MAY 2013 WELCOME TO THE TRIBE!
LISA SHEPHERD
NEW
FROM
&
REDKEN PUREOLOGY the complete age-defying service
GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK
www.pureology-uk.com
1
CONTENTS MAY 2013
09.
EVENTS & EDUCATION
Dear Redken Tribe,
Dates to remember
Firstly, we’re delighted to announce that award-winning hairdresser Lisa Shepherd is the new Redken UKI Color Consultant. With her dynamic energy, Redken is the perfect partner to suit Lisa and her salons’ needs. She joins a host of award-winning artists choosing to partner with the brand and we’d like to welcome her to the Tribe! Not only that but we have got lots of new launches and initiatives to help drive more clients into your salon this month. How many of your clients say that they look and feel older because of their hair? Now you can offer them an age-defying service with New Redken Shades EQ Cover Plus and Intra Force. Let your clients who don’t normally buy retail discover the power of Redken with our Limited Edition minis packs. They are the perfect offering for customers to pop in their suitcase! See page 6.
04.
SPECIAL FEATURE Age-defying hair
10.
WHAT’S HAPPENING ONLINE
Father’s Day is on June 16th. Remember to save the date! Offer your clients the perfect gift with a FREE L’Oréal Men Expert Moisturiser, with any 2 Redken For Men Products. Don’t miss out!
Follow the Tribe on Facebook and Twitter
12.
REDKEN & PUREOLOGY IN THE NEWS The Beauty Editors’ must-haves
Redken recognises that success can be achieved through education. I invite you to experience the best of Redken education with An Audience with Andrew Barton on page 9. Bring the whole salon for an inspiring team night out!
14.
ORDER STOCK
Check you have everything you need
Get inspired. Be part of it!
Sarah Power
General Manager, Redken and Pureology, UK and Ireland
06.
RETAIL OFFERS Minis
2
23.
RETAIL TIPS
Boost your retail sales
MEET THE ARTIST COURSE FOCUS
Skill and Perfection Unleashed with Design Education Programs LEARN BETTER. EARN BETTER. LIVE BETTER
Toby Meyer Why did you choose to train with Redken? 16 years ago when I opened my salon, I sat in awe of people like Peter Lunn, Chris Moody and other Redken Artists delivering this very approachable and informing education that seemed very unique and special. After 13 Years as a Redken Artist, I still believe Redken Education and products are the best in our industry.
Tell us about your involvement with Redken education? From Fashion shows to now being part of the International Team, going all over the world with the highlights being part of US Symposium 2013, I have had the fortune to work alongside some great hairdressers. I love any opportunity to share my skills and continue to grow them from the amazing experiences Redken gives me.
What trends are set to be hot this summer?
PRINCIPLES OF DESIGN To control a haircut you have to truly understand haircutting. From beginners to advanced stylist, Principle Based Design takes away the fear and anxiety of new styles and shapes by allowing you to control the outcome, everytime. Become more confident in carrying out any haircut and create consistent high quality haircutting work. Principles helps you master the art of haircutting.
BOOK PRINCIPLES OF DESIGN TODAY Date
Course
Location
28.05.13 - 29.05.13
Principles of Design. 2 day course with Toby Meyer
London
28.05.13 - 29.05.13
Principles of Design. 2 day course with Keith Owen
Manchester
NEW REDKEN EDUCATION BOOKING NUMBER 0161 8349 594
This Summer we are seeing a huge 90’s influence in hair and fashion on the Catwalks but today’s hair is sharper and shorter with an edgier look. Love it!!
What top tips do you have for ageing hair? Keep it conditioned. Redken has so many good products and deep conditioning treatment to look after ageing hair. New Shades EQ Cover Plus lets you achieve up to 75% gray coverage with a subtle brightening effect, for rich results with amazing radiance! Also, keep locks fuller and thicker with Intra Force. See results in 30 days!
What is your favourite Redken product? Velvet Gelatine 07 to blow dry with as the feel and hold is beautiful; Quick Dry 18 Hairspray, I have never used such a versatile spray; and Shine Flash 02 – a ‘Lip Gloss’ for Hair to give an amazing finishing shine.
*COURSES ARE SUBJECT TO CHANGE
3
TURN BACK THE CLOCK WITH REDKEN THIS MONTH DID YOU KNOW? The #1 reason women color their hair is to cover gray Women aged 55+, are most concerned with gray, thinning hair and loss of volume* The biggest group/profile of females who visit the salon to have their hair colored are the over 55’s** Over 50’s account for 80% of UKI financial wealth and on average, have higher disposable income than under 50’s†
Celebrities are ageing more and more gracefully, but still remaining glamorous and fashionable
Also changes in color, volume, density, and body are common concerns that women are seeking solutions for.
INTRODUCING
LUXURIOUS COVERAGE, RICH COLOR
NEW SHADES EQ COVER PLUS | SUBTLE COVERAGE OF GREY HAIR
With up to 75% coverage
| INTENSE, RICH LUMINOUS COLOR
With subtle brightening properties
| HAIR CONDITIONING
With pomegranate oil and rice protein
| THE PERFECT EXPANSION OF SHADES EQ
1:1 Mixing ratio no ammonia, no odor
*Source: L’Oreal Aging Hair Innovation Vision Study, November 2012 **Kantar World Panel Dec 2012 † ONS 2010 through SAGA magazine, Jan 2013
4
14 NEW INCREDIBLE SHADES!
SEQ
THE COLOR THAT THINKS IT’S A CONDITIONER
NEW SHADES EQ COVER PLUS BRIGHTENING CONDITIONING COLOR CREAM Shades EQ Cover Plus Shades NATURAL
WARM MOCHA
Gold
Copper Copper
Red REd
INCLUDES OXIDATIVES DYES
8N
8WM
7G
Almond Cream
Caramel Latte
Honeycomb
6N
6WM
5G
6CC
6RR
Rich Coffee
Maple Syrup
Firelight
Lipstick Red
4N
4WM
3G
Chocolate Mousse
Dark Mocha
Toasted Almond
For rich, deep, long-lasting color results RICE PROTEIN
4RR Crimson
Golden Mocha
For stronger, conditioned hair POMEGRANATE OIL
2N Double Espresso
Shade contains Rubilane® copper dye Shade contains R5 red dye
CLEAR
For beautifully moisturized hair
PROTECT COLOR & GIVE FULLER HAIR AT HOME INTRA FORCE for all types of thinning hair
STEP 1 SHAMPOO
Gently cleanses, reducing excess sebum to promote hair density and a healthy scalp environment.
STEP 2 TONER
Lightweight and nourishing, instantly detangles and moisturizes, leaving hair reinforced with natural shine
STEP 3 TREATMENT
Fast-absorbing and clinically proven to help reduce hair loss, increasing the number of hairs in the growth phase for hair that looks denser, fuller and thicker. Daily use.
SPECIAL AGE-DEFYING OFFERS THIS MONTH! ASK YOUR STYLIST FOR DETAILS 5
DID YOU KNOW
149 MILLION
HAIRCARE PURCHASES TAKE PLACE A WEEK IN THE UKI?* HOW MANY OF THESE OCCUR IN YOUR SALON?
