LEADERSHIP
S A L E S O P P O R T U N I T I E S I N E D U C AT I O N
Education – its not just back to school
The back-to-school season is a busy time for dealers that work with the education sector, but there are opportunities for consistent sales all year round
F
or dealers that work
and talking to education providers about
“Not just in a traditional sense but as a
with primary and
what they can do for them and maximise
method for exploring a range of subject
secondary schools, the
sales opportunities throughout the year.
matters in a more creative, immersive way.
‘back to school’ season
As Rob Harradine from Mitsubishi
provides a welcome
Pencil Co UK Ltd notes, student creativity,
Again, this is across the board. “We’ve been told that creative, colourful
spike in sales in the summer, as many schools
confidence building and engagement is key
activities motivate both primary and
look to replenish their stocks of equipment
all year round. This assertion he bases on
secondary pupils to engage more fully with
ahead of the new school year starting in early
feedback from customers. “This message has
the learning process. Plus, it’s also reported
September – or August in Scotland.
to be reinforced at the start of every term
that working in this manner can build student
and, from what we hear, it’s important at all
confidence. This is particularly pertinent
educational stages,” he says.
when building up to the exam period.”
But educational establishments – primary through to university and further education – have varying needs throughout the year, and dealers should be alive to these
[16] JUNE 2022
www.dealersupport.co.uk
Rob adds that arts and craft products are particularly high on the agenda for schools.
Rob adds that interactive and participatory group activities are also
