APRIL 2013
NEW
FROM
&
REDKEN PUREOLOGY REDKEN Ready to go Ombre?
GET INSPIRED. BE PART OF IT. WWW.REDKEN.CO.UK
www.pureology-uk.com
1
09.
EDUCATION
Dates to remember
10.
Dear Redken customer, With Spring here we’ve got lots to look forward to at Redken and Pureology. Redken’s taken Ombre a step further. Have a look at the amazing shoot from our Redken Artists for the launch of the CHROMATICS night lights service on page 4. Also Redken’s haircare offering is going from strength to strength. Don’t miss the opportunity to talk about thicker, fuller looking hair in 30 days or your money back thanks to Intra Force; one of our fastest growing ranges.
WHAT’S HAPPENING ONLINE
Follow the Tribe on Facebook and Twitter
12.
REDKEN IN THE NEWS
The Beauty Editors’ must-haves
04.
SPECIAL FEATURE
The story behind the new ombre service
The Beauty Editors’ must-haves
26.
Education is at the heart of the Redken brand and we are delighted to announce the European Symposium is coming to London! With artistic talent from across the globe, we will be welcoming over 3000 hairdressers to London’s Olympia on February 2-4th 2014.
MYREDKENMARKETING
Personalize your business
Get inspired. Be part of it!
Sarah Power General Manager, Redken and Pureology, UK & Ireland.
06.
RETAIL OFFERS
Minis, incentives, Intra Force
2
16.
PUREOLOGY IN THE NEWS
BECOME A REDKEN CERTIFIED HAIR COLORIST LEARN BETTER. EARN BETTER. LIVE BETTER
Interview with a Certified Redken Artist Kelly Scott, Strands
WHY DID YOU CHOOSE TO TRAIN WITH REDKEN? I love Redken. I’ve worked with the brand for some time and there is no better colour out there than Shades EQ and Chromatics. But Redken to me is more than the product. It’s the people, the education, the guidance. Learn better, earn better, live better! Why would you not want to be part of that?
TELL US ABOUT YOUR INVOLVEMENT WITH REDKEN EDUCATION?
REDKEN CERTIFIED HAIRCOLORIST better known as ‘RCH’ is an instrumental seven day program for any hairdresser who wants to become a true Redken Color Expert. It is one of our most highly recognized programs and we guarantee you’ll be able to answer any client’s color query with the utmost confidence and accuracy.
WHY REDKEN EDUCATION IS DIFFERENT?
PERSONAL BASED EDUCATION
Interactive, hands-on learning. Redken offers education at your salon and at events like our award-winning Symposium. Redken also has learnng facilities at our Exchange in London, in Manchester, Leeds and Dublin. Redken Education offers a learning environment unlike any other.
Our education is personal-based, with an interactive approach where you advance your skills, kick-up your creativity and transform your job into a career!
I feel privileged to be a Redken Artist. This allows me to facilitate classes for this great brand, and I have also attended many. To sit in a room with someone who is passionate and truly believes in the processes they are sharing with you is a great thing. You can’t not absorb the information.
WHICH COLOUR DO YOU THINK WILL BE MOST POPULAR THIS SEASON? I think we will be seeing a continuation of pastels; pinks and blues inspired by the models at Oscar de la Renta. We’ll see icy blondes and frosty whites for fair skin tones, and browns with a little burnt orange to warm. The key Summer trend will be shiny, glossy hair - colour that moves!
WHAT WAS IT LIKE TO BE PART OF SYMPOSIUM IN VEGAS? It was such an honour. I was on stage with Redken Artists from across the world at the grand opening. For me, representing the UK at this event was huge!
Speak to your Redken Sales Rep for more information and offers on Redken Education
3
ARE YOU READY TO GO OMBRE? Ombre is a French word that means “shade” or “shadow.” In haircoloring, ombre refers to the transition between colors – a gradual change in shade from dark to light, or from one color to another. Some call the new softer look “Sombre”!
I t started on the runway, with amazing designs by Prada and Lanvin. Then it made its way to the red carpet. rom there it hit the city streets, on everything F from manicures to shoes to handbags. It’s the biggest trend to hit the haircolor scene in 2013 and it’s not showing any signs of stopping. The new Ombre Lights Service lets you customize the perfect ombre haircolor for every client, with luminous blonde and brilliant brunette shades inspired by NYC’s hottest nightspots.
Brighten up the night with CHROMATICS!
NEW
NIGHT LIGHTS SHADES FROM CHROMATICS
11 BOLD BLONDE AND ALLURING BRUNETTE SHADES ASH green
ASH blue
8Ag
9Ab
10lg
8lg
5lg
5Vb
3Vb
8.17
9.1
10.23
8.23
5.23
5.25
3.25
BROWN red
COPPER
GOLD
GOLD red
3Br
9C
9G
10Gr
3.56
9.4
9.3
10.36
4
IRIDESCENT gold
NEW VIOLET brown
NIGHT LIGHTS SHOOT
We invited Redken Artists AJ Blackadder (Andrew Barton Salon) and Kelly Scott (Strands) to the Redken Exchange in London. Using new Chromatics Night Lights Shades, they created two unique Ombre looks…
AJ’S OMBRE RIPPLE EFFECT
“ “
“ “
Step 1: Divide hair into triangular sections, apply 4N to the roots then work in 5Vb a third of the way down hair.
KELLY’S OVERLAY EFFECT
Ombre is so versatile. It gives great results and can be adapted to suit everyone. The new Redken Nightlights Shades are stunning and a great extension to the existing Chromatics range. They look truly beautiful when used as an Ombre technique.
Step 1: Divide hair diagonally from the corner of the fringe, apply 9Ab and clear through to the ends.
Kelly Scott, Redken Artist
Step 2: To begin the ripple effect, work in 3Br and finish with 5Vb at the ends.
