May 2022
Issue 321
if only i could get more from my cartridge!
inspiring success
HELP!?! ...I need a cartridge That’s good for the planet to improve my Csr! Who do I call?!
CHALLENGES IN THE CHAIN
ECO
friendly
we’ve got you covered and are here to help! pelikan@data-direct.co.uk
+44(0)1182 142 626
Are supply chain issues here to stay?
TAKE YOUR TIME
The need to reassess delivery times
EMBRACING DIFFERENCES
The benefits of diversification
sustainable filing without compromising Quality The Teksto range is the best example of European sourcing and resources optimisation : • 100% European production in our factories in France. • ecological management with the recovery of production offcuts which contribute to up to 25% in the manufacture of new card. • a technical innovation with the vegetable coating which makes the products resistant to water, without destroying their recyclability. With this card replacing plastic, Exacompta is revolutionising the market and reducing the environmental footprint of their filing products.
Teksto products made from paper are FSC® or PEFC™ Certified.
THINKING CLEARER. GOING FURTHER. [02] DECEMBER 2020
www.dealersupport.co.uk
For more details please visit www.exaclairlimited.com or call 01553 696600
FROM THE EDITOR
Planning for the future DS 2022 Advert FC May - Pelikan.pdf
1
13/05/2022
ISSUE 321 MIKE ASTBURY PETER COWAN
Y
Issue 321
if only i could get more from my cartridge!
MARTIN EAMES M
With the era of COVID-19 lockdowns now seemingly behind us, businesses are turning their attention to other priorities that have maybe been put on a back burner for the past couple of years. Often, that means looking at sustainability: not just in relation to how businesses operate, but also the products they buy and sell. With the case for climate change indisputable, many companies are already working to reduce the impact their businesses and products have on the environment, and this is increasingly being driven by customer demand, especially from ‘Generation Z’ – those born after the mid-1990s who constitute an increasingly powerful consumer voice. In this issue we explore sustainability in greater detail – for instance, looking at ECO what makes a product ‘green’, and how it isn’t just about the end products – although friendly reducing the amount of single-use plastic in them is important – but also how they are made, and reducing waste in those processes. Addressing the issue of deliveries is an equally important consideration. In the past, there was a race to see who could deliver products the fastest, but now there is a conversation to be had with customers about making fewer, but bigger, deliveries to save on fuel consumption and costs. The rise in fuel costs is just one aspect that means these are challenging times for many businesses as they recover from the effects of the pandemic and the disruption in the supply chain which has been ongoing for some time now due to several factors; Brexit, is a significant one. In this month’s BIG ASK three people from different parts of the sector explain how supply chain issues are affecting them – and whether they see things improving in the next 18 months. While the supply chain is an issue for the short-term, sustainability is here to stay and will only rise up the agenda as more younger people, who are more switched on to these issues, enter the workplace; any business that doesn’t take it seriously now will be left behind. With this in mind, office supplies businesses have to be creative in their approach to sustainability; communicating with customers about the environmentally-friendly aspects of their products is a key part of this so we take a good look at what makes a product ‘green’. As always, don’t forget to check our website regularly for all the latest news from the sector, chat to us on our Twitter feed, and let us know your opinions at @dealersupport May 2022
DEALER SUPPORT MAY 2022 C
11:16
CM
MY
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inspiring success
K
HELP!?! ...I need a cartridge That’s good for the planet to improve my Csr! Who do I call?!
CHALLENGES IN THE CHAIN
Are supply chain issues here to stay?
TAKE YOUR TIME
The need to reassess delivery times
we’ve got you covered and are here to help! paul@data-direct.co.uk
EMBRACING DIFFERENCES
The benefits of diversification
+44(0)1189 739725
Dan Parton Acting editor
ACTING EDITOR Dan Parton
CREATIVE TEAM Amanda Lancaster
HEAD OF SALES Nick Oleskiw
DIRECTOR Vicki Baloch
hello@dealersupport.co.uk All email addresses are formatted firstname.lastname@intelligentmedia.co.uk
Dealer Support is the leading monthly publication for dealers in the business supplies industry. It provides information on the industry (both in the UK and overseas), information for and about the UK’s independent dealers, as well as information and advice on running a small business. The views expressed in this magazine are not necessarily the views of the publishers. Copyright of all the material published remains with Intelligent Media Solutions Limited. No part of this magazine may be reproduced, copied, stored in an electronic retrieval or transmitted, save with written permission or in accordance with provision of the copyright designs and patent act of 1988.
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M AY 2 0 2 2
Contents INDUSTRY 06 NEWS AND VIEWS
The latest news from across the sector
08 NEWS EXTRA
Big companies must now reveal their business’ climate impact
12 OPTIMISM IN A TIME OF CHANGE
14
Martin Eames has found increasing optimism in the sector in 2022
14 BIG ASK – CHINKS IN THE CHAIN
Are issues with the supply chain here to stay?
20 TAKE YOUR TIME
Dealers need to talk to customers about delivery times
24 SUSTAINABLE PRINTING SATISFYING DEMAND
How OEMs and vendors are meeting expectations around greater sustainability
20
DEALER SUCCESS 28 BRIDGES TO SUCCESS
How a lockdown idea brought success for Office Bridge Solutions
LEADERSHIP 32 EMBRACING DIFFERENCES
Dealers explain the benefits of diversification
SALES SUCCESS 34 DON’T GET LEFT BEHIND WITH ‘GREEN’ PRODUCTS
38
Manufacturers must respond to customer demand for green products
38 SUSTAINING SUSTAINABILITY
Can businesses afford to be sustainable in the current climate?
LIVE IT 40 LIVE IT
Take a break with some light-hearted fun
“Under the new rules ‘green-washing’ will be replaced with ‘green-watching’”
42 FATHER P CLIP
The good Father looks forward to his holidays
43 FINAL WORD
How charity can benefit the business doing the fundraising too
10
INDUSTRY
T H E M O N T H T H AT W A S
THE MONTH THAT WAS Premier help with Ukraine support effort Premier has teamed-up with volunteers from
as medical equipment, hygiene products, dry
the Loughborough Student Union to deliver
foods, sleeping bags, torches and batteries.
donations for the victims of the Ukrainian conflict.
Three weeks later the students had collected
Each year more than 4,000 students from
over a ton of donations that were then booked
Loughborough Student Union volunteer
and palleted by Event Engineering and sent
to help the wider community with local
to the Lewisham Polish Centre with Premier
campaigns, projects and activities. In March,
providing transport for the pallets from
students ran a donation drive for Ukrainian
Loughborough to the depot, helping to save
refugee camps based in Poland.
on additional transport costs. Premier also
The donation drive was headed up by Tomasz Cendrowski, an international student from Poland. Tomasz, the Lewisham Polish
hosted a series of coffee and cake mornings across its branches on April 8. Money can be donated online via www.
Centre and the Action Student Volunteers set
justgiving.com/premier-paper with all funds
about collecting donations of key items, such
raised going to the British Red Cross.
Sharp and NEC combine visual display line-up
LOTF co-chairs announced The BOSS Leaders of the Future Committee (LOTF) chair,
The visual display line-up of Sharp and NEC branded products are
Scott Castle of Staples UK, has stepped down after two
being placed under one umbrella. Sharp NEC Display Solutions
years of service, in accordance with the LOTF constitution.
will provide customers and partners access to an enhanced
He has been replaced by co-chairs Alex Stone, head of
portfolio and extended range of professional service offerings.
sales at Office Friendly, and Rachael Lewis, sales operations
Sharp’s business products include professional and
director at OT Group.
commercial displays, as well as the development of advanced
“The whole LOTF committee and I congratulate
technologies in interactive and 8K. NEC’s range of high-quality
Scott for his exemplary leadership over a very challenging
visual technology and digital signage solutions for a wide variety
two years,” said Amy Hutchinson, BOSS CEO. “He has
of industries are recognised by customers worldwide.
so much to be proud of and we are very pleased he will
“By combining the strengths of Sharp and NEC we are
remain on the committee. I am absolutely delighted to
providing the widest range of visual solutions across multiple
welcome both Rachael and Alex to their co-chair positions.
technologies, all engineered for trusted, long-life, reliability,” said
Each has unique strengths which, I believe, will be
Sharp NEC Display Solutions Europe’s CEO Bernd Eberhardt.
invaluable to the LOTF Committee, moving forward. Their
“For the time being, Sharp/NEC will offer two lines of displays that
partnership in this role is very exciting.”
will be continuously aligned as we move forward.”
[06] MAY 2022
www.dealersupport.co.uk
T H E M O N T H T H AT W A S
INDUSTRY
Change of management at COLOP UK Kiran D Mistry has passed day-to-day control of COLOP UK Ltd to fellow director Chris Deighton; this is a long-planned transition and Kiran is staying on as director and shareholder on a part-time basis, supporting Chris. “It’s been a fruitful 12-year journey amalgamating three companies,” said Kiran. “This achieved, thanks to my teams, past and present; together we helped establish the COLOP brand in the UK. I wish Chris every success as we remodel our business with our exciting digital range, arts and crafts and our traditional products. This is a welcome next chapter in my professional and personal life.” Chris added: “Since joining COLOP in March 2019 it has been a rapid rise and transition within the business. Our three defined pillars now give COLOP a great platform to succeed on different fronts in various markets - a challenge we all look forward to. I’m delighted that Kiran will continue to help drive our targets with his wealth of experience and contacts.” Fellow directors Christoph Skopek and Franz Ratzenberger thanked Kiran for his work. “In Chris we have an extremely committed and valuable manager who will implement the already successfully initiated strategic steps, in a market which is extraordinarily important for COLOP,” they added.
