Dealer Support Summer 2021

Page 36

LEADERSHIP

I NE FL O R I ARBML A E TPI O R IN N TSIENCGU RS IOT LYUITNI OSN C SH O O L S

Printers: reliability is key With many printers constantly in use throughout the day reliability and performance are key - and OEMs and dealers are responding to this challenge.

W

hile the COVID-19

headache-free. In response to customer

remotely monitored by IT managers, or

pandemic changed

demand for smaller printers, Brother UK

channel partners, for diagnostics and repair,

how many people

will be launching a range of robust, compact

and to manage supplies.”

work, one of the

and cost-effective devices later this summer.”

things that didn’t change was the

Andy adds that the rise of cloud-enabled

Deyon Antoine, product manager for Toshiba Tec UK, agrees that demand for

solutions has also helped facilitate the shift to

smaller personal printers, or small MFPs for

importance of the printed page and, whether

remote working. “The rollout of cloud native

home office use, has increased, along with

employees are at home or in the office,

printing under Microsoft Universal Print will

demand for mobile cloud-printing solutions

physical paperwork will continue to be a

make it easier for workers to print remotely

where customers can walk up to any MFP

central part of working life.

while being connected to workplace systems,”

and release their print jobs from their

he says. “Under a managed print service

mobile devices. “Solutions that replicate

the new norm, businesses are investing in

This means that, with hybrid working

contract remote devices that are connected

the MFP’s user-interface are also useful for

infrastructure that allows employees to have

to a company network via the cloud can be

this – enabling users to do more than just

a remote workstation that mirrors the quality

release print jobs as they can scan, copy and

of technology available in offices, says Andy

change settings using the touchscreen on

Johnson, solutions and alliance partner

their mobile devices,” he explains.

development manager at Brother UK. “This is shaping demand for smaller devices that users and IT managers can trust as being reliable and cost-effective, in order to make flexible working arrangements

[36] SUMMER 2021

www.dealersupport.co.uk

Non-original cartridges can end up in landfill

Deyon also believes that size is an important factor because space is at a premium in a home office. “Our customers are looking for access to a similar feature set to their main print infrastructure – for


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