AVAILABLE FOR MEN TOO!
WELCOME NEW RETAIL CLIENTS WITH REDKEN
MOISTURIZER
RRP £12.99/ €18.28**
FATHER’S DAY
BOOST YOUR RETAIL. WITH ANY 2 REDKEN FREE FOR MEN PRODUCTS
2013
JUNE
16
rem somto bu embe et y d r hing ad nice !
UNLEASH YOUR CREATIVITY FREE STYLIST STOCK THIS MONTH
†
6
*KWP Usage – 12m/e December 2011 – % users by brand segment- women, total haircare **Source www.boots.com 16th April 2013 †Available while stocks latst
COLOUR CARE INDULGENCE PACKS UP TO 50% OFF
DISCOVER LUXURIOUS TREATMENTS FOR A SPA LIKE EXPERIENCE
PUREOLOGY MASQUES
DISCOVER PRECIOUS OIL PRECIOUS OIL 30ML TRAVEL SIZES AVAILABLE THIS MONTH ONLY • Formulated with exclusive Oleo Antifade complex© • Enhances colour vibrancy • 100% biodegradable • Free of Parabens and silicones
RRP: £11.85/€14.85 *Subject to availability. While stocks last
7
REDKEN EUROPEAN SYMPOSIUM A REDKEN OBSESSION
LEARN.EARN.LIVE.
20 4
SAVE THE DATE 2ND - 4TH FEBRUARY 2014
CONTACT YOUR SALES REP FOR FURTHER DETAILS ABOUT NEXT YEAR’S BIGGEST EVENT! 8
AN AUDIENCE WITH...
ANDREW BARTON ALL SALON PROFESSIONALS Redken present these exclusive sessions where Andrew Barton and an Artist from his Creative Team share their vision in hair. Sit back and enjoy two hours of action packed hairdressing with live models to stimulate your creative senses. Great ideas, minimum time investment, maximum impact and the latest news in hair in just one night! Brilliant! Business Bonus Bring the whole salon for an inspiring team night out. Duration
Evening Event
Investment
£50/ €58.41/ 5000 points
Dates
London: 13th May, 19th November Manchester: 21st August
REDKEN EDUCATION
BOOKINGS UPDATE NEW REDKEN EDUCATION BOOKING NUMBER: 0161 8349 594 SELECT OPT.2
DATES TO REMEMBER Date
Color ER. 2 day course Pure Knowledge RCH Recharge Style Trend Setter Audience with Andrew Barton Runway Edit Mens Street Style (Journey 2) RCH DAY 4 (Journey 2) RCH DAY 5 Coaching Your Team Pure Business Color ER. 2 day course Vintage Hair Up Principles of Highlighting Coloring out of your mind Design Cutting Dress it Up Group Training Make that Change Coaching Your Team Principles of Design. 2 day course Principles of Design DAY 1 Principles of Design. 2 day course
Location Manchester London London London London Manchester Leeds London London London Manchester London London Leeds London Dublin London London London Dublin London Manchester Manchester
Date
JUNE
MAY
01.05.13 01.05.13 02.05.13 05.05.13 13.05.13 13.05.13 13.05.13 13.05.13 14.05.13 14.05.13 14.05.13 15.05.13 20.05.13 20.05.13 21.05.13 21.05.13 22.05.13 23.05.13 27.05.13 27.05.13 28.05.13 28.05.13 29.05.13
Course
04.06.13 05.06.13 10.06.13 11.06.13 11.06.13 12.06.13 12.06.13 17.06.13 18.06.13 19.06.13 17.06.13 19.06.13 19.06.13 20.06.13 24.06.13 24.06.13 25.06.13 26.06.13 25.06.13 25.06.13 26.06.13 27.06.13
Course
Location
(Journey 2) RCH DAY 6 (Journey 2) RCH DAY 7 Principles of Highlighting Welcome to the Tribe (Journey 1) RCH DAY 4 (Journey 1) RCH DAY 5 Principles of Color. 2 day course (Journey 3) RCH DAY 1 (Journey 3) RCH DAY 2 (Journey 3) RCH DAY 3 Principles of Color. 2 day course Foundation Finish Make that Change Behind the Lens Runway Edit Future Vintage Principles of Color Principles of Color Design Cutting Design Cutting Coaching your Team Express Color ER
London London London London Dublin Dublin London London London London Manchester London Manchester London London Manchester Dublin Dublin London Manchester Manchester London
BOOK YOUR COURSE TODAY! *Courses are subject to change
9
TWEETS OF THE MONTH
WE LOVE HEARING FROM YOU!
OUR REDKEN TALENT TRIBE ARE INSPIRED!
CONGRATULATIONS TO OWEN HAIR DESIGN! Owen hair Design @Owenhairdesign 10 years today the salons been open, long may our partnership with Redken continue. #itsbeenawhile @redken_uk #redken Collapse
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YOU’RE GETTING READY FOR SUMMER COLOR!
YOU LOVE OUR EDUCATION!
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Redken_UK @Redken_UK @Owenhairdesign Happy 10th anniversary! Best wishes from all of the Redken Team! Expand
GET IN CONTACT WITH US!
@REDKEN_UK
FACEBOOK.COM/REDKENUK
REDKEN RETAIL IS FLYING OFF THE SHELVES!
REDKEN.CO.UK
READY TO GO OMBRE?
REDKEN FEATURED ON...
“
The extra cleansing shampoo has a premium blend of ingredients found in the traditional brew to help remove all grit out of a man’s hair!
“
HEAD TO
CLOTHES-MAKE-THE-MAN.COM
FOR A GREAT BLOG ABOUT CLEAN BREW
10
Will you go for a soft brunette base and luminous blonde lengths or a deep brunette ba se with rich caramel-toned mid-lengths and ends?! Make sure you visit our Facebook page to discover our top 5 reasons for you to go Ombre!
MEET REDKEN’S GLOBAL FASHION AMBASSADOR Style icon, Chiara Ferrangi of World Renowned Blog: The Blonde Salad
Are you #RedkenReady? Don’t miss a moment of the hottest hair trends with Chiara Ferragni!
@ChiaraFerragni
@chiaraferragni
GUIDO PALAU, CREATIVE CONSULTANT FOR REDKEN, HAS CRAFTED EXCLUSIVE HAIRSTYLES FOR CHIARA, INTERNATIONAL FASHION ICON AND BLOGGER OF THE BLONDE SALAD. CHIARA’S SIGNATURE BLONDE LOCKS WERE TRANSFORMED USING REDKEN PRODUCTS AT FASHION WEEK. VISIT OUR FACEBOOK PAGE TO SEE MORE OF HER STUNNING STYLES!
11
NEWs..