Step 3: O n the top layer, enhance the ripple effect by working in 6Vr, 5Vb and bright 6Rr in three bands.
Working on the Night Lights shoot was incredible. We used such a fantastic new range of tones, ranging from deep damsons and ruby reds through to the lightest playful sorbet tones. With stronger, shinier, softer hair and ammonia free colour, what’s not to love? AJ Blackadder, Redken Ambassador
Step 2: Apply 9AB to the top section of hair, then apply 5Vv and clear to the next section back, working the color up.
Step 3: Again, apply 9Ab to the top section. Then add 6Vr mixed with clear to the ends.
Watch the full how-to videos on our facebook page.
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CARE & STYLE FOR FREE!
VOLUME
HOLD
REFRESH
Free tRAVEL sizes of our best-selling stylers
HOW MANY OF YOUR CLIENTS ARE EXPERIENCING THINNING HAIR OR HAIR LOSS?
GUARANTEE THICKER, FuLLER LOOKING HAIR IN 30 DAYS*
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INTRO PACKAGE THIS MONTH
* Cleanser, Toner and Scalp Treatment to be used together as part of a daily haircare regime for a minimum of 30 days. Limit of 1 kit per refund. Proof of purchase required. Valid up to 3 months after purchase date. See www.redken.co.uk for details.
BOOST YOUR BUSINESS IN 3 STEPS
EXCLUSIVE DISCOUNT • RECOMMEND A SALON SHARE YOUR PASSION FOR COLOUR CARE AND REWARD YOURSELF AND ANOTHER SALON WITH AN EXCLUSIVE DISCOUNT OF UP TO 20%
20 UP TO
%
OFF
PUREOLOGY
GROW YOUR CLIENT BASE • RECOMMend a friend benefit from word of mouth with the recommend a friend campaign
MAKE RETAIL EASY AND FUN PLAY
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4 31 18 27 11 7 2 22
1 0
9 19 33 12 4 35 30
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THE PUREOLOGY ROULETTE
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34 17
3
3
5
26 28 21 8 29 15
2 1 25 10 2 6 3 20
1
• MOTIvate your team with exclusive incentives worth up to £200
WIN PRIZES WORTH UP TO £200! • For every Pureology product sold enter your name on 1 field on the roulette • The more products you sell the higher your chance to win! • Call your sales consultant as soon as every number on the roulette has a name. • He/She will tell you the random number that wins prizes worth up to £200, including perfumes, shopping vouchers and styling tools
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REDKEN EUROPEAN SYMPOSIUM A REDKEN OBSESSION
LEARN.EARN.LIVE.
20 4
SAVE THE DATE 2ND - 4TH FEBRUARY 2014
CONTACT YOUR SALES REP FOR FURTHER DETAILS ABOUT NEXT YEAR’S BIGGEST EVENT! 8
REDKEN EDUCATION
BOOKINGS UPDATE
NEW REDKEN EDUCATION BOOKING NUMBER: 0161 8349 594 SELECT OPT.2
Contact your local REDKEN sales consultant or educator
or
Email your booking to redkenbookings@uk.loreal.com
or
Call our bookings line UK +44 161 8349 594 opt.2 ROI +353 1604 5914
How to pay
Club 5th Avenue Loyalty Points
All major credit cards
On receipt of full payment confirmation will be sent directly to the salon
DATES TO REMEMBER Date
(Journey 2) RCH DAY 1 (Journey 2) RCH DAY 2 (Journey 2) RCH DAY 3 EXPRESS Principles of Color EXPRESS Color ER Make that Change Design Cutting Style Trend Setters EXPRESS Color ER (Journey 1) RCH DAY 1 (Journey 1) RCH DAY 2 (Journey 1) RCH DAY 3 Principles of Highlighting Principles of Highlighting (Journey 2) RCH DAY 4 (Journey 2) RCH DAY 5 Design Cutting Creative Men Future Vintage (Journey 1) RCH DAY 6 (Journey 1) RCH DAY 7 (Journey 1) RCH DAY 1 (Journey 1) RCH DAY 2 Coloring Out of Your Mind (Journey 1) RCH DAY 3 Foundation Color Principles of Color DAY 1 Principles of Color DAY 1 Creative Men RCH Recharge
Location London London London Manchester Manchester London Manchester London London Leeds Leeds Leeds Manchester London London London London London Manchester London London Dublin Dublin Leeds Dublin London London London Manchester Leeds
Date
MAY
APRIL
02.04.13 03.04.13 04.04.13 02.04.13 03.04.13 04.04.13 08.04.13 08.04.13 09.04.13 08.04.13 09.04.13 10.04.13 09.04.13 10.04.13 13.04.13 14.04.13 16.04.13 17.04.13 17.04.13 22.04.13 23.04.13 22.04.13 23.04.13 23.04.13 24.04.13 25.04.13 29.04.13 30.04.13 30.04.13 30.04.13
Course
01.05.13 01.05.13 02.05.13 02.05.13 07.05.13 08.05.13 13.05.13 13.05.13 13.05.13 14.05.13 14.05.13 15.05.13 16.05.13 20.05.13 20.05.13 21.05.13 21.05.13 22.05.13 27.05.13 28.05.13 29.05.13 28.05.13 29.05.13
Course
Location
Color ER DAY 1 Pure Knowledge RCH Recharge Color ER DAY 2 (Journey 1) RCH DAY 4 (Journey 1) RCH DAY 5 Audience with Andrew Barton Runway Edit Mens Street Style Coaching Your Team Pure Business Color ER DAY 1 Color ER DAY 2 Vintage Hair Up Principles of Highlighting Coloring out of your mind Design Cutting Dress it Up Coaching Your Team Principles of Design DAY 1 Principles of Design DAY 2 Principles of Design DAY 1 Principles of Design DAY 2
Manchester London London Manchester Leeds Leeds London Manchester Leeds London Manchester London London London Leeds London Dublin London Dublin London London Manchester Manchester
BOOK YOUR COURSE TODAY! *Courses are subject to change
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WHAT’S HAPPENING ONLINE FUTURE VINTAGE This month in the Redken Exchange Michelle Marshall taught her Future Vintage Course. Everyone had an amazing day and produced some seriously stunning hair!
fromtter twi
THE REDKEN BLOG Are you reading it?
