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WHY BE PART OF IT? Innovative products and services. Fashion-focused trends and techniques. Inspiring personal-based education programs. Unsurpassed business support and so much more!
When you are part of the REDKEN TRIBE, you have access to more than five decades of innovation in products, programs and practices that are designed to ignite your creativity, explode your skills and help you learn better, earn better and live better!
REDKEN MILESTONES 1960s
BEAUTY THROUGH SCIENCE ATTRACTS A CULT FOLLOWING
› American actress Paula Kent and her hairdresser Jheri Redding start Redken with $3000 and three products › Founded on the science of protein and moisture, Amino Pon and PPT gain a cult following › Visionary hairstylist Vidal Sassoon partners with Redken and tours the USA on their behalf › REDKEN HITS THE UK!
1970s
REDKEN TAKES ITS MESSAGE ON THE ROAD
› Redken pioneers education in the industry by focusing on science and business › Redken hosts 500 salon professionals in 1974 – the first Redken “Symposium”
1980s
REDKEN REVOLUTIONIZES HAIRCOLOR
› Shades EQ Equalizing Color Gloss, one of the biggest breakthroughs in haircolor, is introduced in 1988 › Extreme haircare products combine protein with moisture to strengthen distressed hair › Redken launches in 13 countries around the world
1990s
REDKEN ADDS “5TH AVENUE NYC” TO ITS NAME
› In 1993, Redken is sold to beauty industry leader L’Oréal › After a devastating earthquake, Redken moves from California to L’Oréal headquarters on 5th Avenue in NYC › Redken establishes itself as a fashion brand at the forefront of trends › The Redken Exchange, the industry’s leading resource for learning, opens its doors in 1996
2000s
REDKEN BECOMES THE RUNWAY AUTHORITY
› Redken partners with world-renowned hairstylist Guido Palau › Redken becomes a leader in backstage beauty, sending a team of artists to Fashion Week in New York, Milan, and Paris
2010s
THE INNOVATION & INSPIRATION CONTINUE › REDKEN UK celebrated 50th Anniversary › New product innovations such as IPN, CHROMATICS ODS2, Curvaceous, Diamond Oil, and Flash Lift help salon
professionals enhance their talents and grow their business
FASHION. SCIENCE. INSPIRATION.
These core values are the foundation of every product, program and benefit Redken offers your business.
FASHION
SCIENCE
INSPIRATION
Translating the latest runway Inspiring your creativity while trends to new products and services helping you achieve the best results for your salon
Empowering you to reach new heights with your skills and your career
› Leadership in backstage beauty at Fashion Week in New York, Milan, London and Paris
› Ground breaking research based on extensive knowledge of hair
› Comprehensive platform of programs to inspire and enhance your skills
› Patented technologies for the most advanced products in the industry
› Global network of award-winning artists
› Partnership with Guido Palau, one of the world’s most conceptual stylists who works with A-list designers and top fashion and beauty magazines
KEY BENEFITS
Here’s what you’ll have access to when you’re part of it:
RETAIL PRODUCTS
PROFESSIONAL SERVICES
PERSONAL-BASED EDUCATION
› Haircare › Intra Force › Styling › Redken For Men
› Haircolor › Redken Chemistry › Texture
› The Redken Education Platform™ › Redken Education On Demand › The Redken Exchange › Redken Certified Haircolorist › Inspiring World of Redken
COMMUNITY
› Redken Pro Site › Artists Network › Blogs - blog.redken.co.uk › Artists Network › Guido Palau › Talent Tribe
EARN POINTS WITH YOUR REDKEN ORDERS AT MYC5A.CO.UK
CONSUMER OUTREACH
BUSINESS SUPPORT
› Redken.co.uk › Product Sampling › Press Coverage › Facebook.com/RedkenUK › Twitter.com/Redken_UK › YouTube.com/UKRedken
› Club 5th Avenue Loyalty Programme › myredkenmarketing.com › Salon Finder › Business Development Consultants
RADIANT 10 FACEBOOK SAMPLING APP IMAGE NEEDED TO GO HERE
PERSONAL-BASED EDUCATION IT’S ALL ABOUT YOU! Personal-based education is all about you. This is the foundation of Redken Education. Enter an interactive environment filled with different methods of learning to engage, enhance, and anchor your knowledge. Every program is taught by our highly skilled tribe of Redken Artists. Haircolor • Design • Finishing • Product Knowledge • Business Building • Men • Consultation
EVENT EDUCATION
THE REDKEN EXCHANGE
BE INSPIRED ONLINE
The Redken Symposium – Experience 3 days of education with world-renowned artists and our global salon community. Fine-tune your skills, release your imagination and rediscover your obsession with your career.