“light and non-greasy, making it ideal for fine hair”
Curvaceous full swirl
“The serums fuse together to repair split ends and tame frizz”
Two Smooth 03 smoothing & strengthening serum duo
IN THE NEWs.. “ The spray’s light texture gives a speedy root boost with the added bonus of a zingy eucalyptus scent”
Pure Volume Instant Levitation Mist
“ Masks for happy hair”
Hydrate Hydra Whip
Pureology Hydrate
color
CHROMATICS CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
BEYOND COVER
CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
NATURAL
P069920 CHROMATICS BEYOND COVER 9NW (9.03)
£7.90
€10.30
P025460 CHROMATICS 2N (2) NATURAL
£7.75
€9.80
P069950 CHROMATICS BEYOND COVER 7NW (7.03)
£7.90
€10.30
P025430 CHROMATICS 3N (3) NATURAL
£7.75
€9.80
P069980 CHROMATICS BEYOND COVER 5NW (5.03)
£7.90
€10.30
P025400 CHROMATICS 4N (4) NATURAL
£7.75
€9.80
P070010 CHROMATICS BEYOND COVER 10Ago (10.13)
£7.90
€10.30
P025370 CHROMATICS 5N (5) NATURAL
£7.75
€9.80
P070040 CHROMATICS BEYOND COVER 10Gi (10.32)
£7.90
€10.30
P025340 CHROMATICS 6N (6) NATURAL
£7.75
€9.80
P070070 CHROMATICS BEYOND COVER 8Gi (8.32)
£7.90
€10.30
P025310 CHROMATICS 7N (7) NATURAL
£7.75
€9.80
P070100 CHROMATICS BEYOND COVER 6Gi (6.32)
£7.90
€10.30
P025280 CHROMATICS 8N (8) NATURAL
£7.75
€9.80
P070130 CHROMATICS BEYOND COVER 6Br (6.56)
£7.90
€10.30
P025250 CHROMATICS 9N (9) NATURAL
£7.75
€9.80
P070160 CHROMATICS BEYOND COVER 4Br (4.56)
£7.90
€10.30
P025220 CHROMATICS 10N (10) NATURAL
£7.75
€9.80
P070190 CHROMATICS BEYOND COVER 9Gb (9.31)
£7.90
€10.30
P070220 CHROMATICS BEYOND COVER 7Gb (7.31)
£7.90
€10.30
P062340 CHROMATICS 6Aa (6.11) ASH
£7.75
€9.80
P070250 CHROMATICS BEYOND COVER 5Gb (5.31)
£7.90
€10.30
P062320 CHROMATICS 8Aa (8.11) ASH
£7.75
€9.80
P070280 CHROMATICS BEYOND COVER 5Bc (5.54)
£7.90
€10.30
P070310 CHROMATICS BEYOND COVER 7Cr (7.46)
£7.90
€10.30
P025670 CHROMATICS 1Ab (1.1) ASH blue
£7.75
€9.80
P070340 CHROMATICS BEYOND COVER 5Cr (5.46)
£7.90
€10.30
P025640 CHROMATICS 5Ab (5.1) ASH blue
£7.75
€9.80
P025610 CHROMATICS 7Ab (7.1) ASH blue
£7.75
€9.80
P025730 CHROMATICS 8Av (8.12) ASH violet
£7.75
€9.80
P025700 CHROMATICS 10Av (10.12) ASH violet
£7.75
€9.80
P025520 CHROMATICS 4Ag (4.17) ASH green
£7.75
€9.80
P025490 CHROMATICS 6Ag (6.17) ASH green
£7.75
€9.80
£7.75
€9.80
ASH/ash
ASH/blue
ASH/violet
NEW
NIGHT LIGHT SHADES
CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
GOLD/red
ASH/green
P0752500 CHROMATICS 10Gr (10.36) GOLD red
£7.90
€10.30
P0753100 CHROMATICS 3Vb (3.25) VIOLET brown
£7.90
€10.30
P0752800 CHROMATICS 5Vb (5.25) VIOLET brown
£7.90
€10.30
VIOLET/brown
IRIDESCENT/gold
IRIDESCENT/gold P025550 CHROMATICS 6Ig (6.23) IRIDESCENT gold
ASH/gold
P0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold
£7.90
€10.30
P062300 CHROMATICS 5Ago (5.13)
£7.75
€9.80
P0753400 CHROMATICS 8lg (5.23) IRIDESCENT gold
£7.90
€10.30
P062280 CHROMATICS 7Ago (7.13)
£7.75
€9.80
P0751600 CHROMATICS 10lg (10.23) IRIDESCENT gold
£7.90
€10.30
P062260 CHROMATICS 9Ago (9.13)
£7.75
€9.80
£7.75
€9.80
P024770 CHROMATICS 4Vr (4.26) VIOLET red
£7.75
€9.80
P025880 CHROMATICS 6Vr (6.26) VIOLET red
£7.75
€9.80
£7.75
€9.80
P025830 CHROMATICS 4Rr (4.66)
£7.75
€9.80
P024720 CHROMATICS 6Rr (6.66)
£7.75
€9.80
P024740 CHROMATICS 4R (4.6) RED
£7.75
€9.80
P024710 CHROMATICS 6R (6.6) RED
£7.75
€9.80
BROWN/red P0754000 CHROMATICS 3Br (3.56) BROWN red
BROWN/red £7.90
€10.30
ASH/green P0751300 CHROMATICS 8Ag (8.17) ASH green
VIOLET/red £7.90
€10.30
ASH/blue P0751000 CHROMATICS 9Ab (9.10) ASH blue
£7.90
€10.30
£7.90
€10.30
COPPER P0751900 CHROMATICS 9C (9.40) COPPER
RED/violet P062090 CHROMATICS 5Rv (5.62)
GOLD P0752200 CHROMATICS 9G (9.30) GOLD
P025580 CHROMATICS 5Br (5.56) BROWN red
£7.90
€10.30
RED/red
RED
NEW CHROMATICS BEYOND COVER STRONGER AND SMOOTHER FEELING HAIR*
14
age-defying permanent color
NO AMMONIA, NO ODOR UP TO 100% GRAY COVERAGE PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY WITH ARGAN OIL * Fortifies the cuticle for 2X less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.
