MEDIA PACK 2017-18
Welcome
To Edge Hill Students’ Union Media Pack 17/18, detailing a full range of advertising options for companies of all sizes to reach our student body. EHSU has access to over 15,500 registered students. By advertising with us you have the opportunity to reach out to our student body in a range of different ways. We know what motivates and captivates our students and we can help your brand, product or service get noticed. The Students’ Union is at the heart of Edge Hill University and our students represent the future leaders, thinkers and consumers of tomorrow, the ideal audience for your brand. Within this pack you will find details of media opportunities available and information about our student demographic. Talk to us to discuss your marketing objectives and we can help create bespoke packages tailored to suit your company needs, helping you to reach the right people at the right time with the right information. Whatever your marketing objectives we will have an affordable option which will help you connect to our students! Contact us today for more information!
JAN BARNES e. barnesj@edgehill.ac.uk tel: 01695 657328
We look forward to working with you! 1
Arts & Sciences
50%
Edge Hill Students’ Union Can help you find your audience
Education
30%
Health
20%
FT Study - 11146 PT Study - 4397
Under 25 - 6210 Over 25 - 4406
Male - 4926 Female - 10617
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Why Advertise with us?
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The average student spend is around... £ £7342 per academic year
Food £79.12 We can offer a range of advertising opportunities that will be attractive to our student community, guaranteeing long term Social £87.88 brand loyalty for you. Travel £63.84
Average student spend perBillsmonth £46.20is: Food £79.12
Clothes £29.40
Social £87.88
Books £12.80
Travel £63.84
Mobiles £17.60
Bills £46.20
Rent £397.40
Student living index 2016 (Source Natwest)
Clothes £29.40
Books £12.80 Mobiles £17.60 Rent £397.40
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2017
WELCOME
WEEK
Welcome Week
is without doubt the busiest most vibrant week of the University calendar. It’s the key time to introduce our students to your brand. The Welcome fair will be held on... WEDNESDAY 20TH SEPT
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STALL TYPE National Regional Local Charity
SINGLE £1,000 £400 £150 £100
DOUBLE £1,500 £750 £250
SOCIAL MEDIA - £50 PER POST
Packages
DIGITAL PACKAGE: RRP £750, Discount £200
£
COST £550
• Online banner 1 month • 2 FB posts • 2 Tweets • Advert on plasma screen 1 month • Inclusion on NUS extra Local App and website (T&C’s apply contact us for details) All adverts must be within two month period (excluding September)
GOLD: RRP £2,300, Discount £400 • • • • •
Premium Double stall at freshers Premium Double stall at re-freshers 4 Week Web banner 4 Social media posts Inclusion on NUS Extra Local App and website (T&C’s apply contact us for details)
SILVER: RRP £1,800, Discount £300 • • • • • •
COST £1,900
£
£
Standard stall at freshers Standard stall at re-freshers 2 Weeks plasma adverts 4 Week Web banner 4 Social media posts Inclusion on NUS Extra Local App and website (T&C’s apply contact us for details)
BRONZE: RRP £1,550, Discount £250
• • • • •
COST £1,500
£
COST £1,300
Standard stall at freshers Standard stall at re-freshers 2 Weeks plasma Advert 4 Social media posts (across academic year) Inclusion on NUS Extra Local App and website (T&C’s apply contact us for details)
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Welcome Fair
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Welcome Week Promotional Opportunities Also available, Welcome Fair goodie bag sponsorship. Why not have your logo on all of the cotton shoppers. Price on application. We can include your advert or samples in the bag from £440. Why not sponsor the bags for maximum exposure?
