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The F i f t h Issue I am MY FASHION
I am WHAT I fancy
Amanda Laird Cherry Twenty Years. Owner of Mini Me Large Lifestyle, Ernest ALC showcases their SS16 Collection at Mojela shares insight into his life and EDITÉUR PLUS / THE FOURTH ISSUE the annual DFF show. personal goals.
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EDITÉUR STAFF
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EDITORS
LEEROY ESBEND & ESTER CHARLOTTE
CREATIVE DIRECTORS
LEEROY ESBEND & ESTER CHARLOTTE
ART DIRECTORS
LEEROY ESBEND & ESTER CHARLOTTE
TEAM MEMBERS
ANGIE MOTHUPI ASHLEY ELS FRANCOIS SWANEPOEL STEPHAN WEILBACH DANIEL CLOCKSIN CAMILLE HENDRICKS PHUMZA LATHA KIMBERLY GROSSMANN
CONTRIBUTORS
TIMO SCHUTTE, BURGUDY COLLECTIVE, BOSS LADIES, ERNEST MOJELA, HALF & HALF, KYLE KINGSLEY, FOTOS BY CB, AMANDA LAIRD CHERRY,ROGER JARDINE, VINCENTE FERREIRA, SIMONE MALTMAN (BOSS DURBAN), SBO KHUMALO (IINDONI MODELS), ALC CREATIVE TEAM & DEAN HAUPTFLEISCH, WADENE NGUBANE (NIXON MAKE UP), DREW HOPPER SOCIAL MEDIA
INSTAGRAM: @EDITEUR_PLUS TWITTER: @EDITEUR_PLUS FACEBOOK: EDITÉUR PLUS LOCATION
SOUTH AFRICA WEBSITE
WWW.EDITEURPLUS.CO.ZA
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EDITÉUR CONTENTS PLUS
STAFF
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EDITOR’S LETTER
Leeroy Esbend
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TIMO SCHUTTE
Francois Swanepoel
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BURGUNDY COLLECTIVE
Kimberly Grossmann
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BOSS LADIES Editorial
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ERNEST MOJELA Kimberly Grossmann
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#ALCTURNS20 Press Release
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DREW HOPPER Ashley Els
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CONTACT US
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EDITOR’S LETTER Greetings and a very warm welcome to the fifth issue of Editéur Plus online magazine. We would like to thank all the amazing people who have supported us. If this is your first time reading Editéur Plus, welcome. We’re a minimalist online magazine that showcase’s artists around the globe. Welcome to “The Fifth Issue” where we celebrate all things Editéur Plus. For this new issue, we decided to focus on the three element that are foundational to who we are, fashion, lifestyle and travel. We are so glad to have made it to this point, and we are grateful for the traction that we have accumulated on our social media platforms. Be sure to check out the social media contacts of our many contributors. We encourage you to engage with them. We are grateful for all who have contributed to this issue, we value your work immensely. To all our readers, feel free to connect with us on social media. Welcome to Editéur Plus “L’inspiration à travers la vision.”
Leeroy Esbend & Ester Charlotte EDITORS EDITÉUR
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TIMO SCHUTTE OW NER OF CR A NE A PPA R EL
BY FR A NCOIS SWA NEPOEL PHOTOGR A PHED BY CR A NE A PPA R EL
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lease welcome to the stage Timo Crane, I mean, Timo Schutte, I really mean Timo Crane. Ever wish you could change your name? This guy wished he could and he did, Timo Schutte is more widely known by the name Timo Crane, and is the entrepreneurial genius behind Crane Apparel. He started a company that has not only seen a gap in the market but has somehow, pried one. Crane Apparel was started by Timo when he came to think of how terribly difficult it is to make a name for yourself in the early formative years as a freelance actor or actress. Being a man of action, Timo decided to make a brand that would allow for actors to make something in their spare time that would provide them with an income whilst also granting them enough freedom to go to auditions and acting opportunities. “I remember vividly thinking how the hell do freelance actors support themselves?” Timo is a producer, director and actor and goes under the name Timo Crane, but his real name is Timo Schutte. Timo has completed a degree in Microbiology and another in Drama and Film. He is also one heck of an entrepreneur, having started two companies while he was still studying his second degree. “I am very passionate about arts and about business, and about how these two fields can intersect” he says, and this is no doubt what Timo has dedicated his life to making it a reality. In 2015 Timo was identified as one of the top ten ‘Dreamtrepreneurs’ of 2015, for his excellent ideas in making his businesses flourish with very little resources. This is incredibly inspirational for anyone who has a busy life trying to make a difference.
