SALES SUCCESS
B I N D I N G A N D L A M I N AT I N G
Binding and laminating:
advice is key as technology evolves Binding and laminating machines continue to play an important role in many offices but, post-pandemic, they are being adapted and dealers can help customers to find the right products
W
hile the idea of the
bacteria and viruses,” explains Lawrence
biocide, an organic antimicrobial additive,”
‘paperless office’ has
Savage, marketing manager at ExaClair.
says Lawrence. “The benefits of using this
been around since the
“Based on silver ion technologies, which
type of antimicrobial technology includes
turn of the century, and
have previously been used in a number of
that the protection lasts for the life-time of
the principle behind it
industries - including the medical, food and
the product, and won’t affect the recyclability
– to reduce the amount
water sectors - the Exacompta® Clean’Safe®
of the products.”
of paper used to zero, or as close to it as possible
FSC® certified filing and recycled desktop
– is laudable, the practicalities mean it has
accessories feature an organic antimicrobial
ENVIRONMENTAL DEMAND
remained largely an aspiration.
additive within the materials used,
This last point is important, as consumers
protecting against the spread of bacteria,
increasingly demand products that are
documents and, often, these require binding
viruses, mould and fungi, eliminating them
recyclable and environmentally-friendly –
or laminating - but, post-pandemic, this is
by more than 99.9%.”
and they are prepared to pay a premium for
Many people still require printed
changing. Bound or laminated products are
He adds that information from market
this “Recent reports show that consumers
now seen as touch points that can, potentially,
research company Technavio indicates
are increasingly willing to pay up to 5% more
spread viruses, and manufacturers are
that demand for products utilising this
for environmentally-friendly items, whilst
responding by introducing products that have
technology will continue to grow, with a
additional research highlights that 74% of
antimicrobial properties.
CAGR greater than the 7% growth originally
consumers would pay more for sustainable
predicted up until 2025.
packaging,” Lawrence says.
ANTIMICROBIAL TECHNOLOGY
“A surge in demand for these types of
“As modern production facilities
“From the outset of the pandemic, a
items has seen the introduction of other
have been able to drive down the cost of
comprehensive range of antimicrobial
stationery items, such as the Clairefontaine®
developing more sustainable manufacturing
items has been launched across the office
Clean’Safe® notebooks, which feature covers
techniques, we are continuing to see the
product market to combat the spread of
treated with a quaternary ammonium-based
augmentation of ecological products and
[42] SUMMER 2021
www.dealersupport.co.uk
