INDUSTRY
BIG ASK
Print developments in home working What does the home working print market look like, and how is it expected to evolve post COVID-19? We asked the experts
M
ore and more, print manufacturers are
business-grade, compact desktop printers for home workers,
having to pay attention to different
and the industry has certainly begun to respond to this trend.
working areas beyond the kind of office
The main driver of product development in this sector is,
environment we all know well. Flexible
of course, the need for high productivity –speed of printing,
working comes with new challenges, and
reliability and large ink yield supplies – which has to be
it would be remiss of dealers to exclude
balanced with low costs and small footprint. A key insight to
the rise of home and mobile working from their selling focus
bear in mind is that the home worker needs the same - or
– all types of businesses, big and very small, need printing
even better - service than that which has been experienced in
equipment. So, what are some of the latest developments in
the office, whilst not having an abundance of space.
this area, and what’s new for 2020?
On the other side, an employer needs to reduce how much they spend on acquiring, maintaining and servicing
ALICE RAMSDEN DE GOMEZ,
home devices. As a result, printers that minimise refills and
PRODUCT MANAGER AT EPSON
reduce costs are ideally suited to home offices, where users
UK
need a feature-packed unit with intuitive navigation and
The small office/home office (SOHO)
compact design.
is an exciting and growing market that reflects the fast-paced lifestyle
launch of new products that will cater to this demand and
and greater convenience which
combine the best of both worlds for those working from home.
the digital age has introduced.
As we now use more connected devices than ever, these
The growth of flexible working
printers will need to boast flexible connectivity that makes it
arrangements has caused an increase in the demand for
[12] MAY 2020
2020 will be a year of innovation and we can expect the
www.dealersupport.co.uk
easy to print from mobiles, tablets, laptops and even wearables.