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So, let’s take a closer look at the part of his life that falls in our spot light. Crane Apparel as you know is stared for actors and actresses to make an extra income, but how did he do it? Using a business model derived from the ethos of origami “That is that you can create something spectacular (origami crane) out of nothing (plain white paper) by having discipline and working hard.” Crane Apparel first started off as a small production workshop in Timo’s living room and when they launched their product on the 18th of May 2015, they could hardly keep up with the orders that were flooding their website. The idea behind it is to train unemployed actors and actresses to assist with the manufacturing of the watches and wood and leather bags so that they can generate an extra income whilst maintaining their freelance lifestyle.
“ “The most exciting element in business is taking risk, experimenting and expecting failure but being surprised by success. You just need to fail forward.” “ TIMO SCHUTTE
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“For me personally, it is terrible to see passionate and talented actors working at call centers to sustain themselves” And thanks to Timo, this will be something of the past for many freelance actors. Looking to broaden their horizons Timo seeks to grow the company so that he can let all actors know that they can be a part of it whilst still maintaining their pride as actors, as a matter of fact, this may even add to that pride. The goal is to open workspaces in Johannesburg and Cape Town where actors can essentially be free to create, where they can socialize, work on their scripts, make audition tapes as well as make some crane products. And beyond that the idea is to incorporate coffee shops, restaurants and theatres. All of these also creating part-time opportunities for actors, their ideology being #actormade.
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Crane Apparel
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n two months they will launch their trendy leather and wood bags, and a new line of watches featuring super cool names that relate to the different archetypal requirements that actors need to fulfill when they receive their scripts, Like, ‘Goof guy’, ‘Trendy Girl’, The Girl Next Door’, ‘Businessman’ etc. the bags will feature the names of different scheduled events every actor will understand like, ‘the Audition Bag’,’ the Premiere Bag’, ‘the Script Bag’, ‘the Networking Bag’ etc Some words of wisdom from the man himself, if you’re looking to start your own apparel or fashion line, then I’d suggest you listen up. You need to know your market. Know what will make your product sell, what makes it unique and desirable. DO NOT be afraid to make mistakes, this is how you learn very often. Take calculated risks. Being average is not an option. Experiment, even if you don’t foresee success, do it anyway, you will learn from it.
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“THE MOST EXCITING ELEMENT IN BUSINESS IS TA KIN G RISK , EXPERIMENTING AND EXPECTING FAILURE BUT BEING SURPRISED BY SUCCESS. YOU JUST NEED TO FAIL FORWARD.” TIMO SCHUTTE
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CRANE A PPA R EL APPAREL WEAR BY TIMO CRANE
WEBSITE: W W W.C R A N E A PPA R E L .CO. Z A
EMAIL: TIMO@CR A NE A PPA R EL.CO.Z A INFO@CR A NE A PPA R EL.CO.Z A OR DER S@CR A NE A PPA R EL.CO.Z A
CONTACT: 083 426 3599 082 725 7150
FACEBOOK: CR A NE A PPA R EL
INSTAGRAM & TWITTER: @CR A NE A PPA R EL
#CR A NE A PPA R EL
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BURGUNDY COLLECTIVE A PPA R EL
BY KIMBERLY GROSSMANN PHOTOGRAPHED BY BURGANDY COLLECTIVE
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ometimes you have to take matters into your own hands, even if that means doing something you know nothing about to get what you want. Burgundy Collective, founded in 2013, has a unique story of how it came to be. The creator in his final year of engineering, desperately searching for a “good quality, simplistic and affordable leather satchel” for his last year of varsity, could not find one. And so began his journey of exploring the leather industry in South Africa- that which he had no knowledge of. He began experimenting with different leather types and techniques, and with positive feedback from his family and friends he began his journey and has been making leather products ever since. Their products are exclusively made in their studio in Stellenbosch, South Africa. Burgundy Collective includes travel bags, handbags, business briefcases, smaller accessories and of course, their famous satchels. They create a range of genuine leather bags using locally sourced materials- mainly wood and leather.