BOSS announces charity day This year’s annual BOSS Business Supplies Charity Day is being held on June 15 at Belton Woods Hotel, Grantham – the same venue as the BOSS Manufacturers’ Forum, which will take place on the following day. As usual, the charity day offers a choice of two activities - golf, or the spa followed by an evening networking dinner and the charity’s auction and raffle, all with COVID-secure measures. “Last year’s event raised more than £14,000 towards helping the charity to financially assist over 100 families a year,” said Martin Wilde, BOSS charity chair. “Our annual charity day is a vital source of fundraising that means we can continue supporting those in need, so why not join us on June 15 and have a lot of fun playing and networking at the same time?” Prices are as follows: ●
Golf: £600 for a team of four including the evening networking dinner. If you want to be put into a team, please let BOSS know
●
S pa: £140 per person – includes one treatment, use of the spa facilities, a
Westcoast and Dell partner Westcoast has revealed its new partnership with end-toend IT solutions provider Dell Technologies, which could bring opportunities to resellers through innovation and accelerated digital transformation. Westcoast will offer the Dell Technologies Client Solutions product portfolio, including notebooks, workstations, desktops, monitors and accessories. Westcoast will also distribute the Dell Technologies IT Infrastructure Solutions portfolio including storage, server, data protection and HCI. “This is a significant opportunity for Westcoast to use our unique position to advance both our business and Dell’s,” said Joe Hemani, chairman of Westcoast. “Our size and breadth of customers, and technical expertise will, no doubt, facilitate a growth trajectory in our mutual marketplaces.”
Prosecco lunch and the evening networking dinner.
www.dealersupport.co.uk MAY 2022 [07]
INDUSTRY
THE MONTH THAT WAS
NEWS EXTRA
Climate for change Britain’s biggest companies must now reveal the impact of their operations on the climate in their annual reports – and this is likely to extend to smaller companies as 2030 looms
T
he UK has
related risks and opportunities created
scrutiny of government,” he says. “In
become the first
by their operations and reveal the
many ways, this is likely to be positive
G20 country to
targets and KPIs they will use to manage
for SME businesses. By looking at how
legally require
these risks. So far, the CFD regulations
the new CFD rules work, they can not
its leading
will impact around 1,300 organisations,
only start to address green issues,
companies to
including many of the UK’s largest traded
but also see a framework that shows
make full climate disclosures. The
companies, banks and insurers, as well
how every aspect of their business is
climate-related financial disclosure
as private companies with more than 500
addressing climate change issues.
(CFD) regulations came into force on
employees and a £500 million turnover.
6 April meaning that Britain’s largest
“Many companies, whether SMEs
“However, the UK is pledged to a
or multi-nationals, are constantly
companies must now disclose all
target of zero greenhouse gas emissions
seeking funding and investment
climate-related financial information in
by 2030 - that’s a tough ask. We can
opportunities,” David adds. ”CFD-
their annual reports, and show they are
expect to see the government spread
style reporting brings transparency to
assessing and managing the risks of
the net of its new CFD regulations more
a company’s climate plans and ensures
climate change.
widely over the next couple of years.
that they are measured and monitored
“Back in November 2020 the
in a structured way. Investors value this
welcomes this move but believes
Delivery company ParcelHero
government announced that, while
disclosure as it enables them to invest
that smaller companies may face
progress was being made in climate
more confidently.”
similar regulations soon, and should
disclosures, voluntary uptake was ‘well
start reporting their climate impact
below expectations’. It announced a
information now, while the option is
plan for ‘fully-mandatory climate-related
WHAT THE CBI SAYS
still voluntary. “Some of the country’s
financial disclosure requirements
‘Climate-related financial
leading companies had been accused
across the UK economy by 2025’ – so
disclosure rules might seem a lot
of ‘green-washing’ in the past – putting
we can expect the continued roll-out
for SMEs to tackle, but companies
a good spin on their environmental
of these plans.”
can succeed if they:
activities, but not disclosing the full
David believes that listed companies
●
Take it in phases.
●
Get used to gathering
picture,” says ParcelHero’s head of
and private businesses with a turnover
consumer research, David Jinks.
of more than £36 million, a balance
“Under the new rules ‘green-washing’
sheet total of more than £18 million,
will be replaced with ‘green-watching’,
and/or more than 250 employees will
know they can achieve at
as their climate-related activities come
be next to be included, adding that the
the beginning and be aware
under far greater scrutiny.
government will look to go still further.
of those issues which are in
“The new regulations demand that companies list the principal, climate-
[08] MAY 2022
www.dealersupport.co.uk
“If the UK is to reach net zero by 2030 far smaller companies will feel the
the data. ●
Tackle those issues they
the pipeline.’
72%
of consumers perceptions of a business improved when associated with Dettol5
T
T
P
disinfectant brand in the UK 2.
1
-
No.1
POW
Today, consumers need to know that Effective, products that kill in most popular sizes including businesses are doing what they canAvailable to help bacteria & viruses 1 stop the spread of bacteria & viruses . 8, 12 , 14 and 21 labels per page: Our new programme, Dettol Pro Solutions, helps keep your work spaces hygienically White Labels T O R RO clean to give your customers and employees -MA DUC the confidence they need. 70gsm GO
of people agree that businesses need to put in additional protective measures 4.
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KE
88%
The No.1 brand on your communications
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A standard your customers trust
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Put our scientific expertise, effective solutions CD/DVD and trusted brand to work for your business. Join our NEW programme today and get your business to a standard customers expect.
IENCE
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Learn how you can get involved today
Get in touch with our team to request a design template for these labels or to enquire about this product.
DESIGN TEMPLATES AVAILABLE FOR LABELS Partners working
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1 e.g. Spectrum of Activity: Viricidal tested against influenza A virus H1N1, Human Rotavirus (Strain WA). CAUTION: Use disinfectant safely. Always read the label and product information before use. Not for consumption. Contains alcohol. Do not use on damaged, sensitive or irritated skin. Avoid eye contact. Adult supervision required for child use. Can cause an allergic reaction. 2 According to Nielsen MAT calye share to 26.12.20. 3Dettol introduced in 1932. 4Zappl industry data 2020 UK. 5 Zappl Survey Partnership Screen UK.
E: sales@ctstonersupplies.co.uk | T: 01543 474920 | www.ctstonersupplies.co.uk
Be in Control of your own ADVENTURE VOW Wholesale has listened to your feedback and wants to remove the barriers between you and your dream prize - so you will now have the chance to win a prize in every month of its current ADVENTURE incentive. of the supporting brands until the end
Supporting brands for ADVENTURE
a choice of Marriott Bonvoy, Virgin
During each month of the incentive
of June. The reseller that overachieves
2022 are ACCO Brands, Newell Brands,
Experience Days and John Lewis and
their monthly brand target by the highest
Canon Hardware, Fellowes, Henkel,
Partners vouchers will be available to win;
percentage will win.
Canon Consumables, Avery, Nescafé,
the lucky winners will be able to travel,
Aquarel, PLUS, the platinum are Let thesponsors colours offering a grand prize to the reseller that oftheirExacompta’s overachieves target for that brand over the six-month incentive period. pastel collection The winners will receive their choice of a inspire you. voucher at a value of an amazing £4,000!
A breath of fresh air!
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Open to all VOW UK and Ireland
resellers, there are over 40 winners so far! All you have to do to win is drive up sales
Rapesco, Exaclair, 3M, Kimberly-Clark Brother and BIC. Good luck! More information on the incentive can be found on VOW Wholesale’s bespoke incentive website, www.vowventureincentive.com.
For more details please visit www.exaclairlimited.com or call 01553 696600
INDUSTRY
SPONSORED ARTICLE
How stationery can help foster a hygge environment Employees are becoming ever more concerned about wellbeing in the workplace; many now look to create a ‘hygge’ environment - and stationery can play an important role in this
I
n 2016, the word of the year, inevitably, was ‘Brexit’ – given that was the year of the
working at home and in the office. The idea is that people work at their best when they are
referendum that saw the UK eventually leave
in comfortable and calm surroundings, which enables them
the EU, according to the Collins English
to concentrate fully on their work and therefore work to their
Dictionary. But runner-up was ‘hygge’,
maximum potential. With employee wellbeing becoming more
a Scandinavian word for a mood of coziness and comfortable
of a concern for employers and HR departments too, hygge is
conviviality with feelings of wellness and contentment.
something employers are increasingly willing to indulge.