A5 INSERT IN BAGS £ National £660 £ Local £440 £ Charity £220 WALLPLANNERS The SU wall planner will be pinned to thousands of students’ walls for the academic year. We distribute 4,000 wall planners every year, over 2,000 will be placed in first years bedrooms on campus. Advertise your brand alongside key dates and become a recognised brand. Advertising space on the wall planner is limited, secure you ad before we sell out! £ £300 SINGLE £ £500 DOUBLE
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Online and Digital
Advertise with us and target students 24 HOURS A DAY. Our website has over 18,500 page views per month guaranteeing your advert will be noticed. SOCIAL MEDIA Tell students about your brand through our social media channels. We see fantastic engagement with photo driven content. One post on social media platforms £ £50 Facebook post unlimited characters, twitter post limited to 140 characters inc spaces. PLASMA SCREENS A fantastic way to advertise visually on all of our plasma screens throughout the SU. £ £200 - Per Month
LO... HEL
SOLUS EMAILS Sending a solus email is you chance to get your advert sent direct to all student inbox giving it that personal touch. Send your advert today to over 16,000 students. £ £1,000 National / £500 Local WEB BANNER Banner adverts give you an opportunity to promote and attract students to your product or service. Your web banner will be on a continuous loop and will stay on all pages even when the student leaves the main home page. £ £250 Month
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Students are online, are you? 72% view on mobile devices
We have over 9,000 likes on facebook With an average reach of over 12.5k
/edgehillsu
We have over 6,000 followers on twitter With over 99k impressons
@edgehillsu
Over 222K PAGE VIEWS on our web page last year! www.edgehillsu.org.uk 10
Other Opportunities
A STALL FOR A DAY in a prime location is an excellent opportunity for direct contact with our students. Stalls are available in the main Student Hub located in the heart of the campus therefore always very busy. This provides a perfect setting for leaflet distribution or data capture. £ From £200 for a 2M X 1M Stall DISTRIBUTION OF UP TO 1000 FLYERS Get your message across to our students with flyer distribution. We are able to organise distribution of your flyers by our own promotions team in exclusive locations. These include around the Students' Union, across campus and around the halls of residence. £ From £175
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Additional Annual Events Graduation Ball, Rate Your Landlord Awards, Welcome Week, Refreshers’ Week and Union Awards.
Graduation Ball
RATE
your LANDLORD
2017
WELCOME
WEEK
We can develop packages that will suit you, your business needs and your budget. This may include product sampling, logos on all publicity and presence at the event.
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Do you offer or have you thought of offering a student discount?
The best just got better! NUS extra has joined forces with Yoyo
Link your NUS Extra card and pick up a free coffee in the SU Bar!
Your NUS Extra card also allows you to access...
Fantastic food and drink offers in the plus 10% off in the Only with your NUS Extra card, make sure you buy yours today. T&C’s apply.
Unlock discounts on your doorstep and enjoy the benefits of buying local!
Follow us on:
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/edgehillsu
@edgehillsu
The NUS extra card family also includes
WHY NOT showcase your discount and your brand to our student population by joining our Nus Extra Local Discount Scheme? www.nus.org.uk/en/nus-extra NUS Extra is the definitive student discount and lifestyle card, brought to students by the National Union of Students. For just £12, students can access exclusive discounts and competitions – saving them money and enhancing their student experience.
YOU CAN JOIN our local discount scheme to promote your brand and reach even more students. YOU WILL BENEFIT FROM: YOUR COMPANY and discount offered listed on posters & screens which will be on display throughout the union. A PIN on the National NUS website with your company logo (T&C’s apply)
DEDICATED WINDOW POS
Last year we sold over 4000 NUS EXTRA CARDS. We want our students to benefit from the discounts you offer and for the community to benefit from our students shopping locally. We will offer you all of the above for only £100 + vat. However if you sign up to NUS Extra Local and give us exclusivity, we can offer this Free of Charge.
A PRESENCE ON OUR WEBSITE edgehillsu.org.uk
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THANK YOU!
We are a charity and our aim is to ensure our members have a fulfilling experience at Edge Hill University and advertising helps us to achieve this aim. To book any of these opportunities, find out more about the options in this guide or to discuss a bespoke package please contact: JAN BARNES e. barnesj@edgehill.ac.uk tel: 01695 657328