INDUSTRY
T H E M O N T H T H AT W A S
THE MONTH THAT WAS ASK Office Supplies acquires rival Exertis partners with cloud data specialist
ASK Office Supplies Ltd has acquired Office Rulers/Sovereign 2000. This is ASK’s third acquisition in the past five years. Founded in 2004, Office Rulers merged with Sovereign 2000 in 2007 and provides office supplies, industrial and interiors
Exertis has formed a partnership with specialist cloud data management
solutions. This acquisition will make ASK
solutions company, Tiger Technology, allowing reseller partners to deliver a
Office Supplies one of the largest resellers
range of hybrid cloud solutions.
in West Yorkshire, expanding ASK into
Exertis is exclusively offering Tiger Bridge software bundled with Azure
new market sectors across Yorkshire and
cloud services through its cloud platform, giving partners a simplified
the UK, while offering existing customers
ordering and billing service.
a more diverse product range.
Tiger Bridge is a software solution that connects on-premises file
ASK Office Supplies has been
systems to Azure cloud. It enables organisations to automate data
supplying businesses in the West
movement to the cloud for backup, archive, multi-site data synchronisation
Yorkshire area, and across the country,
or just to extend local file systems into Azure. It supports all Azure cloud tiers
since 1987. The firm has grown
so data can be saved in the lowest-cost tier according to its life cycle.
substantially in this time under the
“We were looking for a product that would support a number of vertical
leadership of its longstanding managing
market applications,” explained Angelo Apa, business development
director, Greg Colehan, and his team of
director at Exertis Enterprise. “The initial focus was the emerging market
account managers.
for storing CCTV video content in the cloud. This is a core application for
“When the prospect arose of
Tiger’s products and we were delighted to find they have a full integration
purchasing Office Rulers/Sovereign
with Milestone XProtect as well as supporting a range of other CCTV video
2000 it was a fantastic opportunity as I
management solutions. Tiger’s products are also widely used in media, oil
know that Tabby and Naeem Hussain
and gas, healthcare, construction and managed services providers, which fits
had built a really strong business in
perfectly with our customer profiles.
categories including consumables and
“Tiger’s software flexibility was an added bonus to this partnership.
office furniture; this has added new
They have recently announced support for the Seagate Lyve object storage
opportunities and growth potential to the
solutions, allowing businesses to tap into the benefits of object storage
ASK Group, moving forward,” said Greg.
without having to incur costly upgrades or having to plan for complex
“I am delighted to welcome the fantastic
migrations and associated downtime. This plays perfectly to Exertis’ position
Office Rulers and Sovereign 2000 into ASK
as a leading European Seagate storage provider and will enable us to add
and look forward to continue growth into
value in this area as well.”
2021 and beyond.”
[06] SEPTEMBER 2021
www.dealersupport.co.uk
