Media
When everyone zigs, zag. Marty Neumeier
The Media Department
The UK’s media industry requires talented, multi-skilled graduates who can combine creativity with the technical and design abilities to turn ideas into media products.
If your interest lies in advertising, animation, film and television, media, music, sound, public relations or television production management, the Media Department offers degree programmes that will provide you with a rich academic experience underpinned by staff research and industry practice. You will develop your employment potential and entrepreneurial skills by working with professional practitioners on your programme of study.There are opportunities for work placements and external engagement via partnerships with the BBC and
accrediting bodies like the D&AD (British Design & Art Direction) and CIPR (Chartered Institute of Public Relations). In addition to working with media professionals, you will access state-of-the-art resources; creative studios, specialist studio space with audio/video editing facilities, digital media software, and a sound studio. Our equipment and facilities reflect the resources you will be expected to use in your future career, including our state-of-the-art tv studio.
If you are interested in communicating with audiences, whatever your medium or message, we will help you develop the academic and professional skills to realise your ambition, and provide you with the best possible start to a rewarding career in a convergent media world.
edgehill.ac.uk/media
Many a small thing has been made large by the right kind of advertising Mark Twain
BA (Hons) Advertising
Advertising is creative, persuasive, and shocking. It is about more than selling products. It is about communicating big ideas, changing attitudes, building brands. Our degree is designed to prepare you for a career in the advertising and branding industry. You will learn how to interpret client briefs and develop and manage campaigns. Creative teams in industry must be able to think and plan strategically, so creative thinking and problem solving themes run throughout the course.
We encourage adaptability and the development of expertise, knowledge and creativity so that you can produce high quality advertising campaigns, underpinned by strategic thinking, and maximising the power of modern media. Benefits include guest speakers, placements and portfolio surgeries.
If you’re a creative and visually expressive student, this course offers exciting and challenging opportunities to fine tune your skills in a structured, commercially aware context, and develop a dynamic career within the advertising industry.
edgehill.ac.uk/media
Every story is the excuse for an image. Edward Colless
BA (Hons) Animation BA (Hons) Digital SFX Animation BA (Hons) Stop-Motion Animation
The Animation degree at Edge Hill is a young and vibrant course investigating how new digital technologies have helped to reinvent animation as a visual art form. Animation The BA (Hons) in Animation equips you with the latest methods, processes and essential skills in animation production. The programme has a strong emphasis on design and creative production using both digital and traditional techniques. This degree also adopts a highly vocational approach to the subject, and offers you the opportunity to network with key figures within the animation industry.
Digital SFX Animation The special (SFX) and visual (VFX) effects animation programme equips you with the latest methods, processes and essential skills in SFX and VFX production. The course has been developed in close collaboration with specialists working in digital 3D animation and the SFX/VSX industries.
Stop-Motion Animation The BA (Hons) Stop-Motion Animation degree prepares you to work across the industry, from animation houses and film studios to television, model-making and multimedia companies. You will develop technical skills, a critical appreciation of stop-motion animation, organisational abilities and teamwork skills. This studio practice-orientated degree will enable you to build a portfolio of production skills, undertake work placements, and develop industry contacts.
edgehill.ac.uk/media
Music makes people come together. Woodstock
BA (Hons) Music, Sound, Enterprise BA (Hons) Media, Music and Sound
Does music provide a soundtrack for your life? Do you hear possibilities where most people hear noise? Our degrees give you the skills to be able to work in the music and media industry, but your passion and open-mindedness for music and sound will determine how far you can really take your talents.
From composition and production to event promotion and music industry management, we have a programme to fit your skills, interests, and career ambitions in a variety of creative and cultural environments. Groupwork amongst students is positively encouraged, using our state-of-the-art facilities. Our extensive range of production and editing facilities, tv and animation studios, and digital dark room, make collaborative multimedia projects an exciting option.
BA (Hons) Music, Sound, Enterprise World famous for its popular music and clubbing scene, the North West is also home to three symphony orchestras, the new Media City complex, and a strong creative industry. This degree is designed to guide you towards a career as a composer, producer, sound designer, or music supervisor. You will cultivate the conceptual and practical skills required to make a real impact in film, television, animation, advertising, radio, gaming, theatre or education. You will develop your musical and creative talents, while also learning about time-management, issues around intellectual property, event supervision, insurance and law. Industry professionals, visiting composers, musicians and theorists will add their knowledge and experience, alongside the resident team of skilled staff.
