MAMA BENZ

MAGAZINE

VOLUME 2 . NUMBER 1 US$ 4.99

HOW MUCH do MODELS EARN in AFRICA?

Success Story:

A forerunner for feminism in AFRICA

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Chimamanda

N’GOZI ADICHIE

Grand Dossier:

ISSN 2564-3088

INCURSION into the HEART of MODELING in

AFRICAN

MODELS Who change the RULES of the GAME

AFRICA

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The Panafrican storytelling TV Empowering Afro Women

Coming soon...

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DOMINIQUE 27 REINE NTONE:

a respected Camerounian astronaut

IS DENISE 28 WHO NYAKEU THE NEW

FIRST LADY OF THE DRC?

FADJI ZAOUNA MAÏNA: 30 29-year-old Nigerian woman joins NASA

Contents VOLUME 2 . NUMBER 1

AFRICAN MODELS 16 FIVE MOVING THE LINES MUCH DO 18 HOW MODELS MAKE IN

of KOUAMÉ 32 Portrait AKISSI, first woman

appointed army general

just 22 years old 33 AtJOSÉPHINE NDEZE

is using mobile technology to help fight maternal deaths in rural areas

AFRICA?

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EDITOR’S LETTER Because they are worth it!

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DEFUSTEL NDJOKO A Camerounian hero, helping young women in rural areas

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THÉRÈSE IZAY KIRONGOZI is solving the issue of traffic jams using robots.

MANNEQUIN’S 20 ACAREER POST-

MODELING, A COMPLICATED OBSTACLE COURSE

CAMARA: 22 ATIGUIDANKE famous model retrains in gold and diamond mines

FIVE MOST 24 THE INFLUENTIAL WOMEN ON THE CONTINENT

SUCCESS STORY: CHIMAMANDA N’GOZI ADICHIE, carrying the torch for feminism in Africa

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GRAND DOSSIER: Incursion into the heart of modeling in Africa

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MODELING IN AFRICA, behind the scenes, entrapping, pimping

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INSPIRATION: What 34 they said...

NIGERIA: When 36 superstars drop their microphones to demonstrate in the streets of Lagos

A 20-YEAR-OLD, 38 WHEN SELF-TAUGHT KID

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ELECTRIFIES THE COUNTRY

SLAVES 40 WHEN INFLUENCE MUSIC

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ZANGBETO a story of Benin’s mystical watchmen

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5 SURPRISING THINGS YOU MAY NOT KNOW ABOUT VOODOO

BEAUTY: When new 46 makeup trends are

inspired by geometry

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HEALTH: 5 things to know about artemisia the fatal weapon of Madagascar against Covid 19

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HOMEMADE SOAPS, an easy shift towards more sustainability

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5 TIPS TO BUILD YOUR PERSONAL AURA 5 AFRICAN DESIGNERS WHO CAUGHT BEYONCÉ’S EYE

POST-COVID FASHION: 56 Meet the African queen of headscarves

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Formerly a chambermaid, SAOUDOU NIANG become a hotel owner!

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DEBORA KAYEMBE, the first black woman elected Rector of the University of Edinburgh

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Nigerian NGOZI OKONJO-IWEALA appointed DirectorGeneral of the World Trade Organization

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AKON lays the foundation stone of its futuristic Akon City

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AKOIN, Akon’s cryptocurrency, a user guide

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HERE ARE THE 5 MOST INFLUENTIAL BLACK WOMEN IN THE WORLD OF SPORT IN 2020 THIS YOUNG MAN

A JUICY 66 LAUNCHES BUSINESS WITH 50 DOLLARS!

CAPTAIN GOES 67 ARMY INTO THE COFFEE BUSINESS

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CUISINE: Discovering Jollof Rice PERSONAL DEVELOPMENT: Deescalate your boss’s sexual harassment in 5 steps!

CANADA: Immigration, 71 the Government gives a boost to francophones

MAGAZINE volume 2 number 1

PUBLISHER: MARKETING & MEDIA International Group Inc Address: 9298 2 E Avenue, Montreal, Quebec, H1Z 2T1 CANADA email: edwigemagazine@gmail.com Tel: 514-503-7793 Publisher: Edwige Dazogbo Assistant of Publisher: John Rene Managing Director: Arnaud Daou Chief Operating Officer: Mikhaiil Martynov Assistante of COO: Mila Osovscaia Chief Editor: Serge Nkepseu Editorial Secretary: Sharon Facounde Chief Graphic Designer: Aleksandar Stankovic Marketing & PR: Marina Echavarria PR Africa: Emmanuel Olu-Wehuje Editorial consultants BulLion A. DaCosta Sandra Trim-DaCosta

@mamabenzmagazine

Digital consultant Jamil Spain Editorial team: Serge Nkepseu, Malick Gaye, Fidele Kitsa, Geoges Goumtsa, Myriam Keptou Distribution: New Day, Disticor Printer: H&C Printing center

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EDITOR’S LETTER Because they are worth it!

By Serge Nkepseu, Editor-in-Chief

H

ow distant is that time, the time when the African woman were forced to the role of “Minister of the Interior” by the civil administrators during the celebration of marriages on the continent. A kind of role dedicated exclusively to the accomplishment of household tasks and the education of children.

Times have changed, mentalities have evolved, women are better than that…

It will now be with them, or not at all! The economic, social and political development of Africa is no longer just the “precious holding” of men. From now on, the woman’s voice matters. Thanks to its education, its struggles, its demands and its achievements, the status of women in Africa seems finally to have found a respectable position. Today it diversified in all strata of community life. The lines have moved considerably.

In the highest decision-making bodies of the United Nations, there are more than twenty African women. Names and profiles that resonate and are almost unanimous all over the world. From Cameroonian Vera Songwe, Executive Secretary of the United Nations Economic Commission for Africa (UNECA), to Ugandan Winnie Byanyima, Executive Director of UN SIDA, to Amina J., Vice Secretary-General of the United Nations. African women are firmly on the front lines, not out of collusion or favouritism!

Because it must be stressed, it is the fruit of hard work, a permanent struggle both in family life and in African society, as it is constituted in its entirety. According to a report published by the NGO ONE, families often choose to send their boys to school rather than their daughters. Housework comes before education. The probability that a girl is out of school is 57% higher than the same probability for a boy, and this gap reaches 83% in high school.

Yet, despite the fact that more than 130 million girls are still deprived of education on the continent, there are still extraordinary profiles in the few who are lucky enough to be in school.

Profiles such as Gambian Fatou Bensouda, who works as prosecutor for the International Criminal Court. Like Nigeria’s Ngozi Okonjo-Iweala, former Number 2 of the World Bank, the first African candidate for the World Bank’s Executive Board in 2011, she now holds the prestigious position of Managing Director of the World Trade Organization.

Better yet, a profile like that of Ellen Johnson-Sirleaf, a Harvard graduate, former president of Liberia.

It is an undeniable fact that black women have no limits!

They sell millions of records in the music industry like Angélique Kidjo or the «queen» Beyoncé.

They illuminate big fashion podiums like the sublime Naomi Campbell who is one of the most influential models in the world.

They break all records in the sport like Serena Williams, the biggest world tennis star who won 39 Grand Slam titles.

It is clearly far from the Epoque where the woman remained by «convenience» confined throughout the day in a kitchen or in a potato field. According to a recent study published by the African Development Bank, more and more women are engaged in entrepreneurship. They are successfully investing in all sectors that can drive economic development. Whether in renewable energies, finance, technology, real estate, commerce, bio-medical, medicine, coaching, media, they have managed gradually to integrate in large numbers the much-closed circle of powerful benefactors who influence the world. They deserve to be celebrated permanently, because they are worth it!

Serge Nkepseu

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Defustel

NDJOKO

A Camerounian hero, helping young women in rural areas

Written by Serge Nkepseu (Yaoundé)

AFTER TRAVELING AROUND THE WORLD TO ADVANCE HIS BRILLIANT CAREER IN FASHION, DEFUSTEL NDJOKO CHOSE TO GO BACK TO HIS ROOTS IN CAMEROON TO INCREASE EFFORTS TO EDUCATE YOUNG GIRLS. A NOBLE CAUSE…

“The little girls who study at the Baham Trade School are young girls passionate about sewing. As their sponsor, it’s my duty to ensure that their training is going well,” he explains.

D

efustel Ndjoko is a busy man. Take our conversation from this morning, for example, that happened between a flight and a subway ride, while he is searching for perfection before releasing yet another collection.

Despite his hectic schedule, he has found a way to devote time to support young girls in his village.

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Since 2018, this African fashion icon has sponsored the Baham High School trade program. This famous designer gifts sewing kits to the young girls in an official ceremony attended by the high school administration and officials and

provides these budding designers with invaluable words of wisdom. “I am a living example that you too, can be successful. I left this village, and today I travel around the world, meeting incredible people, and live my dream. But I worked for it! Work hard, and don’t give up,” he insists.

Defustel started a foundation to support these young women. He has a clear idea of what he aims to accomplish by sponsoring them.

“My goal is that after high school, these young women that I sponsor

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My goal is that after high school, these young women that I sponsor will be trained by some of the biggest names in African fashion. will be trained by some of the biggest names in African fashion.

Then, I want to help them set up a clothing production unit whose creations will be sold throughout Cameroon and in the West. They must be fully operational before being able to help other aspiring designers. This is my mission,” This coming from the man who has inspired dozens of great designers throughout Africa.

In addition to this mission, the Defustel Foundation also supports many other projects. They have a scholarship fund for ten girls who score the highest on the baccalaureate exam in the village where spent his childhood.

It is yet another way that he supports efforts to job train women.

“Women are very often an underserved population. In many villages, families prioritize sending the boys to school rather than girls. I find this incredibly unfair. To honor my mother, who gave everything for my education, I have decided to focus on helping women get the education and resources they need to succeed professionally,” he says.

A significant player in fashion, Defustel Ndjoko is also in charge of organizing the Defustel Sartorial Week, which is the leading men’s fashion show in central Africa.

He is preparing the next edition to be held in Douala. Among his upcoming projects, he is also planning on opening Defustel stores in Abidjan and Yaoundé.

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CONGO:

Thérèse IZAY KIRONGOZI is solving the issue of traffic jams using robots.

Article by Fidéle Kitsa (Congo)

AN INDUSTRIAL ENGINEER FROM THE HIGHER INSTITUTE OF APPLIED TECHNIQUES (L’INSTITUT SUPÉRIEUR DES TECHNIQUES APPLIQUÉES (ISTA) THÉRÈSE IZAY KIRONGOZI IS AMONG THOSE WHO HAVE REVOLUTIONIZED THE USE OF TECHNOLOGY IN THE DEMOCRATIC REPUBLIC OF CONGO, NOTABLY IN THE FIELD OF ROAD TRAFFIC MANAGEMENT AND SAFETY.

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hérèse invented the rolling smart robots used to regulate traffic flow all over the country, a genius solution to solve the all-too-common traffic jams. These humanoid robots operate at intersections in Kinshasa, the capital city of RDC. In other large cities of the country, they have almost completely replaced highway patrolmen’s job by controlling traffic in the streets.

Following the invention of this robot, Thérèse Izay Kirongozi received an award in Atlanta, Georgia, (USA), for this invention that has helped save lives by enforcing traffic laws. It is only one of many international awards that Thérèse has received over the years.

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MAGAZINE and manufactured in the Congo. The parts for this robot vary between $10,000 and $25,000. Her second business venture is “Planet J”, a space for entertainment, real estate, rentals, and clothing stores. Finally, her third company focuses on supporting start-ups by helping young, innovative, dynamic companies achieve their business goals.

Thérèse is also the president of a Congolese organization for women engineers. It took no time for bordering countries to show an interest in her smart robots.

a company specializing in research and innovation concerning humanity’s needs. Through this company, she contributed to the design of the rolling robot, designed

A true businesswoman, she has become a Congolese icon and inspiration for young girls, and encourages Congolese women to work tirelessly towards their goals. She encourages them not to be intimidated by men’s achievements.

“I know it isn’t easy to start a project or business in our country. Personally,

though, I’d much rather give it my best and risk failing, then do nothing at all. This is the reason why I encourage women to contribute to the development of the Democratic Republic of Congo and the rest of the world,” insists the mother of the smart robot.

According to statistics from highway patrol officials, the number of traffic accidents has dropped significantly since these robots’ appearance, all thanks to one Congolese woman who used her innovation and creativity to solve traffic problems.

Today, Thérèse Izay Kirongozi continues to be congratulated and recognized for her great invention and the impact it has had in her country and beyond.

“Last year, the Belgian government ordered a copy of the smart robot to include it in the art collection of the Tervuren Museum in Brussels. This model was finalized and delivered to Belgian authorities in January 2018,” explained Thérèse.

Therese is a busy woman.

On top of being a wife, a mother of four, and an entrepreneur, she is also the CEO of three different companies in various fields, including Women’s technology,

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C

himamanda’s story begins in Nigeria in 1977. For almost a year, her father James Nwoye Adichie is a statistics professor at the University of Nigeria in Nsukka. Her mother, Grace Ideoma, is the first woman in charge of admissions at the same university. Together for 14 years, they have 4 children and live in Enugu, in the Southeast of Nigeria. It’s in one of these provinces that Chimamanda is born, the second-to-last child of the family.

She showed an interest in literature at a very early age and began writing at the age of 7. She mostly wrote stories that reflected the books she read, books written mostly for American and British children.

Success Story

Chimamanda N’GOZI ADICHIE

carrying the torch for feminism in Africa Article by Sharon FACOUNDE (Ivory Coast)

HERS IS A VOICE THAT HAS BECOME WELL-KNOWN THROUGHOUT AFRICA. A WELL-KNOWN AND ENGAGED AUTHOR, SHE CHOOSES TO USE HER PEN AS A TOOL TO DEFEND INJUSTICES, AND MORE SPECIFICALLY, TO SPEAK UP IN THE NAME OF WOMEN WHO ARE SO OFTEN MARGINALIZED IN A PATRIARCHAL SOCIETY. 12

“All the characters in my stories were blond, blue-eyed, and white. They played in the snow and often talked about the weather,” she says in a TED talk in 2009.

Things started changing when she discovered other authors from Africa, such as the Nigerian Chinua Achebe, and Camara Laye from Cameroun.

From this point forward, she began writing about things that were familiar to her, characters that she could identify with, like “Little girls with frizzy hair and chocolate-colored skin”.

