DEALER SUCCESS
SPECTRUM
Broad spectrum approach Spectrum has recently rebranded to reflect how the business has changed. The company is now focusing on an ambitious plan to grow the business organically and by acquisition
hat’s in a name? In
Copiers in 1983, reflecting its focus on
mean something different. “IT, to me, now
business, it is crucial.
selling photocopiers. In 1999 the company
is your physical IT infrastructure – servers,
Rob Cavill, managing
had its first rebrand, to IT@Spectrum. “At
laptops, monitors, hardware, the firewalls
director of Spectrum,
the time, the business had moved away from
and all the things that happen on a network
knows this only too
just selling photocopiers and started doing
– which is not what Spectrum does and
well, which is why he and his fellow directors
more around information and document
never has been. Also, the ‘@’ symbol has
decided to rebrand the company recently.
management,” Rob explains. “The ‘@’
now become commonplace.”
W
Spectrum has been a well-known name in the office printer market for many years. The company started life as Spectrum
[24] DECEMBER 2021
www.dealersupport.co.uk
symbol was relatively new, and techy and cool at the time.” However, more recently, IT has come to
With this in mind, the decision was taken to rebrand, and Spectrum was chosen as it is the one word that has remained