We caught up with Colin Smith from FordhamSoho backstage at the BRIT Awards 2013 to find out all about the celebrities he styled this year and for some of his top styling tips!
This month with the help of award-winning Redken Artist Hayley Welling from CientĂŠ salon Berkhamsted, we have put together our top trends of 2013. Take a look at our blog if you are looking for a new style revamp or a new look to take you boldly into spring!
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WHAT’S COMING UP BINGO-IZE YOUR STYLE THIS APRIL!
MANCHESTER FASHION WEEK 22ND-26TH APRIL Make sure you keep an eye on our Twitter feed to keep you up to date with all the shows and the backstage gossip!
WE LOVE HEARING FROM YOU! We love seeing the beautiful styles you create every day! Make sure you tweet them to us. Take a look at the stunning looks Claire Finn from Finn Jordan Salon, Cambridge, shared with us this month!
WHERE TO FIND US @REDKEN_UK
FACEBOOK.COM/REDKENUK
REDKEN.CO.UK
!
OU Y E
UR
T FEA
TO T N A t you’ree W E f th ha
W
w rt o w no e pa ial k b s t u nd oc Le to a n S e e up k rib
d Re dia T Me
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REDKEN
NEWs.. “Undone hair is the done thing this S/S 2013”
Glass Look 01 smoothing serum
“ Restores your hair’s optimum hydration level”
Redken Clear Moisture Shampoo
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REDKEN
NEWs..
“The surf girl kit”
“The beehive gets an edgy update this season in the shape of a lowslung twist”
Powder grip 03 mattifying hair powder
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REDKEN “Add definition to curly hair – and say goodbye to frizz”
NEWs.. “For red carpet shine, smooth a high-gloss serum on ends of hair to give extra movement”
Curvaceous Full Swirl cream serum for loose waves to spiral curls
“It detangles hair quickly and made it look in great condition”
Color Extend Radiant-10 multi benefit treatment spray
14
REDKEN
NEWs..
“The sleek, wet-dry look has conquested the catwalk”
Two Smooth 03 smoothing & strengthening serum duo
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PUREOLOGY IN THE NEWs..
Pureology Colour Stylist Strengthening Control Hairspray
“It turns frazzled hair into silk again”
Pureology Precious Oil Softening Hair Masque
“The secret weapon to quenching and repairing dry, brittle hair”
Pureology Essential Repair Shampoo
16
PUREOLOGY IN THE NEWs.. “A high-tech eco range that does exactly what it says on the tin”
Pureology Hydrate Shampoo and Shine Max
“This genius product is a must have for stressed and damaged hair”
Pureology Essential Repair Split End Correcting Treatment
“ Give the hair soft condition with just the right staying power and volume”
Pureology Precious Oil Versatile Caring Oil
Pureology Hydrate
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color
CHROMATICS BEYOND COVER CODE
PRODUCT
NATURAL LIST PRICE UK(£)
IRE(€)
CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
P069920 CHROMATICS BEYOND COVER 9NW (9.03)
£7.90
€10.30
P025460 CHROMATICS 2N (2) NATURAL
£7.75
€9.80
P069950 CHROMATICS BEYOND COVER 7NW (7.03)
£7.90
€10.30
P025430 CHROMATICS 3N (3) NATURAL
£7.75
€9.80
P069980 CHROMATICS BEYOND COVER 5NW (5.03)
£7.90
€10.30
P025400 CHROMATICS 4N (4) NATURAL
£7.75
€9.80
P070010 CHROMATICS BEYOND COVER 10Ago (10.13)
£7.90
€10.30
P025370 CHROMATICS 5N (5) NATURAL
£7.75
€9.80
P070040 CHROMATICS BEYOND COVER 10Gi (10.32)
£7.90
€10.30
P025340 CHROMATICS 6N (6) NATURAL
£7.75
€9.80
P070070 CHROMATICS BEYOND COVER 8Gi (8.32)
£7.90
€10.30
P025310 CHROMATICS 7N (7) NATURAL
£7.75
€9.80
P070100 CHROMATICS BEYOND COVER 6Gi (6.32)
£7.90
€10.30
P025280 CHROMATICS 8N (8) NATURAL
£7.75
€9.80
P070130 CHROMATICS BEYOND COVER 6Br (6.56)
£7.90
€10.30
P025250 CHROMATICS 9N (9) NATURAL
£7.75
€9.80
P070160 CHROMATICS BEYOND COVER 4Br (4.56)
£7.90
€10.30
P025220 CHROMATICS 10N (10) NATURAL
£7.75
€9.80
P070190 CHROMATICS BEYOND COVER 9Gb (9.31)
£7.90
€10.30
P070220 CHROMATICS BEYOND COVER 7Gb (7.31)
£7.90
