SALES SUCCESS
E D U C AT I O N S I G N A G E S E L L S
Signs of the times
Signage in schools and colleges remains important, even in post-pandemic times, but they have specific requirements. Flexibility is key for dealers if they are to boost sales
D
uring the pandemic
colleges can add this to their conversations
signage gained an
with customers and generate additional
unprecedented
revenue.
importance in both schools and
at Beaverswood, notes, human beings –
workplaces. As
children and adults alike – respond very
the need for social distancing, and taking
well to visual cues. “By its very nature,
specific routes through school premises,
visual communication (viscomm) plays an
became the norm, signs were used to
important role in the school setting, as well
reinforce the messages.
as the general workplace. Signage is a great
Now restrictions have been lifted, but signage is still important in schools and dealers who supply products to schools and
[30] JUNE 2022
www.dealersupport.co.uk
As Steph Gentle, marketing director
viscomm aid and plays a key role in the viscomm mix,” she says. Colour is a very powerful and effective