Hygge as a philosophy has gained in popularity since then in the UK, and it has become something many people aspire
HOW STATIONERY CAN HELP
to create in their homes, as they make it a safe, welcoming and
However, creating an effective hygge environment in a
comfortable space away from the stresses of the outside world.
workspace takes the right combination of fixtures, furniture
But hygge is increasingly coming to the fore in the workplace too, especially in the past couple of years as many people have taken to working from home, or a hybrid of
[10] MAY FEBRUARY 2022 2022 www.dealersupport.co.uk www.dealersupport.co.uk
and even stationery, and manufacturers are reacting to this trend and producing ranges that can help people achieve this. For example, Exacompta’s Aquarel range, distributed in
SPONSORED ARTICLE
INDUSTRY
the UK by ExaClair Ltd, offers premium stationery items in pastel colours to encourage imagination, calmness and clarity of thought by creating a cocooning atmosphere. The soft shades can also provide comfort, helping to inspire wellbeing and reflection throughout any surroundings. The range features bestselling office and study products, including lever arch files, ring binders, drawer sets, expanding organisers, letter trays, desk mats and pencil cases, to name a few.
Pastel shades have become very desirable, as they can create a comforting and inspirational work and study environment
Another range from ExaClair that can help to achieve a hygge environment is the Kreacover range of personalisable stationery, which the company has recently added a selection of
Goalbooks with a comprehensive range of colours to satisfy
pastel colours to. The range includes ring binders, display books,
all notetaking, journaling and task-setting needs.
elasticated folders and filing boxes, all made using recyclable PP. The five calming pastel colours being introduced are blue,
Colours range from deep reds to pastel pinks, earthy greens to complex blues, and have been chosen to ensure
coral, yellow, mauve and green. These have been added to co-
the ranges are aligned to the latest colour trends. The
ordinate with Exacompta’s Aquarel and Chromaline Pastel filing
Goalbooks are ideal for journaling and come with an orange
and desktop accessories, making it easy to create a completely
elastic closure, expanding inner pocket, a pen loop and two
serene working environment whether at home or in the office.
ribbon bookmarks, and include 120 sheets of Clairefontaine’s
The Kreacover range has become popular with students
signature premium-quality, PEFC™ Certified 90gsm brushed-
and professionals, as each product features a clear pocket on
vellum paper, which is available in a choice of either ivory or
the front that enables quick and easy personalisation, perfect
white. Within each Goalbook there are 112 numbered sheets
for co-ordinating filing.
in either dot grid or squared, along with a six-page index and
“Recently, pastel shades have become very desirable, as they can create a comforting and inspirational work and
two perpetual calendars. With the success of Rhodia’s classic pencil cases, the range
study environment that encourages both wellbeing and
has been expanded with a selection of zippered pencil boxes.
productivity,” explains Lawrence Savage, marketing manager
The brand-new design features a premium Italian leatherette
at ExaClair. “The new items within this already popular range
outer combined with an internal orange poplin lining, beautifully
offer the user the opportunity to create their own unique and
finished with an embossed Rhodia logo. The long zipper has
individual filing and organisation system.”
been specially designed to double as a handle, and the case itself can be opened flat for easy access to writing equipment.
JOURNALING UPTAKE
“Whether you’re organising your day, making notes or
A pastime that is also often part of creating a hygge environment
writing a novel, it’s well known that journaling possesses great
is journaling, which is seeing a huge uptake currently, with more
therapeutic qualities and the new Rhodia Goalbooks and pencil
people conscious of boosting personal mental health and
cases offer an ideal option for a personal gift,” says Lawrence.
wellbeing as they seek to strike a better work-life balance. But those partaking in journaling don’t want to do it with
For more information on the Aquarel, Kreacover, Rhodia
just any old notebook, and often opt to purchase premium
Goalbooks and Clairefontaine
products, such as the Rhodia Goalbooks range containing
ranges, and how you can
Clairefontaine paper.
stock these products, go to
ExaClair, the UK supplier of Rhodia and Clairefontaine, has an extensive selection of notebooks, pencil cases and
the ExaClair website: www.exaclairlimited.com
www.dealersupport.co.uk MAY 2022 [11]
INDUSTRY
S T R AT E G Y I N T E R V I E W
Optimism in a time of change MARTIN EAMES has found optimism in the dealer channel this year – except for corporate players – and sees increasing opportunities for dealers in selling sustainable products
O
ptimism has been in short supply in
the previous two years.
the office supplies sector in the past
Most dealers are doing
couple of years – much like many other
reasonably well now. The
sectors – but, since the turn of the
product mix is different
year, and the relaxation of pandemic
from pre-COVID, but sales are coming back up and they
restrictions, dealers and manufacturers alike are, in general, looking forward with optimism. This is good news for Martin Eames, chief executive
are generally generating higher margins.” However, there are some areas that are, notably, bucking that trend, especially London. “If you go up to the
of Product Promotion Services, which provides field
City on a weekday it is virtually empty; the big corporates
sales support to branded manufacturers, as it means
in the City and Canary Wharf areas simply haven’t
more of them are looking to engage his company as
returned,” he says. “There has been an increase in the
they seek to increase sales. “We are beginning to see
number of people going back to the office since January,
manufacturers coming out with more initiatives and
but it is nothing like it was pre-COVID, and it is never going
looking at developments of their ranges to meet the
to go back to that. You’ll probably see the same thing in
requirements for smaller purchase units and more
places like Birmingham; companies are going to make
design-orientated products,” he says.
significant savings in term of space costs as employees
This optimism is reflected in the wider dealer market, he adds. “From September last year, there were the beginnings of some optimism in the market, but that got
don’t want to commute and that is going to have a big impact on dealers who service that market. “We think that, during COVID, across the country most
completely knocked back by Omicron in December, which
dealers’ business dropped by at least 30% compared to
was a difficult month,” he says. “But things bounced back
2019, but dealers focused on the central London market
in January and, since then, there has been a significant
saw drops of up to 80%, which is not sustainable. Most
mood of optimism and generally dealers have been more
dealers survived because of the furlough scheme.
positive and engaged in initiatives than they have for
[12] MAY 2022
www.dealersupport.co.uk
“Now, outside London, most dealers are trading
S T R AT E G Y I N T E R V I E W
INDUSTRY
designed to do, result in some behavioural change. Like
Dealers focused on the central London market saw drops of up to 80%
a lot of these initiatives, it looks good on paper, but how it is executed is another matter - although I think it will be positive, and encourage change.” As the chair of the BOSS Single Use Plastics Forum, Martin has been monitoring changes in the market closely. “Pre-COVID, there was a significant move to
broadly at 2019 levels; however, in London, they
plastic reduction largely because of knowledge of the
are still way down on that as the customers haven’t
damage plastic was doing to the oceans,” he says.
returned, and aren’t going to. We expect to see more
The forum has helped to define a set of criteria on
consolidation in the dealer community in London;
product and packaging resulting in manufacturers being
some have gone out of business, and some have sold
required to complete data files to provide information
out - and there will be more of that.”
to dealers and consumers as to the plastic content of
Martin adds that it has affected the big contract
the products they are purchasing. “It has taken quite
or ‘big box’ dealers most, as their customer base
a time to get there – it took quite a bit of time to get
mostly comprised large corporates. “They have had
consensus across the industry.”
catastrophic sales declines because their market has
But, having achieved this, the forum has extended its
evaporated as they have gone to work from home,”
remit into general environmental issues, and has been
he says. “The big beneficiary has been Amazon. When
renamed the BOSS Environmental Forum to reflect this.
employees went to work from home, traditional dealers
“There is consensus among manufacturers and dealers
said to businesses at the beginning of COVID ‘We can’t
that, post-COVID, the environment and sustainability will
deliver to people’s homes’ so companies have gone
become key issues for consumers, and it won’t go away.
to their people and said, ‘If you need products, buy it
We want to ensure that BOSS provides an up-to-date
where you can on expenses,’ and they have.
information source and a platform for the industry to
“That business model of large single source supply into large corporate businesses is effectively broken as the customers have evaporated. That, I would say, has
develop its sustainability credentials, keeping ahead of legislation because the direction of travel is clear.” Indeed, of those who are returning to the office,
been the most significant change because of COVID
many are younger employees. “It is the 40+ people
in this industry.”
with long commutes who don’t want to go back,” says Martin, and they are the people who are most engaged
PLASTIC USE
with environmental and sustainability issues. “We think
Another change affecting the sector is the growing impact
there will be growing pressure – in this industry and the
of sustainability issues, including the recent introduction
world at large – to have knowledge of the sustainability
of the plastic packaging tax, which encourages
and environmental credentials of products and services.
manufacturers and businesses to use less plastic or face additional charges. However, Martin believes that the sector is ready for it, with most manufacturers already having taken action to reduce plastic use. “I don’t think for one moment
“It is a positive thing. Most writing instrument companies have already replaced blister packaging with cardboard packaging, and those trends will continue; you will see it in other areas as well.” As always, change brings opportunities for those who
the plastic packaging tax will have any demonstrable
are alert to them, and Martin believes the sector, especially
impact on cost of product,” he says. “I think it will, as it is
smaller, nimbler dealers, are well-placed to exploit them.