€10.30
P062340 CHROMATICS 6Aa (6.11) ASH
£7.75
€9.80
P062320 CHROMATICS 8Aa (8.11) ASH
£7.75
€9.80
P025670 CHROMATICS 1Ab (1.1) ASH blue
£7.75
€9.80
P025640 CHROMATICS 5Ab (5.1) ASH blue
£7.75
€9.80
P025610 CHROMATICS 7Ab (7.1) ASH blue
£7.75
€9.80
P025730 CHROMATICS 8Av (8.12) ASH violet
£7.75
€9.80
P025700 CHROMATICS 10Av (10.12) ASH violet
£7.75
€9.80
P025520 CHROMATICS 4Ag (4.17) ASH green
£7.75
€9.80
P025490 CHROMATICS 6Ag (6.17) ASH green
£7.75
€9.80
£7.75
€9.80
P062300 CHROMATICS 5Ago (5.13)
£7.75
€9.80
P062280 CHROMATICS 7Ago (7.13)
£7.75
€9.80
P062260 CHROMATICS 9Ago (9.13)
£7.75
€9.80
£7.75
€9.80
P024770 CHROMATICS 4Vr (4.26) VIOLET red
£7.75
€9.80
P025880 CHROMATICS 6Vr (6.26) VIOLET red
£7.75
€9.80
£7.75
€9.80
P025830 CHROMATICS 4Rr (4.66)
£7.75
€9.80
P024720 CHROMATICS 6Rr (6.66)
£7.75
€9.80
P024740 CHROMATICS 4R (4.6) RED
£7.75
€9.80
P024710 CHROMATICS 6R (6.6) RED
£7.75
€9.80
P070250 CHROMATICS BEYOND COVER 5Gb (5.31)
£7.90
€10.30
P070280 CHROMATICS BEYOND COVER 5Bc (5.54)
£7.90
€10.30
P070310 CHROMATICS BEYOND COVER 7Cr (7.46)
£7.90
€10.30
P070340 CHROMATICS BEYOND COVER 5Cr (5.46)
£7.90
€10.30
NEW
NIGHT LIGHT SHADES
CODE
PRODUCT
UK(£)
IRE(€)
£7.90
€10.30
VIOLET/brown P0753100 CHROMATICS 3Vb (3.25) VIOLET brown
£7.90
€10.30
P0752800 CHROMATICS 5Vb (5.25) VIOLET brown
£7.90
€10.30
P0753700 CHROMATICS 5lg (5.23) IRIDESCENT gold
£7.90
€10.30
P0753400 CHROMATICS 8lg (5.23) IRIDESCENT gold
£7.90
€10.30
P0751600 CHROMATICS 10lg (10.23) IRIDESCENT gold
£7.90
€10.30
£7.90
€10.30
IRIDESCENT/gold
BROWN/red P0754000 CHROMATICS 3Br (3.56) BROWN red
£7.90
€10.30
£7.90
€10.30
£7.90
€10.30
GOLD P0752200 CHROMATICS 9G (9.30) GOLD
ASH/gold
P025580 CHROMATICS 5Br (5.56) BROWN red
RED/violet P062090 CHROMATICS 5Rv (5.62)
COPPER P0751900 CHROMATICS 9C (9.40) COPPER
IRIDESCENT/gold P025550 CHROMATICS 6Ig (6.23) IRIDESCENT gold
VIOLET/red
ASH/blue P0751000 CHROMATICS 9Ab (9.10) ASH blue
ASH/green
BROWN/red
ASH/green P0751300 CHROMATICS 8Ag (8.17) ASH green
ASH/blue
ASH/violet
GOLD/red P0752500 CHROMATICS 10Gr (10.36) GOLD red
ASH/ash
£7.90
€10.30
RED/red
RED
NEW CHROMATICS BEYOND COVER STRONGER & SMOOTHER FEELING HAIR
18
age-defying permanent color
NO AMMONIA, NO ODOR UP TO 100% GRAY COVERAGE PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY WITH ARGAN OIL
CHROMATICS CODE
PRODUCT
LIST PRICE UK(£)
IRE(€)
COPPER P024830 CHROMATICS 5C (5.4) COPPER
£7.75
€9.80
P024800 CHROMATICS 7C (7.4) COPPER
£7.75
€9.80
COPPER/red P071780
CHROMATICS 5Cr (5.46) COPPER red
£7.75
€9.80
P071750
CHROMATICS 7Cr (7.46) COPPER red
£7.75
€9.80
CHROMATICS 6Cr (6.43) COPPER gold
£7.75
€9.80
CHROMATICS 8Cr (8.43) COPPER gold
£7.75
€9.80
P024950 CHROMATICS 4G (4.3) GOLD
£7.75
€9.80
P024920 CHROMATICS 6G (6.3) GOLD
£7.75
€9.80
P024890 CHROMATICS 8G (8.3) GOLD
£7.75
€9.80
P024860 CHROMATICS 10G (10.3) GOLD
£7.75
€9.80
COPPER/gold P072490 P072460
GOLD
GOLD/copper P071840
CHROMATICS 7Gc (7.34) COPPER gold
£7.75
€9.80
P071810
CHROMATICS 7Gc (7.34) COPPER gold
£7.75
€9.80
P025010 CHROMATICS 6Gr (6.36) GOLD red
£7.75
€9.80
P024980 CHROMATICS 8Gr (8.36) GOLD red
£7.75
€9.80
P025130 CHROMATICS 4Gb (4.31) GOLD beige
£7.75
€9.80
P025100 CHROMATICS 6Gb (6.31) GOLD beige
£7.75
€9.80
P025070 CHROMATICS 8Gb (8.31) GOLD beige
£7.75
€9.80
P025040 CHROMATICS 10Gb (10.31) GOLD beige
£7.75
€9.80
P062240 CHROMATICS 4Gm (4.35) GOLD/mocha
£7.75
€9.80
P062220 CHROMATICS 6Gm (6.35) GOLD/mocha
£7.75
€9.80
P025190 CHROMATICS 4Bc (4.54) BROWN copper
£7.75
€9.80
P025160 CHROMATICS 6Bc (6.54) BROWN copper
£7.75
€9.80
P053540 CHROMATICS 2NW (2.03) NATURAL WARM
£7.75
€9.80
P053510 CHROMATICS 3NW (3.03) NATURAL WARM
£7.75
€9.80
P053480 CHROMATICS 4NW (4.03) NATURAL WARM
£7.75
€9.80
P053450 CHROMATICS 5NW (5.03) NATURAL WARM
£7.75
€9.80
P053420 CHROMATICS 6NW (6.03) NATURAL WARM
£7.75
€9.80
P053390 CHROMATICS 7NW (7.03) NATURAL WARM
£7.75
€9.80
P053360 CHROMATICS 8NW (8.03) NATURAL WARM
£7.75
€9.80
P053330 CHROMATICS 9NW (9.03) NATURAL WARM
£7.75
€9.80
