INDUSTRY
SPONSORED ARTICLE
Top three winter wellbeing opportunities for resellers
ELISABETE WELLS, regional marketing director, ACCO UK Ltd, explains how you can find some success selling sunshine in the dreary winter months
W
ith all the cold
have both been linked to lower levels
and gloom that
of motivation, which can take a toll on
winter brings, it’s
productivity and morale.
no surprise that
According to the British Heart Foundation, working age adults
in England sit for an average of about 9.5
this time of year resellers are presented
hours per day annually - though it’s safe
is one of the most challenging times
with a major opportunity to introduce
to assume that this number rises in winter.
for our mental and physical wellbeing.
their customers to solutions that can help
The work day is a major contributor to our
We spend more time indoors, sitting
them live healthier, happier lives in winter
bodies’ sedentary time, with long days
and sedentary, and start our work days
and beyond. Here are the top three areas
spent at a desk - or, for some of those
mostly in the dark and finish them after
of opportunity where dealers should
still working from home full- or part-time
sunset. This lack of light and activity
focus their sales propositions this season.
- on a sofa or at dining table due to lack
[14] FEBRUARY 2022
this time of year
However, with so many challenges at
1
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