During this time, Chimamanda was confronted with the realities of differences. She became aware of the financial inequalities and sexism.

During her second TED talk in 2012, she tells a story from her childhood:

writing. This is frowned upon, especially where she’s from. In Nigeria, feminists are defined as “ women who are sad and angry because they can’t find husbands”. Feminism goes against a lot of the tenets of African culture and is deemed inappropriate.

In her second TED talk in 2012, Chimamanda talked about the theme of “We should all be “When I was in elementary school, my teacher said that she would make us take a test. The student with the highest grade would be the class president. It was an amazing goal for the 9-year old little girl that I was. I wanted to be class president! I got the highest grade. At that moment, the teacher clarified that the class president had to be a boy… a point she forgot to make at the start because, for her, it was so obvious that it would be a boy,”

IT’S NOT THE CULTURE WHO CREATES MAN, BUT MAN WHO CREATES CULTURE

Chimamanda was a stellar student, as proven by the various awards and certificates of achievements she received during her academic career. She was also awarded many honorable mentions, and awards from internationally-recognized universities.

Between 2003 and 2013, she edited four novels which were met with instant success. The weekly magazine “The New Yorker” listed her as #4 on the list of the top writers under 40.

Her interest in and involvement in the feminist plight are obvious in her

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feminists”. This talk was the perfect setting for her to talk about sexism and why it’s so taboo for most African countries.

To those who claim that feminism isn’t part of African culture, her answer is, “It’s not the culture who creates man, but man who creates culture,.”

The recording of this TED talk quickly rose to the top as one of the mostwatched TED talks, and was seen by thousands of people all over the world...including pop star BEyoncé Knowles, who uses excerpts of Chimamanda’s speech in her album Flawless, released in 2014.

Chimamanda is considered to be one of the most important voices for feminism today. She describes a feminist as any man or woman who is aware of the realities of gender inequality today, and believes that action must be taken to fight these inequalities.

According to Chimamanda, feminism has gotten a bad rap because it is often associated with more extreme versions of the movement. Today, she is leading the fight against gender inequalities. Through her piece “Dear Ijeawele, or a feminist manifesto in Fifteen Suggestions”, she brings feminism closer to African culture to show how the principles of both African society and feminism can flourish, and coexist harmoniously.

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Grand Dossier: INCURSION into the HEART of MODELING in 14

AFRICA

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Dossier:

MODELING IN AFRICA, behind the scenes, entrapping, pimping

IN AFRICA, THE PROBLEM THAT PULLS THE PROFESSION DOWNHILL IS NOT ONLY THE REMUNERATION OF MODELS. THE SECTOR IS ALSO PLAGUED BY “CODES”, TRAPS, PRACTICES THAT ARE NOT VERY CHRISTIAN…

By Alain Koulibaly (Chad)

“M

odels are victims”!

T h i s i s a s t ro n g statement by the Senegalese author Mansour Sy Cissé.

He has published a reliable book on the dark side of this gigantic industry, which is stirring up huge sums of money, but which does not generally favor the actors.

According to him, this situation is because the industry is poorly organized and there is no respect for the models. He explains: “Models know that they are in a risky business. What is undermining the profession is the lack of training and preparation of some young people. This is an environment where agencies that claim to be professional agencies are not in good standing with, for example, the chamber of commerce.”

It must be said that this lack of structure in the sector by the public authorities proves success in the sector problematic. According to

some experts, girls are sometimes forced to submit to drugs and alcohol; to make the buzz and benefit from certain invitations. “When you’re walking, the lights are on, and you’re shown on TV. It’s a dream job. The best way to get into notoriety is to get people to talk about you,” says a fashion show promoter.

If we stick to the book published by Sy Cissé, some models go as far as to prostitute themselves to get contracts. “What I’m saying here are confidential notes prepared by general intelligence officers. It is not my objective to say that models, in fact, are prostitutes. Models know they are in a precarious situation.”

The author who is also a journalist continues: “There is a model for whom I have a lot of empathy. She told me that sometimes she gets proposals like, can I rent you for a week?” “She says that these proposals come regularly in this field,” he concludes.

For former Cameroonian model Kristin

Bell: “We find this in all professions!

The biggest trap of modeling is that the actors can very easily be swept away by the exhilarating side of the encounters and the opportunities it provides”.

However, it must be recognized that all experts’ diagnosis’s point to the non-regulatory nature of the sector.

African public policies must work together to better structure the fashion industry and establish a safe working environment for all actors.

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25.4% OF THE MODELS THAT WERE ENGAGED IN SPRING SHOWS IN NEW YORK, PARIS, LONDON AND MILAN WERE NOT WHITE IN 2017.

ACCORDING TO THE WEBSITE THE FASHION SPOT, A REFERENCE IN THE FASHION WORLD, AMONG THESE NON-WHITE MODELS, 10.3% WERE BLACK. IF THIS BREAKTHROUGH WAS POSSIBLE IN THE VERY SELECTIVE FASHION SCENE, IT IS BECAUSE KATOUCHA NIANE AND FATIM SIDIBÉ, AMONG OTHERS, HAVE PAVED THE WAY FORWARD FOR THE NEW GENERATION. HERE ARE FIVE MODELS FROM THE CONTINENT THAT STIR THE LINES.

Dossier:

FIVE AFRICAN MODELS moving the lines

By Malick GAYE (Senegal)

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Alek Wek,

the Black Queen

orn in April 1977, Alek Wek is today the richest African model with her personal fortune estimated at $20 million. It was in 1997 that she began her modeling career by wearing the final wedding dress at the Vivienne Westwood fashion show. In the past, she had to flee the war between Christians and Muslims in Sudan to land in England in 1991. From John Galliano to Donna Karan and Calvin Klein to Ermanno Scervino, Alek Wek has performed for the biggest names in fashion. She also freelanced to play in movies and lent her image to the fight against hunger, depigmentation and AIDS.

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MAGAZINE American Vogue dedicated its cover and highlighted her generosity and readiness for humanitarian causes. In 2007, according to Forbes magazine, Liya Kebede is one of the best-paid models in the world with her estimated net worth at $18 million.

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Liya Kebede,

the embodiment of the African dream

rom the streets of Addis Ababa to the podium of fashion week, Liya Kebede is the embodiment of the African dream. She was born and raised in Ethiopia. It was during the shooting of a film that she found her new talent. With only her diplomas in hand, she moved to Paris, then to New York. In 2000, Tom Ford asked her to participate in his Fall/Winter runway for the Gucci brand. In 2001, she performed in New York, Milan and Paris for Donna Karan, Dolce & Gabbana, Chanel, Chloé, Carolina Herrera and other world-renowned designers.

In 2002, she appeared on the cover of the Vogue Paris for the May edition, the magazine’s fashion and beauty series was devoted entirely to her, which gave her a meteoric rise in the world of fashion. The same year, she posed for the advertising campaigns of Gap, Emmanuel Ungaro, Tommy Hilfiger and Victoria’s Secret. In 2003, she became the new face of the cosmetics brand Estée Lauder alongside Carolyn Murphy, a contract that was rumored to be worth $3 million. She made history by becoming the first “black” woman to pose for this brand in the United States. In 2006, Liya was named “Goodwill Ambassador” by the World Health Organization (WHO) for Maternal, Newborn and Child Health. In the summer of 2006,

Oluchi Onweagba, the work of God

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s the name indicates in the Igbo language, Oluchi Onweagba is a «Work of God». Its beauty opened the doors of fashion. The daughter of a Nigerian civil servant and a nurse, she spent her early childhood in the suburbs of Lagos. Winning in Face of Africa, a South African television beauty contest, sparked her career. Today her personal fortune estimated at more than $4 million. She is 38 years old. She traveled from Tokyo to Milan to London to Paris and even to New York, sharing her silhouette with Chanel, Dior, Etro, Gucci, Christian Lacroix, Nina Ricci, Alessandro Dell’acqua, Tommy Hilfiger, Helmut Lang, Bottega Veneta, Givenchy, Carolina Herrera, Fendi, John Galliano, Kenzo, Giorgio Armani, Kenneth Cole, Anna Sui and Hanae Mori, to name a few. In other words, she knows people in the fashion industry.

from Seneca College in Toronto with a degree in Psychology and Human and Social Sciences at the age of 15. Two professionals from a modeling agency, Cindy LaChapelle and Camille Bailey from Shok Agency, spotted her in 1997 while she was on the Toronto subway.

4. Maria Borges, la reine guerrière

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t is no secret to anyone: when one grows up in a war, one fears absolutely nothing! Maria Borges is the concrete proof. Born in Angola in 1992, she is the first black fashion model for Victoria’s Secret while wearing her natural afro hair. One can only imagine what hardships she had to get by to get it, surely not by smiling and nodding her head. Today, the Angolan is sitting on $3.7 million; do not try to convert that amount into CFA. She is currently under contract with Women Management, Elite Model Management, Mega Model Agency, Supreme Management, and Way Model Management.

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Yasmin Warsame, la belle intello

es, it is possible to have a brilliant mind and be beautiful! Born in Mogadishu, Somalia, on May 5, 1976, Yasmin Warsame graduated

She leaves with their contact information. To their dismay, she does not contact them immediately. Ironically, a few weeks later, the same two professionals spotted her again as she walked down Queen East Street near Spadina Avenue. They manage to convince her to sign a contract, but “at first I had to hide this job from my family,” she says. After a few photo sessions, she reveals her pregnancy and takes leave to concentrate on this maternity. In 2000, she started her modeling business, working in particular for the Ford Model Management agency, and for the Sears catalogue.

However, her figure considered too «haute couture» for the local scene, received solicitations only rarely.

During the summer of 2002, she went to Paris to strengthen her reputation in the fashion industry. A commercial for Chanel’s Allure perfume helped spread the word.

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Dossier:

HOW MUCH do MODELS MAKE in AFRICA?

By Serge Nkepseu (Cameroon)

According to several other specialists, we were able to discuss with, the funding for the runways are variable. A recognized model normally earns between 100,000 and 200,000 CFA francs per collection.

The modeling industry in Africa is most of the times called a paradox. Models are underpaid, yet the profession is expanding.

According to Cameroonian Kristin Bell, a former model who has lived in Abidjan for ten years, the reason is simple. “Models could win better, but there is a lack of good structuring in the organization.”

ALTHOUGH POPULAR IN MAGAZINES AND ON PODIUMS, MODELS ON THE AFRICAN CONTINENT STILL STRUGGLE TO MAKE A LIVING ON THE SALARY THEY EARN. FASHION SHOW FUNDING IS MOSTLY DERISORY, OFTEN ALMOST NON-EXISTENT… 18

For her, many models work unofficially, without contract, without any representation agency. “A kind of forced resourcefulness that pulls downhill the entire industry,” she says.

However, the reality in Africa is often quite different. Ivorian model Jean-Paul Daffot, very much in demand is the perfect

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many problems: «Sometimes it’s hard to get paid, some pay poorly and drag the funding down.» In the business, some tongues are finally loosening. It says that models in Africa can march for 10,000 or 20,000 CFA francs, or sometimes even “for nothing or promises”. example. He cannot make a living just as a model: «I am both a top model and a general manager of a construction company», he says, evoking the competition of amateurs, who bring the fees down.

A disastrous situation for young models in the learning; who sometimes pay large sums of money to train themselves in order to integrate the circuit of agencies for a flourishing career. Ivorian Kelly Godo invests 15,000 CFA francs per month in her training; she hopes to oneday see her dream come true...

“I would like to become a new Naomi Campbell or an Awa Sanoko. You have to learn and work, I hope it will work out.”

F o r M i s s C ô t e d ’ I v o i re 2 0 1 7 , Mandjalia Gbané, there are

However, African models are beginning to gain momentum in the global market. The Sudanese Alek Wek, the Ethiopian Liya Kebede or the Angolan Maria Borges relies on the covers of the magazines as podiums.

According to a report by the fashion specialist The Fashion Spot, in 2017, for the first time i n h i s t o r y, a q u a r t e r ( 2 5 . 4 % ) of models engaged in spring f a s h i o n s h o w s i n N e w Yo r k , Paris, London and Milan were not white, of which 10.3% were black and 7% Asian. In addition, in 2016, among the top 20 best-paid models in the world, there were three ethnic models.

«There is a future in modeling, but we have to structure the profession and that is what we are fighting to do at the moment», c o m m e n t s t h e C a m e ro o n i a n designer Defustel Ndjoko who is also the muse for several Wester n brands. He goes on t o s a y, “ T h i s i s a t o u g h j o b , but it’s the way it is in every sector.” For him, it is up to the public authorities to better the structure it to make it viable in Africa.

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Dossier:

African FASHION:

A MANNEQUIN’S

CAREER POST-MODELING, a complicated obstacle course Article by Serge Nkepseu (Cameroon)

IT MAY NOT COME OFF AS AN OBVIOUS FACT, BUT BEING A MODEL ISN’T ALL FUN AND GAMES. MODELING CAREERS ARE OFTEN SCATTERED, AND THEY OFTEN WORK IN SURPRISINGLY INFORMAL, SOMETIMES SURREAL CONDITIONS. RETIREMENT OFTEN SEEMS LIKE THE ONLY WAY OUT FOR MANY PROFESSIONAL MODELS. ONLY A FEW INNOVATIVE PROFESSIONAL MODELS MANAGE TO TAKE THEMSELVES OUT OF THE GAME…

H

ow does a modeling career end after a life spent in the spotlight? It’s a curious question that merits an answer. Are they entitled to a retirement pension?

When we asked Aline, a Cameroonian model who has spent plenty of time on the catwalk, she seemed pretty categorical in her response. “A retirement pension? No, it’s unheard of in this industry. Who is going to register with the Social Security administration? We work day to day. I am retired; luckily, I had enough savings to start up my snack bar business. Many of my colleagues from my modeling days weren’t so lucky. Many suffer from chronic depression today”.

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Aminata Diallo, Miss Cedeao 2007

“I also organize events and festivals around fashion for younger women. I am the sponsor of the Abidjan Men’s Fashion Show. For me, it’s a chance to give back to the industry that gave me so many opportunities and success,” she concludes.

Kristin is just one example of women who have managed to use their beauty and charm to leave the modeling world and pursue other career paths.

Senegalese Ndèye Ndack TOuré, considered one of the country’s most talented models of her generation, now works at TFM. She has become the face of Senegal’s most loved shows, such as “Dakar no dort pas” and “Sen p’tit Gallé.”