P025850 CHROMATICS 10NW (10.03) NATURALWARM
£7.75
€9.80
£7.75
€9.80
GOLD/red
GOLD/beige
GOLD/mocha
BROWN/copper
NATURAL WARM
CLEAR P025760 CHROMATICS CLEAR
READY TO GO OMBRE? GET NYC’S MOST ALLURING HAIRCOLOR WITH REDKEN’S NEW NIGHT LIGHTS SERVICE
19
color
color
cover fusion CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
CODE
NATURAL ASH
PRODUCT
LIST PRICE
UK(£)
IRE(€)
£7.90
€10.30
NATURAL GOLD
P011970 2Na COVER FUSION
£7.90
€10.30
P011910 4Na COVER FUSION
£7.90
€10.30
P012090 7Ng COVER FUSION
P012330 6Na COVER FUSION
£7.90
€10.30
P029170 5NGi COVER FUSION
£7.90
€10.30
P012360 8Na COVER FUSION
£7.90
€10.30
P029190 9NGi COVER FUSION
£7.90
€10.30
Natural gold Iridescent
NATURAL BROWN Copper
NATURAL NATURAL P012120 3Nn COVER FUSION
£7.90
€10.30
P020490 4NBc COVER FUSION
£7.90
€10.30
P012150 4Nn COVER FUSION
£7.90
€10.30
P020460 6NBc COVER FUSION
£7.90
€10.30
NATURAL BROWN Red
P012180 5Nn COVER FUSION
£7.90
€10.30
P012210 6Nn COVER FUSION
£7.90
€10.30
P012000 4NBr COVER FUSION
£7.90
€10.30
P012030 6NBr COVER FUSION
£7.90
€10.30
P020550 5NCr COVER FUSION
£7.90
€10.30
P020520 7NCr COVER FUSION
£7.90
€10.30
£7.90
€10.30
P012240 7Nn COVER FUSION
£7.90
€10.30
P012270 8Nn COVER FUSION
£7.90
€10.30
P012300 9Nn COVER FUSION
£7.90
€10.30
NATURAL GOLD Beige P012450 5NGb COVER FUSION
£7.90
€10.30
P012420 7NGb COVER FUSION
£7.90
€10.30
P012390 9NGb COVER FUSION
£7.90
€10.30
UK(£)
IRE(€)
NATURAL COPPER Red
NATURAL GOLD Copper P020430 6NGc COVER FUSION
SHADES EQ CREAM CODE
PRODUCT
LIST PRICE
CODE
P023710 03NA DARK CHOCOLATE
£6.70
€8.00
P023680 06NA COOL COCOA
£6.70
€8.00
P023650 09NA SLATE BLONDE
£6.70
€8.00
VIOLET VIOLET
LIST PRICE UK(£)
IRE(€)
£6.70
€8.00
P025940 03BR BURGUNDY WINE
£6.70
€8.00
P025910 05BR GARNET SAND
£6.70
€8.00
P023950 06BC RICH AMBER
Brown red
P066370
NEW
SEQ CREAM 04V
£6.70
€8.00
P066340
NEW
SEQ CREAM 06V
£6.70
€8.00
P041860
NEW
SEQ CREAM 09V
£6.70
€8.00
P066310
PRODUCT
BROWN COPPER
NATURAL ASH
WARM NATURAL
red red NEW
03RR CHOCOLATE CHERRY
£6.70
€8.00
P041880
NEW
05RR POLISHED RUBY
£6.70
€8.00
P041900
NEW
07RR STRAWBERRY LEMONADE
£6.70
€8.00
£6.70
€8.00
P023800 05WN SANDY SABLE
£6.70
€8.00
P023770 07WN CHAI TEA
£6.70
€8.00
P041820
NEW
06C SHINY PENNY
P023740 09WN SUMMER WHEAT
£6.70
€8.00
P041840
NEW
08C PERSIMMON
WARM BEIGE
£6.70
€8.00
£6.70
€8.00
P071860 08CR CANDLE FLAME
£6.70
€8.00
P071890 06CR FIRECRACKER
£6.70
€8.00
P025970 CLEAR
P023860 05WB GOLDEN HAZEL
£6.70
€8.00
P023830 09WB GOLDEN VANILLA
£6.70
€8.00
P029360 06GI ANTIQUED GOLD
£6.70
€8.00
P029340 08GI ICED GOLD
£6.70
€8.00
P023920 07GC BURNISHED COPPER
£6.70
€8.00
P023890 09GC GOLDEN SIENNA
£6.70
€8.00
GOLD IRIDESCENT
GOLD COPPER
20
Copper
Copper RED
SHADES EQ gloss CODE
PRODUCT
LIST PRICE
UK(£)
IRE(€)
CODE
TITANIUM
PRODUCT
LIST PRICE
UK(£)
IRE(€)
COPPER
5060727 06T IRON
£20.10 €24.00
P007070 05C CHILLI
£20.10 €24.00
P006010 09T CHROME
£20.10 €24.00
5068637 07C CURRY
£20.10 €24.00
5068647 08C CAYENNE
£20.10 €24.00
BLUE P010670 01B ONYX
£20.10 €24.00
P007240 09B STERLING
£20.10 €24.00
NATURAL
AUBURN ACCENT P006750 03Aa TERRACOTTA
£20.10 €24.00
5066627 06Aa BONFIRE
£20.10 €24.00
P005780 09Aa PAPAYA
£20.10 €24.00
P006790 03N ESPRESSO
£20.10 €24.00
P005290 05N WALNUT
£20.10 €24.00
P007100 06N MOROCCAN SAND
£20.10 €24.00
P006850 05Cb BROWNSTONE
£20.10 €24.00
P005730 08N MOJAVE
£20.10 €24.00
5066437 06Cb AMBER GLAZE
£20.10 €24.00
P005980 09N CAFE AU LAIT
£20.10 €24.00
P007300 07Cb SPICE STONE
£20.10 €24.00
COPPER BROWN
NATURAL BROWN BLONDE
RED BROWN
P010610 03Nb MOCHA JAVA
£20.10 €24.00
5066757 03Rb MAHOGANY
£20.10 €24.00
P005310 04Nb MAPLE
£20.10 €24.00
5066767 06Rb CHERRY COLA
£20.10 €24.00
MAHOGANY VIOLET
P007120 06Nb BRANDY
£20.10 €24.00
P007330 07Nb CHESTNUT
£20.10 €24.00
5049437 07Mv BIRCH
£20.10 €24.00
£20.10 €24.00
5049427 08Mv CEDAR
£20.10 €24.00
P007050 06Gb TOFFEE
£20.10 €24.00
P010660 03R ROXY RED
£20.10 €24.00
P007310 07Gb BUTTERSCOTCH
£20.10 €24.00
P005350 06R ROCKET FIRE
£20.10 €24.00
£20.10 €24.00
VIOLET
P006000 09Nb IRISH CREME
RED
GOLD BEIGE