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In an interview with The Burgundy Collective team they stated that “the immense amount of care and time that goes into making exceptional quality leather goods” is what has impacted them the most about the industry they are in; “it’s not a skill that can be learnt over night and consists of a lot of trial and errors, patience and perseverance.” They create their bags to last and grow more beautiful with age and wear. They emphasize that it is their intention to highlight the natural appearance of leather within their designs as well as state that ”We take the greatest care and consideration throughout each step of the process, from cutting and sewing the canvas, to finishing the leather and hammering the rivets.”
“ ...it’s not a skill that can be learnt over night and consists of a lot of trial and errors, patience and perseverance. “ BURGUNDY COLLECTIVE
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It is extremely evident that they take a lot of care when constructing their bags and put in all the effort needed to meet the continuous standards that they have set; resulting in simplistic, yet highly fashionable bags and accessories. They are clearly not only interested in selling a product but also in the well being of their customers. With all the effort put into making the product they also inform their customers on their website how to take care of their leather purchases. They provide ways of cleaning it, protecting it, advise them on what products to use as well as inform them that the leather may change over time but that the aim is to produce products that age gracefully over time.
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hey founder reveals his number one drive for success in his business over the years, “I love what I do, always have and always will. I think that once you have tasted the reward of being your own boss, you will have enough drive to keep it like that. It obviously comes with a lot of hardship, responsibility, and uncertainty, but it is still all worth it for me and being a creative as well always keeps it exciting.” He also gives advice to anyone who is looking at starting a business or line such as Burgundy Collective themselves. He states that there are going to be many hard times and that its takes time and a lot of hard work, but that you must keep going and keep dreaming. “It has to be your passion!” From this, we learn that you could be studying your final year of engineering and your passion can find you at the most opportune or haphazard moments, but take a leap of faith and you could have a successful business like Burgundy Collective and be working in the area of your true passion and talent!
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BURGUNDY COLLECTIVE APPAREL
THEIR WORKSHOP A IN STELLENBOSCH ROAD IN DEVON A N YONE IS A LWAYS
ND SHOWROOM IS AT 6 SANTHAGEN VA L L E Y, WHERE WELCOME.
WEBSITE: W W W. BU RG U N DYCOL L EC T I V E .COM
FACEBOOK: BURGUNDY COLLECTIVE
INSTAGRAM: @BURGUNDYCOLLECTIVE
#BURGUNDYCOLLECTIVE
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BOSS LADIES Run the town, in style.
PHOTOGRAPHED BY LARRY ENGLISH STYLING BY MONDE MTSI HAIR & MAKE-UP BY VMELANITE STYLE MODELS - IMADE OGBEWI & MOTUNRAYO AFOLAYAN OF ISIS MODELS AFRICA
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DESIGNERS INSTAGRAM ACCOUNTS:
@HANNAHL AVERY_ SA @MOKOELOSA @AKJPCOLLECTIVE @STIAANLOUW
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DESCRIPTION
HANNAH LAVERY Motunrayo (left) wears: Spring coat in natural, Morning dress in black, Angle shoes in black.
Imade (right) wears: Spring coat in black, Morning dress in navy, Fold-over shoes in nude.
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DESCRIPTION
HANNAH LAVERY Imade (left) wears: Trench coat in camel, Fold-over shoes in nude.
Motunrayo (right) wears: Wrap playsuit in navy, Angle shoes in black.