Professional development is a harrowing ordeal for many women who were once queens in the modeling industry like Aline. Many get trapped in stories of scandal, as is the case for the Senegalese model Thioro Balbaki. The sister of an ex-Miss Dakar gave up on modeling at the young age of 19 years old. She made brief appearances in music videos before a salacious and unexpected affair with one of her colleagues’ husband put a swift end to her career.

Some models find solace in marriage, as trophy wives of politicians and businessmen with well-padded wallets.

Ndèye Sophia Thiam is such a woman. She was a star on the runway for a while and was the runner-up for Miss Cedeao in 2008. Her youth and beauty were a bonus for her end-ofcareer plan. She married Ahmada Mbacké, the son of Serigne Modou Kara. Another example is Aminata Diallo, then 19-year old winner of the Miss Cedeao beauty pageant in 2007, ended her career as a model by mar-

rying Meissa Ngom, corporate mogul of Chaka Computers, Money Express, and Call Me. It was a royal-like wedding for a golden princess.

There are also, however, those that choose to retrain while still staying in the industry.

Such is the case for the Cameroonian Kristin Bell, famous in Africa and the West, before opening her own modeling agency Kwayo & Charls. Today, she has once again changed her career path and is now coaching. “I am now coaching a program where women learn confidence through fashion. I realized that well-being is 50% of what you wear and wearing clothes that make you feel good. When you look good, you feel good,” she explains.

All in all, African politicians still have work to do when providing models with the tools they need to pursue different careers. An excellent place to start would be by restructuring the industry and regulating modeling agencies.

Ndèye Ndack TOuré, considered one of the country’s most talented models of her generation, now works at TFM.

Camerounian Kristin Bell, famous in Africa and the West, before opening her own modeling agency Kwayo & Charls

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MAGAZINE

Côte d’Ivoire:

Tiguidanke

CAMARA

A famous model retrains in GOLD & DIAMOND MINES

By Sharon Facounde (Abidjan)

IVORIAN TIGUIDANKE CAMARA SWITCHED DRESSES AND PODIUM GLITTER FOR GOLDMINING BOOTS. SHE IS THE FIRST WOMAN TO OWN A MINING COMPANY IN WEST AFRICA.

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MAGAZINE

“At work I’m the boss, but when I come home at night, I need my husband to hold me, I need him to support me.”

T

his can easily be described as a 180-degree conversion! Former model Tiguidanke Camara is the CEO of Tigui Mining Company in Côte d’Ivoire. It is in the small forest village of Guingouiné, Ivory Coast, that it is based. There, she leads a team of ten people - made up of geologists and workers - who prospect the ground in search of gold.

The young woman, who has no complexes, also goes down herself very often into a muddy pond to extract samples for the research laboratory. She has a clear idea of the meaning of her commitment and her motivations. “When I was a model, I modeled for jewellers. They have licenses in Africa that provide them with their gemstones. I asked myself: what if Africans took over the business of mining,” says the woman who has been the image of many jewelry brands.

“I am the answer to that question,” she said, answering to weekly Jeune Afrique magazine who has placed her among “the 50 most influential

businesswomen in French-speaking Africa.” To embark in this once labeled for men activity, the young entrepreneur has been able to count on the support of her father, a former prefect in the country.

But it is mainly thanks to her savings made on the big fashion catwalks that she was able to make all this possible. She began her adventure by purchasing two gold and diamond mining licenses in 2010 in Guinea, her native country, before moving on to the Ivory Coast in 2016 and setting up her base there. Tiguidanke Camara is proud of her investment, which is working very well. “I am the owner of a mining company that is 100% owned by me,” the Founder and CEO of Tigui proudly says, pointing out that it is an exception on the continent - “except in South Africa where there are other women in charge, but most often in partnerships”.

On the set of Canal + ELLES where she was the guest star, the “miner” as she is known, advises all African women to believe in themselves first.

“That’s the first thing,” she said. In fact, to encourage the women in her community, she will stop at nothing.

For example, she has resurrected a

women’s cooperative. She is helping them by providing agricultural equipment and two solar panels.

This support has mainly allowed these women to easily sell their food products on the market and make money.

Even though Camara became a model and an entrepreneur, she holds a special place to family values. “At work I’m the boss, but when I come home at night, I need my husband to hold me, I need him to support me.”

The activity currently contributes at the level of 5% of the country’s gross domestic product, where subsoil also contains diamonds, iron, nickel, bauxite and copper. But women are very poorly represented in the sector: 112 women among its 6,000 direct employees and about 400 among the 30,000 indirect jobs in this sector, according to the Professional Group of Miners of Côte d’Ivoire (GPMCI).

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MAGAZINE

AFRICA: NOT ONLY DO THEY REPRESENT WHAT NOWADAYS ARE SUCCESS STORIES ON THE AFRICAN CONTINENT. THEIR REACH EXTENDS FAR BEYOND! THEY GRADUALLY CLIMBED THE MANY LEVELS OF THEIR RESPECTIVE DOMAIN AND MANAGED TO CLIMB TO A POSITION WHERE THEIR VOICE HAS A VAST INFLUENCE.

By Serge Nkepseu

Here are the

FIVE

most INFLUENTIAL WOMEN ON THE CONTINENT

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hese female personalities, major symbols in daily African life, have by the courage of their jour neys gained in popularity. Each plays a specific role in the continent’s evolution thank s to their reputation or strategic position of power in inter national institutions. Mama Benz Magazine presents the five most influential women of Africa.

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Yemi Alade

(Nigeria)

Amassed a following of more than 12 million on Instagram, just over 6 million on Facebook and more than 600 thousand on Twitter. The songs of the Nigerian star Yemi Alade are played from all over the continent! It is said the famous singer gained international fame and recognition in 2013 with her hit «Jonhny» which met a huge success, well up to the United Kingdom. Since then, nothing has stopped the artist! She has released three albums, including Woman of Steel, released in August 2019. In this opus, she explores socio-political subjects and evokes poverty, collaborating in particular with Angélique Kidjo and Rick Ross. Her music mixes R'n'B and Afrobeat. She especially advocates the dissemination of African rhythms The world is all over the world. “Now the listening and world is listening to us and watching us trying to integrate watching us now the movement,” she said in an while trying to interview with BBC News.

integrate the movement.

MAGAZINE

Louise Mushikiwabo (Rwanda)

Oby Ezekwesili (Nigeria)

She is a co-founder of Transparency International, a powerful global organization dedicated to fighting corruption in governments and governmental institutions. Oby Ezekwesili is also the former Nigerian Mining Minister. This Nigerian woman was particularly distinguished by participating in a worldwide awareness campaign following the abduction of 276 Chibok schoolgirls, through interventions in various forums, and, on social media, She is one of the through the hashtag #Bringvery few women BackOurGirls, which went viral. Two years later, she on the continent participated in a discussion whose voice between a delegation of parcounts. ents of high school students and the new head of state, Muhammadu Buhari. After long negotiations between the Nigerian government and the terrorist organization, first 21, then 82 high school girls released a few months later. Oby Ezekwesili holds a Master’s degree in International Law and Diplomacy from the University of Lagos and a Master’s degree in Public Administration from the John F. Kennedy School of Government at Harvard University. She is part of the very narrow circle of women who graduated Harvard, so her voice counts for the entire continent.

She is the new Secretary General of La Francophonie! She succeeded Canadian Michaëlle Jean in this prestigious position. Louise Mushikiwabo is above all a Rwandan politician. She also served as Minister of Information and then Foreign Affairs of Rwanda from 2009 to 2018 before joining the French-speaking group. More than a year after taking office as head of No one the International Organization of the Francophonie (OIF), the former tells me minister is managing the conse- what to do. quences of the pandemic that is affecting the 88 member states of the organization. Its main task is to restructure a multilateral institution that is as bureaucratic as it is scattered. Downsizing, a hunt for wasted funds, audits on management and budgets, and the Rwandan method is blowing a new wind in the corridors of the Avenue Bosquet building, which it is now managing masterfully. A little over two years remain for the woman who claims her independence (“no one tells me what to do”) to make her first assessment, before a possible second term.

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MAGAZINE

Ngozi Okonjo­Iweala (Nigeria)

Vera Songwe

(Cameroon)

Because of her strategic position, she is the second most influential woman on the continent! Cameroonian Vera Songwe is the Executive Secretary of the United Nations Economic Commission for Africa (ECA). In 2013, Forbes magazine already ranked her among the 20 most powerful young women in Africa. It is said that the influence of the doctor of mathematical economics from the Catholic University of Louvain-la-Neuve continues Due to her strateto grow. An esteemed and gic position, she renowned economist, Vera is the second Songwe is one of the experts advocating for a moratorium most influential on the African debt at the woman on the United Nations. It is sounding continent. the alarm on the looming economic crisis to hit Africa, which, according to it, will have more consequences than the health crisis. The 52-year-old Cameroonian spent most of her career at the World Bank (19982016), before joining the CEA in April 2017 to follow Bissau-Guinean Carlos Lopes. At the same time, she is a member of the African Union’s Institutional Reform Team set up by Paul Kagame, as well as of the Board of Directors of the African Leadership Network, a leading organization of business leaders, investors, leaders and artists. The decisions it makes on a daily basis influence the growth of the continent in one way or another.

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She’s the most influential woman in Africa! Since leaving the Ministry of Finance in 2015, Ngozi Okonjo-Iweala has held numerous honorary positions: Chair of the Gavi Alliance in the Board of Directors, created to promote access to vaccination, Co-Chair of the World Commission on Economy and Climate, member of Twitter’s Board of Directors. These positions really show the dimension of her stature. Moreover, the Nigerian woman had set in her sight a new target even more promising internationally. The 66-year-old Iron Lady applied to the Directorate-General of the World Trade Organization (WTO). She landed the job brilliantly, despite the Trump administration’s reluctance. Since last April, the former World Bank Number 2 (20072011) has also put its reputation at the service of the African Union to mobilize international assistance against the effects of the Covid-19 pandemic. Ngozi Okonjo-Iweala is a graduate of two of the most known and most prestigious American universities, Harvard and the Massachusetts Institute of Technology (MIT).

According to Jeune Afrique, she is the third most influential person in Africa behind monuments such as Aliko Dagote and Tedros Adhanom Ghebreyesus, the first African to hold the post of Director-General of the World Health Organization (WHO).

MAGAZINE

REINE DOMINIQUE NTONEa respected Camerounian astronaut Article by Myriam Keptou (Cameroun, Yaoundé), Translated from French by Sarah Prentice

FOLLOWING AN EXCEPTIONAL JOURNEY THROUGH ACADEMIA, REINE DOMINIQUE NTONE JOINED NASA, ONE OF THE LARGEST AND MOST RESPECTED AMERICAN AGENCIES IN THE FIELDS OF SCIENCE, SPACE, AND AERONAUTICS RESEARCH. SHE HAS RECENTLY PROVEN HER WORTH ONCE AGAIN BY CONTRIBUTING TO ONE OF THE AGENCY’S RECENT PROJECTS. READ ON FOR AN INSPIRATIONAL STORY…

Y

in an Aerospace Engineering course at NASA while also going to school full-time.

ou can count on one hand the number of African women who have managed to join the very closed circle of researchers and scientists working at the National Aeronautics and Space Administration, otherwise known as NASA. Originally Reine Dominique Ntone, is an example of such a woman, and is making waves within the agency. As an engineer, she has recently set herself apart by contributing to a new satellite design, a project into which the recent graduate

“I’m happy because the endless hours spent in the library are finally paying off,” she explains. She acknowledges having drawn her strength and inspiration from following other accomplished women’s journeys within the industry.

“In my office at NASA, I have several pictures of women of color who have contributed to the advancement of exploration in space. It gives me daily motivation to keep working hard towards my goals,” she says. It’s almost like a message, a way to pave the path for other ambitious women.

According to reliable sources, Reine Dominique Ntone played a pivotal role in the satellite project by helping to design and equip the shuttle with a parachute to allow its safe return into Earth’s atmosphere- a big responsibility considering the size of the project! She also said she was proud to have been the last person to touch the satellite before take-off.

has invested all of her energy. “I am very grateful because even those who work very hard sometimes don’t get the opportunity to work on such a project,” said the young Cameroonian engineer in a recent interview with BBC.

Her role at NASA is the result of hard work and proof of her tenacity. Originally from the Littoral region of Cameroun, she left her home in the early 2000s.

After graduating from Dominique Savio High School, she enrolled as a student at Lycée Frédéric Ozanam in Lille, France. Following that, she enrolled in Evry-Val University, where she began studying as a Systems Engineer student. Fascinated by mechanics, she pursued her studies in the United States, honing her skills by enrolling

Her professional journey also unique because she overcame a tragic accident in which she nearly became a quadriplegic. She was able to make a full recovery and fulfill her dreams. In 2019, she married Monsieur Johansen.

She is a shining example for all African women!

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MAGAZINE

CONGO:

Who is DENISE NYAKEU the new first lady of the DRC? SINCE JANUARY 24, 2019, THE DATE OF HER HUSBAND’S INAUGURATION AS PRESIDENT OF THE REPUBLIC, DENISE NYAKEU IS THE NEW FIRST LADY OF THE DEMOCRATIC REPUBLIC OF CONGO. A PRESTIGIOUS STATUS THAT SHE INTENDS TO HONOR. SHE HAS SET THE COURSE INR HER COMMITMENT TO DEFEND THE RIGHTS OF CONGOLESE WOMEN.

By Patrick Mobenga (DRC) 28

MAGAZINE

O

riginally from the popular province of Mushie in the Democratic Republic of Congo, Denise Nyakeu is what Joseph Kabila’s country calls a daughter “to evolve”.

It must be said that her father, Étienne Nyakeru, was “evolved”, as he was so aptly called under Belgian colonization. He had a position of responsibility in the administration of what was still the unified province of Kivu. In fact, one of his sisters, Jeannette, was a diplomat in London.

Born on March 9, 1967 in Bukavu, South Kivu, the new first lady of Congo suffered a great tragdy in her childhood, one she will never forget! She was only nine months old when she lost her father, her mother and one of her uncles in a car accident in Bukavu. It was because of the untimely death of her parents that she was unable to learn Mashi, her mother tongue.