BA (Hons) Media, Music and Sound We’re looking for music and sound enthusiasts. If you’re looking for a degree that will stimulate your creativity and develop your knowledge of media, music and sound – then this course offers you a unique blend of all three. You will develop a range of practical skills in sound design, media and music production, while exploring the social and theoretical context of music production and consumption. By the end of the course you’ll have considerable expertise in media, music and sound production, preparing you for a career in the music and creative industries, in areas such as film sound and new media development.
edgehill.ac.uk/media
There is so much we can learn from TV. It's a window on the world. Stephen Fry
BA (Hons) Film and Television Production BA (Hons) Media, Film and Television BA (Hons) Television Production Management
Creativity is at the heart of our degree programmes. You will learn the practical craft skills to enable you to produce high quality productions underpinned by sound theoretical knowledge.
BA (Hons) Film and Television Production Focuses on the production process and has one of the strongest regional teams of industry professionals delivering the programme. Craft skills supported by strong theoretical grounding are taught in a variety of modules and consist of camera work, editing, scriptwriting, sound and lighting in Year 1 which can then be developed in Year 2, with options in advanced camera work and lighting, and SFX. Year 3 allows you to use your skills to produce two major projects – one in film and one in television.
BA (Hons) Media, Film and Television Allows you to engage with production practices and develop the intellectual skills which enable you to progress to postgraduate study or jobs in the broader creative industries. Practical work is involved during all three years but is balanced with a theoretical background which is used to inform practice, ensuring you have excellent analytical and reflective skills.
BA (Hons) Television Production Management Has been developed in partnership with the BBC because of a shortage of staff in this area. The degree consists of three strands: craft skills, theory and specific production management skills. Production management is taught by those working in the industry. Guest speakers and a work placement form an integral part of the programme, ensuring that you are ready to step into the industry by the end of the programme.
edgehill.ac.uk/media
Don’t hate the media. Become the media. Jello Biafra
BA (Hons) Creative Writing and Media BA (Hons) Drama and Media BA (Hons) English and Media BA (Hons) English Language and Media BA (Hons) English Literature and Media BA (Hons) Film Studies and Media
A joint honours Media degree combines a thorough grounding in media theory with another subject specialism of your own choice. Modules on these degrees reflect the rapidly changing nature of the media and focus on contemporary thinking and practices, and the impact of new technologies.
The programme provides theoretical knowledge and understanding of the media and equips you with a number of transferable skills, such as teamwork and creative thinking. Moreover, we encourage you to draw on your knowledge from your other subject, to develop new approaches and ways of thinking about media.
You will be able to combine media with another subject and enhance your academic experience. You will acquire a competitive edge in the job market by focusing on emerging media technologies while gaining an insight into a range of media and keeping your career options open.
edgehill.ac.uk/media
Word of mouth is the best medium of all. Bill Bernbach
BA (Hons) Public Relations
Fast paced and always changing: the world of public relations demands a range of skills, not to mention a cool head and the ability to problem-solve and think quickly.
Public Relations is about creating and maintaining the image and reputation of people and organisations, creating a positive buzz, promoting products and services, informing and persuading the public.
You will learn about the various roles of PR practitioners, such as communicating with the public, liaising with journalists, organising press conferences and television interviews, designing and implementing promotional campaigns and managing crisis situations.You will coordinate client-led campaigns throughout the three years of study. Clients have included Advocacy West Lancashire, Valley Community Theatre (above), Liverpool and Home Start, West Lancashire, and the National Blood Service.
Through work placements students acquire a variety of specialist skills in the field of fashion, cultural, financial and political PR. Our degree has an Industry Advisory Panel that meets regularly with the course team, and our rich industry links help students locate a variety of prospective employers.
edgehill.ac.uk/media
Knowledge is Power. Francis Bacon
Research News
Phil Jackson is founder and co-executive member of the Eurovision Research Network (ERN), which launched in 2009 to consolidate existing scholarship, journalism, and broadcasting about the Eurovision Song Contest. The ERN serves as a central access point for information and writing about the Contest, as well as about the Network’s own activities.
Research and Knowledge Transfer
Richard Witts deals with music policy. This is the way that music is supported, controlled, presented and organised by (local or national) governments and institutions. For example, his PhD thesis examined the role of the BBC in the way it divided music between its stations, a process he calls 'interclusion' or walling-up. His latest book is the first analytical study of the seminal New York band The Velvet Underground. Yet Richard is also concerned to develop the analytical work in classical music of the influential theorist Donald Francis Tovey, on whom he talked recently during the BBC Radio 3 series The Essay. He is currently mapping the links between the early and 'famous' work of Kraftwerk, for a project with the Science Museum, the British Film Institute National Archive, and the music ensemble Icebreaker. At the initiative of Richard Witts, Edge Hill is hosting and leading a new scholarly, interdisciplinary website for Diva Studies: what and why a diva is (and was), covering issues around celebrity, identity and the impact of social networks.
