SALES SUCCESS
C O L L A B O R AT I O N
Office Collaboration With the rise of hybrid working, the role of the office is changing. More emphasis is being placed on collaboration, which means that many offices will need to be reconfigured to accommodate this, presenting sales opportunities for dealers
W
hile much of life
CLEAR INTENTIONS
of navigating virtual hiccups, dialling-in in
appears to be getting
So, it seems that the days of employees going
our loungewear, and being forgiving of our
back to something
into the office to work at their laptops and
colleagues’ background noises or interruptions
like normal since
check emails will largely be over, as Elisabete
has changed our idea of how formal our get
the ending of social
Wells, marketing director at ACCO UK Ltd,
togethers need to be. We can now expect the
distancing measures
explains. “With so many organisations adopting
traditional, rigid, tightly-structured meeting to
in the summer, the way many people work
a hybrid working approach, with some days
be replaced with much more casual, informal
seems to have permanently changed, with
spent remote and others in the office, the days
and constructive collaboration sessions.”
many seeking a hybrid way of working –
staff spend working in the office will likely
spending some time working at home and the
become more intentional and purposeful,” she
to evolve to suit this format, Elisabete adds.
remainder of the week in the office.
says. “More independent tasks are likely to be
“Instead of the focus being on individual
This means that the office itself will need
reserved for homeworking, while we will go
offices with doors, and private workspaces that
Business and individual attitudes towards the
in the office with clear intentions and a plan of
primarily promote solo productivity, designs
future of homeworking, UK: April to May 2021,
action that will include meeting with specific
will begin to centre on providing a more
the Office for National Statistics found that, of
people and getting the most out of the day.
fluid, open plan, comfortable environment
Indeed, in a report published in June,
for teams to collaborate effectively,” she says.
working adults currently homeworking, 85%
“As a result, our idea of how the office
wanted to use a hybrid approach of home and
will be used, and what these future ‘meetings’
“These sessions will no longer be relegated
office working in future.
might look like, will change. A year-and-a-half
to designated meeting rooms, either. Instead,
[38] NOVEMBER 2021
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