Orphaned, the woman who replaced Mrs. Kabila at the presidential palace grew up in Kinshasa with her uncle, Father Sylvestre Ngami Mudahwa, a Catholic chaplain in the Armed Forces. It was in the capital that young Denise learned Lingala. She began her education in Congo before flying

away a few years later to continue her nursing studies with her sister Stéphanie (“Fanny”) in Brussels.

This family solidarity enabled her to do a training course in London with her aunt Jeannette.

At the presidential palace, Denise also works with John Nyakeru, one of her older brothers. John worked for several years in the protocol department of the presidency, under Joseph Kabila, while her husband was an opponent. On March 6, after his election, Felix Tshisekedi appointed him head of the protocol department.

Denise met Felix for the first time in Belgium when she was living in this European country. The couple married 24 years ago. They have five children, Fanny, Anthony, Christina, Sabrina and Serena. Up until the beginning of her husband’s presidential campaign, Denise Nyakeru worked as a nurse at the Jardins d’Ariane, a resting home for the elderly, in the commune of Woluwe-Saint-Lambert, in Brussels. She put an end to it to devote herself to the presidential career of Félix Tshisekedi. She now devotes herself entirely to her activities as First Lady.

In addition to her role of First Lady, she is also responsible for foreseeing conflict-related sexual violence.

In 2O19, on international Women’s Rights Day March 8, she gave her first speech as First Lady. In it, she announced her intention to invest in the fight against violence and discrimination against women. A praiseworthy cause, because in Africa women are still struggling to change their status. Her actions are also displayed through the Denise Nyakeru Tshisekedi Foundation, of which she is president.

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MAGAZINE

29 year-old

NIGERIAN WOMAN joins NASA

By Serge Nkepseu

FADJI ZAOUNA MAÏNA IS THE FIRST NIGERIAN SCIENTIST TO JOIN NASA. SHE IS JUST 29 YEARS OLD AND IS ALREADY A MODEL FOR HER COUNTRY. a junior deputy in Niger’s National Youth Assembly. She mainly dedicates her struggle to girls’ education and empowerment. For her higher education, Fadji Zaouna chose hydrology with the objective “to participate in the improvement of access to drinking water in Nigeria”.

S

he is what can easily be described as a shooting star in view of the crazy trajectory her career has taken. Fadji Zaouna Maïna was recruited by the very prestigious National Aeronautics and Space Administration (Nasa) in the United States. She officially took up her position on August 29th. A teenager’s dream comes true.

The achievement is all the more important since the President of Niger called her on September 2 to congratulate her in person. Mahamadou Issoufou made a point

Afterwards she obtained a Bachelor’s degree from the University of Fez, Morocco, before continuing her studies in France at the University of Strasbourg. There, Fadji obtained a Ph.D. in hydrology. An impressive journey during which her family gradually accompanied her. “My family has always supported me in my studies. Ever since I was little, everyone around me has encouraged me,” she insists. of telling her that she was now a national pride and that she should serve as a model for the youth of Niger”. It must be said that Fadji Zaouna is above all the first Nigerian to access this milestone.

It is since her early childhood that she laid brick after brick the path to her ambition. “Since I was very young, I always wanted to work at NASA. But when you are born in Zinder, you don’t necessarily have access to information, as is the case in Niamey. So, I had this dream but I didn’t know where to start or how to make it come true,” explains Fadji Zaouna Maïna.

After her brilliant baccalaureate at 16, she quickly became involved in political life. She was elected as

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Today, she wants to use her new standing to help women in her country achieve the same level of scientific achievements she did.

MAGAZINE

“I want more and more Nigerian women to work in the field of science, to follow the same path as me and to join me soon at NASA. With her Ph.D. in her pocket, the young Nigerian woman has been hired by prestigious research laboratories. Notably within the French Alternative Energies and Atomic Energy Commission (CEA), before joining the Energy Geosciences Division of the University of Berkeley, in the United States. She works specifically on the combined impact of climate change and pollution in water resources.

This theme has earned her a place in the prestigious Forbes 2019 ranking of the 20 scientists under the age of 30 with the most ambitious research projects.

I pushed the limits, I made it possible and I made a whole country proud.

It was following the publication of her paper on regional vulnerabilities to climate extremes that she was spotted by NASA headhunters. In this article, she specifically looked at the case of California, which was ravaged by gigantic fires.

At NASA, she joins the team working on the data from the GRACE

(Gravity Recovery Climate Experiment) satellite. “I will try to better understand the water cycle and the evolution of water resources in the context of climate change by using mathematical models and data from NASA satellites,” she explains.

If in her country she has made the emancipation and education of women a struggle, she also accompanies young researchers from the University of Niamey in their work.

It is almost a duty for the 29-yearold scientist who is fully aware of what she now represents for her country. “I pushed the limits, I made it possible and I made a whole country proud. The chances for a girl like me, born and raised in Zinder, to become a scientist at an institution like NASA were almost nil,” she says.

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MAGAZINE

Côte D’ivoire :

Portrait of KOUAMÉ AKISSI, first woman appointed ARMY GENERAL

By Sharon Facounde in Abijan

SHE IS WHAT CAN EASILY BE DESCRIBED AS AN “IRON LADY”, NO PUN INTENDED! KOUAMÉ AKISSI’S CAREER HAS EARNED RESPECT AND ADMIRATION. IN THE ENTIRE HISTORY OF THE IVORIAN ARMY, SHE IS THE FIRST WOMAN TO HAVE BEEN RAISED TO THE RANK OF GENERAL.

A

doctoral thesis on 23 June 1983. A real ppointed in August 2012, consecration!

Kouamé Kouassi is the first After this, in June of 1983, she returned woman to wear the General to the School of the Armed Forces of stripes in the Ivorian army!

Côte d’Ivoire to attend officer training This brave lady, who is now courses. She graduated with flying 65 years old, has devoted almost all colors and received the Epaulettes of her life to the service of her country Medical Lieutenant. In August 1983, she without taking into account her gender. became the first in the Army of Côte Standing at only 60 meters, she mainly d’Ivoire to obtain the paratrooper’s owes her ascension in the Republican certificate in the company of para-comForces of Côte d’Ivoire to her courage and her sounding head. mandos of the 1st BatIt must be said that talion of Akouédo4. A I must be an General Kouamé Akisfeat at that time. Moving si has indeed earned example for all the from the rank of Captain diplomas during her uniwomen and young to that of Commander, versity and post-gradufrom Commander to ate training. Her career people of my country, Lieutenant Colonel and path is quite atypical!

Colonel. She then went both in my daily Everything happened on to become Colonel conduct and in a bit as if she knew exMajor before reaching my work actly from an early age the grail. where she was going On August 6, 2O12 she and what she wanted. She started was awarded the grade of Brigadier elementary school in Singrobo, then General by the President of the Republic continued her studies in Agnibilékrou of Côte d’Ivoire, Alassane Ouattara. A in a religious congregation. nomination unanimously acclaimed by the public opinion in view of her After her admission to the 6th grade, she was directed to Sainte-Marie High outstanding career.

School and then chose the Faculty of However, it should be noted that everyMedicine for her university studies. On thing has not been easy, she says: “I January 10, 1981, while she was in her became interested in the army because fifth year of medicine at the University of its rigor and discipline. It was while of Abidjan, she joined the army. A reading the daily Fraternité Matin in surprising decision for her entourage. 1980 that I saw that female medical By joining the army, the young recruit students were now admitted into the did not quit her studies. From July army. Against all odds, my parents told to September 1981, she followed a me to go for it. I listened to them. At Basic Common Training Course (FCB) the time of the internship, we were five at the Armed Forces School of Côte women at the beginning. The men were d’Ivoire in Bouaké. She defended her very surprised to see women officers

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in this environment they considered their only. “ The General Brigadier is especially aware of her status and responsibility: “As the first woman General in Côte d’Ivoire, I must be an example for all the women and young people of my country, both in my daily conduct and in my work”.

Contrary to what some women think, this career choice did not prevent her from finding love. She is married to Mr. Lebahy and leads a quiet and fulfilling family life. She currently holds the position of Director of Health and Social Action of the Armed Forces in Côte d’Ivoire. She is a role model for all women in Africa.

At just 22 years old

JOSÉPHINE NDEZE is using mobile technology to help fight maternal deaths in rural areas

JOSEFINA DESIREE IS AN INNOVATIVE YOUNG ENTREPRENEUR FROM THE CONGO WHOSE DREAM IS TO USE NEW DEVELOPMENTS IN MOBILE TECHNOLOGIES TO REDUCE MORTALITY RATES IN RURAL AREAS OF AFRICA, ESPECIALLY IN HER HOME COUNTRY OF THE CONGO. Article by Sharon Facounde (Abidjan)

Par Sharon Facounde (Abidjan)

J

osephine’s passions are in science and technology, and her ambition is to elevate the use of technology in the Congo through innovative use of them. This passion and purpose drove her to develop the app called “SOS Mama,” which uses wearable technology to track a woman’s vitals and general health during pregnancy. The data collected by the smart bracelets are sent to an emergency services center. The goal is to reduce maternal deaths by connecting women to health centers or their gynecologists, allowing them to act quickly in case of an emergency.

test in 2019. This contest aims to encourage young women aged 13 to 25 to solve problems and change their lives using innovative technology.

She was chosen to represent the Congo in the “Next Einstein Forum” the same year, along with 45 other young women from all different countries.

This non-profit forum is organized every year by the “African Institute of Mathematics and Science” (AIMS) and has been running since 2013.

el, as well as incredible networking opportunities on an international level.

She claims that with her projects, her mission is to become a well-known engineer in artificial intelligence and be a model for young African women interested in science and tech. It is an opportunity for her to advance science in her home country of the Congo.

“Growing up in a world without science is like being enslaved. If young “This app is a solution women don’t want to be whose goal is to reduce slaves, they must show maternal deaths thanks an interest in science. to a mobile platform The Democratic Republic which connected to a of Congo and greater smart bracelet, which Africa need women’s periodically checks an expectant mother’s vitals,” contributions to drive innovation in science and she explains. technology. I encourage At 22, Josephine Ndeze is women in the hopes of bettering our society and pursuing her undergradthe world in which we uate degree in Programlive,” she explains. ming at the Higher Institute of Computer Science, located in Goma, RDC. Thanks to her nomination as Miss Geek Africa, she Although she is very became a member of young, this entrepreneur the Institute of Electrical is also co-fonder of UPTODATE DEVELOPERS, and Electronics Engineers, based in New York, a startup. Her determinawhere she has access to tion and passion for tech technical information and have led her to win the innovations at a high lev“Miss Geek Africa” con33

INSPIRATION:

Article by Fidèle Kitsa (Congo, Kinshasa)

What they said...

EACH MONTH, OUR MAGAZINE MAMA BENZ AFRICA HIGHLIGHTS WOMEN WITH INCREDIBLE BACKGROUNDS. EACH WORD, UTTERANCE, AND SENTENCE BY THESE SUCCESSFUL PROFESSIONALS IS A SOURCE OF HUGE INSPIRATION FOR MILLIONS OF GIRLS AND YOUNG WOMEN ACROSS THE AFRICAN CONTINENT.

Oprah Winfrey

TV Host and Producer “I’ve never had any failures in my life. No failure. There were only incredible lessons.”

Mellody Hobson

President of Ariel Investments “The biggest risk of all is not risking anything at all.”

Lupita Nyong’o,

Actress “What I learned on my own, is that I only have to be myself; I can’t be somebody I’m not; I am enough; if I believe in myself, I can do extraordinary things. You have to let the impossible become possible.”

Lizzie Vélasquez

Author “If something brings you down, get back up. I say this because it’s the state of mind I’m in today. I think it’s what has gotten me where I am today.”

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Rosa Parks

African American civil rights activist “One single person can change the world.”

MAGAZINE

Michelle Obama

former First Lady “No man is cute enough, interesting enough, to stop you from getting an education. If I had been worried about who liked me or thought I was cute when I was your age, I would not be married to the President of the United States today.”

Ellen Johnson Sirleaf

former President of Liberia “If your dreams don’t frighten you, they’re not big enough.”

Beyoncé Knowles

Artist “The world will see you as you see yourself, and will treat you the same way you treat yourself.”

Gabriel Union

“I realized that I had kept people around me even though I knew they weren’t good for me. I didn’t listen to my inner voice.”

Jane Fonda

“It’s never too late to start over, it’s never too late to be happy.”

Toni Morrison

Nobel Prize for Litterature, 1993 “If you want to fly, you need to let go of all the sh*t that’s weighing you down.”

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MAGAZINE

T NIGERIA: When SUPERSTARS DROP their MICROPHONES to demonstrate in the streets of LAGOS RARELY ON THE CONTINENT HAVE WE SEEN ARTISTS USE THEIR POPULARITY AT SUCH AN EXTENT IN HELPING PROTESTERS AGAINST POLITICAL INJUSTICE. WIZKID, DAVIDO, TIWA SAVAGE AND MANY OTHER CELEBRITIES TOOK TO THE STREETS OF LAGOS TO CONDEMN POLICE REPRESSION. AN ACTION THAT MOVED THE LINES...

Par Anaelle Nouma (Libreville)

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he shocking image went around the Twittersphere! A hashtag #EndSARS, Nigeria’s green and white flag stained with blood spots. The two elements have been shared millions of times on the web by Internet users.

Heading this collective action are several Nigerian superstars, including Davido, Psquare, Burna Boy, Tiwa Savage, Wizkid... These artists came together and joined the great demonstration of Nigerian populations against police misconduct.

Better still, these stars of Afrobeats have gone beyond the borders of the web to personally be amongst the demonstrators. Leaving behind them their «life of bling bling» made of expensive outfits, beautiful cars and other superficial things. An unprecedented fact.

MAGAZINE Although we have in Nigeria strong individuals like Burna Boy, who sees himself as an heir of the «Black President» and Fela, and who has spoken out at length about the lack of water and electricity, the corruption of elected officials and police repression, artists prior to this movement were generally more concerned with exhibitionism of their thick wallets and well-stacked bank accounts.

The power of the Black Lives Matter movement shook the entire planet, forcing artists to become more involved in the political issues that have a negative impact on social life.