CHROMATICS CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
COPPER P024830 CHROMATICS 5C (5.4) COPPER
£7.75
€9.80
P024800 CHROMATICS 7C (7.4) COPPER
£7.75
€9.80
COPPER/red P071780
CHROMATICS 5Cr (5.46) COPPER red
£7.75
€9.80
P071750
CHROMATICS 7Cr (7.46) COPPER red
£7.75
€9.80
COPPER/gold P072490
CHROMATICS 6Cr (6.43) COPPER gold
£7.75
€9.80
P072460
CHROMATICS 8Cr (8.43) COPPER gold
£7.75
€9.80
P024950 CHROMATICS 4G (4.3) GOLD
£7.75
€9.80
P024920 CHROMATICS 6G (6.3) GOLD
£7.75
€9.80
P024890 CHROMATICS 8G (8.3) GOLD
£7.75
€9.80
P024860 CHROMATICS 10G (10.3) GOLD
£7.75
€9.80
CHROMATICS 7Gc (7.34) COPPER gold
£7.75
€9.80
CHROMATICS 9Gc (9.34) COPPER gold
£7.75
€9.80
P025010 CHROMATICS 6Gr (6.36) GOLD red
£7.75
€9.80
P024980 CHROMATICS 8Gr (8.36) GOLD red
£7.75
€9.80
P025130 CHROMATICS 4Gb (4.31) GOLD beige
£7.75
€9.80
P025100 CHROMATICS 6Gb (6.31) GOLD beige
£7.75
€9.80
P025070 CHROMATICS 8Gb (8.31) GOLD beige
£7.75
€9.80
P025040 CHROMATICS 10Gb (10.31) GOLD beige
£7.75
€9.80
P062240 CHROMATICS 4Gm (4.35) GOLD/mocha
£7.75
€9.80
P062220 CHROMATICS 6Gm (6.35) GOLD/mocha
£7.75
€9.80
P025190 CHROMATICS 4Bc (4.54) BROWN copper
£7.75
€9.80
P025160 CHROMATICS 6Bc (6.54) BROWN copper
£7.75
€9.80
P053540 CHROMATICS 2NW (2.03) NATURAL WARM
£7.75
€9.80
P053510 CHROMATICS 3NW (3.03) NATURAL WARM
£7.75
€9.80
P053480 CHROMATICS 4NW (4.03) NATURAL WARM
£7.75
€9.80
P053450 CHROMATICS 5NW (5.03) NATURAL WARM
£7.75
€9.80
P053420 CHROMATICS 6NW (6.03) NATURAL WARM
£7.75
€9.80
P053390 CHROMATICS 7NW (7.03) NATURAL WARM
£7.75
€9.80
P053360 CHROMATICS 8NW (8.03) NATURAL WARM
£7.75
€9.80
P053330 CHROMATICS 9NW (9.03) NATURAL WARM
£7.75
€9.80
P025850 CHROMATICS 10NW (10.03) NATURAL WARM
£7.75
€9.80
£7.75
€9.80
GOLD
GOLD/copper P071840 P071810
GOLD/red
GOLD/beige
GOLD/mocha
BROWN/copper
NATURAL WARM
CLEAR P025760 CHROMATICS CLEAR
READY TO GO OMBRE? GET NYC’S MOST ALLURING HAIRCOLOR WITH REDKEN’S NEW NIGHT LIGHTS SERVICE
15
color
color
cover fusion CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
£7.90
€10.30
NATURAL GOLD
NATURAL ASH
P012090 7Ng COVER FUSION
P011970 2Na COVER FUSION
£7.90
€10.30
P011910 4Na COVER FUSION
£7.90
€10.30
P012330 6Na COVER FUSION
£7.90
€10.30
P029170 5NGi COVER FUSION
£7.90
€10.30
€10.30
P029190 9NGi COVER FUSION
£7.90
€10.30
P012360 8Na COVER FUSION
£7.90
Natural gold Iridescent
NATURAL BROWN Copper
NATURAL NATURAL P012120 3Nn COVER FUSION
£7.90
P012150 4Nn COVER FUSION
£7.90
€10.30
P020490 4NBc COVER FUSION
£7.90
€10.30
€10.30
P020460 6NBc COVER FUSION
£7.90
€10.30
P012000 4NBr COVER FUSION
£7.90
€10.30
P012030 6NBr COVER FUSION
£7.90
€10.30
P020550 5NCr COVER FUSION
£7.90
€10.30
P020520 7NCr COVER FUSION
£7.90
€10.30
£7.90
€10.30
UK(£)
IRE(€)
P012180 5Nn COVER FUSION
£7.90
€10.30
P012210 6Nn COVER FUSION
£7.90
€10.30
P012240 7Nn COVER FUSION
£7.90
€10.30
P012270 8Nn COVER FUSION
£7.90
€10.30
P012300 9Nn COVER FUSION
£7.90
€10.30
NATURAL GOLD Beige P012450 5NGb COVER FUSION
£7.90
€10.30
P012420 7NGb COVER FUSION
£7.90
€10.30
NATURAL BROWN Red
NATURAL COPPER Red
NATURAL GOLD Copper P020430 6NGc COVER FUSION
SHADES EQ CREAM CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
CODE
NATURAL ASH
PRODUCT
LIST PRICE
Copper
P023710 03NA DARK CHOCOLATE
£6.70
€8.00
P041820 06C SHINY PENNY
£6.70
€8.00
P023680 06NA COOL COCOA
£6.70
€8.00
P041840 08C PERSIMMON
£6.70
€8.00
P023650 09NA SLATE BLONDE
£6.70
€8.00
P025970 CLEAR
£6.70
€8.00
VIOLET
Copper RED
NEW P066370 04V RICH IRIS
£6.70
€8.00
P071860 08CR CANDLE FLAME
£6.70
€8.00
NEW P066340 06V FRESH LAVENDER
£6.70
€8.00
P071890 06CR FIRECRACKER
£6.70
€8.00
NEW P066310 09V SOFT LILAC
£6.70
€8.00
P023800 05WN SANDY SABLE
£6.70
€8.00
LIST PRICE UK(£)
IRE(€)
P023770 07WN CHAI TEA
£6.70
€8.00
P023740 09WN SUMMER WHEAT
£6.70
€8.00
P052380 NEW SEQ COVER PLUS 2NN 60ML
£6.70
€8.00
NEW SEQ COVER PLUS 4NN 60ML P052440
£6.70
€8.00
NEW SEQ COVER PLUS 6NN 60ML P052170
£6.70
€8.00
£6.70
€8.00
WARM NATURAL
WARM BEIGE P023860 05WB GOLDEN HAZEL P023830 09WB GOLDEN VANILLA
£6.70 £6.70
€8.00 €8.00
NEW SEQ COVER PLUS CODE
PRODUCT
Natural
P052140
NEW
SEQ COVER PLUS 8NN 60ML
GOLD
GOLD IRIDESCENT P029360 06GI ANTIQUED GOLD
£6.70
€8.00
NEW SEQ COVER PLUS 3G 60ML P052350
£6.70
€8.00
P029340 08GI ICED GOLD
£6.70
€8.00
NEW SEQ COVER PLUS 5G 60ML P052320
£6.70
€8.00
NEW SEQ COVER PLUS 7G 60ML P052410
£6.70
€8.00
£6.70
€8.00
NEW SEQ COVER PLUS 4R 60ML P052200
£6.70
€8.00
NEW SEQ COVER PLUS 6R 60ML P052290
£6.70
€8.00
NEW SEQ COVER PLUS 4M 60ML P055570
£6.70
€8.00
NEW SEQ COVER PLUS 6M 60ML P055540
£6.70
€8.00
£6.70
€8.00
£6.70
€8.00
GOLD COPPER P023920 07GC BURNISHED COPPER
£6.70
€8.00
P023890 09GC GOLDEN SIENNA
£6.70
€8.00
COPPER NEW SEQ COVER PLUS 6C 60ML P052260
RED
BROWN COPPER P023950 06BC RICH AMBER
£6.70
€8.00
BROWN RED P025940 03BR BURGUNDY WINE
£6.70
€8.00
P025910 05BR GARNET SAND
£6.70
€8.00
red red NEW P041860 03RR CHOCOLATE CHERRY
£6.70
€8.00
NEW P041880 05RR POLISHED RUBY
£6.70
€8.00
NEW P041900 07RR STRAWBERRY LEMONADE
£6.70
€8.00
16
MOCHA
P055510
NEW
SEQ COVER PLUS 8M 60ML