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DESCRIPTION
HANNAH LAVERY MO’KO ELOSA Motunray (right) wears: Silk twin-set with Imade (right) wears: Short sleeve shirt and rapphic print by Mo’Ko Elosa, with Angle Tapered trousers in black by Mo’Ko Elosa shoes in black by Hannah Lavery. with Fold-over shoes in nude by Hannah Lavery.
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DESCRIPTION
HANNAH LAVERY MO’KO ELOSA Motunrayo (left) wears: White linen shirt Imade (right) wears: Short sleeve shirt and and High-waist trousers in ivory by Mo’Ko Tapered trousers in black by Mo’Ko Elosa Elosa with Angle shoes by Hannah Lavery. with Fold-over shoes in nude by Hannah Lavery.
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DESCRIPTION
HANNAH LAVERY AKJP COLLEC TI V E Motunrayo (left) wears: Mohair oversized Imade (right) wears: Pleated skirt (as top) crew-neck, Wrap-dress (worn underneath) by AKJP Collective. Wide-leg tuxedo pants both by AKJP with Angle shoes in black by by Stiaan Louw with Fold-over shoes in Hannah Lavery. nude by Hannah Lavery.
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I am WHAT I fancy Ernest Mojela shares insight into his life.
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ERNEST MOJELA OWNER OF MINI ME LARGE LIFESTYLE BLOG
BY KIMBERLY GROSSMANN PHO T O GR A PH E D BY H A L F A N D H A L F, K Y L E K I NG SL E Y A N D F O T OS BY C B
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Ernest Mojela is currently in Cape Town but thinking of moving back to Johannesburg to study and continue building his blog: Mini Me Large Lifestyle, which was established in October 2015. Mini Me Large Lifestyle has come a long way in such a short amount of time. From simply beginning as a blog originally created so that Ernest could post his favourite fashion pieces it became a blog that began collaborating with brands and now has grown into something that inspires and is so much more. From working on shoots and working on Instagram based campaigns with Edgars to working with major brands such as Puma, Levi’s and Woolworths; Ernest has gone from a small time blog to a huge success in less than a year.
“ Always know what you want and don’t doubt that no matter what... “ ERNEST MOJELA
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Ernest states on his blog that he and his business partner Wonga Sigasana, both struggled in school but came out successful and was able to overcome the obstacles and was able to start fresh. He was very vision orientated in school and he said in our interview that he and his ‘crew loved fashion and being in the loop with the latest trends’. During this time he would spend a lot of time online and on Tumblr and then came across blogging, and so the inspiration for the blog came about and from then on he has invested his time in Mini Me Large Lifestyle with the help of Wonga as they plot new ideas. His latest projects include working with a professional photographer from Switzerland, heading a campaign with Puma and, of course, SA Fashion Week in Johannesburg.
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rnestadvises everyone to keep an eye out for Mini Me Large Lifestyle on his social media platforms, he promises to be ‘dropping some very exciting work’. Over and above all this they also offer a few more services such as creative direction, styling and event hosting. From organising your shoots to running them and to assisting with events such as birthdays and anything to do with fashion. Mini Me Large Lifestyle is more than a blog, run by a more than equipped young man with work ethic, goals and talent. Ernest has also been involved in SA menswear week. He also stated that it is his favourite event during the year. He enjoys all the preparation and getting all the outfits ready, as well as meeting new people who are likeminded individuals; but most obvious from a fashion blogger and fashion lover he enjoys observing where South African Fashion is and is heading. Ernest’s fashion icon is a current South African fashion blogger, like himself, by the name of Didi Monsta who too has a very successful blog and at a quick glance, it is easy to tell he has a unique fashion sense and a love of pink a well as a very successful blog. Fashion is a multibillion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. Fashion blogs such as Mini Me Large Lifestyle contain a little bit of everything; including the latest fashion news, outfits of the week as well as some of their current projects.