www.dealersupport.co.uk MAY 2022 [13]
INDUSTRY
BIG ASK
Challenges in the chains
Global supply chains have been under pressure for the past two years and have yet to recover from the effects of the pandemic. Now, given the current geopolitical situation, what are the prospects for the next 18 months? We asked those in the know... Peter Cowan, procurement
Planning for the worst outcome ensures there is always an
director, Data Direct
upside for our dealer customers – we’ve planned the supply
To say that global supply chains have
chain as best we can, ensuring stock availability, with minimal
been under pressure for the past two
price disruption. In examples where significant increases
years is an understatement. Having
in demand are simply unforeseen, it’s our duty to keep our
been perfected and improved
dealers fully-informed so that they can tailor their choices, and
continuously for years, supply
manage their end-user demand accordingly.
chains have somewhat imploded over the past two years,
There is such huge transparency now in the reporting of
unravelling in the face of unprecedented challenges. While
the global supply chain that I think everyone in business fully
some of these has been self-inflicted, with the fallout from
understands, and appreciates, the extent of the challenges
Brexit, the pandemic, along with geo-political upheaval, has
that are felt by everyone in the chain. Every OEM and after-
seen challenges simply multiply. Some improvements and
market supplier for any product you would care to mention is
efficiencies have been put in place, only for another shock
facing the same challenges, so we really are ‘all in it together’.
to add to the pressure of simply trying to get to a state of
In planning for the worst, we have greatly increased our
‘business as usual’ for stocking, supply and pricing. Personally, I do not see any positive change coming within
stock levels of key items and keep transit to lowest cost sea freight routes. If we do have to ‘top-up’ stocks to maintain
the next two years, and just about the only plan you can make
service levels, we accept that our margin will be greatly
is to continue to plan for the worst; it’s my guiding principle,
impacted due to air freight costs but, so be it – that’s reality
and a motto we have within procurement at Data Direct.
right now.
[14] MAY 2022
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INDUSTRY
BIG ASK
Simon Howorth, marketing and design manager, Dams Looking back over the past two years, of course, it’s been a challenge at times. The COVID pandemic has not only caused global health
For the remainder of 2022 it’s likely that material prices will not fall
issues, but also created challenges throughout the world economy, with disruption to our supply chain, a continuous upturn in pricing, shortages in available
will not fall, as supply chain problems and high production
containers, freight costs rocketing, and much more. We’ve
costs, coupled with high demand for materials, will continue
used our manufacturing and purchasing strength to ensure
to hit the industry, meaning that some pricing issues will not
we maintain stocks of materials at appropriate levels where
soften over the course of this year.
possible, and we’ve done everything we can to maintain a stable supply chain for customers over these turbulent times. Coming into 2022 there was some real hope that things
However, due to the investments Dams has made over the past two years into state-of-the-art machinery, delivery service enhancements, a new IT system, and our warehouse
were beginning to return to something like normality as
expansion, we’re well-placed to manage any external
COVID restrictions were eased, but now the uncertainty of the
factors. The new 60,000sq ft extension to our warehouse
war in Ukraine, and the resulting economic sanctions placed
and distribution centre is now fully-operational, giving us
on Russia, are resulting in higher prices for everyday items
an additional 5,000 pallet locations to not only increase
such as petrol and food, with our energy bills rising to record
our stockholding capacity, but also allow us to hold an
levels and inflation on the increase.
increased level of components and materials so that we
In the office furniture industry, unfortunately, we’re not
can offer a fast-track solution for many made-to-order soft
immune to these factors, but at Dams we work tirelessly on
seating items. This will ensure that we can better service
behalf of our customers to minimise any disruption that may
the needs of our existing and new customers during these
arise. For the remainder of 2022 it’s likely that material prices
uncertain times.
[16] MAY 2022
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INDUSTRY
ED B I GU C AA ST KI O N O P P O R T U N I T I E S
Mark Wilkinson, regional vice
sort of hybrid work pattern, making it challenging for the
president – UK & Ireland, ACCO
sector to accurately predict demand as a result.
Brands EMEA
In the short- to medium-term, China’s current zero COVID
The global supply chain situation
policy, with strict local lockdowns, will continue to cause
remains challenging, and the original
intermittent, but frequent, delays and longer lead times. In
impact of the COVID pandemic is
addition, there is little prospect of supply-side costs moving
still very much with us. The industry
down materially in the short-term, except possibly for
is still suffering from the backlog of issues from the pandemic
container costs, which appear to have stabilised. However,
that were driven by the initial COVID-induced slowdown,
most vendors and suppliers have yet to recover their margins
followed by an unexpectedly steep recovery in demand.
from the unprecedented increases of 2021 and 22, so price
Delays, capacity constraints, transport challenges – as well
inflation will continue.
as unprecedented supply-side cost increases – are still very much part of the picture today. The supply chain challenges originally emanated from
As a sector we will need to continue to try and mitigate cost increases, manage pricing dynamically and plan for continued uncertainty. In the medium-term this will continue
a global lack of capacity, as factories around the world shut
as China grapples with Omicron and local lockdowns, and we
down production and reduced inventories of components
all confront the awful war in Ukraine, and the resulting impact
and raw materials in response to lockdowns in Europe and
on energy costs.
elsewhere. The steep recovery in demand that followed
Higher prices are, therefore, here to stay for some while
exacerbated those supply issues and, subsequently, also led
yet, and inflation will continue to rise in 2022, though some
to significantly increased costs and longer lead times.
elements will start to recover. One outcome of this for our
The pandemic also led to significant product mix changes,
sector is that we will have to become much more dynamic
as workers first went to work from home, returned to the office
in our management of pricing and selling of alternative
briefly and, more recently, seem to have settled into some
products, where supply chain challenges persist.
[18] MAY APRIL2022 2022 www.dealersupport.co.uk www.dealersupport.co.uk
INDUSTRY
our tim y e k
e
Ta
DELIVERY TIMES
Do dealers need to discuss delivery times with their customers to reduce the number of deliveries they make to save costs – and limit their environmental impact?
A
mong some office supplies companies,
rather than placing a 10-line order and having eight lines
the past decade has seen something
come in tomorrow, another line the day after, and the last
of a race to see who can deliver orders
one the day after that.”
to customers the fastest, spurred on
For customers placing a 10-line order, to end up
by giants like Amazon offering ever-
with three delivery notes reflecting products delivered
shorter order times. But while some got to the point of
on three different days only adds to their admin
offering same-day services, the pandemic stopped a lot in
burden. Likewise, when this is passed to the accounts
their tracks and forced many dealers to reassess what their
department, it can increase the amount of time they
– and their customers’ – priorities actually are.
need to spend on it, making sure everything tallies and
“Over the past decade or so within our industry we
that none of the delivery notes have gone missing.
made a bit of a rod for our own backs by trying to outdo
Having everything come together in one delivery makes
each other by saying we can do next day, or even same
things much simpler.
day, orders,” says Steve Carter, managing director of
Steve speaks to dealers both inside and outside of
Advantia. “You wondered where it would stop - but the
Advantia and many say they have switched to 48-hour
pandemic gave us the chance to reassess this and ask,
deliveries and most customers tend to prefer it. “There
‘Does the customer really want same day or next day
are some orders required urgently – for example, if
delivery, or is it just us presuming this?’ We’ve learned
people run out of ink and want a cartridge – but, in the
over the past couple of years that customers very often
main, most customers aren’t worried if they can get a
are happy to wait another day to get a complete order
complete order in 48 hours,” he says.
[20] MAY 2022
www.dealersupport.co.uk
DELIVERY TIMES
INDUSTRY
CONVERSATION
way of getting the goods there, which helps to reduce our
Steve emphasises that in order to make changes to
vans’ mileage - but we still have the flexibility built-in to do
delivery times there must be a conversation with customers
what the clients want if they need an urgent delivery.”
to ensure that it is the right solution for both parties. “It
Keith adds that deliveries are returning to something
is about making it as sustainable as possible and saying,
like normal now, with many going to offices again, rather
‘Let’s come up with a schedule that’s suitable for all of us,’”
than to people’s homes, as they did in the lockdowns.
he says. “My fear is that, as we move further out from the
“We also do a lot of managed stock services for clients to
pandemic, the industry will go back to same day/next day
ensure their key lines are managed; we control what day
deliveries, but they don’t need to do that. It is better all
we go in and do that, so we schedule our vans to be in that
round to do a 48-hour delivery; we have proven it over the
area on that particular day,” he says.
past couple of years, so let’s carry on doing that.” Of course, there is an environmental aspect to making
“It comes down to planning and optimising routes but nothing is set in stone; we review things continually
fewer but larger deliveries to customers, something that is
because things do change for customers. If customers
becoming more of a concern for dealers, especially when
are happy, and have a facility to say, ‘I need this
factoring in the current enormously high fuel prices.
urgently,’ I’m happy.”
Speaking for dealers that make their own deliveries Keith Boulter, sales director of Ace Office Environment, says that dealers need to have discussions with customers about consolidating their orders. “We have been having those discussions for a long time, but they are more relevant now so we can deliver less frequently,”
Customers very often are happy to wait another day to get a complete order
he says. “This has an impact on the mileage you travel and, in turn, helps to keep your fuel costs down. We are doing a lot more of this and we should be encouraging
CHARGE CONVERSATIONS
customers to do this.”