P005970 09Gb BUTTER CREAM
GOLD
5066557 03V ORCHID
£20.10 €24.00
P006770 03G CINNAMON
£20.10 €24.00
P005750 08V VIOLET
£20.10 €24.00
P010520 05G CARAMEL
£20.10 €24.00
P006020 09V PLATINUM ICE
£20.10 €24.00
P006980 06G ST TROPEZ
£20.10 €24.00
5076485
£23.45 €27.97
5066667 07G SAFFRON
£20.10 €24.00
P005960 09G VANILLA CREME
£20.10 €24.00
Crystal Clear
WARM GOLD P005320 04Wg SUN TEA
£20.10 €24.00
P005330 06Wg MANGO
£20.10 €24.00
P005340 08Wg GOLD APRICOT
£20.10 €24.00
Developers CODE
PRODUCT
LIST PRICE
Blonde Glam Pure Lightening 5043016 Cream Power Lift Blonde Glam Pure Lightening 5043006 Ammonia Free E071660
NEW
Flash Lift LIGHTENING POWDER
NEW FLASH LIFT UP TO
8 LEVELS OF LIFT
UK(£)
IRE(€) €11.52
P056930
NEW
CHROMATICS OIL IN CREAMLIST PRICE £8.95 DEVELOPER 10 VOL 1L
P056950
NEW
CHROMATICS OIL IN CREAM DEVELOPER 20 VOL 1L
£8.95
€11.52
IRE(€)
P056970
NEW
CHROMATICS OIL IN CREAM DEVELOPER 30 VOL 1L
£8.95
€11.52
£35.00 €46.92
5043024
Blonde Glam Cream Developers 20 Vol £8.95
€11.52
5043034
Blonde Glam Cream Developers 30 Vol £8.95
€11.52
5043044
Blonde Glam Cream Developers 40 Vol £8.95
€11.52
P069530
SHADES EQ PROCESSING SOLUTION 1L
£8.95
€11.52
P012660
Pro-oxide Cream Developer 10 vol
£8.95
€11.52
5062315
Pro-oxide Cream Developer 20 vol
£8.95
€11.52
5062325
Pro-oxide Cream Developer 30 vol
£8.95
€11.52
5062335
Pro-oxide Cream Developer 40 vol
£8.95
€11.52
Lighteners CODE
PRODUCT
UK(£)
£35.00 €46.92 £9.99
€14.99
21
HAIRCARE COLOR EXTEND
COLOR EXTEND SUN
REAL CONTROL
ALL SOFT
BLONDE GLAM
CLEAR MOISTURE
BODY FULL
EXTREME
CURVACEOUS
SMOOTH LOCK
SCALP RELIEF
INTRA FORCE
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Rich Recovery 250ml £11.60 / €15.10
Shampoo 300ml £7 / €8.95
After-Sun Mask 250ml £11.60 / €12.40
Take Cover SPF25 150g £55.20 / €74.40
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Intense Renewal 250ml £11.60 / €15.60
Slim Supreme 100ml £9.95 / €14.50
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Heavy Cream 250ml £11.60 / €15.20
Supple Touch 150ml £9.45 / €12.40
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Perfect Platinum 250ml £9.45 / €12.60
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Instant Bodifier 150ml £8.80 / €12.8
Volume Amplifier 150ml £8.80 / €11.20
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Strength Builder 250ml £11.60 / €13.50
CAT Treatment 150ml £8.80 / €11.20
Anti-Snap 250ml £9.45 / €12.40
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Ringlet 180ml £9.20 / €12.40
Full Swirl 150ml £9.20 / €12.40
Wave Ahead 130g £7.40 / €9.20
Shampoo 300ml £7 / €8.95
Conditioner 250ml £7.70 / €9.95
Butter Silk 250ml £11.60 / €15.20
Heat Glide 150ml £9.95 / €13.80
Stay Sleek 150ml £9.45 / €12.50
Oil Detox 300ml £7 / €9.50
Soothing Balance 300ml £7 / €9.50
Dandruff Control 300ml £7 / €9.50
PROFESSIONAL
22
Total Recharge 150ml £8.55 / €11.20
Argan 6 90ml £14.60 / €16.75
At Home Intensive Treatment Hair Advanced pack of 42 £56.00 / €80.00
In-Salon Treatment Scalp Stimulate £12.95 / €15.35
Take Home Range Color/Natural Thinning Hair from £22.65 / €26.79
COLOR EXTEND
Radiant-10 170ml £14.60 / €16.75
Shampoo Natural Thinning Hair 290ml £8.70 / €10.65
Toner Natural Thinning Hair 245ml £9.40 / €12.05
Treatment Natural Thinning Hair 125ml £6.82 / €8.07
Shampoo Color Thinning Hair 290ml £8.70 / €10.65
Toner Color Thinning Hair 245ml £9.40 / €12.05
Treatment Color Thinning Hair 125ml £7.06 / €8.28
Shampoo £16.00 / €18.00 Conditioner £17.25 / €21.25
BLONDE GLAM
EXTREME
BODY FULL
SMOOTH LOCK
CURVACEOUS REAL CONTROL
ALL SOFT
EXTREME
SMOOTH LOCK
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
Conditioner 1 Litre
HAIR CLEANSING Shampoo 1 Litre
RFM Shampoo 1 Litre £11.40 / €14.90
REDKEN FOR MEN HAIRCARE
Invigorating Shampoo 300ml £5.35 / €6.67
Invigorating Conditioner 250ml £7.70 / €9.95
Fortifying Silver Shampoo 300ml £5.35 / €6.67
Daily Care Shampoo 300ml £5.35 / €6.67
2-in-1 Conditioning Shampoo 300ml £5.35 / €6.67
Extra Cleansing Shampoo 250ml £5.85 / €7.10
