FINAL WORD
Now is the time to consider diversifying
SALES SUCCESS
Peter Cowan Data Direct
he disruption caused
priority to source and distribute the best PPE
by the COVID-19
products available so that keyworkers - and
product design and manufacturing, Data
pandemic forced
many others in customer-facing roles - could
Direct has also invested in creating new
many companies to re-
carry out their work safely. Understanding PPE
products for the dealer channel. These
evaluate their products
was a learning curve, but we are in a strong
include sanitising stations, dispensers
and services in order
position to advise and support our dealers in
and automated room sanitising units.
to survive and build a stronger future for
finding new health and hygiene opportunities
Furthermore, our new homeworking desks
themselves. At Data Direct, we have noticed
for a wide range of workplace settings.
have already helped many dealers to supply
T
the needs and priorities of our customers
With little evidence of a return to pre-
Having the advantage of in-house
into a growing market of homeworkers,
change dramatically since the beginning
COVID normality, we expect the demand
as well as for their employees increasingly
and throughout the crisis. During the height
for new products and solutions to continue.
working from home.
of the lockdown dealers saw a significant
Our established consumables and parts
drop in print volume and revenue, mainly
lines will pick up as more people return
diversification, and constant evaluation
due to customers either temporarily closing
to the workplace, but health and hygiene
of products and services, is a necessity
or operating at reduced capacity. The
will remain high on everyone’s agenda.
to operate within the ‘new normal’. This
keyworker sectors posed a whole new set
As a result, Data Direct has formed a new
includes accepting change in order to remain
of challenges for dealers wishing to offer a
division committed to supporting dealers
relevant to new markets and customer
near-to-normal service, while learning and
and their customers in the supply of quality
priorities. Data Direct is here to help all
implementing new measures to ensure a safe
PPE, hygiene and workplace solutions.
dealers with a range of exciting products and
environment for staff and customers. One of Data Direct’s first initiatives to
Our range has already extended to securing distribution rights for Salvesan.
help with workplace safety was to introduce
This wonder solution will not only kill
an efficient, remote, non-contactable parts
99.9999% of germs and viruses, including
delivery and collection solution for field
COVID-19, but is totally safe, alcohol-free,
engineers. In addition, Data Direct made it a
and doesn’t dry out skin.
The last six months have taught us that
solutions designed to create new, long-term business opportunities.
You can call us today to find out more on 01189 734 564, or visit www.data-direct.co.uk.
www.dealersupport.co.uk SEPTEMBER 2020 [41]
