopped him from being Marmite to many voters. While he will still

them is intellect, huge self-belief and their strength as media performers.

What this means: With so little parliamentary time left ahead of the next

There is also a generational shift. Many of those leaving Government had

general election, the Government’s focus will remain largely unchanged.

supported David Davis in the 2005 leadership election, perhaps because

However, none of the people appointed today are the kind who will wish to

they feared this day would come. But others, like Robathan and Hurd,

tread water for 10 months and simply be telegenic. They will want to own

owe their Ministerial longevity in part to the fact that they were early

their briefs, get out of their departments and associate themselves with

DC supporters. That debt has now been repaid. It is refreshing to see

successes. Their learnings will feed into the Conservative manifesto and

William Hague and Greg Barker - and there will be others - also indicating

shape policy far beyond May of next year.

they will leave Parliament. They have served their country and now they will begin new chapters in their lives and careers rather than clinging to

SARAH RICHARDSON, DIRECTOR

their Commons passes like coveted club memberships. Supporters of

QUICK FACTS

8

June 2007 eight women in Cabinet

6

7

July 2014 six women in Cabinet

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KEY APPOINTMENTS & DEPARTURES Elizabeth Truss

becomes Secretary of State for Environment, Food and Rural Affairs

Philip Hammond promoted to become Foreign Secretary

Lord Hill

nominated to be the UK’s next European Commissioner Michael Fallon: becomes Secretary of State for Defence Stephen Crabb: becomes Secretary of State for Wales Nick Boles: becomes Skills Minister Michael Gove: becomes Chief Whip

Nicky Morgan

becomes Secretary of State for Education

William Hague

steps down as Foreign Secretary, becomes Leader of the House of Commons

Matt Hancock

becomes Minister of State for Business, Enterprise and Energy at BIS and Minister of State for Energy at DECC Esther McVey: remains Minister of State for Employment but promoted to attend Cabinet Ken Clarke: steps down as Minister without Portfolio and returns to the backbenches

Greg Barker: stands down as Climate Change Minister

Owen Paterson: dismissed as Secretary of State for Environment, Food and Rural Affairs

David Willetts: stands down as Universities & Science Minister

Andrew Lansley: stands down as Leader of the House of Commons

Seven Labour Cabinet reshuffles 2005 – 2010 Five Coalition Cabinet reshuffles 2010 – 2014

7

2010 Cabinet Ministers still in post

TWITTER REACTIONS Nick Robinson, Political Editor, BBC News “Now for reshuffle winners. Team Cameron calls them ‘refreshing, representative and election winning’ - code for ‘good on telly & not posh’”

Sarah Vine, Daily Mail columnist “I suppose once you’ve been around the world with Angelina Jolie you might as well retire”

Paul Kenny, GMB General Secretary “This is a cross between a PR exercise and a gross admission that the people Cameron had in place were wholly inadequate to do the job.”

James Forsyth, Editor, Spectator’s Coffee House blog “Cameroons talking of iron triangle at the centre of Cameron, Osborne and Gove. Notting Hill Tories back together for the general election”

For more information on Edelman Public Affairs please contact Gurpreet Brar, Managing Director

Edelman | Southside | 105 Victoria Street | SW1E 6QT London | www.edelman.co.uk | 0203 047 2254 | @edelmanUK


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