Many of them, such as Davido and Wizkid, were involved in the Black Lives Matter campaign. It is therefore almost impossible to escape from such a sensitive event taking place in their own country. It should be especially specified that it is

In addition to his heavy involvement with the demonstrators, Davido especially made a moving plea on social networks with his famous publication: «THEYRE KILLING OUR PEOPLEEEEEEEEE. «A message shared thousands of times by his fans, even by several Nigerian political actors. The famous singer also lobbied with the Inspector General of the Ni-

with whom she worked on the «Black is King» project. «I want them to use their voice properly to defend the country that gave birth to Afrobeat and that is on fire right now,» she said. Beyoncé posted on October 2 a formal message on her Instagram account (155 million subscribers) to speak out against police brutality and stand alongside her Nigerian «sisters and brothers».

gerian Police Mohammed Adamu on October 11, and called for a law to punish police officers who brutalize Nigerians. mainly their fan base who go to the streets, the young people from 25 to 38 years old.

Outside the basic operations, where these stars have particularly contributed, it is the communicational challenge to create a higher impact that was at the center of the stakes. Tiwa Savage thus called upon Beyoncé,

Beyond the speculation that is going on in public opinion about who won the arm-wrestling match between the Nigerian government and the artists, it is above all the media coverage around the subject we should keep in mind. For it is clear that the involvement of these Afrobeat superstars has won the battle of international communication.

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Sierra Leone:

WHEN A 20-YEAR-OLD, SELF-TAUGHT KID ELECTRIFIES THE COUNTRY KELVIN DOE IS A GENIUS, TO SAY THE LEAST! AT ONLY 20 YEARS OF AGE, THE YOUNG SIERRA LEONEAN HAS SUCCEEDED IN CREATING HIS OWN TECHNOLOGICAL SYSTEM THAT ALLOWS HIS ENTIRE COMMUNITY TO FINALLY BENEFIT FROM ELECTRICITY. A FEAT THAT HAS ECHOED AROUND THE WORLD AND OPENS THE DOORS OF THE MOST PRESTIGIOUS AFRICAN INSTITUTIONS.

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I

n his country of Sierra Leone, Kelvin Doe is considered a hero, a role model for all young people.

His reputation has increased tenfold to the point that he is treated like a real star! Women and young people ask him for selfies when he is out on the streets.

It must be said that the achievements of this 20-year-old kid command admiration and respect.

Kelvin Doe has achieved the feat of building his own radio station, along with batteries and a generator to light the houses in his community. An action that has put a smile on the faces of people who have been without electricity for a long time. This invention has had a great impact, especially because the young boy is self-taught.

He was 11, without any engineering knowledge, when he did his first inventions using objects recovered from the garbage cans in his neighborhood.

He says: “In the evenings, I would go to bed around 7 p.m. and wake up in the night when everyone was asleep and I would build things. Sometimes my mother would wake up and find our living room full of electronics. She would tell me to go back to bed.”

To lighten up his community, Kelvin actually designed batteries made from soda, acid and metal. These elements, mostly found in the garbage, also enabled him to make an electrical generator that allows people to recharge their phone batteries.

In 2018, the president of the ADB, Akinwumi Adesina, who has just been re-elected, personally phoned him and asked if he would participate in the annual meetings. “I didn’t expect this at all,” said the gifted young man.

During this event, Kelvin Doe met great personalities such as Kofi Annan, former Secretary of the United Nations, business leaders and even Heads of state. “It was very inspiring for me to shake I WILL FOCUS hands with these peoON RENEWABLE ENERGY ple,” said Kelvin, who AND BUILD SOLAR couldn’t hold back his PANELS, BECAUSE MANY tears during the openPEOPLE DO NOT HAVE ing ceremony of the Assemblies.

ACCESS TO ELECTRICITY,

The designed generator also served Kelvin to make its own radio IN MY COUNTRY station. The station conAND IN AFRICA IN sists of a sound ampliGENERAL fier, a repaired mixing desk, a microphone and an antenna. Thanks to this, the genius broadcasts music, among other things.

This is how his pseudonym “DJ Focus” was born. “I love being a DJ,” he says. “I play all kinds of music: Sierra Leonean, hiphop, reggae... I like to make people happy.”

However, Kelvin likes to emphasize that his radio station is not just about playing music. “Having a radio in our community allows us to discuss issues affecting not only our own community, but also Sierra Leone in general,” he says. During the Ebola epidemic that hit his country in 2014 and 2015, the radio station played a major role. “All the schools were closed, so I used my radio to teach children who weren’t in school,” explains the young man.

The commitment of the young inventor from Sierra Leone was echoed all the way to the African Development Bank.

His investment into research iand technological solutions to improve the conditions of the population also allowed him to be invited to the Massachusetts Institute of Technology (MIT) to visit the laboratories of the prestigious institution.

He even gave a few lectures in some classes and became the youngest ever invited to this American university.

For the young prodigy who has a multitude of projects in his head, the adventure has only just begun: “I work with young people who have a creative spirit and who are able to make a difference in their community. In the coming months, I will also focus on renewable energy and build solar panels, because many people do not have access to electricity, in my country and in Africa in general,” he concludes.

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When SLAVES Influence

MUSIC Article by Sharon FACOUNDE (Ivory Coast)

SOME MUSIC GENRES AS WE KNOW THEM TODAY ARE LEGACIES LEFT OVER FROM THE DAYS OF SLAVERY, AS IS THE CASE FOR BELOVED BLUES MUSIC IN THE UNITED STATES AND CUBAN MUSIC.

S

ome music genres as we know them today are legacies left over from the days of slavery, as is the case for beloved blues music in the United States and Cuban music.

The first slaves arrived in Cuba from the African continent during the XVI century. These people and those who followed were initially from Congo, Benin, Nigeria, and Sudan. As we know it today, Cuban music has roots in Spain but uses rhythms and instruments from various African countries. For example, congo drums, often featured in Cuban music, are from Congo and vary in size to produce different pitches and sounds.

The same is true for claves from Benintwo pieces of cylindrical wood that

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are tapped together to produce sound.

These instruments occupy an important place in Cuban music, also aptly known as Afro-Cuban music.

To slaves across the world, music was often used as a therapy. Music provided them a way to express their woes and heal the physical and moral wounds inflicted upon them daily.

Music and religion were the two main elements that they retained from their

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native lands. They played their instruments and sang songs long after the workday was over, despite the bans on music imposed upon them by their masters.

Cuban music, in particular, influenced many musical genres over the years. For example, the chacha, salsa, jazz, mambo, and many others have withstood the test of time and appealed to people of all ages and backgrounds. Cuban music became trendy between the 1940s and the1960s, with bands such as Abelardo Barroso and songs like Guantanamera, covered by musicians worldwide.

ABELARDO BARROSO This style of music is usually performed by an orchestra of instruments as well as voices. The golden years of Cuban music allowed new genres to emerge throughout the

world, especially in Africa. As a result was the birth of the Congolese Rumba, a variation of the Cuban rumba. It was popularized by timeless artists such as Wendo Kolosoy and Tabu Ley Rechereau. In Guinea, three significant orchestras, including Balla and his Balladins, carried the torch of Afro-Cuban music. These musical styles developed in the 60s, during a post-independence period in Africa.

Even genres that have no apparent similarities to Cuban music still draw their inspiration from it today. For example, American rappers have remixed Afro-Cuban classics and added a contemporary touch to them, allowing them to be discovered and enjoyed by younger generations. The classic “Guantanamera”, for example, was remixed by Wyclef Jean in 1997, proving once again that Afro-Cuban music is without limits and withstands the test of time.

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MAGAZINE

Zangbeto

a story of Benin’s mystical watchmen

Article by Sharon FACOUNDE A LONG TIME AGO, IN A VILLAGE CALLED DAHOMEY, WAS A KING NAMED TÉ-AGBANLIN. AT THE TIME, NO ONE WAS IN CHARGE OF PROTECTING THE VILLAGERS’ WELL-BEING. FACED WITH THIS INSECURITY, THIS KING DECIDED TO CALL UPON “ANCESTRAL FORCES THAT TRANSCEND THE PHYSICAL STATE.” THIS IS HOW THE ZANGBETO CAME TO BEING, WHICH TRANSLATES TO “HUNTERS OF THE NIGHT”, OR “NIGHT WATCHMEN.”

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he Zangbeto are part of modern-day Benin’s cultural heritage, formerly Dahomey. According to legend, their origins date back to the 18th century, under the reign of the kingdom Xogbonu, later named Porto-Novo by a colonist. There are several versions of their history that have been transmitted from generation to

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generation for decades. Today, in certain parts of the country, these mystical guardians are still in charge of protecting life and property, whose authority no one dares to challenge.

Comlan Da Costa, and 69-year-old villager, tells the tale: “When I was younger, I lived in a village with a big tree, really gigantic. It was very bushy, for which we were all grateful

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and there were no marks on the ground around the tree, not even a leaf. It was clear to us- the Zangeto had come around,”.

The Zangbeto are spirits clad in raffia, sometimes colored, and masks that act as an “armor of protection’, and are shaped like an upside-down cone. Each mask has a specific meaning, that only selected initiates can decipher.

The Zangbeto are linked to Voodoo, a traditional religion with almost 50 million followers worldwide as of 2020. They often are considered “shadow workers”, and only appear to the public for special occasions. One such event is the Voodoo Festival, which occurs on January 10th every year, and the Festival of Rituals and Masked Dances, (FERIDAMA), a Beninese festival.

During these ceremonies, the Zangbeto perform dances and show off their “powers.” The Raffia shell is turned inside out to reveal that it appears empty to the naked eye, before being put back on to resume its dances and rituals. Occasionally, animals are used in these unique rituals.

The Zangbeto headquarters are located in Porto-Novo, across from the Honmè Museum, a former royal palace.

The building is a representation of a giant Zangbeto, about 4 meters high. It’s a dwelling place for the Zangbeto and their initiates, as is the case for the “big broods” all over the country. since it provided us shade from the intense heat. One night, we had all gone to sleep, and when we awoke the next morning, all the leaves had disappeared. The rest of the tree was intact,

Some evenings, around 6 PM, you can still witness this unique performance by the Zangbeto, as you sit under the shade of a giant iroko tree, accompanied by the sound of the gangans.

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MAGAZINE

SURPRISING THINGS

you may not know about

VOODOO

JUST PRONOUNCING THE WORD “VOODOO” IN CERTAIN CIRCLES AROUND THE WORLD, EVEN IN AFRICA, IS PROSCRIBED AND PERCEIVED AS A PROVOCATION. SO MUCH SO, THAT THE MOST APPALLING AND INCREDIBLE STORIES CONTINUE TO SPREAD ABOUT ITS RITUALS. A REAL MYSTERY DESPITE A WEALTH OF LITERATURE AVAILABLE ON THE SUBJECT! HERE ARE 5 SURPRISING THINGS THAT CAN HELP US UNDERSTAND IT...

1

VOODOO IS A RELIGION!

As surprising as it may be, Voodoo is a religion in Benin just like Christianity and Islam.

Called Voodooism, it is a religion originating from the ancient kingdom of Dahomey (West Africa).

Sometimes assimilated to occult practices split into multiple communities, this religion of cosmic order comes from the African animist cults. It is still widely spread in Benin and Togo.

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2

MORE THAN 50 MILLION FOLLOWERS IN THE WORLD

Contrary to popular belief, Voodoo is not only practiced in Africa. This religion has more than 50 million followers around the world.

Voodoo is thus found in various forms in Cuba, Haiti, Brazil and the United States, especially in Louisiana. In Europe, there are more discreet but nevertheless active communities such as the Hounfor bonzanfè, the Lakou sans Lune or the Hounfor Konblanmen. At the beginning of the 21st century, Voodoo spread to Canada where many communities have emerged and are trying to bring this belief system to the forefront.

3

VOODOO RITUALS ARE CARRIED OUT BY A PRIEST.

Like in any religion, a priest is responsible for performing Voodoo rituals. Voodoo refers to the set of gods or invisible forces men try to gather for their goodwill and power. It is the assertion of a supernatural world, but also a set of procedures to enter in a relation with it. Just as Voodoo is a cult to the spirit of the world of the invisible. At each opening, the Voodoo priest asks for the help of the spirit of Papa Legba to open the doors of both worlds.

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4

MAMI WATA IS A VOODOO DIVINITY!

Unlike Christianity, Voodoo holds several divinities invoked by priests depending on the solutions they seek. Among these divinities is Mami Wata, a name very often pronounced in Africa without really knowing it. Mami Wata (also called Yemendja by the Yorubas), a special cult is even dedicated to her. She is the (goddess) mother of the waters, feared by fishermen as she symbolizes both the nourishing sea and the destructive ocean.

Mami Wata is above all an Ewe divinity, whose cult is very present on the Atlantic coast of Togo (but also in Nigeria, Cameroon, Congo-Brazzaville) where she symbolizes supreme power. Mami Wata is often depicted in paintings where she appears as a mermaid or a beautiful young woman wielding snakes. After the rituals dedicated to the Goddess of the waters for the fertility of the woman, whose main residence is the Ocean, the master (Hougan) or the mistress (Mambo) of the ceremony asks her to repeat: “Mamui Ata” which means “I clamp my legs” in order to keep for a while what the Goddess has sown.

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VOODOO ALSO HAS A GOD ABOVE ALL ITS OTHER DIVINITIES

Mawu (pronounced ma-whou) is the supreme God who reigns over other gods (mawu lo for “God is great”; akpé na mawu for “thank God”; mawuena(m) for “gift of God”). Mawu has no form, so it is never represented, neither in painting nor associated with objects, as are others in Voodoo.

Mawu is uncreated and the creator of all other Voodoo. Mawu does not intervene in the life of men. He would have created the other Voodoos so that they are in relation with men and the world. “Mawu” is not strictly speaking part of the Voodoo pantheon; it is a concept, an entity rather than a person; literally Mawu must be translated by “the inaccessible”. This explains why nowhere in the Voodoo area is there a cult for Mawu; one only thanks him, glorifies him. He is said to be benevolent towards all creatures. Funny similarity with the God of Christians and Muslims...

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MAGAZINE

GEOMETRIC PATTERNS and shapes have inspired many makeup trends in the last decades. CIRCLES, TRIANGLES, and SQUARES have all served as an inspiration to create new looks and reinvent old ones.

Beauty:

When new MAKEUP trends are inspired

by GEOMETRY

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By Sharon FACOUNDE

MAGAZINE MAGAZINE

G

eometric patterns and shapes have inspired many makeup trends in the last decades. Circles, triangles, and squares have all served as an inspiration to create new looks and reinvent old ones.

Once you’ve gathered all your materials, it’s time to let loose your creativity!

Here are some styles you can try out with the above tools.