Expand your vision and challenge your talents at the industry’s leading resource for learning at our state-of-the-art facilities in London, Leeds, Manchester and Dublin.
Expand your skills and build your business with a few clicks of your mouse or mobile device. Redken Education On Demand Visit Redken Education On Demand on Redken.co.uk professional site and choose from an alwaysexpanding library of videos that can be watched in salon or at home.
THE INSPIRING WORLD OF REDKEN: A HAIR OBSESSION At Redken, our obsession is hair… cutting it, coloring it, styling it. It’s a way to express our artistry and claim our individuality. This collection of 6 cutting-edge looks created by top Redken Artists from around the globe will feed your obsession for amazing hair. “It was such an honor. A fantastic opportunity to illustrate my work, skills and the passion I have when coloring.” The Look: Opposite Attraction Kelly Scott, Redken Artist Strands Salon, UK
JOIN THE REDKEN COMMUNITY
ARTISTIC NETWORK, SALES CONSULTANTS AND EDUCATORS
Redken strives to provide you with dedicated Sales Consultants and Educators who work closely to help achieve your key objectives and specific training needs. Educators are the heart of the Redken brand and work endlessly to ensure all salons have the most up to date technical knowledge.
ARTIST NETWORK
Our global artist community, grounded in principles and personal-based education, spreads the Redken message to inspire your creativity and ignite your passion.
TALENT TRIBE
GUIDO PALAU, GLOBAL STYLING DIRECTOR
Talent Tribe is a unique one year inspirational program working alongside Redken, to coach and mentor eight young up and coming stars of the future within the hairdressing industry.
Guido Palau exclusively uses Redken products at A-list designer runway shows, fashion ad campaigns and editorial photo shoots for top magazines.
Redken recognises the strength of up and coming talent.
Guido Palau is considered to be one of the world’s most conceptual hairstylists.
“I get inspiration from absolutely everywhere; always keep your eyes open!� - Guido Palau
GROW YOUR BUSINESS WITH DIGITAL Redken strives to be at the forefront of new digital opportunities and reaching consumers in innovative ways to increase brand awareness and your salons business. In 2012 Redken reached over 4 million fans across Facebook & Twitter. By distributing over 10,000 product samples we have been driving more footfall in salons than ever before!
“REDKEN UK’S DIGITAL CAMPAIGNS ENGAGED OVER 25,000 FANS IN 2012” Like us on Facebook today www.facebook.com/RedkenUk Follow us on Twitter today www.twitter.com/Redken_UK
REDKEN WEB
#RedkenReady
RETAIL PRODUCTS
Our advanced haircare solutions and innovative styling products - for both men and women – will inspire your creativity and boost your business by addressing your clients’ needs and creating loyal, lasting relationships.
HAIRCARE SPECIFIC NEEDS. SIMPLE SOLUTIONS.
Powered by
Discover solutions to every hair need - powered by the latest technology for stronger, more beautiful hair inside and out! Redken’s exclusive delivery system, the Interlock Protein Network (IPN) brings protein to the core of the hair fiber to rebuild surface protection, provide progressive conditioning and strengthen the hair.
BODY FULL Non stop volume for fine/flat hair
BLONDE GLAM Shine activator for all types of multitonal blonde hair
COLOR EXTEND Protection for color-treated hair
SMOOTH LOCK Thermal care for dry/unruly hair
COLOR EXTEND SUN Environmental protection for sun-exposed hair
REAL CONTROL Nourishing repair for dense, dry, sensitized hair
CLEAR MOISTURE Light moisture for normal/dry hair
EXTREME Fortifier for distressed hair
ALL SOFT Softness for dry/brittle hair
CURVACEOUS For loose waves to spiral curls
Hair Cleansing For all hair types
SCALP RELIEF Targeted scalp solutions
, THICKER FULLER LOOKING HAIR in 30 days.* GUARANTEED. INTRA FORCE
for all types of thinning hair
Powered by Redken science with exclusive Aminexil速 technology.
Take HOME Treatments
Take Home Range Take Home Range Natural Thinning Color Thinning Hair Hair
In-salon Treatments
Intensive Treatment Hair Advanced pack of 42
*Cleanser, Toner and Scalp Treatment to be used together as part of a daily haircare regime for a minimum of 30 days.
In-Salon Treatment Scalp Stimulate
STYLING RUNWAY STYLE... EVERYDAY Organized by end result and speciality, each product has a control factor—the higher the number, the greater the control: mild 01-05, medium 06-15, or maximum 16-26. Blend and layer products to create any style.