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His blog is granting unlimited access to the fashion world to anyone. Fashion blogging has not been around for very long but are increasingly becoming a part of the mainstream fashion press. With a few clicks of a button, fashion lovers are able to see the most recent fashion trends, what’s new and follow with Ernest as he takes over the fashion blogging industry. It is inspiring to see what Ernest and his team have been able to accomplish in this short space of time and is exciting to think of what they will have achieved in a few years. Ernest and his passion for what he does has allowed him to become as successful as he is and as he said “you have to put in the work yourself and you may hear this all the time, but hard work and staying focused
“ ...vcontribute to the growth of your idea and not just be there to shine. “ ERNEST MOJELA
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always pays off” and it really has paid off for him. To those who have interests in starting a blog or fashion line, we have asked Ernest his advice relating to this subject, “Always know what you want and don’t doubt that no matter what. Definitely, dream big but smart and if you are going to work with people make sure you know them and know they will contribute to the growth of your idea and not just be there to shine.” A truly motivational man, with expertise and a huge passion and talent! Keep your eye out for what he has next. Mini Me Large Lifestyle say 2016 is their year and we are sure to be blown away by them and their work for the duration of their success over the next years.
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Mini Me Large Lifestyle
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ERNEST MOJELA OWNER OF MINI ME LARGE LIFEST YLE BLOG
WEBSITE: W W W. M I N I M E L A RGE L I F E ST Y L E .COM
TWITTER: MMLL: ERNEST MOJELA
INSTAGRAM: @ERNMOJELS
SNAPCHAT: ERNIEMOJELA & MMLL-SA
#ERNESTMOJELA
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I am MY FASHION Amanda Laird Cherry Twenty Years. ALC showcases their SS16 Collection at the annual DFF show.
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AMANDA LAIRD CHERRY TWENTY YEARS PRESS RELEASE
BY ALC PHOTOGRAPHED BY
ROGER JARDINE
PHOTOGRAPHER’S ASSISTANT - VINCENTE FERREIRA MODELS - SIMONE MALTMAN (BOSS DURBAN) & SBO KHUMALO (IINDONI MODELS) STYLING - ALC CREATIVE TEAM & DEAN HAUPTFLEISCH MUA - WA DENE NGUBA NE (NIXON M A K E UP)
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Press Release Amanda Laird Cherry is celebrating 20 years of the business in operation! Amanda launched their Spring Summer 2016 at the Durban Art Gallery on the 1st of September 2016, as part of the Durban Fashion Fair (DFF) program. An archive show presenting select pieces from Amanda’s previous ramp collections opened, followed by ALC (Menswear) and Amanda Laird Cherry (Ladieswear) respectively. The show started at 10.00PM in Gallery 2. A curated selection of Amanda’s archives was showcased in the adjacent Gallery 1 for viewing. This was open to public from Friday 2 September 2016 - Sunday 11 September 2016. Amanda hosted a walkabout of the archives at 10.00AM on Wednesday 7 September 2016 at the Durban Art Gallery. Amanda felt that there wasn’t a better way to celebrate the Durban-born brand than in the heart of Kwa-Zulu Natal, South Africa.
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Amanda Laird Cherry
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Amanda studied Clothing Design graduating from Technikon Natal in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold all over the world; with the majority of sales in North America. She was appointed as Design Director and remained at Instinct for nearly 10 years. The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW and South African Menswear Week (SAMW).
“ Support local for strategic sustainability. “ AMANDA LAIRD CHERRY
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Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town. Over the past 20 years, Amanda has told stories which have shared her innate love for South Africa, with a consistent theme of esteeming and fusing its cultures in her ranges. Often, she has mixed this in with a Japanese influence. The Spring/Summer 2016 collection celebrates this by looking at the brand’s birthplace, Durban, as the subject. The garments and prints draw reference from Durban’s mid-century CBD and modern beachfront architecture, the organic rolling shapes of the ocean and the angular graphics found in traditional Zulu craft.