In addition to being a fun visual, choosing to use geometric shapes can also reflect someone’s personality. Psycho-geometric tests, sometimes used in job interviews, assumes that a person will gravitate towards certain geometric shapes that align with their personality.

also evoke a divine aspect, as evidenced by the Pyramids of Egypt, composed of three triangular facets.

Circular patterns symbolize the absolute and the infinite. They

According to some, this trend dates back to the 1960s, with the “Swinging Sixties” Revolution, which started in England. This era influenced facets of culture, particularly music and fashion.

However, the origins of the unique relationship between geometric shapes and beauty can also be traced back as far as Ancient Egyptian times, with emblematic figures such as Queen Cleopatra often using geometric shapes in tandem with beauty.

From rudimentary lines and broad strokes, geometric patterns have gradually become more and more complex. Today’s trends vary depending on the imagination and emotional state of the individual creating them, as well as the context in which they crop up.

In order to replicate this look, you’ll need a few basic tools and tips:

 An eyeliner brush or paintbrush • An eyeliner brush is, as its name suggests, a special brush used to draw the eyeliner shape.

• A paintbrush is typically used in painting. It is, however, more precise than an eyeliner brush, and allows for a more polished finish.  Liquid eyeshadows: Suva Beauty makes a wonderful liquid eyeshadow line, but it’s possible to make your own liquid eyeshadow by blending a powdered eyeshadow with a fixative spray to make it liquid.

For example, square patterns and prints tend to appeal to people who are neat, methodical, structured, and orderly.

Triangular patterns symbolize stability and balance. People who gravitate towards triangular patterns are often very self-confident. Triangular patterns can

tend to attract people who prioritize all forms of human relationships- family, friendships, even relationships between people having no apparent social ties.

Some makeup artists have specialized in using geometric patterns in their repertoire. One such artist is a woman named Natachi, who shares her content on Instagram.

What an original way to explore the art and mathematics of geometry!

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MAGAZINE

HEALTH:

5 things

to know about ARTEMISIA the fatal weapon of Madagascar against COVID 19

By Alain Koulibaly

D

espite the skepticism of the World Health Organization, Andry Rajoelina, President of Madagascar, has personally stepped up to the plate for the promotion of artemisia.

According to him, this plant cures Covid 19. While the second wave of the disease is raging in Europe, scientists are more than ever under pressure. What do we really know about artemisia?

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The artemisia plant takes its origins from Asia Contrary to what one might think, artemisia does not have its origins in Madagascar, but in Asia. However, it grows in many other regions of the world where the sun is present and where it is hot. It has been used in traditional Chinese medicine for more than 2,000 years to treat a number of diseases, including malaria, as well as to relieve fever and pain. In Chinese medicine it is known as “qinghao”. It is also known as sweetened absinthe or annual wormwood, and is used as an alternative therapy - and even added in a number of alcoholic drinks.

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Some western researchers have confirmed a certain effectiveness of artemisia against the Coronavirus.

German and Danish scientists have tested extracts of the plant artemisia annua in a laboratory, and have concluded to a certain effectiveness against the new Coronavirus. Research that has not been independently reviewed by other scientists has shown that these extracts had antiviral activity when used with pure ethanol or distilled water. The researchers are working with the University of Kentucky to conduct human clinical trials at some point.

The WHO position The World Health Organization (WHO) is formal! There is no evidence that products derived from artemisia act against Covid-19. The organization that regulates health around the world adds that all medicinal plants “should be tested for efficacy and adverse side effects” through rigorous clinical trials. According to Jean-Baptiste Nikiema from the WHO, the organization may become involved in the trials at a later date, depending on the information it obtains from the first trials.

Artemisia treats malaria Almost all researchers in the world are unanimous on this fact! The artemisia plant is a potent anti-malarial agent in Africa. In fact, the active ingredient present in the dried leaves of Artemisia annua is called artemisinin, and it is effective against malaria. Chinese scientists were the first to discover its properties when they were looking for a remedy against malaria in the 1970s. Artemisinin-based combination therapies - known as ACTs - are recommended by the WHO for malaria, especially those types that are now resistant to chloroquine, which is one of the main drug treatments for the disease.

Madagascar’s Covid Organics drink is not made from 100% Artemisia In order to tackle Covid 19, Madagascar has launched Covid Orgarnics, a “cure” drink against the disease. President Rajoelina declared last April that the tests carried out on this drink, which uses mugwort, showed its effectiveness against Covid 19. He reiterated this assertion in September. The exact composition of the drink is not known, although the government claims that more than 60% is derived from the artemisia plant.

For Madagascar, all countries struck by Covid 19 should simply order this drink as it is the miracle remedy, according to its President. These assertions are still being questioned by the international scientific community.

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MAGAZINE

HOMEMADE SOAPS

an easy shift towards more sustainability Article by Sharon Facounde (Abidjan)

PARAPHINUM LIQUIDUM, CETRIMONIUM, DIMETHICONOL… ALTHOUGH THESE NAMES SEEM TO HAVE BEEN PULLED OUT OF AN OLD ROMAN-ERA NOVEL, THEY ARE A FEW OF THE MOST COMMON INGREDIENTS USED IN COMMERCIAL BODY WASHES.

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lthough these names seem to have been pulled out of an old Roman-era novel, they are a few of the most common ingredients used in commercial body washes.

Some of these ingredients pose a real threat to consumers, especially when used daily.

It’s vital to know what is in the soaps that we use before using them, and there’s no better way to that than to make your own!

Here are a few simple steps, and an easypr how-to guide to help you make your soaps at home.

1. Choose the type of soap you wish to make

t’s essential first to decide what kind of soap you want to make. Keep in mind that one of the main ingredients in some soap recipes is baking soda or sodium hydroxide. These are both quite abrasive for skin and should be handled with the utmost care. Using these ingredients is just as dangerous as using a store-bought soap.

Thus, I chose to share a black

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soap recipe that doesn’t contain either of these ingredients.

2. Get the right materials.

What you’ll need: • Natural Potash, available in its solid form. It’s sometimes called Akaun in some West African countries. Potash is made from cocoa pod ash or plantain ash. It’s also used in cooking, in traditional sticky sauces such as okra sauces or assrokouin sauce.

• Water • Castor Oil • Coconut Oil • A large stainless steel or iron pot • A spatula • A measuring cup (1000 mL capacity) • A gas stovetop • A pot or large bowl You can also add other ingredients depending on how you plan on using your soap.

3. Prepare the base 1. Measure out 600 mL of water (2 ½ cups) 2. Pour water into the stainless steel pot and add at least two potash rocks.

3. Heat the water on the stovetop on high heat. Once the mixture is boiling, turn the heat down to medium.

4. Mix the water/potash mixture occasionally, to avoid it sticking to the bottom.

5. Once you start seeing bubbles, turn down to low heat and keep stirring until you start getting a powdery substance.

6. Pour this powder into a jar.

Next, add this mixture to the remaining ingredients: 1. Add 120 ml of Castor oil and 120 mL of coconut oil to the pot.

2. Heat the mixture on low heat to melt the oils together.

3. Measure out roughly three tablespoons of the base and

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mix it with 200mL of warm water. Let it rest, so it comes back down to room temperature or until it’s liquid again.

4. Add this liquid base to the oil mixture and keep stirring.

5. Heat mixture on high heat to bring it back to boil; you should see some steam rising.

6. Keep stirring until the smoke fades, then turn the heat down to low heat.

7. Let it cool down before putting the mixture in a jar.

8. Let it air out for 48 hours.

Once it has rested for 48 hours, the soap is ready to use!

Making this soap is very cost-efficient. The ingredients needed are usually low-cost and easy to find, wherever you live. Besides, they are biodegradable and so will not harm the environment.

Acting sustainably has never been easier!

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Personal Development

MAGAZINE

5

TIPS to build your PERSONAL AURA!

By Serge Nkepseu

IT IS A COMPLEX TERM, PERHAPS UNKNOWN TO MANY PEOPLE. YET IT IS SO IMPORTANT FOR ONE’S PERSONALITY TO SHINE. THE AURA IS SOMETHING ABSTRACT, IT IS A KIND OF HALO THAT SURROUNDS EVERY HUMAN BEING. MORE THAN THAT, IT IS A NATURAL POWER THAT IS EFFORTLESSLY RELEASED, WITHOUT THE NEED TO SPEAK. FOR SOME, IT IS VAST, LUMINOUS, POWERFUL, WHILE FOR OTHERS IT IS SMALL AND DULL. HERE ARE 5 IMPORTANT TIPS TO BUILD A GOOD AURA...

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3.

Doing sports permanently One of the qualities that sport brings to you is the alignment between your body and your mind.

A sportsperson has a sharp mind!

Sport imposes a certain self-discipline, which helps build your aura within your environment. Sport also helps your body to be in good shape, which can be a source of admiration. Great athletes very often have a very strong aura.

1.

5.

Develop self-control Your ability to not be easily carried away and to rein oneself also contributes strongly to a strong aura. When you behave this way, people fear you and don’t necessarily know which way to take you. Your opinion will be sought when in a crisis situation if you develop this strength.

Develop your intelligence every day Because intelligence is an asset that necessarily sets you apart from others, there will be something mysterious about you. Intelligent people command admiration and respect.

By cultivating yourself more and seeking more knowledge, you will boost the aura around you. So do not hesitate to be curious, to read a lot or to seek daily new knowledge.

2.

Cultivate love It is an element which can appear simple, yet capital when building up an aura. Distilling love in one’s environment is rewarded through notoriety and respect. The actions you take in your environment must also go in this direction. It is a recognition that will automatically lead to respect in the community. Respect is a key element in the construction of one’s aura...

4.

Becoming a good speaker The way you speak or address a crowd can also be an asset for building up your aura. The approach, the choice of words, the metaphors you use are decisive in this regard! By cultivating this faculty, your aura will be even more powerful. You will caption people’s interest more easily and you will automatically command respect.

But beware, it is not a question here of aligning a series of swear words that can make your speech inaudible and sometimes even ridiculous. It is simply a question of being coherent, balanced and objective when speaking...

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MAGAZINE

Africa/Fashion:

5 AFRICAN designers who caught BEYONCÉ’S eye THE WARDROBE OF “QUEEN BEYONCE” HAS BEEN REVAMPED RECENTLY, SETTING UP SPACE FOR A VERY SPECIAL STYLE OF CLOTHING. MODELS COMING STRAIGHT FROM AFRICA!

By Serge Nkepseu

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well-targeted choice for the world music star who assumes very often her Afro-origins. In addition to proudly displaying the models of these African creators, the wife of rapper Jay-Z has especially highlighted them at the beginning of “Black is king”, a film that completes the release of her latest album The Lion King: The Gift (2019). The movie is available since July 31, 2020 on Disney+.

A great initiative that has boosted the visibility of these talented individuals, some of which were still unknown. Zoom on five of these profiles that carry high the voice of Africa in the world of fashion.

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1. Lafalaise Dion (Ivory Coast)

She is nicknamed “The Queen of the cowries”! An artist’s name that she has received internationally thanks to her impressive work with cowries. But it is especially thanks to her passage in Queen B’s “Black is King” that La Falaise Dion has become even better known around the world. In Black is king, her pieces are displayed in several paintings and show the spiritual value brought by the creator.

In the caption of her posts, she writes, “It is time for us black Africans to reconcile with our heritage and reclaim our culture; our spirituality, our gods. Our history, we must write it for ourselves. Therefore, I write mine, that of my people through my creations”. She has thus taken an important step in her vision as a creator.

“I have been fascinated by cowries since I was very young. They are an integral part of my culture,” she confided at the beginning of the year to the magazine Jeune Afrique.

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2. Sarah Diouf (Senegal)

In the thirtieth video clip of the title ‘Spirit’ unveiled on July 17, Beyoncé appears masterfully in a Valentino dress in the middle of a desert setting. As on stage, Queen B is a succession of looks: electric blue hooded dress, beaded dress, pink tulle, fringed jumpsuit. And among the multitude of couture creations, it is a monochrome outfit signed by the African brand Tongoro that catches our attention. Tongoro Studio is the star label of the young designer Sarah Diouf. At only 29 years old, the designer has already made a name for herself in fashion. Tongoro Studio develops aerial creations, like her long dresses with graphic prints, and accessories with sculptural looks. A brand that has definitely conquered Beyoncé’s heart. Sarah Diouf is today one of the torchbearers of the Made in Africa.

4. Aissé N’Diaye (Mauritania) The Mauritanian designer Aissé N’Diaye can boast of having come a long way. First of all, the American music star Beyoncé wore her outfit during her tour. A white cotton t-shirt revealing a black and white cliché made in person by the designer. Since the beginning, her Afrikanista brand has made it a point of honor to celebrate the heritage of the African Diaspora, from Egyptian hieroglyphics to the continent’s photographic heritage. It is also a celebration of the conquering woman, “the funky diva” as the creator presents her, that the brand tries to convey. Her collection of organic cotton t-shirts, Mariama, created in collaboration with the Xaritufoto photo studio, has caused quite a sensation.

5. Ena Udemba (Nigeria)

3. Loza Maléombho (Ivory Coast) Before seducing Queen B with the depth of her work, the Ivorian designer Loza Maléombho was first brought to light by Solange Knowles. Beyoncé’s little sister presented her work in the Black Designer Spotlight series alongside ten other independent artists via her label Saint Héron. Loza launched her ready-to-wear and accessories label in 2009 in New York before moving the company’s headquarters to Abidjan. Seven years later, she is delighted to see Beyoncé wearing one of her creations in Formation, the flagship clip from her album Lemonade. What makes Loza Maléombho stand out from many designers is the mix of her cosmopolitan influences.

This story is so special!

Contacted by Beyoncé’s stylist, she made a unique model for the world music star in only 36 hours. A superb tailored suit to fit the wasp waist of Queen B, accompanied by an extravagant hat to emphasize her innate presence. This colorful uniform, in a patchwork of red, yellow and brown colors, is the center of attention.

Beyoncé proudly wore this model during Black History Month, which takes place in February in the United States. She wore it at the “Dreamweavers”, an exhibition by rapper Swizz Beatz at the UTA Artist Space in Los Angeles.

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W

alyne Fall is the opposite of what most people expect from a fashionista: she is down to earth, wears almost no jewelry, and dresses plainly. Or at least, that is how she welcomed Mama Benz magazine in her shop, which is getting a complete makeover.

