EDELMAN’S EU REFERENDUM ANALYSIS
EU REFERENDUM
MONTHS
DAYS
BEING PREPARED FOR THE 23rd of JUNE Konrad Adenaeur, Joseph Bech, Alcide De
perspective. Regardless of the outcome, the first order
Gasperi, Sicco Mansholt, Paul-Henri Spaak and
of the day must be thinking through messaging for
Johan Willem Beyen. Six names that have little
June 24th. Even for those companies who have already
meaning today. But for these six Founding Fathers
gone public with their opinion, they need to plan for
of Europe, the idea of a United Europe brought
either eventuality.
the prospect of ending a continent’s obsession of fighting frequent and bloody wars.
In addition, understanding the new reality, and specifically what it will mean for your business, is also
The journey from that idea in the 1940s and early 50s,
something that should be considered now. How best
to the organisation we all see before us today is a
to analyse the impact to your sector, conducting the
remarkable one. One that has grown from six member
relevant risk assessments and setting up the correct
states, to a massive twenty-eight today. A community
internal processes to manage the change programme,
defined by the simple text of the 1951 Treaty of Paris,
are just a few of the considerations any large scale
and after eight iterations the mammoth document
business should prepare for. If we do end up voting to
underpinning the Treaty of Lisbon of today. The vision
LEAVE, having thought through these processes will hold
of simply combining coal and steel production, to now
you in good stead for the road ahead.
being a community celebrating “peace, freedom and security in and around Europe.”
In the run-up to the final weeks of the campaign Edelman is ready to help businesses on messaging and to assist
As Gordon Brown so eloquently outlined the other
with all the necessary preparations.
day: “This is a remarkable achievement: the height of
We will ensure you are ready for either eventuality.
civilisation that 28 nations with different languages, different traditions, and different customs are able to find a way to cooperate with each other.”
GURPREET BRAR
As businesses now start thinking about the end date of
MANAGING DIRECTOR, Public Affairs
June 23rd, a lot still needs to be done from a planning
REFERENDUM VOTE INTENTION: POLL OF POLLS
Remain
Leave
HOW EDELMAN CAN HELP YOU If you are still considering your position on the EU referendum and would like some guidance with your messaging, Edelman’s Public Affairs team would be delighted to help you. Please contact Gurpreet Brar on gurpreet.brar@edelman.com and 020 3047 2466.
Edelman | Southside | 105 Victoria Street | SW1E 6QT London | www.edelman.co.uk | 0203 047 2000 | @edelmanUK
TREATIES
CUSTOMS UNION ESTABLISHED
DEMOCRACY
1957 1968
Treaty of Rome sees extension of European integration to include general economic cooperation creating the European Economic Community; the Common Market
1992
1979
Customs union enters into force, eliminating custom duties between the six member states and establishing a common external tariff
European Parliament increases influence in EU affairs and all citizens can, for the first time, elect members directly
ESTABLISHMENT OF NATO
Schengen Agreement
1949
Maastricht Treaty on European Union is signed
1997
Treaty of Amsterdam reforms EU institutions in preparation for the arrival of future member countries.
NATO is established to deter Soviet expansion, forbid revival of nationalist militarism in Europe through a strong North American presence, and encourage European political integration. The principle of collective defence is at the heart of NATO’s founding treaty. It remains a unique and enduring principle that binds its members together, committing them to protect each other and setting a spirit of solidarity within the Alliance
WARS
1985
Schengen Agreement signed on 14th June by five of the ten member states of the then European Economic Community
SIGNING OF SINGLE EUROPEAN ACT 1986 Single European Act is signed
IRON CURTAIN 1991
1991-1995
2001
Croatian war of independence
1992-1995 Treaty of Nice makes further reforms; methods for changing the composition of the Commission and redefining the voting system in the council
The fall of the Iron Curtain
SINGLE MARKET ESTABLISHED 1993
2009
Bosnian war
1998-1999
Single market is established. Free movement of goods, services, persons and capital becomes a reality (1993)
SINGLE CURRENCY 1999 Treaty of Lisbon is brought in to make the EU more democratic, more efficient and better able to address global problems
Euro becomes the new single currency Kosovo war
HOW EDELMAN CAN HELP YOU If you are still considering your position on the EU referendum and would like some guidance with your messaging, Edelman’s Public Affairs team would be delighted to help you. Please contact Gurpreet Brar on gurpreet.brar@edelman.com and 020 3047 2466.
Edelman | Southside | 105 Victoria Street | SW1E 6QT London | www.edelman.co.uk | 0203 047 2000 | @edelmanUK
NORWAY
FINLAND
SWEDEN
1994
1995
1995
ESTONIA 2004
IRELAND
LATVIA
DENMARK
1973
2004
1973
Lithuania
UNITED KINGDOM
2004
1973
NETHERLANDS 1951
BELGIUM
Poland
GERMANY
1951
2004
1951
LUXEMBOURG
CZECH REPUBLIC
1951
2004
FRANCE 1951
SLOVAKIA 2004
Austria
SWITZERLAND
1995
1992
HUNGARY
SLOVENIA
2004
ROMANIA
2004
Croatia
PORTUGAL 1986
2007
2013
SPAIN
BULGARIA
ITALY
1986
2007
1951
GREECE 1981
CYPRUS 2004
MALTA 2004
1951 1973 1981 1986 1992 1994
Belgium
France
Germany
DENMARK
IRELAND
UNITED KINGDOM
ITALY
Luxembourg
Netherlands
FOUNDING MEMBER STATES
JOIN THE EU First enlargement
GREECE
PORTUGAL
JOIN THE EU
JOIN THE EU
SPAIN
SWITZERLAND
Switzerland votes not to join the European Economic Area, which would have been a first step towards full EU membership at the time. Sells over 50% of its exports to the EU, and agrees more than 120 bilateral agreements with Brussels designed to secure Swiss access to Europe’s market.
✖
NORWAY Votes not to join the EU
AUSTRIA
FINLAND
✖ JOIN THE EU
SWEDEN
1995 2004 2007 2013
Czech Republic ESTONIA
BULGARIA
CYPRUS
LATVIA LITHUANIA HUNGARY
MALTA
POLAND
SLOVAKIA Slovenia
ROMANIA
CROATIA
JOIN THE EU
JOIN THE EU
JOIN THE EU
HOW EDELMAN CAN HELP YOU If you are still considering your position on the EU referendum and would like some guidance with your messaging, Edelman’s Public Affairs team would be delighted to help you. Please contact Gurpreet Brar on gurpreet.brar@edelman.com and 020 3047 2466.
Edelman | Southside | 105 Victoria Street | SW1E 6QT London | www.edelman.co.uk | 0203 047 2000 | @edelmanUK