MENS STYLING MILD HOLD
Get Groomed Finishing Cream 150ml £5.85 / €7.38
Shine Form Defining Wax 75ml £6.95 / €8.53
MEDIUM HOLD
Work Hard Moulding Paste 100ml £6.95 / €8.53
Maneuver Working Wax 100ml £6.95 / €8.53
MAXIMUM HOLD
Stand Tough Extreme Gel 150ml £6.95 / €8.53
Outplay Texture Putty 100ml £6.95 / €8.53
COLOR CAMO
Dark Ash 3X60ml 1Na £19.65 / €25.00
Light Ash 3X60ml 7Na £19.65 / €25.00
Mint Shape Forming Paste 100ml £6.95 / €8.53
Firm Grasp Texturising Clay 100ml £6.95 / €8.53
Dishevel Fiber Cream 100ml £6.95 / €8.53
Medium Ash 3X60ml 4Na £19.65 / €25.00
Medium Natural 3X60ml 5N £19.65 / €25.00
Light Natural 3X60ml 8N £19.65 / €25.00
Dark Natural 3X60ml 2N £19.65 / €25.00
STYLING STYLE CONNECTION
Quick Tease 15 Backcombing Lift Spray 250ml £8.60 / €9.90
Powder Refresh 01 Professional Dry Shampoo 153ml £8.60 / €9.90
Powder Grip 03 Mattifying Powder 7g £7.60 / €7.70
Matte Sponge 05 Rugged Texturiser 50ml £8.60 / €11.10
Velvet Gelatine 07 Cushioning Blow-Dry Gel £8.60 / €11.10
HEAT STYLING
Duo Shield 07 Colour Protecting GelCream 150ml £8.60 / €11.10
Satinwear 02 Ultimate Blow-Dry Lotion 150ml £8.60 / €11.10
STRAIGHT & SMOOTH
Aiign 12 Protective Straightening Lotion 150ml £8.60 / €11.10
Two Smooth 03 Smoothing & Strengthening Serum 30ml £7.60 / €9.10
VOLUME
Thickening Lotion 06 Bodybuilder 150ml £7.60 / €9.10
Full Effect 04 All-Over Nourishing Mousse 250ml £7.60 / €9.10
Aerate 08 Cream Mousse 66g £8.60 / €11.10
Rootful 06 Root Lifting Spray 250ml £7.60 / €9.10
SHINE
Shine Flash 02 Glistening Mist 150ml £7.60 / €9.10
Glass Look 01 Smoothing Serum 120ml £8.60 / €11.10
Outshine 01 Anti-Frizz Polishing Milk 100ml £8.60 / €11.10
Acrylic Shape 15 Glossing Balm 150ml £8.60 / €11.10
HAIRSPRAY
Control Addict 28 High Control Hairspray 400ml £7 / €8.95
Quick Dry 18 Instant Finishing Spray 400ml £7.70 / €9.95
Fashion Work 12 Versatile Working Spray 400ml £7.70 / €9.95
Pure Force 20 Non-Aerosol Fixing Spray 250ml £7.70 / €9.95
TEXTURE
Rough Paste 12 Working Material 75ml £8.60/ €11.10
Water Wax 03 Shine Defining Pomade 50ml £6.60 / €7.70
Wool Shake 08 Gel-Slush Texturiser 145ml £8.60 / €11.10
Iron Shape 11 Ultra Straightening Spray 250ml £8.60 / €11.10
Tousle Whip 04 Cream Wax 100ml £8.60/ €11.10
Rewind 06 Pliable Styling Paste 150ml £7.60/ €9.10
Wax Blast 10 Spray Wax 150ml £7.60/ €9.10
Guts 10 Volume Spray Foam 300ml £8.60 / €11.10
Structure Wax 17 Classic Styling Wax 50ml £6.60/ €7.70
LAST MONTH OF ORDER
Rough Clay 20 Matte Texturiser 50ml £6.60/ €7.70
CHEMISTRY CHEMISTRY
Extreme Shot Phase 500ml £35 / €45.92
Color Extend Shot Phase 500ml £35 / €45.92
All Soft Shot Phase 500ml £35 / €45.92
Smooth Lock Shot Phase 500ml £35 / €45.92
Real Control Shot Phase 500ml £35 / €45.92
Time Reset Shot Phase 225ml £20.65 / €28.08
Shot Phix 3.5 pHix pHase 250ml £16.55 / €22.16
Shot Phix 5.5 pHix pHase 250ml £16.55 / €22.16
SEMI PERMANENT SMOOTHING SMOOTH LOCK
Step 1 Activator 60ml x3 £28.50 / €33.60
Step 2 Sealer 250ml £9.70 / €11.45
PERMANENT TEXTURE
Shape Control Reducer Resistant 250ml £57/€77.25
Shape Control Reducer Normal 250ml £57/€77.25
Shape Control Reducer Sensitized 250ml £57/€77.25
Smoothing neutralizing cream 1l £16.10/€22.10
Vector Plus £9.20/ €13.29
Creative Curl £9.20/ €13.29
Inner Secret £9.20/ €13.29
23
RETAIL PERFECT 4 PLATINUM
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Reconstruct Repair Masque 200ml £12.65 / €15.00
Miracle Filler Treatment 145ml £7.85 / €8.90
HYDRATE
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Hydra Whip 150g £12.65 / €15.00
Shine Max 125ml £7.85 / €8.90
PRECIOUS OIL
Shampoo 250ml £7.99 / €9.90
Condition 250ml £9.99 / €11.90
Softening Hair Masque 150g £14.99 / €18.90
Versatile Caring Oil 125ml £16.99 / €19.90
ESSENTIAL REPAIR
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Instant Repair 180ml £9.15 / €10.65
Colour Max 250ml £9.15 / €10.65
SUPER SMOOTH
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Relaxing Hair Masque 150g £12.65 / €15.00
Relaxing Serum 150ml £7.85 / €8.90