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A
manda is both an artist and a storyteller; telling personal and political stories with cloth and thread, much in the same way that cultures have done all over the world even before the construction of the first needle. The archives on display are more than simply pieces of clothing. They are conceptual and mediated; rooted in aspects of South African culture. Amanda Laird Cherry officially opened as an operational business in February of 1996 and began supplying the Durban Designer Emporium and other boutiques around South Africa. Amanda co-founded The Space in 1999, currently extending to 8 outlets around South Africa. In November 2014, they branched out with the Space Man ZA store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC. Space Man ZA is now open at the Mall of Africa, The Zone in Rosebank, Gateway Theatre of Shopping and Pavilion Shopping Centre. The business is committed to promoting and sustaining jobs within the South African clothing industry. For years, Amanda has worked with local crafters and skills-building organisations to collaborate on products that can be tangibly produced and sold. The business model of The Space is that every designer supplying the store is required to produce their garments in South Africa. “Support local for strategic sustainability.” - Amanda Cherry. Amanda has received high acclaim in the South African fashion industry. In 2006, she was awarded the Marie Claire (South Africa) Prix D’Excellence de la Mode Citation for Best Designer.Some of her products were made and supplied to Liberty of London and featured in various magazines and websites, including WGSN. The label has been featured in the following local and international publications: ELLE, TIME, Dazed and Confused, Marie Claire, Fairlady, Sarie, Rooi Rose, Grazia, Collezioni, Trace New York, Sunday Times Fashion Weekly, Sunday Tribune and Cosmopolitan.
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ALC PROMOTING AND S US TA ININ G
JOBS
WITHIN THE SOUTH AFRICAN CLOTHING INDUS TRY.
THE STUDIO A ND FACTOR IES A R E BASED IN THE CITY OF DURBAN, SOUTH AFRICA.
TELEPHONE: +27 31 312 2575 / +27 86 011 0339 EMAIL: INFO@L A IR DCHER RY.CO.Z A WEBSITE: W W W. A M A N DA L A I R D C H E R RY.COM
FACEBOOK: ALC.MENSWEAR (MENSWEAR) AMANDA LAIRD CHERRY (LADIESWEAR) INSTAGRAM: @ALC_MAN @A L C_WOM A N
SPACE M A N: W W W.T H E SPAC E .CO. Z A
#ALCMAN #AMANDAL AIRDCHERRY
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DREW HOPPER AUST R A L I A N T R AV EL , DOCU MEN T RY & EDI TOR I A L PHOTOGR A PHER
BY ASHLEY ELS PHOTOGRAPHED BY DREW HOPPER
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veryone loves stories. But what makes a story even better is when it is told in a captivating and extraordinary way. I cannot think of many better ways to do that than using beautifully captured moments through the lens of a camera that is in the hands of a skilled and passionate being. Drew Hopper does exactly that with fine art travel and street photography as well as landscape photography. Drew’s journey started when his parents bought him a camera at the age of 18. He recalls being so consumed by the love of photography since that day and never looked back. Drew initially started as a landscape photographer capturing golden moments on the beautiful Mid North Coast of New South Wales in Australia. Since his early years, he has had a passion for the natural world. This led him to explore other parts of the world and once he came back he realised the travel bug had bitten and so the birth of his travel photography began. He spends a lot of time travelling around Asia and in Australia when on assignment. Drew often contributes to Australian Geographic and Australian Photography Magazine for whom he does technical photographic writing. Much of his time in Australia, when he is not at home, is dedicated to assignments from these two magazines. Drew has won the ANZANG Botanical Photographer of the year award in 2015 and was a runner up in 2016. Drew has far more than accomplished just that as a photographer (which is already quite prestigious). In early 2017 he will be releasing his first book in partnership with Affirmations Publishing House; it is titled “India: Listen to Your Heart”.
