DEALER SUCCESS
PHILLIPS
The dealer that likes to say ‘Yes’ For CECILIA PHILLIPS, success in business is all about understanding your customers’ requirements and providing a solution whatever their request and it has led to some notable recent successes and increased profitability for her business, Phillips-UK
W
hen an opportunity presents itself in business, it should
It is a strategy that has benefited the company
be taken – no matter what it
over many years. For instance, during the
is. That’s the philosophy that
COVID pandemic, they recognised that it was
Cecilia Phillips lives by in
the government who was spending to meet the
business – and it is paying off. In May, Phillips had
crisis’ needs, so Phillips registered for as many
its best month in terms of profitability since she
government platforms as possible, but only got its
joined the business at the turn of the 1990s.
first order in March 2021.
“Basically, I just listen to people and ‘the answer’s yes, what’s the question?’ is the mantra
[22] SUMMER 2022
we go by here,” Cecilia says.
www.dealersupport.co.uk
“We received an order from one of the government bodies for a fridge,” recalls Cecilia. “I