PURE VOLUME
Shampoo 250ml £7.15 / €8.55
Condition 250ml £9.15 / €10.65
Instant Levitation Mist 250ml £7.85 / €9.80
Blow Dry Amplifier 200ml £9.15 / €10.65
PURIFY
Shampoo 250ml £7.15 / €8.55
Professional PERFECT 4 PLATINUM
Split End Correcting Treatment 95ml £9.15 / €10.65
Shampoo £18.05 / €19.15 Conditioner £19.45 / €23.80
ESSENTIAL REPAIR
SUPER SMOOTH
PRECIOUS OIL
PURE VOLUME
HYDRATE
PURIFY
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Shampoo 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Condition 1 Litre
Shampoo 1 Litre
NEW COLOUR STYLIST Fortifying Heat Spray Protective Primer 170ml £8.99 / €10.65
Nourishing Nectar Sculpting Gel 180ml £8.99 / €10.65
Strengthening Control Zero Dulling Hairspray 365ml £8.99 / €10.65
COLOURISTS SOLUTION Fiber Integrity Spray 250ml £19.95 / €21.75
24
Neutralizing Colour Sealer 250ml £19.95 / €21.75
Anti Split Blow Dry Styling Cream 195ml £10.99 / €12.65
Silk Bodifier Volumizing Mousse 250ml £8.99 / €10.65
Cuticle Polisher Shine Serum 100ml £7.99 / €9.65
SHELF 1
Pure Volume Shampoo Pure Volume Condition Pure Volume Pure Volume Instant Levitation Mist Colour Stylist Strengthening Control Hairspray Colour Stylist Cuticle Polisher
SHELF 2
Precious Oil Shamp’Oil Precious Oil Softening Condition Precious Oil Oil Precious Oil Masque Colour Stylist Nourishing Nectar Colour Stylist
SHELF 3
Perfect 4 Platinum Shampoo Perfect 4 Platinum Condition Perfect 4 Platinum Miracle Filler Treatment Perfect 4 Platinum Masque Colour Stylist Anti Split Blowdry
SHELF 4
Hydrate Shampoo Hydrate Condition Hydrate Masque Hydrate Hydra Whip Colour Stylist Fortifying Heat Spray
SHELF 5
Essential Repair Shampoo Essential Repair Condition Essential Repair Split End Essential Repair Masque Essential Repair Instant Repair
SHELF 6 Super Smooth Shampoo Super Smooth Condition Super Smooth Relaxing Serum Super Smooth Masque Purify Shampoo 25
REDKEN’S EASIEST WAY TO
INCREASE YOUR PROFITS MYREDKENMARKETING.COM
Customise and order marketing materials for your salon, using our amazing Redken images. Achieve all your business objectives:
WIN NEW CLIENTS
Discover marketing tools that are proven to bring new clients into your salon
INCREASE CLIENT SPEND
Use our marketing ideas to encourage clients to spend more at each visit
BUILD LOYATLTY
Build a loyal client database and reward your best clients with these tools
26
RETAIL TIPS BOOST YOUR RETAIL SALES 1
Start at the backbar Let clients know which haircare product you’re using on them at the backbar. This makes a direct connection between the amazing style you’ve given them and the products you used to achieve it.
2
Continue educating clients at the station Explain the “why” behind every product you use. By explaining how the product is enhancing the client’s hairstyle, it becomes part of her experience.
3
Welcome new clients with samples Create new client “welcome packs” that include samples and special offer cards. New clients will appreciate the personal attention, and they’ll have an incentive to make a return visit to your salon.
4
Highlight special promotions Redken’s monthly promotions offer great value you can share with your clients. Use our existing collateral pieces to highlight the offer to clients or customize and print your own signs or postcards at myredkenmarketing.com
5
DISPLAY AND EXPLAIN PRODUCTS IN A CLIENT FRIENDLY WAY Place signs or shelf talkers in the retail area that explain the benefits of each Redken line so that you don’t have to depend on clients asking questions.
27
THICKER, FULLER LOOKING HAIR * IN 30 DAYS. GURANTEED. INTRA FORCE for all types of thinning hair
RESULTS IN 30 DAYS! OR YOUR * MONEY BACK!
FIND OUT MORE TODAY * Cleanser, Toner and Scalp Treatment to be used together as part of a daily haircare regime for a minimum of 30 days. Limit of 1 kit per refund. Proof of purchase required. Valid up to 3 months after purchase date. See www.redken.co.uk for details.
GET INSPIRED. SEE YOUR STYLIST. WWW.REDKEN.CO.UK
28