Indeed, she was forced to close her shop due to this virus that terrorized everyone on an international level. Walyne sits among the workers to coordinate the construction of her new workspace. She speaks with a rusty voice and a slight accent from Yaye Fall, a Senegalese religious community, suggesting a modesty that commands respect.

Post-COVID

FASHION:

Meet the African Queen of Headscarves Article by Malick GAYE (Senegal)

THERE IS NO DENYING IT… AS WITH EVERY OTHER FACET OF SOCIETY, COVID19 HAS TRANSFORMED THE FASHION INDUSTRY. IT’S SOMETHING THAT EVERYONE IS AWARE OF. ESPECIALLY WALYNE FALL. HIS AFFLUENT CLIENTELE BARRICADED THEMSELVES INDOORS TO ESCAPE THE RISK OF CATCHING THE VIRUS, MUCH TO WALYNE’S DISMAY. NEVERTHELESS, SHE IS NOW TARGETING A BROADER MARKET AND IS DIVERSIFYING HER LINE. SHE IS NOW USING INCENSE AND ACCESSORIES TO DECORATE HER BOUTIQUES. A GUIDED TOUR! 56

If there is one thing that she has learned from this pandemic, it’s how to adjust her relationship to her work. “We have to rethink our relationship with our workspaces.

For three months now, no one has wanted to set foot in places that prohibit people from entering. My clients wanted to primp and make themselves beautiful but were afraid of contamination,” said Walyne. She is spending more time building her online presence.

The headscarves that made Walyne famous are now available for order online and in stores. She is bringing back a line of headscarves with a built-in brim to add volume, much to the delight of women whose hair tends to be flat Walyne alone has the secret to this unique design!

Dieng Diakhaté, or Lala style, this scarf remains the embodiment of a certain glamorous and mysterious, manner.

The headscarf can be itchy for the inexperienced and can obstruct the vision, depriving it of its charm. However, it is not meant to be worn as casual attire, but rather for ceremonious occasions. It symbolizes the utmost care and a polished look. Good taste is a value that is quickly disappearing. Nowadays, it’s less about looking elegant than it is about looking cool. To this end, the queen of headdresses is radically adapting her line to meet the demand. Fashion loves changes, after all… Walyne Fall is no longer limiting herself to head scarves, which are traditionally crafted from local wax prints. She is expanding her line to include makeup and to equip her clientele with flair, and she is adding incense to her line of perfume. We guarantee that it smells incredible.

“I’ve been in fashion for twenty years. I have designed clothes and hairstyles for some of Africa’s most famous beauties, but Covid19 has exposed some flaws in our workflow. We need a model that can withstand times of crises,” she says of her choice to diversify her line.

Although her boutiques are undergoing renovations, she is far from being idle.

Walyne has been sending her employees to her clients’ homes and is preparing her return to fashion. ‘It’s great to have First ladies as your main clientele, but it’s the massAlthough the design could es that guarantee success. be considered anachronistic, Which is my reason for dithe lovers of these head- versifying my business,” she scarves have a solid argu- insists. To do so, she must ment: whether it’s worn in a pivot her business model to 1980s fashion à la Diouma be more accessible online.

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Formerly a Chambermaid,

SAOUDOU NIANG

Becomes a HOTEL OWNER!

By Alain Koulibaly (Abidjan)

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er journey is a reflection of her success. Decades ago, when Saoudou Niang immigrated to the United States, she had to find a job in New York City. As a very young girl, she had to provide for her daily needs while attending school.

After a few years of studying, she moved to Washington D.C. and began her adventure.

In a video that has become viral on the web, she says: “One day I saw the Ritz Carlton Hotel in an e-mail. I went there and just asked if they would have work for me, so I started working there as a maid while I was still in school. I came to a country where their saying is “sky is the limit”. My vision was to be in management. As a Senegalese I have my place too, I told myself. I did ten years there. After getting my bachelor’s, I started working for them in management and moved up through various positions with passion. Then one day, I told myself that I had to go back home to show that luxury and quality services can be provided in Africa.

ORIGINALLY FROM SENEGAL, THIS WOMAN LEFT HER NATIVE DAKAR AT THE AGE OF EIGHTEEN AND MOVED TO THE UNITED STATES. HER GOAL WAS TO ACQUIRE KNOWLEDGE THAT WOULD ALLOW HER TO BELONG TO THE INVESTORS CIRCLE IN SENEGAL.

Despite the difficulties she faces, Saoudou Niang perseveres. So, she decided to return to Senegal to make her dream come true. A dream that truly took shape in 2017, when the Palms Luxury Boutique Hotel opens in Dakar.

Managed by the former chambermaid, this 5-star boutique hotel now employs sixty people, all women.

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B

ased in Scotland since 2011, human rights lawyer Debora Kayembe was elected Rector of the University of Edinburgh early February. This appointment is the result of her political convictions, her messages of tolerance and dialogue to the current racist events in the United Kingdom. Debora Kayembe fled the Democratic Republic of Congo and was sought after for more than thirteen years by the armed group she helped unmask. Despite her track record, the political activist believes that nothing prepared her for the offer to take over as Rector of the University of Edinburgh. In November 2020, she was approached to see if she would consider taking the position. She nodded, feeling her chances were slim.

DEBORA KAYEMBE

the first black woman elected RECTOR OF THE UNIVERSITY OF EDINBURGH

By Andrea Mbella (Cameroon) BORN IN KINSHASA, THE FORTY-YEAR-OLD IS THE FIRST BLACK PERSON, AND THE THIRD WOMAN SINCE 1858, TO HOLD THE PRESTIGIOUS POSITION. ZOOMING ONTO HER EXCEPTIONAL JOURNEY! 58

However, months before her appointment, Debora Kayembe was embroiled in a conflict she initially wanted to avoid. She had been a victim of racism before in Scotland, but the attacks came to a climax in June 2020, in the midst of a worldwide mobilization against racism further to the death of black American George Floyd. In numerous interviews, she recounted what happened on social networks. But rather than confrontation, she chose to adopt a message of tolerance and dialogue with her aggressors. “I told them, ‘Look, these things are in the past, we’re past that, if you still don’t understand, we’re going to have to talk. That was my message, point blank. » Debora Kayembe was raised by her paternal aunt and uncle, who was also a doctor, in a well-to-do family.

She starts her new position on March 1, 2021.

Nigerian

NGOZI OKONJO-IWEALA appointed Director-General of THE WORLD TRADE ORGANIZATION

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er appointment at the head of the WTO comes at a time when the institution is almost weakened. Supported by the ECOWAS Heads of State, the candidacy of this brave and dynamic woman will not be contested.

Given her long years of experience in international institutions, Ngozi Okonjo-Iweala will have everything to please.

Indeed, she is one of the most influential and powerful women in Nigeria.

Having served twice as Minister of Finance, as well as head of diplomacy for two months, Okonjo-Iweala began her career at the World Bank in 1982.

She worked there for twenty-five years with self-sacrifice. In her professional challenges, she failed to become the president of this financial institution against the Korean-American Jim Yong Kim in 2012. But she bounced back in July 2020, when she was appointed African Union Special Envoy for the fight against the pandemic on the continent. In her missions, she worked to mobilize international support to slow the global economic crisis that is severely affecting the African continent.

In addition, Ngozi Okonjo-Iweala is the current president of the Global Alliance for Vaccines and Immunizations (Gavi), to help the continent in its fight against the pandemic of the new coronavirus. She is one, if not the most influential woman in Africa.

By Fidéle Adrien Kitsa (DRC) FORMER NIGERIA’S FINANCE MINISTER, THIS SEASONED ECONOMIST BECAME THE FIRST WOMAN AND THE FIRST AFRICAN TO LEAD THE WORLD TRADE ORGANIZATION. 59

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SENEGAL:

AKON lays the foundation stone of its futuristic

By Fidéle Kitsa

AKON CITY

ON MONDAY AUGUST 31, 2020, FAMOUS SENEGALESE-AMERICAN RAPPER AKON FINALLY LAID THE FIRST STONE OF AKON CITY, THE FUTURISTIC CITY HE INTENDS TO BUILD IN SENEGAL. A KIND OF PHARAONIC PROJECT WHOSE COST IS ESTIMATED AT 6 BILLION DOLLARS. 60

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conference. Curved architecture, advanced materials, movie studios, hotels, universites, hospitals, business and leisure centers... The rapper Akon clearly announced the colors of his futuristic city. Already, we know that Akon City will be located on the site of the small village of Mbodiène, on the Atlantic coast, a hundred kilometers south of Dakar.

I want the architecture The Senegalese-Ameri- to look like the can singer and producer real African who wants to make it sculptures they and will host a casino, a the gateway to Africa make in the multi-sport stadium and explains his vision to villages. a shopping mall. Another, international journalists residential buildings and who came for the occasion: “One of my greatest motivations offices. A third, a “village of African is that when I am in the United States, cultures”, restaurants and tourist cottages. The design presented here is I meet many African-Americans who do not really understand their culture. directly reminiscent of the imaginary So I wanted to build a city or a project Wakanda kingdom from the successful film “Black Panther”. According like this to give them the motivation to come and see where they come from. to the architect of this project who spoke to the press, 300,000 people will eventually live in the city.

According to the sketch of the famous architect Hussein Bakri who designed the plans of the city, Akon city will “I said, ‘Hussein, I want my buildings to look like sculptures. I want have several “districts”, one of which the architecture to look like the real will be dedicated to leisure activities

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he project is colossal! Alioune Badara Tchiam alias Akon knows exactly what he wants to implant in Akon City, his futuristic city that will be built not far from Dakar. The Senegalese rapper traveled to Senegal on August 31 to meet with high authorities. Objective, to set the course of the various actions that will be implemented for the achievement of this project.

On the sidelines of his visit, the 47-year-old rapper spoke with his entire team during a press 61

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African sculptures they make in the villages. The shapes may be weird, but at least they’re African,” said the author of the hit songs R’n’B Locked Up or Smack That.

Akon City’s work will begin “in the first quarter of 2021,” the rapper said. The first phase of development, scheduled for completion in 2023, will cover 55 hectares. By the end of the decade, the complex should cover 500 hectares, with an agricultural “district” and artificial islands, with a marina that can accommodate cruise ships.

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For the moment, a third of the 6 billion dollars planned for construction has already been mobilized, according to Akon. If he wants to preserve the anonymity of his investors, one of his American partners was nevertheless cited. It is KE International, a company specializing in the design and implementation of large green infrastructure and smart city projects. “KE International is also the prime contractor for Akon City. It will oversee the planning, construction and management of the built city,” the American company confirmed to the press.

Akon, very involved in renewable energy with its company Akon Lighting Africa, whose objective is to electrify Africa with solar energy, insisted on the ecological aspect of the future city, which will use as much as possible renewable materials and primarily of African origin.

Also, during his stay in Senegal, the rapper explained that he went to Mbodiène to collect the advice and blessings of elders, and felt that local people, as well as Senegalese youth, will benefit from this new pole of development.

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AKOIN

Akon’s cryptocurrency, a user guide

By Serge Nkepseu SINCE 2010, FAMOUS AMERICAN RAPPER OF SENEGALESE ORIGIN AKON HAS FOCUSED ON THE DEVELOPMENT OF HIS CONTINENT, AFRICA. FOLLOWING HIS HUGE PROJECT “AKOINLIGHTINGAFRICA” WHICH IS STILL UNDERWAY, THE RAPPER ANNOUNCED THE CONSTRUCTION OF A FUTURISTIC CITY. BUT ABOVE ALL, THE CREATION OF HIS CRYPTOCURRENCY, THE AKOIN. A CURRENCY WITH A VERY SPECIAL FUNCTION...

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ne of Akon’s major projects, the Akoin will be mainly used in his futuristic city under construction, Akon-city.

The artist announced the news at the Cannes Golden Lions Festival. “I think that the blockchain technology and cryptocurrency can be the saviors of Africa in many ways, as they give power back to the people and bring security back into the monetary system. It allows people to use it to move forward, and prevents the government from doing things to slow them down,”

said the American-Senegalese rapper, who wants to stimulate and stabilize the economy of his home continent.

Not much information has circulated since the announcement of this new project. Two years later, we know a little more. In his Whitepaper, a comprehensive document giving details on the purpose and operation of the cryptocurrency published in March 2019, Akon announces that the Akoin will use the Stellar network.

A decentralized platform with the objective of implementing financial applications.

According to him, Stellar shares the same vision as the Akoin, that is the creation of international financial tools especially in bank-less territories. For the promoter of this project, the fact that the Stellar platform is already collaborating with some associations would facilitate the implementation and acceptance of Akoin.

Specifically, the Akoin cryptocurrency will be deployed on a platform with a multi-currency wallet. Thanks to this ecosystem, users will have access to many services and will be able to earn tokens on a single platform by saving and spending them on various services.

Akon has shown a strong interest in blockchain technology for several years now, and has repeatedly stated that it can play a decisive role in disadvantaged areas. So, it was only natural that it turned to this technology to design these projects that are as crazy as they are exciting for the African continent.

The launch of the Akoin cryptocurrency was planned for the second quarter of 2020. It is likely that the launch will be postponed due to the Coronavirus health crisis.

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Sport:

Here are the 4 MOST

By Alexandre Toure (Dakar)

INFLUENTIAL BLACK WOMEN

in the world of SPORT in 2020

1.

Serena Williams

(United States)

It is impossible to talk about influence in sport without associating the name Serena William with it. She has a little over 12 million followers on Instagram and 10 million on Twitter! The tennis icon has 23 Grand Slam singles titles and 39 titles if you add the doubles. Serena Williams is an ultra-inspiring example for all women around the world, portraying a strong message of emancipation. She also won four gold medals at the Olympic Games. She is one of the best players in the history of world tennis. Serena Williams is involved in noble causes such as the fight against racism and the defense of women’s rights.

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2.

Fatma Samoura

(Senegal)

She occupies a central position in the world’s largest sports organization! Fatma Samoura is the General Secretary of the Fédération Internationale de Football Association (FIFA). She is the first woman in history to hold this position. Fatma, who has been in office since 2016, began her career at the United Nations and has developed several humanitarian programs around the world for twenty-one years. Concerned about putting back the human at the center of soccer’s concerns, she prioritizes the promotion of women’s soccer. She is one of the women whose voice counts in the world of sports.