Rosa Fong is an award-winning filmmaker (British Film Institute New Directors Award and Arts Council Black Arts Award; as Associate Producer: Best Feature at the Outfest Fusion Festival LA 2006, 2nd Prize Audience Award at Madrid International Gay & Lesbian Film Festival 2006, for feature film Cut Sleeve Boys). Her latest project is Council House Movie Star, the screen and gallery debut of Gale Force, the drag persona of contemporary dance maker, performer and writer Mark Edward (Senior Lecturer in Performance). This collaboration involves the work of Mark Edward, Rosa Fong and Dr Mark Fremaux (Programme Leader in Film and Television). Council House Movie Star premiered in Liverpool in 2012 at Homotopia before embarking on a national tour of galleries, cinemas and clubs.
Dr StĂŠphanie Genz specialises in contemporary gender and feminist theory. Publications in this area include Postfeminist Gothic: Critical Interventions in Contemporary Culture (Palgrave Macmillan 2007), Postfeminism: Cultural Texts and Theories (Edinburgh University Press 2009) and Postfemininities in Popular Culture (Palgrave Macmillan 2009). Her latest research examines the pedagogical aspects of teaching gender and popular culture (Palgrave Macmillan 2012), and the branding of authenticity in the light of neo-liberal formulations of freedom and the consumption of contemporary media.
edgehill.ac.uk/media
Innovation distinguishes between a leader and a follower. Steve Jobs
Short Stories
Edge Hill on Short Film Circuit Owen Evans, Senior Lecturer in Film and Television and Co-Founding Director of the European Cinema Research Forum (ECRF), used his industry contacts to bring the US's longest-running independent film festival to Edge Hill, via such cultural backwaters as Los Angeles, Boston, and Chicago. The Ann Arbor Film Festival (AAFF) features a selection of short films, embracing documentary, short narrative features, and experimental video. Owen explained: "I hope we can set up a lasting relationship with the Festival as it allows us to engage audiences and students with remarkable cinematic experiences." Donald Harrison, the Executive Director of the Festival, also visited Edge Hill, talking about the festival, its history and plans for the future. The AAFF serves as one of only a handful of Academy Award速 qualifying festivals in the US. Previous entrants include Kenneth Anger, Lawrence Kasdan, George Lucas, Yoko Ono, Gus Van Sant, and Andy Warhol.
EHU’s Pool(e) of Creative Talent The University’s former Head of Media has become Edge Hill’s ambassador to MediaCityUK in Salford, one of the largest creative industry developments in the world.
Young Film-makers Inspired to Find Their Voice Multi-award-winning Egyptian film director Khaled El Hagar delivered a film-making masterclass to our media students recently, and encouraged them to follow their beliefs.
Carol Poole’s new role will open up employment and work-based learning opportunities for students, create new industry links, and set up knowledge exchange opportunities between academics and industry partners:
As one of Egypt's most controversial movie makers, El Hagar’s films have won many awards, but they have also been banned from Egyptian screens because of their political nature. He urged students ‘not to be afraid to say what they felt…if they wanted to try to change opinions.’
"The BBC has created a modern, multimedia broadcast and production centre in the north of England. It's an exciting time because it will create new employment opportunities and develop new talent in the region. "Ultimately, our students will benefit from this partnership by developing their adaptability, flexibility, and entrepreneurship skills, which are so important in an increasingly competitive jobs market.”
Professor Roger Shannon said: "His most recent film, El Shooq (Lust), was selected as Egypt's official Oscar© entry for Best Foreign Language Film at the 2012 Academy Awards©, and many critics now feel that his angry film predicted what we now refer to as the 'Arab Spring.'”
edgehill.ac.uk/media
We give you white pages. Invent. We give you the best tools, the best tools, and now, do it. Philippe Starck
How to find us
For details of how to get to our other campuses please visit our website at: edgehill.ac.uk/location
edgehill.ac.uk/media
I am always doing that which I cannot do, in order that I may learn how to do it. Pablo Picasso
EDGE HILL UNIVERSITY ST HELENS ROAD 01695 657000
|
|
|
DEPARTMENT OF MEDIA
ORMSKIRK
|
LANCASHIRE L39 4QP
STUDY@EDGEHILL.AC.UK