TEXTURE
HEAT STYLING
VOLUME
HAIRSPRAYS
SHINE
STYLE CONNECTION
BEAUTY HOT 100
2012
SMOOTH
REDKEN FOR MEN HIGH PERFORMAnCE GROOMERS
FOR EFFORTLESS STYLES
We’ve taken the guess work out of great style for male clients by selecting the most popular men’s cuts and designating the perfect haircare and styling products to use to create these looks. shortlisted for
2-IN-1
INVIGORATE
PASTE/CLAY
MOISTURIZE
WAX/POMADE
FORTIFY
CREAM/GEL
EXTRA CLEANSING
COLOR CAMO
REDKEN THE BEAUTY EDITOR’S CHOice We are investing like never before to drive more consumers into your salon. Be part of it!
BEAUTY HOT 100
2012
“Absorbs oil instantly and refreshes your style within just a few sprays”
Powder Refresh 01 Professional Dry Shampoo
“A straightening serum that keeps frizz at bay and repairs the hair from within”
Two Smooth 03 Smoothing and Strengthening Serum
“Experiment with texture. Mattify your hair to give it more body”
Powder Grip 03 Mattifying Powder
“Spice up your color before a big event, get a glaze.”
Shades EQ Cream
“It does what it says on the tin”
Redken Guts 10 Volume Spray Foam
PROFESSIONAL SERVICES Backbar treatments and the latest chemical and haircolor services help you achieve the most fashionable results, while enhancing your skills and increasing your revenue.
HAIRCOLOR MULTI-DIMENSIONAL.
exceptional conditioning. endless versatility.
PERMANENT
DEMI PERMANENT
LIGHTENERS
4 Dimensional Permanent color. No ammonia. No odor
Demi Permanent color that thinks it’s a conditioner!
Create the best blondes with our lightening range
CHROMATICS
THE HAIRCOLOR BREAKTHROUGH. * 2X STRONGER HAIR Only Redken could take your color results to this dimension. CHROMATICS has breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology to deliver multi-dimensional, 4D color deep into every strand. No ammonia, no odor – just conditioned, high shine color and hair that’s up to 2X stronger.
CHROMATICS
4 Dimensional Permanent Color. No Ammonia. › Revolutionary ODS2 (Oil Delivery System) + Protein Extract Technology leaves hair up to 2X Stronger* › Advanced no ammonia, no odor formula offers the ultimate in comfort for stylists and clients › Up to 100% gray coverage › 4D color results for ultimate gray coverage, multi-dimensional reflect, radiant shine and lasting vibrancy
NEW CHROMATICS BEYOND COVER Age-Defying Permanent Haircolor. › Formulated specifically for clients with 75%-100% gray › Offers 100% gray coverage and high-fashion, true-to-tone results › ODS2 + Protein Extract and Argan Technology to leave even the most brittle, wiry hair 2X stronger* and 2X smoother** › No ammonia, no odor › Pre blended shades to complement every skin tone
› Over 80 stunning shades for unlimited color possibilities
*Measured as resistance to brushing after applying Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo **Leaves hair 2X smoother than before coloring
CHEMISTRY TRANSFORM THEIR HAIR.
BOOST YOUR BOTTOM LINE. Powered by science, Redken’s chemistry cocktails are customized professional strength shots of protein and moisture blended to meet your advanced hair needs. Give your clients instant results in just 10 minutes!
TEXTURE FASHION FORWARD. PERFECTLY SAFE.
Lush waves and curls or sleek straightness achieved quickly, safely and flawlessly.
SEMI-PERMANENT SERVICES
SMOOTH LOCK
PERMANENT SERVICES
VECTOR PLUS
SHAPE CONTROL
Semi-Permanent Smoothing
Taurine-Fortified Wave
Permanent Straightening
For smoothness that lasts up to 13 shampoos*
For silky, springy curls from roots to ends
Customizable permanent smooth or straight results without formaldehyde
*Results achieved with the semi-permanent Smooth Lock Service
Inner Secret
Creative Curl
Conditioner Activated Waves
Customized Acid Wave
For soft, conditioned, natural looking curls
For soft, natural feeling, defined curls
WORLD CLASS EVENT
Join us and feed your obsession at the 2014 Redken Symposium. Three days packed with the latest trends in hair. Symposium provides you with the knowledge, creativity and inspiration so you “learn better,” the business skills so you “earn better,” empowering you to “live better!”
REDKEN SYMPOSIUM LEARN.EARN.LIVE.
A REDKEN OBSESSION
20 4
SAVE THE DATE ! 2ND - 4TH FEBRUARY 2014
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For more information UK/Ireland: Redken.co.uk Customer Technical Advice Line: 0800 085 4956 UK/IRELAND Customer Services: 0845 6000 815 UK Redken Head Office: 0208 762 4121
Watch our Videos Youtube.com/RedkenUK
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