CLEAR NEW SEQ COVER PLUS CLEAR 60ML P052230
SHADES EQ gloss CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
CODE
TITANIUM
PRODUCT
LIST PRICE
UK(£)
IRE(€)
COPPER
5060727 06T IRON
£20.10 €24.00
P007070 05C CHILLI
£20.10 €24.00
P006010 09T CHROME
£20.10 €24.00
5068637 07C CURRY
£20.10 €24.00
5068647 08C CAYENNE
£20.10 €24.00
BLUE P010670 01B ONYX
£20.10 €24.00
P007240 09B STERLING
£20.10 €24.00
NATURAL
AUBURN ACCENT P006750 03Aa TERRACOTTA
£20.10 €24.00
5066627 06Aa BONFIRE
£20.10 €24.00
P005780 09Aa PAPAYA
£20.10 €24.00
P006790 03N ESPRESSO
£20.10 €24.00
P005290 05N WALNUT
£20.10 €24.00
P007100 06N MOROCCAN SAND
£20.10 €24.00
P006850 05Cb BROWNSTONE
£20.10 €24.00
P005730 08N MOJAVE
£20.10 €24.00
5066437 06Cb AMBER GLAZE
£20.10 €24.00
P005980 09N CAFE AU LAIT
£20.10 €24.00
P007300 07Cb SPICE STONE
£20.10 €24.00
P010610 03Nb MOCHA JAVA
£20.10 €24.00
5066757 03Rb MAHOGANY
£20.10 €24.00
P005310 04Nb MAPLE
£20.10 €24.00
5066767 06Rb CHERRY COLA
£20.10 €24.00
P007120 06Nb BRANDY
£20.10 €24.00
P007330 07Nb CHESTNUT
£20.10 €24.00
5049437 07Mv BIRCH
£20.10 €24.00
P006000 09Nb IRISH CREME
£20.10 €24.00
5049427 08Mv CEDAR
£20.10 €24.00
COPPER BROWN
NATURAL BROWN BLONDE
RED BROWN
MAHOGANY VIOLET
RED
GOLD BEIGE P007050 06Gb TOFFEE
£20.10 €24.00
P010660 03R ROXY RED
£20.10 €24.00
P007310 07Gb BUTTERSCOTCH
£20.10 €24.00
P005350 06R ROCKET FIRE
£20.10 €24.00
£20.10 €24.00
VIOLET
P005970 09Gb BUTTER CREAM
GOLD
5066557 03V ORCHID
£20.10 €24.00
P006770 03G CINNAMON
£20.10 €24.00
P005750 08V VIOLET
£20.10 €24.00
P010520 05G CARAMEL
£20.10 €24.00
P006020 09V PLATINUM ICE
£20.10 €24.00
P006980 06G ST TROPEZ
£20.10 €24.00
CLEAR
5066667 07G SAFFRON
£20.10 €24.00
P005960 09G VANILLA CREME
£20.10 €24.00
5076485
Clear
£23.45 €27.97
WARM GOLD P005320 04Wg SUN TEA
£20.10 €24.00
P005330 06Wg MANGO
£20.10 €24.00
P005340 08Wg GOLD APRICOT
£20.10 €24.00
Developers
Lighteners CODE
PRODUCT
CODE
PRODUCT
UK(£)
IRE(€)
£35.00 €46.92
P056930
CHROMATICS OIL IN CREAM DEVELOPER 10 VOL 1L
£8.95
€11.52
£35.00 €46.92
P056950
CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L
£8.95
€11.52
£9.99
P056970
CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L
£8.95
€11.52
5043024
Blonde Glam Cream Developers 20 Vol £8.95
€11.52
5043034
Blonde Glam Cream Developers 30 Vol £8.95
€11.52
5043044
Blonde Glam Cream Developers 40 Vol £8.95
€11.52
P069530
SHADES EQ PROCESSING SOLUTION 1L
£8.95
€11.52
UP TO
P012660
Pro-oxide Cream Developer 10 vol
£8.95
€11.52
5062315
Pro-oxide Cream Developer 20 vol
£8.95
€11.52
OF LIFT
5062325
Pro-oxide Cream Developer 30 vol
£8.95
€11.52
5062335
Pro-oxide Cream Developer 40 vol
£8.95
€11.52
LIST PRICE
Blonde Glam Pure Lightening 5043016 Cream Power Lift Blonde Glam Pure Lightening Ammonia Free
5043006 E071660
NEW
Flash Lift LIGHTENING POWDER
NEW FLASH LIFT 8 LEVELS
UK(£)
IRE(€)
€14.99
LIST PRICE
17
HAIRCARE COLOR EXTEND
COLOR EXTEND SUN
REAL CONTROL
ALL SOFT
BLONDE GLAM
CLEAR MOISTURE
BODY FULL
EXTREME
CURVACEOUS
SMOOTH LOCK
SCALP RELIEF
INTRA FORCE
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Rich Recovery 250ml £11.60 / €15.20
Shampoo 300ml £7 / €8.95
After-Sun Mask 250ml £11.60 / €12.40
Take Cover SPF25 150g £9.20 / €12.40
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Intense Renewal 250ml £11.60 / €15.60
Slim Supreme 100ml £9.95 / €14.50
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Heavy Cream 250ml £11.60 / €15.20
Supple Touch 150ml £9.45 / €12.40
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Perfect Platinum 250ml £9.45 / €12.60
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Instant Bodifier 150ml £8.80 / €12.85
Volume Amplifier 150ml £8.80 / €11.20
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Strength Builder 250ml £11.60 / €13.50
CAT Treatment 150ml £8.80 / €11.20
Anti-Snap 250ml £9.45 / €12.40
Shampoo 300ml £7.15 / €8.50
Conditioner 250ml £7.95 / €9.50
Ringlet 180ml £9.20 / €12.40
Full Swirl 150ml £9.20 / €12.40
Wave Ahead 130g £7.40 / €9.20
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Butter Silk 250ml £11.60 / €15.20
Heat Glide 150ml £9.95 / €13.80
Stay Sleek 150ml £9.45 / €12.40
Oil Detox 300ml £7 / €8.50
Soothing Balance 300ml £7 / €8.50
Dandruff Control 300ml £7 / €8.50
PROFESSIONAL
18
Total Recharge 150ml £8.55 / €11.20
Argan 6 90ml £14.60 / €16.75
Hair Cleansing Cream 300ml £7 / €8.50
HAIR CLEANSING
At Home Intensive Treatment Hair Advanced pack of 42 £56.00 / €80.00
In-Salon Treatment Scalp Stimulate £12.95 / €15.35
Take Home Range Color/Natural Thinning Hair from £22.65 / €26.79
COLOR EXTEND
Radiant-10 170ml £14.60 / €16.75
Shampoo Natural Thinning Hair 290ml £8.70 / €10.65
Toner Natural Thinning Hair 245ml £9.40 / €12.05
Treatment Natural Thinning Hair 125ml £6.82 / €8.07
Shampoo Color Thinning Hair 290ml £8.70 / €10.65
Toner Color Thinning Hair 245ml £9.40 / €12.05
Treatment Color Thinning Hair 125ml £7.06 / €8.28
Shampoo £16.00 / €18.00 Conditioner £17.25 / €21.25
BLONDE GLAM
EXTREME
BODY FULL
SMOOTH LOCK
CURVACEOUS REAL CONTROL
ALL SOFT