Keith believes that the industry should also start to
Customers can build orders online, over time, then
consider implementing things like small order charges
place them when sufficient has been placed to make
and delivery charges for when a consignment is under a
a delivery worth it, and this is something that dealers
certain value to mitigate the increased costs of fuel. “That
should encourage.
is a difficult decision for a lot of us in the industry, but you cannot afford to be running around for very small orders;
CHANGE TO CARRIERS
it doesn’t stack up financially anymore,” he says. “I think
Meanwhile, Ace Office has already changed how they
most customers would understand that. We are all facing
deliver to some customers to be more efficient - for
rising costs, whatever we do, and fuel is a factor for anyone
instance, the company now exclusively uses carriers to
that has delivery costs involved.”
make deliveries to some clients since COVID. “If customers are in the outlying areas of our delivery
Making fewer deliveries makes sense for dealers, financially and environmentally and, if customers are happy
routes, they are happy to receive their delivery on a carrier
with this, then it is something that should become the
network,” says Keith. “We have the carriers in every day so
industry norm going forward, but it will continue to be an
we can make quick decisions about what is the most viable
ongoing conversation.
www.dealersupport.co.uk MAY 2022 [21]
INDUSTRY
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INDUSTRY
S U S TA I N A B L E P R I N T
Sustainable printing satisfying demand In the first of a series of features on sustainable print solutions, we look at how OEMs and vendors are satisfying customer demand for greater sustainability
F
ollowing the COP26 summit in
with sustainability in mind. Toners with a lower fusing
Glasgow late last year, and a raft of
temperature – requiring less energy to print documents
government policies geared towards
– are becoming more commonplace. Toner-lock
the country reaching net zero carbon
systems are also hugely beneficial, as they ensure that
emissions within the next 30 years,
users only install a replacement when the container is
businesses are looking at ways they can become more
empty. Another idea is to use black toner containers
sustainable, and many are looking within the office,
for waste toner once they’re empty, meaning you don’t
including at their print solutions.
need a separate waste toner bottle.”
OEMs and vendors are responding to this
Rod adds that print companies are also changing
demand, as Rod Tonna-Barthet, president and
their product packaging. “Ditching plastic and
chief executive officer at KYOCERA Document
polystyrene packaging in favour of cardboard, where
Solutions (UK), explains. “Print businesses are making
possible, can make a huge difference,” he says. “Where
extensive efforts to embrace sustainability in every
plastic packaging must be used - such as in bags to
aspect of their operations. One way to do this is by
protect devices or components - ensuring the material
manufacturing devices with close to 100% recyclable
is recyclable helps offset any environmental impact.”
components, using already-recycled materials in
However, it is about more than just the products,
production, and integrating as many long-life parts as
and many print businesses are embedding sustainable
possible into printers.
initiatives into their wider manufacturing practices.
“More specifically, toners are also being designed
[24] MAY 2022
www.dealersupport.co.uk
“These can range from maximising natural light in office
S U S TA I N A B L E P R I N T
INDUSTRY
and factory spaces, in order to decrease electricity usage, to taking steps to reduce water usage in production,” Rod says. “It’s important to recognise that print sustainability requires a holistic approach, encompassing all areas of the business. Organisations that are on top of this are the ones that will be
It’s important to recognise that print sustainability requires a holistic approach
successful this year and into 2023.” Sam Johnson, sustainability and organisational development manager at Brother UK, agrees. “It’s
Sam. “Instead, we’re upgrading devices across our
crucial that vendors are as sustainable as their
portfolio with greater duty cycles, reducing the volume
solutions,” she says. “At Brother UK we’re 100% zero
of machines that need to be recycled or disposed of.
waste-to-landfill across our UK operations, and our
Ultimately, technology that lasts longer creates less
specialist recycling and environment technology
waste, allowing users to get more time and usage out
centre in North Wales has just secured carbon neutral
of their printers.
status. This is helping us work towards our wider goal
“Using modular design is part of what makes print
of becoming carbon neutral across the entire Brother
devices last longer, with components easily removed and
group by 2050. Procuring tech from sustainable
replaced to keep device uptime high. This reduces the
suppliers is going to be an even greater priority for
amount of wasted parts and saves businesses from having
firms, going forwards, and it’s up to vendors and
to bin whole machines because of isolated faults.”
partners to also be up to scratch.”
Sam adds that acquiring tech and solutions through managed print services (MPS) further helps to improve
LONGER LASTING
sustainability by creating circular economies. “Devices
There are various ways to reduce the environmental
can be refurbished and redeployed at the end of a
impact of printers, and one of these is to ensure they
contract with the help of modular replacements, or
last longer. “We’re against the unsustainable practice of
they can be recycled responsibly by vendors,” she
‘planned obsolescence’, where products are designed
says. “We’re making MPS more accessible to smaller
to have a limited lifespan in order to drive sales,” says
businesses with the launch of PrintSmart Essential - a
www.dealersupport.co.uk MAY 2022 [25]
INDUSTRY
S U S TA I N A B L E P R I N T
Netflix-style subscription service giving customers the benefits of print as a service under lowcommitment agreements.” In addition, many companies are also turning to business inkjets as a more energy-efficient alternative to laser models as they look for opportunities to save energy, says Sam. “We’re investing in significant
We also provide guidance to our partners and customers to help reduce unnecessary wastage
upgrades across our inkjet portfolio to support energyconscious customers at a time when other vendors have taken a step back from the inkjet market.”
drums, and other pieces that are disposed of using environmentally sound processes. “Additionally, Konica
RECYCLING IMPORTANCE
Minolta’s office devices are built for long-life, and have
Sam is keen to highlight Brother UK’s free consumables
a recyclable design, which is a requirement of the strict
recycling scheme that invites customers to return their
Blue Angel environmental label which nearly all our office
used printer ink and toner cartridges for recycling at no
devices have been awarded,” he says. “These devices are
cost. “This helps to reduce waste to landfill,” she says.
reused after their first use-cycle for another four or five
Phillip John, category manager - office, at Konica Minolta Business Solutions (UK) Ltd, also believes that
years, and sometimes even longer. “We also provide guidance to our partners and
recycling is important in the print sector. “Not just using
customers to help reduce unnecessary wastage, which
recycled materials in printers, but also in things like bottles
includes the efficient programming of printing devices to
used for toner and even through developing toner that has
minimise resource usage, for example, options such as
a high level of ‘deinkability’which makes it easier to recycle
Duplex, N-Up, Print Preview, blank page removal, User and
the paper it’s used on - all of which Konica Minolta does.”
Cost Management, overlay function, Public box, Personal
He adds that Konica Minolta operates the ‘Clean
box/Follow-me printing, and the specific use of recycled
Planet Program’ for the collection of used consumables
paper all help to significantly reduce waste, and use less
such as toner cartridges and bottles, photoconductor
ink, paper and energy resources.”
[26] MAY 2022
www.dealersupport.co.uk
INTERESTED TO SEE WHAT YOU CAN DO? HELPING YOU TO RECYCLE
Take 3 minutes to watch our recycling partner video
Reducing the carbon footprint of production, distribution and recycling
☑
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of our empty products are reused or recycled in stages 1 or 2.
The other that can't be broken down become incinerated and the heat is recovered as energy.
98%
2%
☑ 0%
goes to landfill, reducing our environmental impact.
E: sales@ctstonersupplies.co.uk | T: 01543 474920 | www.ctstonersupplies.co.uk Recycling percentages based on returned used product to CTS Toner Supplies Limited which includes a mix of OEM, remanufactured and compatible ranges. Collection charges will apply.
h t i w s e e Planting tr co Li n e. E g n i d d e a us e I c a n . Be c
From April 2022, 5p from the sale of every edding EcoLine marker will go towards planting trees in schools in the UK and Africa in collaboration with Tree Appeal and their Trees for Schools campaign. www.edding.com/ecoline
DEALER SUCCESS
OFFICE BRIDGE SOLUTIONS
BRIDGES TO SUCCESS
What started as an idea at the beginning of the first lockdown turned into a huge success for OFFICE BRIDGE SOLUTIONS - which is now helping to drive the company’s growth
[28] MAY 2022
www.dealersupport.co.uk
F
or Mike Astbury the beginning of the first COVID-19 lockdown in March 2020 was, in common with the rest of
the sector, a time of enormous uncertainty – but a chance recommendation from a customer turned into a spectacular money-spinner that has helped his business, Office Bridge Solutions, to not just survive, but expand.
