Independent Executive by Intelligent Media Solutions

EXECUTIVE FORWARD THINKING FOR ACADEMIES, FEE PAYING AND FREE SCHOOLS

MEDIA INFORMATION Brought to you by EDEXEC

What is Independent Executive?

dExec published the first monthly magazine of its kind almost 10 years ago and today our growing family of publications stand firm as champions for anyone in a business, financial or management role in education. Independent Executive, in association with EdExec, is a magazine that champions leadership in the 21st century independent school. â&#x20AC;&#x2DC;Independentâ&#x20AC;&#x2122; no longer carries the same, easily defined meaning as it has in previous years. The 21st century independent school, can be fee paying or state funded, can be housed in one of Britainâ&#x20AC;&#x2122;s auspicious, ivy-clad towers, a state of the art school of the future, or even an old church hall. The face of the independent school has changed, and will

continue to change. But what all independent schools have in common, is that their evolving role within the education sector is changing and is seeing increased competition, so now more than ever, they need to be on top of their game. Fee paying schools have to stay one step ahead and to do so, ICT and state-of-the art facilities are fundamental. On the other hand, newly independent state-run schools under the academy and free schools scheme will be looking to find out how they can use their newfound independence to their advantage and bursars and school business leaders will be at the forefront here. With such a wide-ranging and growing remit, independent bursars demand a focused publication which will support their role exclusively; an easy-to-use

management magazine to cover everything the modern bursar encounters, along with news and analysis relating the changes in the changing education sector. Our strapline, “Independent thinking for independent schools”, drives everything that makes us unique and leading in this sector. We feature a host of editorial content to help decision-makers in the independent sector make the right choices to ensure they do best by their pupils. From case studies, to in-depth sector analyses, quick tips to news, Independent Executive has all the information the modern independent school leader needs to make those decisions, whether they be financial, managerial or strategic in nature. The growth in independent schools, whether

that be fee payig, academy or free schools, means an increased opportunity for educations suppliers – a bigger client base and a requirement for schools to be better than their independent neighbours equates to a much bigger opportunity – the only challenge is finding a route into the decision-maker audience.That’s where Independent Executive comes in. We garantuee a captive audience for your marketing message. We have a dedicated team of education journalists in-house – no competing magazine can better that – and as they’re an in-house team, their focus is always on the best content for the bursar audience. All our editorial content is original and written or commissioned by them and it’s their job to stay close to our bursar audience to ensure what we deliver editorially is valuable to the reader.

Why Independent Executive? About the magazine Independent Executive is a publication filled with solutions-led, need-to-know articles; easy to follow ‘how to’ guides on all aspects of school management; updates and analysis from the education sector; legal updates and advice on purchasing everything from ICT, catering and dorm furniture to stationary, printing and minibuses.

The readers Bursars, business managers, finance directors, heads and governors in independent schools. We have a very specific focus on the business management aspects of school leadership.

Circulation  Approximately 1,000 academies and wouldbe academies with approved applications  Approximately 3,000 fee-paying independent schools, this includes more than 98% of UK schools.

ndependent2 is a unique proposition. It’s a focused publication for a focused audience, a management agenda magazine, with relevant and useful information covering the whole role of the independent bursar. Editorial is never sold, it’s written for the audience and not the sector suppliers. We make no apologies for that, as the more people that read it the more beneficial it is to everyone. The role of school business manager is all-encompassing and at EdExec, the editorial is equally diverse, covering all aspects of the multifaceted profession. Independent schools are an important and complex area and in line with our company ethos focused reading for focused audiences, deserve full recognition with a title of its own. Independent bursars face different challenges to those in the state sector, and they don’t have the support of state funding, Academies are new and evolving and such can really benefit from up to date news, analysis and information about their sector as it happens. Independent schools are businesses, they are more exposed to economic changes. As a result they must have a more strategic outlook; with “best practice” and “best value” being their watch words. Fee-paying school bursars are well established in their roles; this in-depth, strategic approach is valuable to bursars with busy roles and growing remits. There is a difference between knowing who you need to reach, and reaching them effectively , and at Independent Executive, we ensure our on-target and meaningful editorial delivers a captive audience to our advertising partners. Association with this publication in front of this captive audience is a crucial marketing vehicle for reaching the independent sector. This makes your marketing spend work harder, by not only hitting the relevant people, but ensuring it’s placed within a framework that is extremely effective.

the magazine mArKEtIng And busInEss dEVEloPmEnt Independent Executive looks at ways you can differentiate your indepdendent school and promote its unique qualities. The section on marketing and business development features analyses on recent trends in independent education and their impact on the financial and business strategies of readers. The section also contains general advice articles on effective marketing techniques and business development strategies.

FInAnCE And FundrAIsIng From setting budgets and monitoring cash ﬂow to overseeing spending in all areas and raising income from new resources, finance remains a central part of the bursar’s role, particularly in the fee-paying private sector. We look at advice on everything related to money, accounts and finance systems in schools. We also look at fundraising techniques, how to improve your alumni relations, as well as unusual ways of raising money and how to attract private investors.

hr & lEgAl As with any private business, keeping up with changes to employment law, company law, health & safety rules and a range of other regulations can be a full-time job for independent schools – and essential without the support of the local authority. We make it easier for bursars by highlighting key recent or upcoming changes and explaining how schools should prepare or react to them.

EstAtEs, sErVICEs And rEsourCEs In this section we cover how to get the best value from resources and the ins and outs of running effective services, from catering and gardening to cleaning, Whether the school chooses to outsource, use managed services or work in-house. We analyse trends and innovations in school estates from day-to-day facilities management to funding and managing large builds,

ICt mAttErs With most modern households having more than one laptop, tablet, or smart phone, parents parents expect their children’s school to be leading the way with the latest technology and hardware. ICT Matters is a dedicated section that covers ICT specifically for private schools. It’s an integral part of Independent Executive, as it’s a key area of development for independent schools. The EdExec team’s expert knowledge here really allows us to help our readers lead the way in this area.

thE FACts

Independent Executive is a management magazine for forward-thinking financial leaders of independent schools. modErn indEpEndEnt school bursars are much more than just fee-chasing bean counters: they are involved with strategic development, legal compliance and overseeing large capital projects, alongside the traditional purchasing and budgeting role – not forgetting the evergrowing expectation for the latest ICT equipment and software. With such a wide-ranging and growing remit, indEpEndEnt bursars dEmand a focusEd publication that supports their role exclusively and that’s what what I-Squared delivers. The term ‘independent’ has taken on a much broader meaning with recent changes to the education sector and I-Squared brings together the common themes and challenges facing fee paying private schools, state-maintained academies, faith and free schools to produce a high-end publication that helps leaders in these schools be ahead of their game and the best in their field.

FrEQuEnCY Bi-monthly

CIrCulAtIon Approx 4,500* *Contact us for the most up-to-date circulation figures

rEAdErshIP

Both the hard copy magazine and the e-based bulletins provide an excellent finger on the pulse of developments in the education sector. stEphEn moralEs businEss managEr watford grammEr school for girls

Bursars, financial directors, SBMs. headteachers and governors at independent schools.

EstAblIshEd September 2008

our usP The only independent managment magazine to address the issues of financial leaders of modern independent schools – from private schools to academies.

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