CLEAR MOISTURE
INTRA FORCE
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
HAIR CLEANSING Shampoo 1 Litre
REDKEN FOR MEN Shampoo 1 Litre £11.40 / €14.90
REDKEN FOR MEN HAIRCARE
Invigorating Shampoo 300ml £5.35 / €6.67
Invigorating Conditioner 250ml £7.70 / €9.95
Fortifying Silver Shampoo 300ml £5.35 / €6.67
Daily Care Shampoo 300ml £5.35 / €6.67
2-in-1 Conditioning Shampoo 300ml £5.35 / €6.67
Extra Cleansing Shampoo 250ml £5.85 / €7.10
MENS STYLING MILD HOLD
Get Groomed Finishing Cream 150ml £5.85 / €7.38
Shine Form Defining Wax 75ml £6.95 / €8.53
MEDIUM HOLD
Work Hard Moulding Paste 100ml £6.95 / €8.53
Maneuver Working Wax 100ml £6.95 / €8.53
MAXIMUM HOLD
Stand Tough Extreme Gel 150ml £6.95 / €8.53
Outplay Texture Putty 100ml £6.95 / €8.53
COLOR CAMO
Dark Ash 3X60ml 1Na £19.65 / €25.00
Light Ash 3X60ml 7Na £19.65 / €25.00
Mint Shape Forming Paste 100ml £6.95 / €8.53
Firm Grasp Texturising Clay 100ml £6.95 / €8.53
Dishevel Fiber Cream 100ml £6.95 / €8.53
Medium Ash 3X60ml 4Na £19.65 / €25.00
Medium Natural 3X60ml 5N £19.65 / €25.00
Light Natural 3X60ml 8N £19.65 / €25.00
Dark Natural 3X60ml 2N £19.65 / €25.00
Powder Grip 03 Mattifying Powder 7g £7.60 / €7.70
Matte Sponge 05 Rugged Texturiser 50ml £8.60 / €11.10
Velvet Gelatine 07 Cushioning Blow-Dry Gel £8.60 / €11.10
Wool Shake 08 Gel-Slush Texturiser 145ml £8.60 / €11.10
STYLING STYLE CONNECTION
Quick Tease 15 Backcombing Lift Spray 250ml £8.60 / €9.90
Powder Refresh 01 Professional Dry Shampoo 153ml £8.60 / €9.90
HEAT STYLING
Duo Shield 07 Colour Protecting GelCream 150ml £8.60 / €11.10
Satinwear 02 Ultimate Blow-Dry Lotion 150ml £8.60 / €11.10
STRAIGHT & SMOOTH
Aiign 12 Protective Straightening Lotion 150ml £8.60 / €11.10
Two Smooth 03 Smoothing & Strengthening Serum 30ml £7.60 / €9.10
VOLUME
Thickening Lotion 06 Bodybuilder 150ml £7.60 / €9.10
Full Effect 04 All-Over Nourishing Mousse 250ml £7.60 / €9.10
Aerate 08 Cream Mousse 66g £8.60 / €11.10
Rootful 06 Root Lifting Spray 250ml £7.60 / €9.10
SHINE
Shine Flash 02 Glistening Mist 150ml £7.60 / €9.10
Glass Look 01 Smoothing Serum 120ml £8.60 / €11.10
Outshine 01 Anti-Frizz Polishing Milk 100ml £8.60 / €11.10
Acrylic Shape 15 Glossing Balm 150ml £8.60 / €11.10
HAIRSPRAY
Control Addict 28 High Control Hairspray 400ml £7 / €8.95
Quick Dry 18 Instant Finishing Spray 400ml £7.70 / €9.95
Fashion Work 12 Versatile Working Spray 400ml £7.70 / €9.95
Pure Force 20 Non-Aerosol Fixing Spray 250ml £7.70 / €9.95
TEXTURE
Rough Paste 12 Working Material 75ml £8.60/ €11.10
Water Wax 03 Shine Defining Pomade 50ml £6.60 / €7.70
Iron Shape 11 Ultra Straightening Spray 250ml £8.60 / €11.10
Tousle Whip 04 Cream Wax 100ml £8.60/ €11.10
Rewind 06 Pliable Styling Paste 150ml £7.60/ €9.10
Wax Blast 10 Spray Wax 150ml £7.60/ €9.10
Guts 10 Volume Spray Foam 300ml £8.60 / €11.10
Structure Wax 17 Classic Styling Wax 50ml £6.60/ €7.70
LAST MONTH OF ORDER
Rough Clay 20 Matte Texturiser 50ml £6.60/ €7.70
CHEMISTRY CHEMISTRY
Extreme Shot Phase 500ml £35 / €45.92
Color Extend Shot Phase 500ml £35 / €45.92
All Soft Shot Phase 500ml £35 / €45.92
Smooth Lock Shot Phase 500ml £35 / €45.92
Real Control Shot Phase 500ml £35 / €45.92
Time Reset Shot Phase 225ml £20.65 / €28.08
Shot Phix 3.5 pHix pHase 250ml £16.55 / €22.16
Shot Phix 5.5 pHix pHase 250ml £16.55 / €22.16
SEMI PERMANENT SMOOTHING SMOOTH LOCK
Step 1 Activator 60ml x3 £28.50 / €33.60
Step 2 Sealer 250ml £9.70 / €11.45
PERMANENT TEXTURE
Shape Control Reducer Resistant 250ml £57/€77.25
Shape Control Reducer Normal 250ml £57/€77.25
Shape Control Reducer Sensitized 250ml £57/€77.25
Smoothing neutralizing cream 1l £16.10/€22.10
Vector Plus £9.20/ €13.29
Creative Curl £9.20/ €13.29
Inner Secret £9.20/ €13.29
19
RETAIL PERFECT 4 PLATINUM
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Reconstruct Repair Masque 200ml £12.65 / €15.00
Miracle Filler Treatment 145ml £7.85 / €8.90
HYDRATE
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Hydra Whip 150g £12.65 / €15.00
Shine Max 125ml £7.85 / €8.90
PRECIOUS OIL
Shampoo 250ml £7.99 / €9.90
Condition 250ml £9.99 / €11.90
Softening Hair Masque 150g £14.99 / €18.90
Versatile Caring Oil 125ml £16.99 / €19.90
ESSENTIAL REPAIR
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Instant Repair 180ml £9.15 / €10.65
Colour Max 250ml £9.15 / €10.65
SUPER SMOOTH
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Relaxing Hair Masque 150g £12.65 / €15.00
Relaxing Serum 150ml £7.85 / €8.90
PURE VOLUME
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Instant Levitation Mist 250ml £7.85 / €9.80
Blow Dry Amplifier 200ml £9.15 / €10.65
PURIFY
Shampoo 250ml £7.15 / €8.55
Professional PERFECT 4 PLATINUM
ESSENTIAL REPAIR
Split End Correcting Treatment 95ml £9.15 / €10.65
Shampoo £18.05 / €19.15 Conditioner £19.45 / €23.80 SUPER SMOOTH
PRECIOUS OIL
PURE VOLUME
HYDRATE
PURIFY
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Shampoo 1 Litre
NEW COLOUR STYLIST Fortifying Heat Spray Protective Primer 170ml £8.99 / €10.65