OFFICE BRIDGE SOLUTION
“When COVID started, we thought ‘What are we going to do?’ as our core businesses are hospitality and education and they both shut,” Mike remembers. “Nobody could get hold of any PPE or sanitiser so we decided to venture into that market. We teamed up with a few suppliers from outside
DEALER SUCCESS
in terms of revenue for Office Bridge in 16
Everybody has to diversify within our industry, or you are not going to last
of the industry off the back of our customer
years of trading; this revenue was reinvested into Office Bridge’s new larger premises in Runcorn. Since then, the PPE, along with the sanjan and catering supplies part of the business, has been hived off into a separate, stand-alone, company, TSS Hygiene. This
base. A customer put us in touch with one
powder coated steel and the opportunity
decision was taken to ensure the company
of their providers and said, ‘We think there
for customers to brand the stations for
could specialise in that field and give Office
is some work you two could do together.’”
themselves. We sold thousands of them, and
Bridge the scope to concentrate on its other
many people are still renting them.”
markets, which include print, furniture,
The customer was – as always – right. Mike had an idea for a large, no-touch,
Mike’s idea was to rent the sanitiser
workwear and education.
sanitiser dispensing system, and he
stations out, much like water coolers are.
explained this to the supplier during what
“We decided to do this in the hope that
our industry, or you are not going to last,”
was envisaged as an introductory call one
they would sit in the corner of the room
says Mike, “but we have added so many
Thursday afternoon. That night, he received
after the pandemic and people would
categories in the past two-three years, we’ve
a drawing of what the dispenser would look
continue to pay the £9.99 per month for
got enough for now. We must think about
like, followed by a prototype that arrived at
them – and the majority do. These stations
our customer base; this is why we separated
his office the following Monday.
have been out there for approaching two
TSS Hygiene from Office Bridge, because
years, generating income.”
I felt we were becoming a jack of all trades
“In the space of a few days we went from nothing to a sanitiser station with a pump dispensing system made from a
The sanitiser stations, along with PPE, sold so well that 2020 was the best year ever
“Everybody has to diversify within
and master of none. Diversifying is important, and you
www.dealersupport.co.uk MAY 2022 [29]
DEALER SUCCESS
OFFICE BRIDGE SOLUTIONS
One of Office Bridge’s sanitiser stations operational in a hotel
must keep doing it, but there are enough
– if there is something you can’t fulfil or do,
opportunities for us in the categories we’ve
then tell the customer. It isn’t the end of the
got to expand and grow - when we’ve
world, and they will understand. You have to
reached the limits of those, we can then
tackle problems head-on.”
bring in more categories.” ACQUISITIONS
We have always wanted to acquire businesses as and when they became available
RETAIL SHOWROOM
Office Bridge is also expanding through
One market that is growing for Office Bridge
acquisition, having snapped up Grace Office
is education - indeed, it was the main reason
Supplies in July 2021, which is based in Blyth,
why Office Bridge’s new premises contain a
Northumberland. “We have always wanted to
retail showroom because the business supplies
acquire businesses as and when they became
in the northeast. He does office supplies and
uniforms to many local schools, as well as
available,” explains Mike. “We have known
workwear, but he didn’t do print. We have
providing office and educational supplies.
the owner of Grace Office Supplies for many
in-house graphic designers where we do the
“We deal with hundreds of parents with
“The idea is to replicate what we do here
years, and always had a good relationship
print and design side. He doesn’t do medical
each school. They need a place to collect
with him. We said, ‘When you are looking to
supplies or janitorial and catering, so there
uniforms and they like to have a look at,
sell, get in touch,’ and he did.
are additional categories he can now tap into.
and feel of, the garments. It’s also useful to
Following the deal, David, the
We have already sourced suppliers and we’re
invite people to the showroom to see the
former owner of Grace Office Supplies, is
finding a formula that works in terms of
workwear products up close, and they often
continuing to work for the company. Indeed,
pricing and marketing. He needs to replicate
order after that.”
superficially, little has changed since the
it with his customer base and new customers.”
Much work in these markets comes
deal. “We haven’t rebranded; we kept the
Mike adds that Office Bridge is
through word-of-mouth, Mike explains; this
name as customers are familiar with that
hoping to complete more similar deals
is where Office Bridge’s philosophy of being
– they deal with Grace Office, not Office
in the medium-term. “We are looking
honest and transparent pays dividends. “Our
Bridge, and their relationship is with David,”
at small, typically one- or two-man man
business is built on honesty,” he says. “Every
Mike says. “It is about David growing the
operations. A lot of people are coming
member of staff has to be focused on that as
team now; initially it was just him, but we
up to retirement age and looking for an
you have to get the customer to trust you.
have employed another two people in the
exit strategy so, hopefully, we can do
You do that by reacting quickly and honestly
past six months.
something with them.”
[30] MAY 2022
www.dealersupport.co.uk
2022
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LEADERSHIP
B A R R I E R S T O D I V E R S I F I C AT I O N - PA R T 2
Embracing differences In the second part of our feature on overcoming barriers to diversification, dealers explain how and why they diversified their product mix and the benefits this has brought to their business
T
here is a debate in the
diversified their product range over recent
TAKING IT SLOWLY
office supplies sector
years; while the past two years have seen
For Sarah Laker, who owns Marple Stationery
currently as to whether
many businesses pivot, out of necessity,
Supplies, diversification has been a gradual
the term ‘office supplies’
into new product ranges – especially PPE
process, starting with gifts and gradually
is indeed the correct
and sanjan – in order to keep going during
expanding the range of complementary
nomenclature. There has been a move away
periods of lockdown, this process had been
products over several years. With this
from ‘office products’ over the years as dealers
going on for many years, as the traditional
approach has come experience of what works.
these days often provide so much more to
stationery market has declined with the rise
“In our Marple shop sales of greetings cards
customers than just stationery; now there
of computer and digital solutions.
have increased 40% over the past couple of
is talk about whether it should be ‘office
So how do dealers diversify successfully?
years; we haven’t increased the space for them
supplies’, ‘office equipment’, or something else.
There are various ways it can be done, and
- just been cannier about what and how we
Of course, that there is this debate is
it all depends on the type of business we’re
buy – refreshing the stock, buying from more
talking about.
suppliers, having more variety,” she says.
down to how effectively many dealers have
[32] MAY 2022
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B A R R I E R S T O D I V E R S I F I C AT I O N - PA R T 2
“We have also looked at what our card publishers sell – and they all sell coasters, tea towels and soap, which you wouldn’t think to buy in a stationery shop, but we went with it last year in the run-up to Christmas and they sold really well.” Some diversification has come in
LEADERSHIP
services side of its business in recent years
The catering side will be bigger than office supplies in five years’ time
response to customer demand. “In the
and, as demand increased significantly during the lockdown, a decision was taken to invest more heavily in that side of the business. Rob Cavill, managing director of Spectrum, says that the company took a front-foot approach to diversification,
Wilmslow shop we have just put in some
considering further diversifying the business
recruiting six people into the digital
toys and sewing sets,” she says. “We did
into catering supplies. As his existing
transformation team. “This gears us up for
that because we were listening to what
suppliers didn’t sell foodstuffs he had to do
growth,” he says.
our customers wanted. We have a primary
his own research, although he says that the
school just behind the shop so, twice a day,
internet is as good a place as any to do that.
we have a succession of families walking
“It is about having the ranges customers
While he admits it would have been easier to postpone plans during the pandemic, and look to consolidate the
past. They were coming in looking for last-
want – the product ranges customers want
business, it was necessary to capitalise on the
minute party or birthday presents - we were
go from healthy snacks through to standard
opportunities emerging in the sector.
selling them stationery, but thought there
crisps and cereals – which can go beyond
was an opening to sell them more. We have
what the mainstream wholesalers offer,”
a recent rebranding for the company, this
also increased our premium gift stationery
he says.
investment has positioned the company
and brought in ‘sweary gifts’ – people like a
“We have had to find specialist suppliers
Alongside increased marketing, and
as not just a copier dealer, but as experts
bit of rudeness on a pen or a pad – and they
and, in the past year, we have found more
in automation who can assist with digital
are going really well.”
niche wholesale catering companies that
transformation – and poised for significant
operate in particular sectors, such as
growth, Rob says.
IMPORTANCE OF RESEARCH
healthy snacks, and that has made quite
Sarah admits that diversifying did mean
a big difference. The cash-and-carry type
many ways that businesses can diversify their
leaving her comfort zone of stationery,
operations are quite limited.”
product and service range in the sector. They
which was hard, but she took advice and
The diversification gamble has paid off
These mini case studies show there are
demonstrate that barriers to diversification
did research before committing to spending
The Office Works too. “My expectation is
that are often more perceptual than actual
on new products. “I didn’t know about toys
the catering side will be bigger than office
– not knowing a market, the costs or just
or crafts, so I spoke to friends who have
supplies in five years’ time,” says Andrew.
lacking in confidence – and are certainly
gift shops and used their knowledge, spoke
not insurmountable. More importantly, the
to suppliers I trust and used trade fairs to
INVESTMENT
benefits of diversification, especially in terms
source products – I prefer that to online as I
Another way in which businesses can
of increased revenue, far outweigh the risks.
can see and feel the products,” she says.
diversify into a new sector is through
Research was also critical for Andrew Hudson of The Office Works as he was
What do you think the new term to
investment. Spectrum has been gradually
refer to the sector should be? Let us know on
ramping-up the digital transformation
Twitter @dealersupport
www.dealersupport.co.uk MAY 2022 [33]
SALES SUCCESS
W H AT M A K E S A N O F F I C E P R O D U C T ‘ G R E E N ’ ?
