SALES SUCCESS
FINAL WORD
Why going greener matters more than ever Reducing carbon emissions is not just the right thing to do for the planet – it makes sense commercially too, says Kontel’s JEFF MAY e all recognise urgent
W
Jeff May UK sales director at conferencing specialist Konftel
In addition, we aim to increase the
action needs to be
renewable energy ratio by 10% at our main
taken to help protect
contract manufacturer’s facilities by 2023; we
Neutral’s carbon credit standards are
the planet and Konftel
will also dramatically reduce car commuting
written to guide brands in the offsetting
is proud to have
of staff compared to pre-pandemic levels.
process, and reflect the input of a group of
strengthened its sustainability ethos by
By promoting a hybrid workstyle, with
independent external advisors.
securing climate neutral status for three
flexibility in work location, staff will not be
consecutive years.
required to commute to corporate offices to
climate neutral and invest in our planet. It’s
the same extent as before.
about measuring, offsetting and reducing
We became the first in the unified communications industry to become
We believe every company should be
emissions to help the world become net-
officially certified, demonstrating that all our
WHAT IS A CARBON CREDIT?
greenhouse gas emissions have been offset by
A carbon credit is a standard unit which
credits, in order to support various projects
represents carbon emission reductions.
around the world. To achieve the standard,
One credit equals one tCO2e (tCO2e
WORLDWIDE PROJECTS SUPPORTED
Konftel had to complete a comprehensive
stands for tonnes (t) of carbon dioxide
Investing in worldwide carbon credits
process comprising:
(CO2) equivalent (e)). Carbon credits are
means that forest conservation, renewable
● M easuring
generated through a variety of projects and
energy and carbon capture technologies all
technologies, ranging from re-forestation
benefit. Forest conservation in Zimbabwe,
initiatives that naturally suck up CO2, to
water filtration in Cambodia, renewable
micro-grid solar projects which substitute
energy in India, clean electricity in
fossil fuel-based energy production with
Indonesia, reducing landfill gas in the USA
reliable, clean sources of energy that don’t
and providing clean cook stoves in Mali are
emit greenhouse gases into the atmosphere.
some of the projects supported by Konftel
our 2021 greenhouse gas
emissions footprint ● P urchasing
verified carbon credits to offset
that footprint ● I mplementing
plans to reduce emissions
during 2022 and beyond. Together with other brands we have so far measured and offset 783,768 tonnes of
zero by 2050.
so far. New projects this year include improved forest management in the US,
more. For example, we will cut the use of
WHAT IS THE ‘CLIMATE NEUTRAL’ ORGANISATION?
polythene bags in our product boxes for
Climate Neutral is an independent, non-
India and reforestation in Costa Rica.
conference ‘phones and cameras by 50% by
profit certification body. If selected carefully,
2023. For cables and other small parts that
carbon credits provide real climate benefits
people really care about all of this. We have
are today shipped in poly bags, we will either
by increasing removal of carbon from the
put it at the heart of our business because it’s
shift to biodegradable bags or, if possible,
atmosphere and speeding the transition
the right thing to do: the right thing from a
exclude the bags completely.
to zero carbon energy sources. Climate
commercial perspective, and also from an
carbon, and we are determined to do even
solar and wind energy in China, biomass in We find that our customers, partners and
environmental and ethical perspective.
[42] JUNE 2022
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