EDELMAN’S EU REFERENDUM ANALYSIS
EU REFERENDUM
MONTHS
DAYS
BEING PREPARED FOR THE 23rd of JUNE Konrad Adenaeur, Joseph Bech, Alcide De
perspective. Regardless of the outcome, the first order
Gasperi, Sicco Mansholt, Paul-Henri Spaak and
of the day must be thinking through messaging for
Johan Willem Beyen. Six names that have little
June 24th. Even for those companies who have already
meaning today. But for these six Founding Fathers
gone public with their opinion, they need to plan for
of Europe, the idea of a United Europe brought
either eventuality.
the prospect of ending a continent’s obsession of fighting frequent and bloody wars.
In addition, understanding the new reality, and specifically what it will mean for your business, is also
The journey from that idea in the 1940s and early 50s,
something that should be considered now. How best
to the organisation we all see before us today is a
to analyse the impact to your sector, conducting the
remarkable one. One that has grown from six member
relevant risk assessments and setting up the correct
states, to a massive twenty-eight today. A community
internal processes to manage the change programme,
defined by the simple text of the 1951 Treaty of Paris,
are just a few of the considerations any large scale
and after eight iterations the mammoth document
business should prepare for. If we do end up voting to
underpinning the Treaty of Lisbon of today. The vision
LEAVE, having thought through these processes will hold
of simply combining coal and steel production, to now
you in good stead for the road ahead.
being a community celebrating “peace, freedom and security in and around Europe.”
In the run-up to the final weeks of the campaign Edelman is ready to help businesses on messaging and to assist
As Gordon Brown so eloquently outlined the other
with all the necessary preparations.
day: “This is a remarkable achievement: the height of
We will ensure you are ready for either eventuality.
civilisation that 28 nations with different languages, different traditions, and different customs are able to find a way to cooperate with each other.”
GURPREET BRAR
As businesses now start thinking about the end date of
MANAGING DIRECTOR, Public Affairs
June 23rd, a lot still needs to be done from a planning
REFERENDUM VOTE INTENTION: POLL OF POLLS
Remain
Leave
HOW EDELMAN CAN HELP YOU If you are still considering your position on the EU referendum and would like some guidance with your messaging, Edelman’s Public Affairs team would be delighted to help you. Please contact Gurpreet Brar on gurpreet.brar@edelman.com and 020 3047 2466.
Edelman | Southside | 105 Victoria Street | SW1E 6QT London | www.edelman.co.uk | 0203 047 2000 | @edelmanUK