Don’t get left behind with ‘green’ products Customer demand for ‘green’ products is increasing – especially among Generation Z – and those manufacturers that don’t respond effectively risk being left behind
G
eneration Z – those born between the mid-
This means manufacturers need to be more aware of this focus, says
1990s and early 2010s – currently account
Lawrence Savage, marketing manager at ExaClair. “The industry has
for about 30% of the global population, and
seen several ecologically-minded innovations relating to the production
they are predicted to make up 27% of the
of office supplies as manufacturing processes have become more
UK workforce by 2025; this generation have
advanced during recent times,” he says. “With a variety of items being
sustainability as a top priority.
launched to market that now boast greater elements of recyclability
Research by the World Economic Forum found that 75% of Gen
- while increasingly utilising raw materials from sustainable sources -
Zedders stated that the sustainability of a product was most important
suppliers have been able to demonstrate an increasing commitment to
when making purchasing decisions, compared to the brand name. This
environmental initiatives, such as reductions in CO² emissions and the
growth is set to continue as the prioritisations relating to the workplaces
use of cleaner energy. As we move forward, this will only intensify further,
of Generation Alpha – those born between 2010 and 2024 - follow in the
with policies like the new plastic tax compelling manufacturers to develop
footsteps of their Gen Z brethren.
more environmentally-aware ranges and packaging solutions.”
[34] MAY 2022
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W H AT M A K E S A N O F F I C E P R O D U C T ‘ G R E E N ’ ?
Indeed, various manufacturers are looking to move away from plastic packaging. For instance, Pentel has replaced its key blister cards with a range of plastic-free packaging made from 100% recyclable cardboard using material sourced from sustainable woodland. “Moving away from conventional blister
SALES SUCCESS
refillability, Wendy adds. “Even five years or
The key is to collect plastic before it enters the oceans!
so ago, many people would not have given a second thought to throwing away a perfectly reusable pen; thankfully, now, things are changing, and end-users are demanding that their everyday writing instruments can be refilled. This applies equally to B2C and B2B
cards, with their single-use plastic, is the right
sectors – it’s no longer acceptable to dispose of
thing to do for the environment,” Pentel’s
a product with a perfectly extendable lifecycle
manager, Wendy Vickery, explains. “Since we launched the new range, in
just because the refill has run out if the option to refill exists.”
the last quarter of 2021, we’ve been busy working on further replacements to introduce this year.”
REDUCING WASTE In other parts of the office supplies sector the focus is on reducing waste.
BENCHMARKING
“Sustainable hygiene management is key in professional cleaning,” says
Wendy notes that, with more sustainable products than ever available to
Anna Königson Koopmans, marketing director commercial for Essity’s
end users, it’s useful for dealers to set benchmarks when navigating their
professional hygiene business.
way around a sea of information. “For example, in order to offer products
For Tork, part of Essity, it is not only about contributing to an ever-
with respectable credentials to customers, it’s a good idea to decide
improving hygiene standard to make sure people are safe; delivering
on a minimum threshold for recycled content,” she says. “If a product
sustainable solutions has become key. “Customers are taking a more
currently contains only 30% recycled content, is there an alternative with
holistic look at ways to improve their cleaning operations by selecting
50%, or higher, recycled content to offer end-users?”
products and services that help reduce waste and are efficient and
Recycled content is one part of the story – equally important is
sustainable,” says Anna. “By delivering sustainable hygiene management
www.dealersupport.co.uk MAY 2022 [35]
SALES SUCCESS
W H AT M A K E S A N O F F I C E P R O D U C T ‘ G R E E N ’ ?
we can make a difference in the market – and provide tailored hygiene
while preserving our standards of quality and innovation. This principle
solutions for our customers.”
is based around four key pillars - recycle, reduce, refill and reclaim.”
Tork now offers an Office Hygiene Package that features products
Companies are also looking to become climate neutral –
and services based on environmentally-sound, resource-efficient,
something Pilot Pen UK has achieved under the Climate Partner
sourcing and production. These encourage efficient usage, reduced
programme. “This means that we have calculated our greenhouse
carbon emissions and less waste through innovations like one-at-a-
gas emissions, and we are continuously looking to reduce them -
time dispensing and compressed refills. Tork PaperCircle®, a paper hand
and offset unavoidable emissions - through carbon offset projects,”
towel recycling service, helps facility mangers meets sustainability targets
explains Adam.
by reducing waste by up to 20%, and cutting carbon emissions for their paper hand towels by at least 40%” Anna says.
“Companies can offset their emissions by supporting a certified carbon offset project, thereby rendering their products and services climate neutral. Pilot has decided to support and fund ‘Clean Oceans
BEYOND THE PRODUCT However, when talking about a ‘green’ office product, you need to
Plastic Bank Worldwide’ through a partnership with a climate partner. “Between eight and 12 million tonnes of plastic end up in our
look beyond the end product to the philosophy of the company that
oceans annually and 70% of such waste sinks to the seabed where
makes it and the manufacturing processes it uses, says Adam Smith,
we are unlikely to be able to clean it up. The key is to collect plastic
marketing manager at Pilot Pen UK. “These are often more impactful
before it enters the oceans! The Plastic bank project’s mission is
on the environment than the products themselves in terms of CO2
exactly that; to stop plastic waste from entering the oceans.”
contribution and use of raw materials. “At Pilot, our ‘write better with less’ principle represents our approach aimed at reducing the ecological impact of our production
[36] MAY 2022
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This shows the diversity of ways that products are being made to be greener – and will need to be as time goes on and more environmentallyaware members of Gen Z and Gen Alpha enter the workforce.
Office hygiene is now more critical than ever. Is your facility up to date?
Join us at Interclean, 10-13 May 2022, Tork stand 10.101!
Tork helps you elevate your business with sustainable hygiene management Improving cleaning quality and providing a hygienic, healthy work environment has become a priority for facility managers in office buildings. So please join us in person at Interclean 2022 to understand how sustainable hygiene management can elevate your business. Learn more at Tork stand 10.101 or tork.co.uk/Interclean Tork, an Essity brand
SALES SUCCESS
S U S TA I N A B I L I T Y I N C H A L L E N G I N G T I M E S
Sustaining sustainability Sustainability is on the corporate agenda again, but can businesses afford to become more sustainable given the current challenging economic times?
[38] MAY 2022
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S
ustainability is
destination, and how efficient businesses are
climbing up the
in relation to recycling, CO2 emissions and
agenda in the UK
waste efficiency.
once again, with the
But the post-pandemic economy is still
government laying
challenging, with many costs rising such as
out ambitious targets
energy, fuel and some raw materials, and this
for reaching net zero carbon emissions by
is impacting on sustainability goals.
2050. This will require manufacturers and resellers to work to reduce their emissions
PRIORITIES
across the whole product lifecycle; how
Nick Munton, managing director of
it’s made, what from – and the energy
DEOS Group, says his experience is that
consumed to do that – the fuel consumed
sustainability is becoming more of a priority
to transport it to a dealer and to its final
– but that it’s now mixed-in with short-term
S U S TA I N A B I L I T Y I N C H A L L E N G I N G T I M E S
SALES SUCCESS
practicality. “Pre-pandemic, the younger
has recently secured two new business
years, with manufacturers and merchants
generation who were coming through
arrangements with a district and a town
demonstrating their commitment through
into managerial positions in purchasing,
council. “Both were awarded to us on
certifications such as PEFC and FSC,”
and had the authority to make decisions,
the green aspects despite the fact that we
says Paul Savill, office and digital papers
were certainly much more focused on the
were not ‘approved’ on their respective
manager at Antalis. “However, how we use
whole process in terms of sustainability -
frameworks. Could the public sector be
our planet’s resources, and safeguard our
from manufacturing locations to delivery
leading the way?”
planet for future generations, has come into
and on-going support. They considered
ever-sharper focus as we see the impacts of
aspects such as multiple deliveries from
climate change.
multiple locations and the effect that might have on the logistical footprint,” he says. “We saw this as a benefit, and a definite improvement in the purchasing process, rather than the vast majority of the
There is still a challenge involved in pricing recycled products
weighting being applied purely to the cost.
“This has posed greater, and more detailed, questions to our industry; it is an area where a great deal of progress has been made, with manufacturers producing a wider range of ‘carbon balanced’ papers. The calculated CO2 impact of manufacture
“However, post pandemic, many
– and, in some cases, onward delivery to
customers – in some cases understandably
SOCIAL PRICING
logistics hubs – of these papers is converted
– are tightening their belts and, much as
Jade Cuthbert, digital marketing and
into carbon credits via recognised carbon
they may have a CSR or environmental
sustainability manager at Eco-eco Stationery,
reducing agencies and invested in low
policy, they also have a need to keep their
says her company is finding that customers
carbon projects and initiatives globally.”
businesses robust and, ultimately, profitable.
are increasingly exploring sustainable
We have certainly seen a return in some
suppliers with an open mind, looking to
schemes available in the UK where
sectors to short-term purchasing with a view
educate themselves on the benefits. “There is
customers can offset the carbon impact of
that it might not be the ‘best’ solution now,
still a challenge involved in pricing recycled
paper by purchasing from resellers who align
but it is the solution that is ‘best’ given the
products, despite the energy consumption
their purchases to one of the several carbon
economic climate.”
involved being lower than when creating
offsetting schemes that are available, many
using non-recycled materials,” she says.
of which focus on creating new woodlands
Nick notes that that there is still a clear generational gap in the approach of clients
“Dealers are having to explore the
Paul adds that there are also several
in the UK, or preserving areas of significant
to sustainability. “The post-50 age group
social values that sustainable items bring to
are still less likely to take the environmental
the table, including a premium price tag.