Nourishing Nectar Sculpting Gel 180ml £8.99 / €10.65
Strengthening Control Zero Dulling Hairspray 365ml £8.99 / €10.65
COLOURISTS SOLUTION Fiber Integrity Spray 250ml £19.95 / €21.75
20
Neutralizing Colour Sealer 250ml £19.95 / €21.75
Anti Split Blow Dry Styling Cream 195ml £10.99 / €12.65
Silk Bodifier Volumizing Mousse 250ml £8.99 / €10.65
Cuticle Polisher Shine Serum 100ml £7.99 / €9.65
SHELF 1
Pure Volume Shampoo Pure Volume Condition Pure Volume Pure Volume Instant Levitation Mist Colour Stylist Strengthening Control Hairspray Colour Stylist Cuticle Polisher
SHELF 2
Precious Oil Shamp’Oil Precious Oil Softening Condition Precious Oil Oil Precious Oil Masque Colour Stylist Nourishing Nectar Colour Stylist
SHELF 3
Perfect 4 Platinum Shampoo Perfect 4 Platinum Condition Perfect 4 Platinum Miracle Filler Treatment Perfect 4 Platinum Masque Colour Stylist Anti Split Blowdry
SHELF 4
Hydrate Shampoo Hydrate Condition Hydrate Masque Hydrate Hydra Whip Colour Stylist Fortifying Heat Spray
SHELF 5
Essential Repair Shampoo Essential Repair Condition Essential Repair Split End Essential Repair Masque Essential Repair Instant Repair
SHELF 6 Super Smooth Shampoo Super Smooth Condition Super Smooth Relaxing Serum Super Smooth Masque Purify Shampoo 21
SHELF 1
NEW Powder Refresh 01 Professional Dry Shampoo STYLIST’S MUST HAVE Quick Tease 15 Backcombing Lift Spray NEW Powder Grip 03 Mattifying Powder Matte Sponge 05 Rugged Texturizer Velvet Gelatine 07 Cushioning Blow-dry Gel Wool Shake 08 Gel-slush Texturizer Extreme Shampoo Extreme Conditioner Extreme Anti-Snap Extreme Cat Extreme Strength Builder Real Control Shampoo Real Control Conditioner Real Control Slim Supreme Real Control Intense Renewal
SHELF 2
Rewind 06 Pliable Styling Paste STYLIST’S MUST HAVE Rough Paste 12 Working Material Wax Blast 10 High Impact Spray Wax NEW Tousle Whip 04 Cream Wax Structure Wax 17 Classic Styling Wax Rough Clay 20 Matt Texturizer Water Wax 03 Shine Defining Pomade NEW Smooth Lock Shampoo NEW Smooth Lock Conditioner NEW Smooth Lock Stay Sleek NEW Smooth Lock Heat Glide NEW Smooth Lock Butter Silk Body Full Shampoo Body Full Conditioner Body Full Instant-Bodifier Body Full Volume Amplifier
SHELF 3
Full Effect 04 All-Over Nourishing Mousse STYLIST’S MUST HAVE Thickening Lotion 06 Body Builder Rootful 06 Root Lifting Spray Aerate 08 Bodyifying Cream-Mousse Guts 10 Volume Spray Foam Color Extend Shampoo Color Extend Conditioner Color Extend Total Recharge NEW Color Extend Radiant 10 Color Extend Rich Recovery All Soft Shampoo All Soft Conditioner All Soft Supple Touch All Soft Argan 6 Oil All Soft Heavy Cream
SHELF 4
Iron Shape 11 Ultra Straightening Spray NEW Satinwear 02 Blow-dry Lotion NEW Duo Shield 07 Color Protecting Gel-Cream NEW Curvaceous Shampoo NEW Curvaceous Conditioner NEW Curvaceous Full Twist NEW Curvaceous Wave Ahead NEW Curvaceous Ringlet Blonde Glam Shampoo Blonde Glam Conditioner Blonde Glam Perfect Platinum
SHELF 5
Glass Look 01 Smoothing Serum Outshine 01 Anti-frizz Polishing Milk STYLIST’S MUST HAVE Shine Flash 02 Glistening Mist NEW Acrylic Shape 15 Sheer Straight 06 Straightening Balm STYLIST’S MUST HAVE Align 12 Ultra-Straight Balm NEW Two Smooth 03 Color Extend Sun Shampoo NEW Color Extend Sun Take Cover SPF25 Color Extend Sun After Sun Mask Clear Moisture Shampoo Clear Moisture Conditioner Scalp Relief Soothing Balance Shampoo Scalp Relief Dandruff Control Shampoo Scalp Relief Oil Detox Shampoo Hair Cleansing Cream Shampoo
SHELF 6
Fashion Work 12 Aerosol Spray STYLIST’S MUST HAVE Quick Dry 18 Aerosol Spray Pure Force 20 Non-aerosol Spray Intra Force Hair Advance Intra Force Shampoo for Colored Thinning Hair Intra Force Shampoo for Natural Thinning Hair Intra Force Toner for Colored Thinning Hair Intra Force Toner for Natural Thinning Hair Intra Force Colored Thinning Hair Kit Hair Cleansing Cream Shampoo
RETAIL TIPS BOOST YOUR RETAIL SALES 1
Start at the backbar Let clients know which haircare product you’re using on them at the backbar. This makes a direct connection between the amazing style you’ve given them and the products you used to achieve it.
2
Continue educating clients at the station Explain the “why” behind every product you use. By explaining how the product is enhancing the client’s hairstyle, it becomes part of her experience.
3
Welcome new clients with samples Create new client “welcome packs” that include samples and special offer cards. New clients will appreciate the personal attention, and they’ll have an incentive to make a return visit to your salon.
4
Highlight special promotions Redken’s monthly promotions offer great value you can share with your clients. Use our existing collateral pieces to highlight the offer to clients or customize and print your own signs or postcards at myredkenmarketing.com
5
DISPLAY AND EXPLAIN PRODUCTS IN A CLIENT FRIENDLY WAY Place signs or shelf talkers in the retail area that explain the benefits of each Redken line so that you don’t have to depend on clients asking questions.