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Drew experiences photography as the art of observation. He continually tries to see things from a new perspective and this is evident in his work. He takes things from everyday life and tries to transform them into something that is truly surprising which captivates people by stirring profound feelings within them. Drew strives to tell stories the encapsulate a sense of discovery through everyday life moments. His goal is to be an utterly infectious visual storyteller which enables his audience to connect with his work on an emotional level. He feels that if he is able to achieve that he has produced as successful photograph. Often, when aspiring to something, we have role models or distinguished people within a field that we look up to. These people
“ I’ve learnt it takes great practice, persistence and a bold eye to capture the mundane and turn it into something loud and compelling. “ DREW HOPPER
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inspire, motivate and influence us. Drew created much of his own style with his photography. As an aspiring photographer, he worked hard, experimented, practicing his vision as aspiring photographer. However, he was influenced by Kaushik Ghosh who taught him to see things in a less linear fashion. Ghosh is a documentary photographer from India. Drew has visited India, amongst many other countries, and says outright that travel is greatest influence to date. It is very much landscape and street photography that makes Drew come alive. He is able to mix his love for the natural world and the complexity of life. He describes street photography as exhilarating due to the intricate nature of this type of photography.
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Life is continually occurring at a rapid rate and in order to capture the rare moments so many often miss is a challenge. He initially thought of street photography as a person just being trigger happy with their camera in public but Drew says it is far more than that. He describes his more informed view of street photography as the following, “I’ve learnt it takes great practice, persistence and a bold eye to capture the mundane and turn it into something loud and compelling.” It is important for an artist, and people in general, to continually reflect on what they know; assert what they have learnt onto pre-existing theories; revise their actions and asses how they can make them better decisions in the future based on experience. Drew’s description of his initial ideas compared to his current knowledge is evident of this.
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Drew Hopper
Travel Photographer EDITÉUR PLUS / THE FOURTH ISSUE
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D
rew describes his setup as the following: “These days I find myself using the Fuji X100S for the majority of my work. The discreet compact size in a nice lightweight package offer me an abundance of photographic opportunities that I may have never imagined lugging around my bulkier DSLR system. Mirrorless is evolving so quickly and it’s an exciting time to be experimenting and using these nifty cameras to their full potential. As for software, I don’t rely on this as much as I used to with my landscape work. I find I can get 90% of my post-production done with Adobe Lightroom and the other 10% I still use Adobe Photoshop.” Drew is truly grateful to his parents and girlfriend for the support they have showed him over the years. They have shaped who he is and the type of photographer he has become. He speaks highly of his parents and how they have supported him since day one and have bought into his crazy ideas and passions. He says he is truly thankful, from the bottom of his heart. In time away from his professional life, Drew enjoys camping and hiking. Drew being so appreciative of the outdoors is a big environmentalist and is always supportive of non-profit organisations and the work they do. He commends Sea Shepherd on the role they play in protecting our ocean as well as marine life. Throughout life, in whatever we do, there will come a time when we lose motivation and sight of our passion for a time. It is important that we have contingency strategies in place so that we can realign ourselves with our passion and goals. Drew experiences this whenever he has the opportunity to just wander around with his camera, he says it inspire him enough to shoot.
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Though he works as a professional photographer in order to put food on the table and a roof over his head and describes that there are times when his passion feels like work and effort, he reminds himself that the positives outweigh the negatives. He is a firm believer in the following quote: “Do what you love and you’ll never work a day in your life”. It is important to do such and when we find people who have accomplished this we should learn as much as we can from them. Drew describes how his passion for exploring the natural world (which was sparked at a young age) is integrated in his work - he is able to engage in something that is meaningful to him which is fully part of his job. This is vital and key to one of the many areas of content we seek
“ Do what you love and you’ll never work a day in your life “ DREW HOPPER
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in life. So many are stuck in jobs they hate, jobs that make them unhappy and as a result, this unhappiness affects other areas of their life. We should live, not simply bide our time in a mould set by society, our parents or other people. Each individual is so incredibly unique… But then why does society look so uniform in the way it conducts itself. Is it a think of you are unique, just like everyone else, which then is paradoxical in nature and means you’re just like everyone else? We should choose differently, and choose passion and careers that make us happy. We may then all be the same in that but at least there will be far more happy people. These is a valuable lesson we can learn from the way Drew Hopper has chosen to do this aspect of life.
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