“Complementary to these CO2
aspect into account, whereas it tends to be
Customers looking to buy eco products
initiatives, manufacturers are working
the main focus for the younger generation.
consider this as an acceptable part of a
to reduce their environmental impact
I think that’s a statement of society, rather
sustainable transaction, and it becomes a
by reviewing their packaging and
than just our industry.
talking feature of the products themselves.
manufacturing to maximise recyclability
“We receive multiple enquiries per
biodiversity across the globe.
Measuring and reporting on a company’s
and minimise the use of non-recyclable
month for recycling from non-customers
carbon footprint, as well as net zero goals,
content without detrimental effect to the
but, strangely enough, none of them expect
is also a great way to show customers that
product within,” he says.
to pay for it, even though it’s not included as
they are assessing their supply chain and the
a service by their own suppliers. At least they
company’s overall operations.”
are looking for a solution; we then simply
“However, it is clear that, in order to maximise the success of these initiatives, it is our collective responsibility to talk to
have to agree with them what the value of
ESTABLISHED VALUES
suppliers, customers and end-users along the
that solution is.”
However, in some sectors, such as paper,
supply chain. We need to ensure the message
sustainable practices are already well-
is communicated clearly, accurately and in
new direction for dealers prioritising
established. “Sustainability and office
detail, to mitigate any risk of unsubstantiated
sustainability to look to. DEOS Group
papers have gone hand-in-hand for many
or inaccurate claims and/or assumptions.”
Nick adds that there could be a
www.dealersupport.co.uk MAY 2022 [39]
LIVE IT
TEABREAK
LIVE IT Life hack For any mishaps that may occur on wooden window frames or skirting boards, you can use nail polish remover to tidy up unwanted paint splashes, or a thin highlighting brush – often found in hairdressing salons - to achieve the perfect painted edge.
Kind fines As reported by BBC
THUMBS UP!
News, a woman said she was “overwhelmed” after a stranger left money on her car to help pay for a parking fine. Selena Mills got a ticket from the machine in a car park in Mapperley Top, Nottingham, which allowed her to stay free for two hours. On her return she found she had been fined £25 due to her ticket blowing
CAPTION COMPETITION
over, but she also found £20 and a note saying ‘From one mum to another’. Mother-oftwo Selena said she thought the ticket might have blown over when she shut the car door. After posting her thanks on Facebook, she tracked down the mystery donor. She said she had sobbed when she read the stranger’s note. “I think she has restored my faith in
TWEET CAPTIONS TO @DEALERSUPPORT
humanity,” she said.
Quote of the month In three words I can sum up everything I’ve learned about life: it goes on. Robert Frost
[40] MAY 2022
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? TEABREAK
LIVE IT
Did you know?
Did you know it takes 70 different pieces of wood to make a violin? This explains why some of them are so expensive (one even sold for $16 million!)
Eagle population reaches new heights The number of golden eagles in southern Scotland has hit its highest recorded level since the early 19th
PUB QUIZ
1. In what country is K2, the second-tallest mountain in the world?
than 30 birds in an area where there
2. Sisters Anne, Charlotte and Emily were members of which 19th century literary family?
were fewer than five breeding pairs
3. In what year was the Great Fire of London?
just four years ago. The South of
4. What was the name of Samuel L. Jackson’s character in Pulp Fiction?
There are now estimated to be more
Scotland Golden Eagle Project has been relocating birds to the region since 2018. It started bringing chicks from the Highlands but has now begun
5. In Friends, who plays Rachel’s sister Jill? Answers: 1. Pakistan 2. The Brontë family 3. 1666 4. Jules 5. Reese Witherspoon
Century, BBC News has reported.
introducing older birds and is the first project in the UK to move golden eagles aged between six months and
Knock me down with a feather
three years from one area to another. The latest additions are seven birds
A record-breaking strawberry
caught in the Outer Hebrides and then
A farmer in Israel has entered the Guinness World
transported and released in the south
Records after he grew the largest strawberry on record,
of the country.
says Sky News. Weighing in at 289g, it has been declared the world’s largest after Chahi Ariel spent a year farming it; the previous record was held by a strawberry grown in 2015 in Fukuoka, Japan, that tipped the scales at 250g. The strawberry was picked on Mr Ariel’s family farm near Netanya in central Israel in February 2021 and has been stored in a freezer ever since. “We waited for a year for the results. We kept it in the freezer for a year - it’s no longer as pretty as it was,” Chahi said. The strawberry is a local variety called Ilan, which tends to grow to a hefty size. Sadly, the record-setting fruit has shrunk to about half the size it was a year ago.
www.dealersupport.co.uk MAY 2022 [41]
SALES SUCCESS
F A T H E R P. C L I P
Bringing hope, peace and unity to the good brethren of business supplies The Good Father is looking forward to his holidays – even if he can’t quite leave the world of stationery behind… hings are going to be different this year. Last spring and summer the government paid us all money to sit in the garden in our swimsuits and drink - we didn’t have to worry about prospecting, or getting up early, or going to an office, or what amount of business we were doing. The only thing we had to do was source PPE and make no money on it it because the local newsagents and grocery shops had got a huge stock of it, which was somehow cheaper than our offering. It leaves me wondering what we are going to do this summer. I think we might return to the way it used to
T
[42] MAY 2022
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be when everyone wanted to go abroad during the summer and at least we could forecast business more accurately. I’ve already got my holiday booked; I’m going to the Caribbean for a couple of weeks in July, safe in the knowledge that I won’t be leaving our stationery world behind altogether. Every time I go away, no matter where in the world it is, I seek out an office supplies business and try to get to know the people who work there. Usually they are friendly enough and, after a couple of days of ‘phoning the police and putting out a restraining order on me, they usually come around and we can talk for almost a full fortnight about how they operate,
what they sell, how much they charge for paper and how they go about it. It’s amazing that the same problems occur the whole world over and I’ve witnessed many a foreign office supplier lose his mind over shortages and delivery problems. I always come back refreshed, and armed with many ideas, so I gather everyone together and compile a slide show of my holiday and all my findings. Everyone looks forward to it and they often say it’s the best eight hours of their year. It’s certainly strange times in our industry and the best thing to do is to stay positive - so, if anyone wants to see my eight-hour presentation, please do get in touch.
FINAL WORD
SALES SUCCESS
The value of giving Ben Thompson, communications and PR manager at Midwich, says that supporting and raising money for charities helps not only the chosen organisations, but also those engaging in charitable activities, to improve their mental health and wellbeing
R
educing our
to get involved. We have set our sights on
environmental impact,
raising a record amount this year.
helping our local
As well as donating as much money as
Ben Thompson Communications and PR manager at Midwich
employee engagement and organisational
communities and
possible for our chosen charities, in 2022
performance - that’s why we create regular
charities, and supporting
we are giving everybody the opportunity to
wellbeing challenges. Our current ‘Healthy
our people are three important elements of
take a day out and donate their time towards
Body, Healthy Mind’ initiative combines
how we conduct business at Midwich.
a volunteering project. This might be
fundraising for our chosen charities, a
supporting Cancer Research UK’s local Race
physical activity challenge, and competition
supporter of charities and, over the past 10
We have always been recognised as a
for Life events, litter picking in the local
– the aim is to have a positive impact of
years, we’ve been proud to represent some
community or a conservation project in
the mental and physical wellbeing of our
amazing charities and raise about £200,000.
partnership with Norfolk Wildlife Trust. We
colleagues, promote team togetherness, and
Most recently, we raised £45,058 for our local
are also forming a team of green-fingered
raise vital funds for charities.
mental health charity, Norfolk and Waveney
colleagues who are creating a vegetable patch
Mind. We did this through several different
and garden area at Midwich HQ; we plan to
the year as vehicles to recognise and
initiatives, including our annual quiz, festive
raise funds for our charities by selling the
support the physical and mental wellbeing
raffle and physical activity challenges. As well
vegetables in our office café.
of our staff. We invested record levels in
as donating funds, colleagues volunteered
2021 on these initiatives, which included
shop near our head office, and donated 315kg
CREATING POSITIVE ENVIRONMENTS
of worthwhile items.
From a mental health perspective, we
more than 100 hours to the Mind charity
In 2022, we are supporting 14 charity
We also select national days throughout
mental health awareness day, employee appreciation day and wellness week. Midwich has also invested funds to
recognise that promoting wellbeing can help
provide all employees with private medical
partners in the UK and Ireland and our
prevent stress and create positive working
insurance (PMI), permanent health
events and initiatives are open to our
environments; this, in turn, enables both
insurance and life cover. For our staff to
customers, vendors, distributors, suppliers,
colleagues and the organisation to thrive. Good
know they can access PMI, and be seen by
family members and the local community
health and wellbeing can be a core enabler of
a medical specialist quickly – rather than joining the NHS waiting list – provides peace of mind and reduces the financial burden.
Good health and wellbeing can be a core enabler of employee engagement and organisational performance
And finally, no colleague should have to work on their birthday, so we have given everybody an additional day off to celebrate their birthday (or the closest work day) with family and friends.
www.dealersupport.co.uk MAY 2022 [43]
2022
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