23
REDKEN’S EASIEST WAY TO
INCREASE YOUR PROFITS MYREDKENMARKETING.COM Customise and order marketing materials for your salon, using our amazing Redken images. Achieve all your business objectives:
✓WIN NEW CLIENTS
Discover marketing tools that are proven to bring new clients into your salon
✓INCREASE CLIENT SPEND
Use our marketing ideas to encourage clients to spend more at each visit
✓BUILD LOYALTY
Build a loyal client database and reward your best clients with these tools
sMAll pRICE lIsT 3 GREAT REAsONs TO usE ThEM
PRICES - Promote all of your services - Sell more treatments, upgrade services, retain your clients - Appointment card on the back page
CaRD DImENSIONS: 85mm x 55mm (folded)
GIFT VOuChER
INC VaT £121.71 £149.06
1000
£204.01
2000
£244.98
SALON NAME/LOGO
pRICING
£XX.XX £XX.XX
Full Head Color
£XX.XX
Fashion Colors
from £XX.XX
Color Correction
by quotation
Senior Technician
£XX.XX £XX.XX £XX.XX from £XX.XX by quotation
Permanent Ammonia Free Color
£XX.XX
£XX.XX
Demi-Permanent Color
£XX.XX
£XX.XX
Texture
£XX.XX
INC VaT £117.96
£98.30
€141.55
500
£145.68
£121.40
€174.81
1000
SEE YOUR STYLIST. £194.63GET INSPIRED. £162.19 €233.56
2000 CaRD DImENSIONS: 130mm x 70mm 01259 728020 | lpsupport@mrmsales.com
£235.65
Vertical
EX VaT
£XX.XX
PRICES 250
GET INSPIRED.SEE YOUR STYLIST REDKEN.CO.UK
TO ORDER, CaLL OR EmaIL:
€244.82
£204.15
€293.97
Chemistry Treatments
EURO
£XX.XX
£XX.XX
£XX.XX
£XX.XX
WWW.REDKEN.CO.UK
£196.37
SALON NAME Anytown’s stylists are categorised according to their level of seniority. This is achieved via a regular programme of training and testing and is reflected in our pricing structure.
Prices from
Style Director cut and blow dry blow dry men’s cut and blow dry
£XX.XX £XX.XX £XX.XX
Senior Stylist cut and blow dry blow dry men’s cut and blow dry
£XX.XX £XX.XX £XX.XX
Stylist cut and blow dry blow dry men’s cut and blow dry
£XX.XX £XX.XX £XX.XX
£46.86 £71.53
1000
£90.64
2000
£120.85
123 ANY ROAD, ANYTOWN ANY CITY, NE1 0TG, UK TEL : 01234 567890 www.salonname.com
APPOINTMENT CARD SALON NAME/LOGO
- Thank your clients for their repeat business - Introduce clients to new services and products - Keep clients loyal, regular visitors
GET INSPIRED. SEE YOUR STYLIST REDKEN.CO.UK
TO 55mm ORDER, CaLL(folded) OR EmaIL: CaRD DImENSIONS: x 85mm
Appointments date
PRICES
INC VaT
EX VaT
time
EURO
250
£108.00
£90.00
€129.60
500
£116.96
£97.47
€140.35
£121.40
€174.81
1000
£145.68
2000
£185.86
GET INSPIRED. SEE YOUR STYLIST. £154.88 €223.03 WWW.REDKEN.CO.UK
YOUR DETAILS...
£10 GIFT VOUCHER 123 ANY ROAD, ANYTOWN ANY CITY, NE1 0TG, UK TEL : 01234 567890 www.salonname.com
£10 GIFT VOUCHER
TO:
FROM: Redemption date
ADDRESS :
A TREATMENT ABSOLUTELY FREE!
POSTCODE : SALON ADDRESS ADDRESS LINE 2 POST CODE TEL: 01234 567890 www.salon.com
REWARD CARD
NEXT APPOINTMENT:
TEL :
SALON NAME/LOGO
EMAIL :
: The managers decision is final. :
Redemption date
:
:
: GET INSPIRED.SEE YOUR STYLIST REDKEN.CO.UK
GET INSPIRED.SEE YOUR STYLIST REDKEN.CO.UK
24
: This voucher cannot be exchanged for cash or be used in conjunction with any other offer. : Please confirm use of voucher when you make your appointment.
SALON NAME/LOGO
Collect 3 stamps from SALON NAME for any cut or color service and receive...
NAME :
TERMS & CONDITIONS : : This voucher can only be redeemed at: Salon Name Salon Address
GET INSPIRED. SEE YOUR STYLIST. WWW.REDKEN.CO.UK
GET INSPIRED. SEE YOUR STYLIST REDKEN.CO.UK
TO ORDER, CaLL OR EmaIL: 01259 728020 | lpsupport@mrmsales.com
GET INSPIRED. SEE YOUR STYLIST REDKEN.CO.UK
GET INSPIRED. SEE YOUR STYLIST. WWW.REDKEN.CO.UK
EURO
£39.05
€56.23
£59.60
€85.83
£75.54
€108.77
£100.71
€145.02
20% OFF
whEN yOu ORD ONlINE ER
pRICING
01259 728020 | lpsupport@mrmsales.com
SALON NAME/LOGO
TO ORDER, CaLL OR EmaIL: 01259 728020 | lpsupport@mrmsales.com
EX VaT
250 500
CaRD DImENSIONS: 85mm x 55mm
3 GREAT REAsONs TO usE ThEM
€282.78
INC VaT
- Space for several appointments - Cut out missed appointments from forgetful clients - Save time making reminder phone calls to clients
REwARD CARD
STYLING Complimentary style, colour and home care consultations are available. Please ask our receptionist for details.
Technician
stylist
PRICES
€146.05 €178.87
£170.01
20% OFF
whEN yOu ORD ONlINE ER
pRICING
EURO
£101.43 £124.21
20% OFF
Fridays and Saturdays add £2 for all cuts. Technical service prices do not include a professional cut & blow dry. All prices are inclusive of VAT. All major credit cards accepted. Prices vary due to the level of technical work involved.
SALON NAME Anytown prides itself on its technical expertise. Please find below a menu of the services we offer:
Highlights/Lowlights Half Head time
- Great for holidays, Christmas, birthdays and special events - Promote year-round to boost cash flow - A great way to introduce new clients to your salon
EX VaT
250 500
PROFESSIONAL SERVICES
123 ANY ROAD, ANYTOWN ANY CITY, NE1 0TG, UK TEL : 01234 567890 www.salonname.com
date
3 GREAT REAsONs TO usE ThEM
whEN yOu ORD ONlINE ER
Appointments
3 GREAT REAsONs TO usE ThEMPRICE LIST
AppOINTMENT CARD
20% OFF
whEN yOu ORD ONlINE ER
pRICING
stylist