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MORE THAN EVER BEFORE, BLACK WOMEN ARE EXCELLING IN EVERY INDUSTRY AROUND THE WORLD. WHETHER IT IS FASHION, FILM, MUSIC, ENTREPRENEURSHIP OR EVEN SPORTS. IN FACT, IN SPORTS THEY ARE CHAMPIONS IN SEVERAL DISCIPLINES, THANKS TO THE MANY TITLES THEY HAVE WON. IN 2020, SOME OF THEM HAVE BECOME MORE PROMINENT IN THE HYPER-COMPETITIVE SPORTS SECTOR. HERE ARE THE 5 MOST INFLUENTIAL BLACK WOMEN IN THE WORLD OF SPORTS IN 2020.

3.

Naomi Osaka (United States)

A little younger than Simone Biles, Naomi Osaka is the new world darling in women’s tennis. From 2018 to 2019, the tennis woman made an epic win with a historic double at the US Open and the Australian Open. A high calibre performance! Naomi Osaka became the highest paid sportswoman in history in 2019, dethroning the great Serena Williams. Her voice counts in the fight against racism in the world.

4.

Simone Biles

(United States)

She is only 23 years old, but she’s already ranked as a top world’s gymnast. If Simone Biles’ voice is heard on issues such as racism, it is first and foremost because of her exceptional performance in her field. It must be said that the American is four-time Olympic champion! In 2019 at the World Championships in Stuttgart, this outstanding athlete of 1.42 m and 47 kilos became the athlete who won the most medals in gymnastics at the world level, men and women combined. She has 25 awards to her credit: 19 gold, three silver and three bronze medals. Despite her young age, she is strongly committed towards women’s rights.

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UGANDA:

YOUNG MAN LAUNCHES A JUICY BUSINESS WITH 50 DOLLARS!

By Malick Gaye (Senegal) WITH $50 IN HIS POCKET, UGANDAN AKRAM SEMAMBO BECAME AN ACCOMPLISHED BUSINESSMAN. THE YOUNG MAN CREATED OUROOTS AFRICA, A COMPANY SPECIALIZING IN THE TRANSFORMATION OF “LUSEKE GRASS” INTO ECOLOGICAL STRAWS. A SPECTACULAR SUCCESS

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hat’s what we call a smash hit! The story of Akram Semambo still sounds like a myth in Uganda, yet it is true.

The young entrepreneur succeeded in transforming an under-exploited plant into a gold mine. His company, Ouroots Africa, specializes in the production of natural straw in Uganda.

His idea is as innovative as it is simplistic. He exploits the local plant called “Luseke Grass” which produces hollow straws as a natural alternative to plastic straws, which are often used for drinking. In addition to this product, Ouroots Africa also produces cocktail bases from Luseke Grass. The customers are generally restaurants, eco-lodges, bars and hotels.

However, nothing has been easy for the young Ugandan. According to the Ugandan press, Akram Semambo began his perilous entrepreneurial adventure with $50 as capital. He joined forces with 3 other entrepreneurs, Nakawuki Stella Lukwago, Shira Turbowicz and Tony Wamboga. Their goal was clear: to provide sustainable alternatives to single-use plastic. To obtain the straws, herbs are grown and collected by rural women. They are then sorted by size, washed, smoothed and boiled to disinfect them.

In order to succeed quickly, Ouroots Africa has setup a production policy to be in direct collaboration with women who are essential links in the chain. Nearly 200 women trained by the company work throughout the production process. Thanks to this collaboration, Ouroots Africa has considerably improved the lives of these women, who are very often affected by unemployment. The recipe works and exceeds all expectations.

In one year, Ouroots Africa has become an international success and has already exported more than 10,000 reusable and non-reusable straws to other African countries, Europe and the United States.

By 2025, Akram Semambo and his partners hope to reach monthly sales of one million straws, and establish sales outlets in foreign countries. Akram Semambo’s dream is to build an empire that will be the pride of his country, Uganda.

In addition to being profitable, the company also plays an important role in the fight against plastic pollution with this alternative, thus having a positive impact on the environment. Natural straws have already replaced more than 500,000 plastic straws.

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outh African Maeshibe Marema, who happens to be Captain in her country’s defense forces, is a success model for women on the continent.

At just 32 years old, she wears two prestigious hats, that of a soldier and of an entrepreneur.

It is in the coffee sector that she chose to invest and create wealth. Maeshibe Marema is the founder of Maeshibe Coffee, an agro-industrial company based in Pretoria, South Africa. A life choice that forces her to juggle between her work in the army, where she receives instructions from her hierarchy, and the role of CEO of her company, where she directs and makes all the decisions.

On a daily basis, Maeshibe Coffee roasts, packages and markets coffee online, usually to a clientele of administrative departments and other companies. A well thought out business strategy by the young entrepreneur, who is well versed in the mechanisms of governmental departments where coffee is part of the rituals. This strategy allows her company to gradually gain market share.

Her company officially launched in 2019, offering coffee with chocolate, berry, lemon, honey or coconut flavors. Above all, the company has a solid asset to differentiate itself from other traditional competitors that have already built a history with consumers.

Maeshibe Coffee bases its strategy on values of solidarity and support for the disadvantaged.

It works with people suffering from deafness.

SOUTH AFRICA:

ARMY CAPTAIN GOES INTO THE COFFEE BUSINESS

By Fidéle Kitsa (DRC)

THIS IS A RARE FACT TO BE EMPHASIZED. IN ADDITION TO BELONGING TO THE VERY CLOSED CIRCLE OF SOUTH AFRICAN WOMEN WHO PERFORM IN THE ARMY, MAESHIBE MAREMA HAS ALSO TAKEN UP ENTREPRENEURSHIP. A BRAND OF COFFEE BEARS HER NAME.

The young entrepreneur, who experienced poverty as a child, has also made it her mission to empower young girls from disadvantaged backgrounds. Through this project, Maeshibe Marema not only contributes to the development of the local coffee industry, but also creates opportunities for people in difficulty.

In the future, the young captain of the South African Defence Force aims to build a coffee factory with state-of-the-art roasting and printing equipment. A dream that does not prevent her from pursuing her army career with serenity.

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Cuisine:

Discovering

Jollof RICE ORIGINALLY FROM SENEGAL AND PRESENT IN MANY WEST AFRICAN COUNTRIES - NOTABLY NIGERIA, MALI, GHANA AND IVORY COAST, JOLLOF RICE IS REGULARLY FOUND AT THE CENTER OF SMALL RIVALRIES BETWEEN PEOPLES.

By Sharon FACOUNDE

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lthough there are no great differences in recipes, with a few extra spices here and there, each country claims to have the best of all. It is difficult to decide which one to learn under these conditions. Don’t panic, this article is the solution. All you have to do is master the recipe detailed in these few lines and the rest will be all cooked!

Jollof rice is also known as “bènn tchin”, which would mean “cooked in one pot” in Wolof. This term represents the essence of the preparation of the dish. However, cooking in a single pot does not mean cooking without following precise instructions.

That is why you must follow the steps below if you want to make your dish a success. Ingredients and quantities take many factors into account.

These are: • The number of people that will influence the amount of meat and rice.

• The desired appearance, i.e. the color. If you want red rice, you will opt for tomato paste or rice that is already red, which can be found in some brands, while if you want yellow rice, you will opt for curry.

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• Taste. If you prefer white meat to red meat, you will opt for the latter.

• The size of the ingredients. Depending on the period and the region, you can find onions and tomatoes of different sizes on the market. In some cases you will need 8 tomatoes to do the work or 3 in other cases. You have to keep an eye out or get advice.

Ingredients also vary depending on the country. The type of rice used in Ghana, for example, is different from that used in Nigeria. Nigerians use long grain rice while Ghanaians use flavoured rice of any size such as Basmati.

INGREDIENTS:

METHOD:

In this practical case, the quantities were defined for 5 people, a yellow rice with red meat.

The preparation of jollof rice takes 45 to 50 minutes.

• 1 kg rice of your choice • 1/2 kg of beef • A small cup of oil • 2 tomatoes • Curry • 2 onions • Garlic • Parsley • Shallots (green onions) • Water • Salt • Basil You will need : • A blender or a mortar • A pot

1. PREPARATION This step saves you time and helps you to be better organized.

• Slice the onions, tomatoes, garlic and shallots.

• Blend 2/3 of the onion slices and all the tomato and garlic slices in a blender or crush them separately in a grinder.

• Soak the rice in the equivalent of one cup of water.

• In a large pot, pre-cook the pieces of meat with water and salt. Simmer until the water evaporates completely from the pot. Check if the pieces are tender, if not, add more water and simmer again.

It is advisable to precook the meat before starting the preparation because rice cooks faster than meat. It may burn while the meat is undercooked. Pre-cooking can be done the day before or weeks in advance.

It also allows for better preservation of the meat.

2. GRILLING • Add oil, 1/3 of the remaining onion slices, the slices of shallots and the meat to the pot. Toss the meat from time to time until the onion slices are golden brown.

• Add the tomato mixture, onions and garlic to the meat. Add parsley and basil as desired. Let simmer over low heat and stir from time to time until the oil appears on the surface.

3. PREPARING THE RICE • Drain the rice.

• Add the rice to the meat pot along with the curry powder and salt to taste. Stir for about two minutes and then add the equivalent of a glass of water.

• Cover the pot and let the rice cook.

Check the water level from time to time. When the water runs out, check if the rice grains are cooked well. If not add half a glass of water and cook the rice for a few more minutes and check again.

Serve your dish and enjoy!

This recipe was made with few ingredients and therefore requires a small budget. However, you can make it with vegetables such as cabbage, carrots and also with various broths.

You can adapt the recipe according to your taste and desires.

Enjoy your meal!

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Personal Development:

DE-ESCALATE YOUR

BOSS’S SEXUAL

HARASSMENT IN 5 STEPS!

2

REFUSING GIFTS If you accept unwelcomed gifts or any other benefits he offers you, you can only be indebted to him. A string with which he can easily play with you until you break your principles. Don’t be greedy or eager for a promotion! By putting yourself in this position, you gain in attitude and respect. Thus, he will feel that you are someone with a professional ethic! He will respect you, even if he may not tell you openly...

3

AVOID BEING ALONE WITH HIM Don’t say one thing and its opposite! That is to say you refuse his proposals and then attend compromising appointments with him. Your actions must follow the logic of your refusal, so that no illusion is created...

4 IN A COMPANY, THE PERSON YOU FEAR MOST TO BE ON YOUR BACK IS UNDOUBTEDLY THE BOSS! FOR FEAR OF BEING FIRED, WE GENERALLY FIND OURSELVES STUCK IN A DILEMMA WHEN IT COMES TO SEXUAL HARASSMENT

BY THE BOSS.

By Serge Nkepseu

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HAVE THE TACTICS TO KEEP A HEALTHY CONTACT WITH HIM/HER. Acting with brutality, or being believed at the slightest opportunity is not the best solution. One must know how to say no with a certain gallantry and disconcerting sympathy, so that he does not feel hurt. If you do it well and are efficient in your job, chances are you will become one of his greatest allies in the company! He will put a certain trust in you because you earned his respect.

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he stakes are high and the pressure can be fatal when building up a career. Here’s how to de-escalate this ticking bomb in 5 steps...

BE EFFICIENT IN YOUR JOB! This is the first thing you need to work on if you feel this type of situation is coming. Because it’s your first shelter if anything goes wrong! It is easier to get rid of an average employee than an excellent one! It’s a reality in business.

If you’re efficient in your job, your boss may depend on your competencies. In order to fire you, he will have to find a more competent profile than you! Which is easier said than done...

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NEVER GIVE IN AND HOPE TO GET RID OF HIM FOR GOOD! This is a trap many people fall into. Giving in will only make him want more and weaken your position to maneuver! Because what you don’t know is that in this situation, the boss has got what he wanted, he has no more pressure! You are now his puppet and he can blackmail you to his heart’s content. By remaining firm, you keep your probity, your respect and above all your leeway. Because you are efficient, it will be difficult for him to fire you! Do not hesitate to file a complaint if the harassment takes an irreversible or uncontrollable turn. Good luck...

CANADA:

IMMIGRATION, THE GOVERNMENT GIVES A BOOST TO FRANCOPHONES

By Alain Koulibaly

THE FEDERAL GOVERNMENT OF CANADA HAS AWARDED NEW POINTS TO FRANCOPHONE CANDIDATES IN THEIR “EXPRESS ENTRY” PROGRAM. THE OBJECTIVE IS TO HELP OTTAWA REACH ITS TARGET OF 4.4% FRENCH-SPEAKING IMMIGRANTS OUTSIDE QUEBEC BY 2023.

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he news was announced on October 28th, in a press release by the Immigration, Refugees and Citizenship Canada department. francophone candidates applying for immigration in Canada now have a better chance. From now on, French-speaking candidates will receive 25 points instead of 15, and bilingual candidates will receive 50 points instead of 30.

According to the press release, this is to facilitate the achievement of the objective set by the government. “Although the francophone immigration

outside Quebec has increased, recent data shows that the selection tools in place will not be sufficient to reach the target of 4.4 per cent by 2023,” says the government.

It should be noted that the proportion of new francophone permanent residents outside Quebec increased last year from 1.82 per cent in 2018 to 2.82 per cent in 2019. According to the Minister of Immigration, Refugees and Citizenship, Marco Mendicino, the government’s desire to support the development of the francophone minority outside Quebec is part of the government’s

plan for long-term economic growth and prosperity for the entire country.

This news was welcomed by the President of the Fédération des communautés francophones et acadiennes du Canada (FCFA), Jean Johnson. Even though he still finds the measure insufficient, he remains optimistic: “It’s a bit blind folded,” he explains. He prefers to see how things will turn out to see if the measure will be successful.

However, Johnson insists that the target of 4.4% francophone immigrants outside Quebec was reached in 2003.

“We’ve been talking about a target for a long time, we haven’t even come close to reaching it for a very long time.

So, in terms of demographic weight [Francophone minority communities], we’ve taken a step back.”

According to him, one must aim further to reach this goal. The President of the Fédération des communautés francophones et acadiennes du Canada (FCFA) suggests the creation of a francophone immigration planning committee, with representatives from the communities and senior immigration officials.

However, it should be noted that under the federal government’s “express entry” program, points are awarded to candidates for their proficiency in French since 2017.

THE BEAUTY OF THIS WORLD IS IN THE UNITY AND THE DIVERSITY OF ITS PEOPLE

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